The document compares two magazines: Egmont's "We Love Pop" magazine and Immediate Media Company's "Top of the Pops" magazine. "We Love Pop" sells an average of 115,000 copies per month, while "Top of the Pops" sells 63,483 copies on average but has a larger market share of 37.8%. "Top of the Pops" is available both digitally and in print, allowing more access points for readers. Therefore, if publishing a new magazine, the author would choose Immediate Media Company as they have reached a wider audience and typically sell more copies than Egmont.