Hannah Knipe evaluated her group's TV advertisement project. Some strengths included generating unique ideas as a group and her ability to direct the group. She learned how to use video editing software and lead a group. Challenges involved poor communication initially but tasks became more organized. She fixed a sizing issue in the video editing program. The advertisement was deemed suitable for its teenage target audience by telling a relatable story through music and depicting common experiences. Audience feedback was positive about the actress, party scene, and voiceovers, but suggested including the deodorant bottle in the final scene. The finished product closely matched the original storyboards and technology helped bring the project to life.

1. TV Advert Evaluation
Hannah Knipe

2. Our TV Advert

3. Strengths
• As a group:
We have all come up with different ideas which
has helped us to lead into new and unique ideas
• Individually:
Directing and leading the group has been a
strength of mine.

4. What skills have I learnt from this TV
Advert?
• I have learnt how to use premier pro
• I have also learnt how to lead and direct my
group.

5. What challenges have I overcome?
• Group Challenges:
Lack of communication
Tasks have now become organised and have
been dealt out evenly although filming dates
were very hard to stick to.
• Individual Challenges:
I fixed out TV Advert as everything was over size
and after spending some time playing around with
premier pro I managed to fix that.

6. Is your advert suitable for your target
audience?
• Overall I feel that our advert is suitable for
our target audience as it tells a story a girls
feeling and emotions on a daily basis. Some
may say the advert is offensive to some people,
but I disagree completely I feel that the advert
tells a strong story of the teenagers in our
society today. The music was chosen from a
popular artist ke$ha which again relates very
well to our advert.

7. Audience feedback
• We have interviewed 3 people and asked
them a few simple questions on what they
thought of our advert.

8. From our results we found that…
Everyone that we interviewed said that they
liked our TV Advert and thought that it was very
successful. They said that they felt the actress was
very suitable for the role and the party scene was
conducted very well considering here was a large
amount of people in the scene. Everyone said our voice
over's were very good. The only improvement that came
up at the end of every interview was that maybe we
could have included a picture of our deodorant bottle in
the last scene of the advert.

9. Finished Product compared to
storyboards
Our finished product is very similar to our story
board almost identical. We did not feel that
there was any problems stopping us from doing
any of the scenes we had planned originally.

10. Technical help
The use of technology really helped to bring our
advert to life. We used a digital camera, premier
pro and to allow us to edit and publish all of
our work onto you-tube then onto our yola
websites.