This document discusses how augmented reality (AR) can be used in different industries like entertainment, retail, and real estate. It provides examples for each industry. AR can be used to showcase upcoming movie events, allow customers to virtually try on furniture before buying, and interact with 3D models of properties. The document also describes different AR technologies like face tracking, Oculus Rift virtual reality, Leap Motion hand tracking, Kinect full body tracking, 3D holographic displays, and virtual mannequins. It provides video demos for some of these technologies.

1. Augmented Reality Solutions
www.whodat.in
info@whodat.in

2. AR can be used anywhere from Sales to Marketing
of a product or brand.
Create memorable experiences
Connect with customers
Improve brand awareness
Increase sales

3. Lets look at a few examples of how AR can be used in different industries.
EXAMPLE:
ENTERTAINMENT
We could use AR to showcase
upcoming events and even media
related material.
For example, movie posters that are
stuck on walls could be scanned to
show the trailer of the movie. This
can show relevant information while
keeping the wow factor alive.

4. EXAMPLE:
RETAIL
AR is a great way to visualize retail products in
their intended environment and in true scale.
Products like furniture can be viewed by your
customers from anywhere and at any time.
They get to interact with the product, see it
from any angle and virtually try it out in their
homes before they even buy it.
This gives a consumer a much
better idea of what to buy and
promotes brand loyalty.

5. EXAMPLE:
REAL ESTATE
AR can be a great tool to show potential
customers how your new upcoming flagship
property will look, in a medium more interactive
than traditional video walkthroughs.
Let’s say that you have launched a newspaper
ad marketing your property. We could create a
mobile app specific to that ad campaign. When
the customer downloads and uses the app,
they will be able to scan the newspaper ad and
view a 3d version of the property. We can also
provide them with options to see the model
apartments and interact with it or customize it.

6. Face Tracking
Face tracking is a computer technology that
detects human faces.
Our proprietary Face Tracking technology
provides a new way for users to visualize
products. It can be used to showcase how
products like eyewear, jewellery and other
accessories would appear in relation to a
user’s face. This makes it possible for people
and brands from all over the world to connect
through interactive visual experiences.
Video Demo link :
http://www.youtube.com/watch?v=Xn-7CtTBaUc

7. Oculus based Experience
The Oculus Rift is a virtual reality headset that
lets users step into virtual environments.
This headset completely covers the user’s eyes
and blocks out any view of his surroundings.
The user will be able to see only what is
shown through this headset. The user has
a complete 360 degree view of this virtual
environment that creates an immersive
experience.
The Rift uses custom tracking technology to
track movement of the head, allowing the
user to look around the virtual world just as
one would in real life.
Example video :
http://www.youtube.com/watch?v=YACfAniBdIY

8. Leap Motion
Leap Motion is a sensor device that uses hand
tracking technology.
With Leap Motion, a user can interact with their
computer by just using hand gestures. No hand
contact is required. It provides interaction with
just natural hand movements.
The Leap Motion can be used for any motion
controlled application. It creates a more natural
and intuitive experience for the user.
Example video :
http://www.youtube.com/watch?v=_d6KuiuteIA

9. Kinect
With Kinect we can track the full body and have
whole body interaction.
Kinect is manily used in game applications or for
live events to create an engaging experience.
Example video :
http://www.youtube.com/watch?v=Mr71jrkzWq8

10. 3D Holographic Display
The 3D holographic display can project a threedimensional image that can be viewed from
360 degrees - regardless of the viewer’s height
and distance.
It creates the illusion of the product actually
being present in the display case. Visual
effects can be added to this projection to
show features of the product that could not be
possible normally.
Example video :
http://www.youtube.com/watch?v=MyN4PgN-inU

11. Virtual Mannequin
Virtual mannequins are interactive displays
that look like a ‘hologram’ of a person. This
‘hologram’ could be a salesperson or a
celebrity or just a regular person talking about
your product or brand. It could be triggered
to activate as a person walks past to seem
more engaging as well as increase the level of
personal interaction.
It could be used a powerful and engaging sales
tool.
Example video :
http://www.youtube.com/watch?v=qVFcmqfOIAs

12. Spaces
Spaces is an app that provides a comprehensive
framework to showcase furniture.
It is a product visualization solution to create a
more engaging shopping experience.
The user can get a realistic 3d view of any
product from the catalogue. Multiple products
can be viewed at the same time so that users can
compare products. The products are seen in the
user’s own surroundings.
The products wll be displayed in true scale using
the Marker mode. (A marker is an image the user
can download)

13. Immersive Display System
An immersive display system uses a large 3-sided
screen to display an image or a video. The user
stands at the center of the room and is surrounded
by the image from 3 sides. This creates an illusion
of being in the enviroment shown on screen.
Example video :
http://www.youtube.com/watch?v=UT5xtpHRdlE

14. Our Clients