This document provides style and fashion tips for an indie fan audience. It recommends vintage and modern indie clothing styles featuring prints, plaid shirts, skinny jeans, and accessories like jewelry, hats, and glasses. It also suggests gear like cameras, skateboards, and bags. Based on an online test, the target audience is identified as indie scenesters who are early adopters of trends and clubbers who enjoy dancing all night on weekends. Models exemplifying indie style are displayed.

1. THE PERFECT FAN
Indie-pop

2. READ ALL ABOUT IT

3. TUNE IN

4. ROLE-MODELS

5. MOVIES/TV?

6. EXPRESS YOURSELF

7. BE SOCIAL

8. GET DRESSED:
FIND YOUR OWN STYLE AND BE PROUD OF IT:
 Vintage clothing, „old cuts and prints‟
 Print
 Vintage iconography
 Vintage adaptations of modern matters
 Sepia effect
 Modern Indie clothing:
 Design
 Chequered „Grunge‟ lumberjack shirts
 Skinny Jeans
 V-neck
 Wooly tops?
 Skinny Jeans
 Daisy-dukes

10. ACCESSORIZE:
 Jewellery
 Pendants
 Charms
 Bracelets
 Fabric
 Bangles
 Lots of
 Watches
 Ice watches
 „Swatches‟
 Hats
 Deerstalker wooly hats
 Flat-peaks
 Scarves
 Glasses
 Wide-frame
 Ray-bans
 Piercings
 Tragus
 Plugs

12. GEAR UP
 Equipment
 Cameras
 Skateboards
 One-gear bicycle
 Rucksack/messenger bag

14. FIND YOUR TRIBE
 Using results from Findtyourtribe.co.uk, these results indicate
the following:
 Initially the signs indicate that the audience will be „Indie
Scenesters‟:
 “You are at the forefront on the indie scene – you know all the
major players. You‟re always ahead of the game – moving on
to the next thing once everyone joins in. You like to look good
and your icons go beyond the centrefold of the NME – your
current look is James Dean meets Grace Jones. Just wait –
everyone will be wearing it in a year‟s time”.
 Secondarily, the results show that the audience have signs of
being a Clubber:
 “You live for the weekend when you can get on with the real
living – going out for 48 hours and dancing the night away.
You‟re only young once, right? You will go miles to find that
elusive perfect rave – if it‟s a field in a middle of
nowhere, miles from home, or your spiritual home: Ibiza. For
you, Space really is the place.”

15. INDIE MODELS:

16. INDIE MODELS

17. INDIE MODELS

18. INDIE MODELS