The document discusses which media institution would be best suited to distribute the author's new rock music magazine. It argues that Bauer Media Group, which distributes the successful rock magazine Kerrang!, or Time Inc, which owns the rock magazine NME through IPC Media, would be good choices as they both have experience distributing similar genre magazines and have wide distribution networks.

1. What kind of media institution would
distribute your product and why?

2.  I think the Bauer media group would be a
good institution to distribute my rock
music magazine as they are a well-known
multinational media company that are
famous for distributing magazines like
Kerrang!
 Kerrang! is one of the most successful
music magazines to date and also shares
the same genre as mine. Some of the
reasons why it is so successful is due to its
eye catching colour schemes and
interesting content which attracts its
target audience.
 Because Bauer distributes magazines like
this, i think it would be the best suited
institution to distribute my magazine.

3.  Time inc is an institution that
publishes 130 magazines and is a
subsidiary of one of the ‘big six’
media conglomerates, Time Warner.
 It owns the UK magazine house IPC
Media which distributes magazines
like NME.
 NME magazine is mostly known as
being a rock/indie magazine which
indicates that Time Inc would be a
suitable institution to distribute my
magazine.
 Another reason why it would be
suitable is that it is very popular and
it has a wide span of distribution.