The magazine will target 16-19 year old girls and focus on pop music genres like indie pop and urban pop. Popular artists featured will be Pixie Lott, The Saturdays, and Rihanna. The magazine's visual style will use bright, feminine colors and feature clothing inspired by artists like Pixie Lott and Rihanna. The target demographic likes high street fashion stores like Topshop and Urban Outfitters. The magazine layout will have a neat, sophisticated yet edgy design using bold colors. A feature article will interview an up-and-coming pop star who is gaining chart success, with questions in bold and answers underneath.