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Printt media deck final
- 1. The fastest-growing student advertising platform
- 2. KEY FACTS AND NATIONAL COVERAGE 80% UK university students have access to one of our printers across the UK ‣ 1.8M STUDENTS IN THE UK Incorporating exclusive advertising access to student accommodations and university campuses ‣ 500+ LOCATIONS
- 3. WHAT IS PRINTT? ▸ Printt app enables students to print whatever they want, for free, in return for small banner ads being printed on the bottom of every page and interactive in-app video content whilst they wait for their print job to finish. OUR AUDIENCE 95% of UK university students are 18-24s Love: Food | Entertainment | Shopping | Discounts £30bn Combined disposable income Source:Experian
- 4. CAMPAIGNS: BRANDED PAGES ▸ Brands know that if you are printing something out you are going to be looking at what you are printing, therefore giving them the confidence that their ads are actually being seen. This is something that other big platforms cannot demonstrate. Message Rotation - Multiple messages can be delivered throughout campaign duration 28hr Dwell Time - Pages have dwell times of over 28hr per week Can’t Be Ad-Blocked - As people print something they actually want, they will see the ads printed on the bottom of their pages Dimensions 475 x 2380 px 300 dpi
- 5. CAMPAIGNS: IN-APP ADS ▸ In-app video content whilst they wait for their print job to finish ▸ Digital ads that entice eyes and ears are shown while printing with CTR- based ads avg CTRs @ 5%+ Uncluttered Uncluttered environment during printing 5min dwell time Average printout takes 3-5 mins to print Dimensions 600 x 600 px
- 6. IN-APP BRANDING & MONTHLY PRIZE DRAWS Each month, we run a prize draw for our users ▸ Students love getting something for free, so they love brands that help them out. Printt makes this happen. Every action within Printt earns users an entry into our monthly draw. This is another great and fun way for you to build brand awareness with our students.
- 7. DATA AND TARGETING ▸ Users sign up via Facebook and we use data capture algorithms to place your ads in front of the most relevant users. TARGETING Interests & Clicks Gender Location Age group
- 8. FROM CONCEPTION TO PRINTED DELIVERY IN 3 MINUTES Receive Ad’s Creative Upload to the Printt® Platform 3 mins to Delivery We can get your message into students hands within 3 minutes Impressions
- 9. "We worked with Printt to extend the reach for the recent ‘Stay Yourself’ responsible drinking campaign for Diageo, which was targeting students. The results were better than digital and more accountable. It’s probably one of the most interesting new media channels for brands to reach the student population, a simple idea that blends the benefits of old and new techniques." Chris Arnold, Creative Director, Orchestra Advertising (former Creative Director & board director of Saatchi & Saatchi) AND YOU DON’T NEED TO TAKE OUR WORD FOR IT Here’s what Diageo thought about us helping with reach
- 10. DELIVEROO CASE STUDY Impressions: 122,736 in 3 weeks Deliveroo used us to help spread the word about their service “Best Performing medium we have used to reach students” Ian Pain, Bam Agency 4.2% CTR
- 11. DIAGEO CASE STUDY Impressions: 59,307 in 2 weeks Diageo asked us to help launch their 'Stay Yourself' Campaign “The results were better than digital and more accountable” Chris Arnold, Creative Orchestra 8.6% CTR
- 12. HYUNDAI CASE STUDY Impressions: 40,356 in 2 weeks Hyundai wanted us to help with generating buzz for a pop-up event in London “Really impressed with the way this helped to fulfil our campaign ” Sang Park 2.3% CTR off-peak
- 13. TOMS CSR CASE STUDY We believe it's important to help out where we can, so we give away some inventory to good causes every month.
- 14. SOME OTHER COMPANIES WE HAVE WORKED WITH