Team Rock is a relatively new UK-based publishing company that owns Classic Rock magazine, as well as several other rock music magazines. As a new company, it uses social media platforms to advertise its brands and attract a wider audience. Bauer Media is a large, experienced UK-based publishing company that owns Kerrang! magazine. In addition to publishing magazines, it has radio stations, websites, and sells band merchandise to appeal to a wide audience across multiple platforms. IPC Media publishes NME magazine and has a strong online presence. While not focusing solely on music, it publishes NME in print and digital formats worldwide to reach a large, international readership.

1. Publishing research

2. Classic Rock

3. Classic Rock is published by the company Team Rock but it was previously owned by Future
plc. The magazine was sold to Team Rock on 2/4/13 with any brands associated with the
magazine sold to Team Rock as well. Team Rock is a relatively new publishing company,
which is based in the UK, and is centred mainly around the rock genre of music, which
explains why they do not yet publish many magazines at this time. Due to being relatively
new, they will not have as much experience as other companies in advertising and
publishing the magazine; people will also be less aware of them as they have not published
many different genres of magazines either. Team Rock publish the magazines: Classic Rock,
Metal Hammer, Prog Rock, AOR and Blues - Prog Rock and Blues are created by the same
people who make Classic Rock magazine.
Circulation: 71,242
Readership: 149,608
Social grade: B-C2
Average age:
Gender: Male
Age range: 35 – 45

4. Wider market
Team Rock, as well as the publishing company, also have a: radio station, Facebook page,
Twitter, Google+, YouTube and sell merchandise with the Team Rock logo on it to advertise to
a wider audience. As it is a relatively new company, by using forms of social media to help
advertise their company, they attract a wider audience and allow for other companies to find
out about them. This means that they will become more widely known and become a much
bigger company, especially as they only publish a few magazines at this time so they do not
have as much experience as other companies do.

5. Kerrang!

6. Kerrang! magazine is published by the company Bauer Media. They have published lots of
different magazines in different genres which means that they are much more experienced
when it comes to publishing and advertising the magazine . The company is UK based and
mainly revolves around the magazine and radio industry, however it also does do work in
TV and online. Even though it is UK based, it publishes over 300 magazines in 15 different
countries, they also publish online, TV and radio stations. Some of the other magazines
which Bauer publish are: Empire, MOJO, Q as well as the radio stations for both Kerrang, Q
and many others. As well as publishing the magazine, they also have: Kerrang radio, TV
channel, website, Facebook, twitter and sell merchandise for the bands that they heavily
feature in the magazine. This means that they can appeal to a much wider audience rather
than just fans of the magazine.
The mission statement for Kerrang! on the Bauer website is:
Kerrang! will ensure that we are constantly appealing to our spectrum of readers. From the
younger teenage readers who are more open to different genres of rock music – from EMO
to Thrash etc, to the readers who respect Kerrang! as an authority when it comes to our
scene’s heritage bands.
Circulation: 37,603 (Jan-Jun 2013)
Readership: 345,000 (Jul-Dec 2012)
Social grade: ABC1 (52%)
Average age: 22
Gender: 54.7% male, 45.3% female
Age range: 15 – 24

7. What Bauer Media is about
Bauer Media is a division of the Bauer Media Group, Europe’s largest privately owned
publishing Group. Our business is built on influential media brands with millions of personal
relationships with engaged readers and listeners. Our strategy is to connect audiences with
excellent content through our broad multi-touch point brand platforms, wherever and
whenever and however they want. Our wide portfolio of influential brands gives us
advantages over pure play magazine or radio competitors.
Wider market
To advertise to a wider audience, Bauer Media not only has a website but also has: Twitter,
Facebook, Instagram, Tumblr, Flickr, Pintrest and YouTube pages. By doing this, more people
will be likely to see them and will attract a wider market for them. This also helps as more
companies are likely to find out about them easily and want to work with them, this being
reinforced by the wide market that they have.

8. NME

9. NME is published by IPC media and have published in lots of different sectors including:
music, sport, teen and lifestyle. IPC media do not publish many other music magazines
however they do publish many other genres of magazines like lifestyle, teen and sport. IPC
media publish NME magazine on paper and in digital form (both iPad and Nook form for
both the UK and internationally). This makes it much more accessible to the reader so their
audience can become much larger and to a wider range of people around the world. They
also have the NME Facebook page, twitter and YouTube.
The mission statement for NME, which IPC media help to achieve, is:
To Provide up to date and new information, reviews and listings of the best new music.
Circulation: 23,049 (Jan-Jun 2013)
Readership: 247,000 (Jul-Dec 2012)
Social grade: ABC1
Average age: 24
Gender: 74% male, 26% female
Age range: 15 – 34

10. What IPC Media has to say about NME:
NME has become a truly unique multi-platform media proposition. Across the
magazine, NME.com, NME Video and the brand's live events and awards, NME reaches over
1.1 million music fans every week.
NME is the longest published and most respected music weekly in the world. Every week it
gives its readers the most exciting, most authoritative coverage of the very best in new
music, including award-winning features, the latest releases, live reviews, the definitive guide
to the best new bands in its Radar section, as well as a regular look back through the
magazine's incredible 60 year heritage.
What IPC Media is about
IPC Media is the UK's leading consumer magazine and digital publisher
With more than 60 iconic media brands, IPC creates content for multiple platforms, across
print, online, mobile, tablets and events. As the UK's leading consumer magazine publisher
we engage with 26m UK adults - almost two thirds of UK women and 42% of UK men. Our
award winning portfolio of websites reaches over 25 million users globally every month.