The document outlines a costume plan for an indie music video that conforms to genre stereotypes. Skinny jeans, a dark purple t-shirt, hat, and belt with monochromatic colors are selected to appeal to indie audiences. Boots are chosen to attract both male and female viewers, with their styling walking the line between masculinity and femininity. Additional formal clothing like a jacket is deemed too clashing for the intended informal indie look.

1. PLANNING FOR COSTUME

2. SKINNY JEANS:
 Skinny jeans conform to the
indie stereotype and are
the main staple behind the
genre. The jeans are used
to directly distinguish
between stereotypes (i.e.
will appeal directly to the
indie genre). They are
monochromatic which is
also conforming.

3. T-SHIRT:
 The T-shirt is dark purple which is somewhat conforming
to the genre. The slightly feminine colour is
conforming, as well as the tighter-fitting design, but the
monochromatic OR bright colour theme is not
conformed to. However, the colour represents the
atmosphere of the video, therefore is most apt.

4. HAT:
 The hat was selected
because it added an
individual ‘flair’ to the
costume, which
conforms to the indie
stereotype. It also has
the added bonus of
representing the home-
town of the video-shoot;
it represents an
intertextual link to
Norwich (Norwich being
stereotypically
agricultural).

5. BELT:
 The belt, like the
hat, adds an
individual ‘flair’ to
the costume –
helping to ‘break-
up’ the darker
colours from the
t-shirt and the
Jeans. The colour
is monochromatic
and conforms to
the indie genre.

6. BOOTS:
 These specific boots sit on the borderline between
masculinity and feminism: the fact that they are boots
helps to reach out to male audiences, where the design
and colour of the boots will appeal to the more feminine
audiences. The way in which the boots are worn can
also help to generate a certain type of look: if the boots
are tied up tight, they may appear more feminine and
‘tidy’, whereas loosely tied boots indicate a more slob-
like, relaxed look, which is more masculine. In the video,
the boots are to be on the border: tied up slightly, but
loose enough to appear relaxed.

7. EXTRAS
 Within the video, other
garments of clothing have
been considered. In
keeping with the Indie
theme, and conforming to
the Indie stereotype, a
formal/informal approach
is met by the formal jacket
(which would clash with
the informal skinny-jeans
and other clothing
garments).