OCR – Level 3 Cambridge Introductory Diploma in Media Unit 13: Planning and Pitching a Print based Media Product. LO4: Be able to pitch ideas on proposed print-based products to an editor, client or focus group for feedback. Emily Thompson 6107

1. OCR –
Level 3 Cambridge Introductory Diploma in
Media
Unit 13:
Planning and Pitching a Print based Media
Product
P4 Evidence
Name: Emily Thompson
Candidate Number: 6107
Center Name: St. Andrew’s Catholic School
Center Number: 64135
Set Brief - Print
Project/Brief –
Music Magazine & Promotion

2. Contents:
Title Slide
Evidence of Pitch 3
Feedback of Pitch 4 -5
Pitch Improvements 6 -7
Tools Used 8

3. Unit 13 – Planning and Pitching – “Evidence of Pitch”
When conducting my pitch it was recorded on a camera.
This meant that I was able to look back on the
presentation and view the strengths and weaknesses
based on the feedback I gained.
Based on verbal feedback from the group of people that
were watching the pitch the positives were that I was well
presented with my dress, this meant I came across as
confident. This illustrated that I knew what I was talking
about and demonstrated good enthusiasm for the
magazine.
A negative of the presentation, based on feedback was
that more eye contact was needed with the publisher. I
agree with this as in the video I can see that more body
language is needed which will help establish my ideas in a
higher standard.
Once I had completed my pitch I was given a witness
statement form from the head publisher. On this form
it outlined areas that were needed to improve the
pitch. By having this written information it means
that it is more clear on what the publisher wants to
know about the magazine and the information that
they feel is essential. I have used this feedback to
make corrections on my pitch.

4. Unit 13 – Planning and Pitching – “Feedback of Pitch”
To obtain further feedback that will aid in developing
the music magazine I decided to conduct a structured
interview with open ended question to the head
publisher. When creating and choosing these questions
the key information that I wanted to find out was the
strengths and weaknesses of the presentation and how
I could improve. Therefore I chose questions that lead
the publisher to comment on their ideas on the front
cover, double page spread and any other areas they
felt necessary. I recorded the interview and the added
some post production editing such as sound enhancing
to make the question and response clearer.
These are the seven questions that were asked
in the feedback interview, I had to make sure
they were easy to understand whilst also
ensuring they gathered the correct
information.
Additional feedback was also gained from a
witness statement.

5. Unit 13 – Planning and Pitching – “Feedback of Pitch”
When I was conducting the Prezi presentation I wanted to make sure that I had accurate feedback from the people
who were watching it first hand, therefore the publishers that were listening filled out feedback forms. On these
forms they had the opportunity to assess the different areas of the presentation such as, production plans, budget
summary, target audience and final covers.
From the witness statement there were several areas that were said needed to be included in the presentation. I
have therefore updated the Prezi and have now added these areas, this will ensure that the most amount of
information is included.

6. Unit 13 – Planning and Pitching – “Pitch Improvements”
Spending Power Improvement:
The final area that needed to be added was additional information on the
spending power of the readers for the magazine. By looking at this I will
be able to find out what they are willing to pay for that magazine by
looking at their disposable income and their spending demographic.
Future Edition Improvement:
Another area that said needed to be included as suggested by the witness statement was
evidence of future edition ideas. On this page I included the ‘star appeal’ theory by Richard
Dyer and how including popular artists it will increase the readership each month because
of the number of their fans. To make this Prezi slide more interesting I included a range of
artists images as a suggestion of who the magazine will feature.
Subscription Sales Improvement:
This is an important area that needs to be looked at when predicting the magazines
overall sales. V magazine will have an available subscription service that enables
readers to stay up to date each month both online and through paper on the latest
music news and events.
To market the subscription sales I have decided that there will be a discounted rate for
buying the magazine on a yearly basis.

7. Unit 13 – Planning and Pitching – “Pitch Improvements”
Front Cover Corrections:
From the structured interview that was conducted I used feedback from the response of the question “Do you feel as if there are
any improvements that could be made to the front cover of the magazine?”. It was suggested that a glamorous skin tone should be
added to the feature artist on the front. I created this glamorous skin tone on photo editing software Photoshop. Here I duplicated
the layer and added the glow filter, then after this I changed the overlay type to a reduced opacity so the photo wasn’t too bright.
Another feature that was suggested for improvement was to change the style of the puff promotion. I decided to keep the original
circle shape and positioning and instead change the colour scheme and text so it was similar to the rest of the magazines style, this
will demonstrate better consistency. The final puff promotion style that I decided to keep on the front cover of the magazine was a
simple blue and white circle, that had clear to read text but also showed the magazine recurrent font and colour scheme.
Before
Feedback
After
Feedback

8. Unit 13 – Planning and Pitching – “Tools Used”
Glamourous Skin Tone:
From the feedback that I received one of the points where I needed to make corrections was by adding a
‘glamourous’ skin tone to the artists face for the front cover.
I used a filter from the filter gallery in the main options bar to achieve this. Within the filter gallery there
are many options to choose from to add different effects to the image, I found that the best one to use
was ‘diffuse glow’. This brightened up any dark areas of the image, such as shadows on the artists face.
Once selected there is the option to choose the amount of graininess and glow through sliders on the
panel on the right.
Once happy with the results I clicked okay and it took me to the final glow result. However, as the glow is
now too bright I changed the opacity on the layers bar to reduce how much glow was noticeable on the
subject. The final result shows reduced dark areas with a glamourous desirable skin tone.
Before and after using the
opacity slider in the layers
panel.
The filter gallery and effect
sliders.
Puff Promotion:
The puff promotion was changed several times throughout the post-
production. Again after feedback correction ideas were received
regarding changing the colour. Originally the puff promotion was a
bright blue and red combination, however it was suggested that a
silver, white and blue colour scheme would fit better with the house
style. This was changed by creating a new shape, using the ‘Eclipse
Tool’.
Once the new shape has been created I changed the colours and
opacity of the shape. For the centre of the circle I ensured that the
colour was the same colour as the magazine background, this gives
the effect that the circle is see through. This makes the text that has
been inserted stand out even further without using the bright colours
that were used previously.
Choosing the colour for the
new circle shape.

9. Unit 13 – Planning and Pitching – “Conclusion”
For this learning outcome I had to present a detailed pitch to a group of publishers. I found this a challenge to
collate the information into a readable and easy to present format, however I felt that the end result was very
positive.
Once I had conducted the pitch I wanted to gain feedback on what went well and what could be even better if..? I
interviewed a publisher and recorded the process so I could use it in future. I made sure that it was a structured
interview so I could ask the best questions to ensure the greatest level of information was received. In total I asked
seven thought provoking questions. I also received several other forms of feedback from witness statements and
an online survey.
Once I had looked at the feedback I felt that I could improve the pitch further. Therefore I made several corrections
that included changing the final front cover image and several smaller areas within the Prezi presentation.