Jonny, a 23-year-old business executive who enjoys small rock venues and festivals, would be the target audience for the magazine. He likes classic rock bands from the 1970s-1980s like The Police, Queen, and The Beatles, as well as more modern acts like Coldplay and Guns N' Roses. The magazine will attract this audience visually through a dark color scheme of grey, black, and red on the cover, featuring a serious-looking female artist. It will also use a chatty, informal tone like successful magazines Kerrang to engage readers.

1. Who are my target
audience?
For my rock magazine

2. My target audience
Jonny is would be the kind of
guy to buy my rock magazine.
He is 23 and in a relationship
he works as a business
executive in an international
company in surrey. He likes to
go to small venues to watch
niche and up and coming
bands but has also watched
many big rock bands like foo
fighters at festivals like
Glastonbury.

3. Favourite bands/artists
Jonny was brought up listening to bands
such as the police due to them being his
dads favourite band.
His rock hero is Freddy Mercury due to his
love for his music.
He also listens to: The Beatles, The Who,
Queen, Pink Floyd and The Clash.
He has recently bought the Coldplay as
well as The Guns and Roses album.

4. How have I attracted
them visualy
I have attracted my target audience by
having my cover in a dark colours such as
grey, black and red these are general the
colours of the rock world.
By having the artist (Alice Burns) on my front
cover looking straight into the camera with a
serious expression on her face this would
appeal to my target audience as it makes her
look cool as the rock genre is shown as full of
attitude.
I have put a pull quote on the front cover this
would attract the reader as they will think of
controversy and want to read about what

5. Tone
I have addressed my target audience in a generally
chatty and joking tone for example in the article
where I introduced the interview with “If you’ve been
living under a rock for the past 5 years and in a cave
for the two before that” this would appeal to my
target audience more than a formal tone as the
majority of rock magazines do such a thing.
I think this will make the magazine look cooler and
this clearly works as magazines such as Kerrang use
an informal tone by talking to you as if you where
their mate, they create this affect by apologizing to
the band when they say something negative about
their music.
Kerrang are one of the most successful magazines
in the world, by using a similar informal tone in my
music magazine I hope to replicate there successes