channel 5 branding

1. Closer look at
Channel 5 ‘The
Brand’

2. Ownership
 Channel 5 is wholly owned by Viacom
International Media Networks, a division of
Viacom Inc.
 Viacom International Media Networks is
comprised of many of the world's most
popular multimedia entertainment brands,
including MTV, Nickelodeon, Comedy Central,
BET, Paramount Channel, VH1, VIVA,
 Viacom brands are seen globally in
approximately 700 million households, in
approximately 170 territories and 37
languages, via more than 200 locally
programmed and operated TV channels and
more than 550 digital and mobile TV
properties.

3. Demand 5
 Channel 5 run on multi-media platforms.
Not only does it broadcast on television
they have their own on demand service
for PC’s. This is an incredibly useful
feature as it allows you to catch up on
any of your favourite programmes that
you missed.
 (For us this is something we looked very
much at this when choosing our
broadcast channel as it meant our show
wouldn’t be missed by viewers no matter
what time the soap is shown.

4. Audience
 “At present 94% of all UK households can
receive Five, equating to around 54.3m
people. In theory, we can be seen in 100% of
all homes with the use of digital technology.
Therefore, homes that do not receive a
terrestrial signal for Five can do so via a digital
feed (digital terrestrial-Freeview / digital
satellite / digital cable). The average daily
reach is around 19.4% or the equivalent of
10.9m individuals. From the launch of Five US
and Five Life (now Fiver) in October 2006, until
the end of 2007, just under 34 million people
tuned-in to sample the programming of either
one or both of the channels. On a weekly
basis, more than 8.2 million people chose to
tune-in to our digital channels in 2007.”
Audience analysis from
(http://about.channel5.com/sales/our-audience)

5. The strands of ‘5’
Channel 5 5 star Channel 5
USA
Milkshake

6. What channel we will be using
 With a wide array of channels to choose from
we feel that the original Channel 5 is the right
channel for us. Five star is not for soap
programming so that was quickly ruled out. 5
USA is strictly American broadcast
programmes so our product isn’t suitable for
the channel. Milkshake is strictly a children's
broadcast in the early hours of morning so
doesn’t reach our target audience. Channel
5 attracts our audience of males and smaller
group of females and has channel 5+24 and
also demand5 meaning our programming is
available to watch for a longer period of
time.