YouTube Mobile is the #2 video viewing site worldwide and #1 mobile website in the US, with over 1 billion daily views. Through YouTube Mobile Ads, advertisers can reach the growing mobile audience across different devices. Advertisers can run the same video creative across platforms and manage campaigns through the AdWords interface to view metrics like demographics and engagement. YouTube Mobile now accounts for 1 in 4 daily video views worldwide, representing a huge potential audience for brands.

1. YouTube Mobile (m.youtube.com) is the #2 video-viewing site in
the world, second only to the YouTube desktop site. YouTube
Mobile is also the #1 video-viewing mobile website in the U.S.,
according to ComScore1
, with over 1 billion views a day.
With YouTube Mobile Ads, you can reach your audience no
matter where they are, and what device they’re on.
Find and engage your audience
25% of all YouTube views take place on mobile today. Reach this audience
using YouTube mobile ads, and further target your ad by demographics,
topics, placements, and keywords.
No added work
You can run the same video creative across different platforms, be it
on TV, desktop, or mobile. Though we encourage you to join the 33% of
advertisers with mobile-optimized sites right now
2
, you don’t need one
to run your video ad everywhere on YouTube Mobile. And if you have a
brand channel, it’s automatically optimized for mobile.
Manage and measure your campaign
YouTube Mobile Ads are managed through the same AdWords interface
as Google Search ads and the Google Display Network. You also have
the same access to YouTube Analytics to learn about your audience
and their interaction with your videos: demographics, engagement, how
viewers discovered your video, and much more.
YouTube Mobile Ads
Reach mobile users
Did you know?
YouTube is available on 350
million devices globally.
YouTube mobile traffic tripled
in 2011.
3 hours of video is uploaded
per minute to YouTube from
mobile devices.
1
ComScore MobiLens, October 2011
2
Google/Ipsos/TNS, Global Perspectives: The Smartphone User & The Mobile Marketer, Jun 2011
YouTube at a glance
As of January 2012, YouTube
has 800 million monthly
unique users worldwide, who
upload 72 hours of video to
the site every minute. People
are watching more than
4 billion videos daily--the
equivalent of nearly half the
world’s population watching
a YouTube video every day.
YouTube Mobile now
constitutes 1 in 4 of these
video views. That’s a huge
potential audience for your
brand.

2. YouTube Mobile Ads
For more information, contact your YouTube sales
representative or visit www.youtube.com/advertise
Mobile Roadblock
Get 100% share of display ad impressions on the search, browse and home
pages of m.youtube.com for a full day. Access a highly responsive mobile
audience as they engage with their favorite YouTube content.
in-stream ads
TrueView in-stream*
A skippable video ad plays as a
pre-roll. Users can only skip after 5s,
and you pay only when they choose
to watch at least 30s of your ad, or
when they watch the entire video
(whichever is shorter).
In-stream select
A skippable video ad plays as a
pre-roll, but ads are purchased on a
reserve cost-per-impression basis.
Standard in-stream
A 15s, non-skippable video ad plays
as a pre-roll. Ads can be purchased
in an auction or reserve CPM basis.
in-search ads
TrueView in-search*
Ads appear on the search page
as a search result. Pay only when
users click on your ad and begin
watching your video.
in-display ads
TrueView in-display*
Ads appear next to videos on the
watch page and across the
Google Display Network. Pay only
when users click on your ad and
begin watching your video.
Mobile Ad Formats
*What is TrueView?
TrueView ads are a family of video ad formats where you pay when
viewers choose to watch your ad, not when an impression is served.
TrueView allows people to watch ads they find interesting, and skip
ads they find uninteresting. Everyone wins: viewers choose ads that
are relevant to them, and you reach people who are primed to hear
your message.
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