The document summarizes feedback from a survey of 9 people about a band's music video, digipak, and advert. Key findings include: - 100% said they enjoyed the music video and thought it fit the indie rock style well. - Respondents liked the layered and reversed editing effects in the video. - Feedback suggested adding more performance elements to the video. - Respondents thought the digipak, advert, and video comprised a good combination and looked professional. - Suggestions to improve the digipak included adding a booklet or listing tour dates in the advert.

1. QUESTIONTHREE
What have you learnt from your audience feedback?

2. SURVEY
• After completing our music video and ancillary tasks we wanted to
gain feedback from our target audience to find out whether we had
been successful or not.
• We created a survey on SurveyMonkey.com and sent it out using
email and social networks in order to gain as many responses as
possible.With the survey we also included a link to theYoutube video,
an image of the advert and an image of the digipak so that they could
give an accurate opinion on our products.
• A total of nine people completed our survey.

3. • This a print screen of our survey

4. DIDYOU ENJOY OUR MUSIC
VIDEO?
• The purpose of our first question was to find out whether or not our audience
actually enjoyed watching our music video.We did not want to offer our
respondents the opportunity to leave a comment for this question because we just
wanted an honest yes or no answer. Luckily 100% of the people we asked answered
that they did enjoy our music video so this was indicative that we had made a
successful video.

5. HOW WELL DOYOUTHINKTHE MUSIC
VIDEO FITTEDTHE STYLE OF ATYPICAL
INDIE ROCKVIDEO?
• One of the most important things we needed to consider when planning and
constructing our music video was the genre conventions so this question was crucial to
find out whether our audience thought we had managed this.We did a lot of research
and planning to make sure we used the typical characteristics of the genre so we were
happy that 100% of the people we asked said that it fitted its style very well.

6. HOW WELL DOYOUTHINKTHE MUSIC
VIDEO IS EDITEDTOTHE BEAT OFTHE
MUSIC AND LYRICS?
• We had tried to use on beat editing throughout our video to create a relationship
between the music and the visuals so we asked this question so that we could find
out if our audience thought it was successful. Most of the people we asked said that
we had done this quite well, while some said we had done it very well. No one said
we had not done it well so we were happy with these responses.

7. WHAT WASYOUR FAVOURITE PART
OFTHE MUSICVIDEO AND WHY?
• We put a comment box with this question to give our audience a
chance to give a more detailed information of what they thought of the
video.We got a range of different answers to this question but out of
the 9 people that answered the survey, 8 of them said that the layered
‘hallucinating’ effects and most of them mentioned that they liked the
reversed clips as well. From this we learnt that our editing had
improved our main product as these were the bits that people said
they liked.

8. ARETHERE ANY IMPROVEMENTSYOU
WOULD MAKETOTHE MUSICVIDEO?
• A few of the people we asked replied ‘No’ to this which was positive but not very
useful or constructed.The people that did reply commented that they would like to
see some more performance elements in the video.Although this was a
characteristic of indie rock videos that we did notice in our research we decided to
challenge it because we wanted to make a narrative type video.After seeing the
feedback from our audience we realise that this is in fact what people like to see in
a music video and if we were to remake it this would probably be something we
would include even if it was just more lip syncing. One person also said that the
camera wasn’t always stable.

9. DOYOUTHINK OUR MUSICVIDEO,
DIGIPAK AND ADVERT ARE A GOOD
COMBINATION?
• We needed to create a brand that had continuity throughout its
products so we asked this question to see if we had been
successful in this. 100% of the people we asked said that ‘Yes’, they
did think it was a good combination.

10. WHAT DOYOU LIKE ABOUT
THE DIGIPAK ANDTHE ADVERT?
• As we had already asked about our music video we wanted to find out
what our audience thought of our ancillary tasks.The feedback was
very positive and most people said that they looked professional which
we were very pleased with as this was one of our main aims when
creating the products.We also got good feedback on our photographs,
font choices, colour schemes and use of logos.

11. WHICH PARTS OFTHE DIGIPAK AND
ADVERT DOYOUTHINK COULD BE
IMPROVED?
• The responses to this indicated that the digipak needed
more to it as people thought the inside was a bit plain and
that we could have made a booklet to go with it as most
real digipaks do include these so this is something we would
change. Someone also said that the advert could have listed
the bands tour dates on it.

12. ARETHERE ANY OTHER COMMENTS
YOU WOULD LIKETO MAKE?
• This question was to give our audience the opportunity to give us
any additional feedback that they thought they had not said in
previous questions.The people that answered this said that our
media products were very good and professional overall so we
were happy with these results.

13. WHAT HAVE WE LEARNT FROM OUR
AUDIENCE FEEDBACK OVERALL?
• We have acknowledged that some parts of our products
were not perfect and could be improved but overall this
survey has indicated to us that we have made a successful
combination of media products. One of the comments that
came across continually in the responses was that the
products looked very professional which was positive as this
was something we tried very hard to achieve throughout the
construction of our products.