This document discusses online marketing techniques using Facebook and YouTube. It provides overviews of how to use Facebook and YouTube for marketing purposes, including different types of Facebook ads and case studies of companies that have succeeded using these platforms. Key aspects covered include using videos, live events and targeted ads on Facebook, as well as creating engaging video content and influencer marketing on YouTube. Both platforms offer benefits like low costs, tracking abilities and large audiences, but require ongoing management and monitoring of engagement and feedback.

2. It is a set of techniques and technologies used
to promote brands, products and services to
consumers over a range of online channels.
People are spending more and more time online
carrying out a range of tasks, including
shopping, searching for information, reading
news, watching videos, using e-mail, booking
holidays, and using social media.

3.  More cost effective
 Easier to track and measure progress
 Larger demographic reach
 Higher engagement compared to traditional
marketing
 Catering to mobile customers
 Lack of face-to-face interaction
 Can be obtrusive
 Time commitment to manage it professionally
 May not be suitable for your product

4. FACEBOOK MARKETING
OVERVIEW

5. • Brand awareness
• Drive website traffic
• Targeted advertising
• Generate business leads
• Customer service and
feedback
• Monitor and improve
 Time and resources:
 Skills:
 Budget:
 Negative feedback

6. Types of Facebook advertising
 promoted posts - pay for your post to reach a wider audience
 Stories - vertical full-screen ads
 page like - encourage users to like your Facebook page
 clicks to website - push traffic to your website
 click to website videos - use video content to push traffic to your website
 website conversion - encourage users to take an action on your site such as sign-up for
your newsletter
 app installs - link directly to the app store
 app engagement - link to a specific part of your app such as a purchase page
 playable - interactive app previews
 local awareness - focus targeting users near your business location
 video views and slideshows - a visually engaging way to communicate your message
 carousel ads - advertise multiple products or promotions at once or highlight multiple
aspects of a single product

7. Facebook Video Views Case Study
Tomcat
Gearing up for Halloween in 2016, Tomcat, a rodent extermination company, wanted to
experiment with a puppet-filled, horror-themed, live video event. The narrative, which was
created in part by their marketing agency, told the story of a few oblivious teenage mice that
were vacationing in a haunted cabin in the woods. At peak points of the story, audiences were
asked to use the comments to choose which mouse puppet would die next or how they would
die.
Prior to the video event, Tomcat also rolled out movie posters with the event date, an image
mouse puppets, and a headline saying, "Spoiler: They all die!“
Results
It turns out that a lot of people enjoy killing rodents. The live video got over 2.3 million
unique views, and 21% of them actively participated. As an added bonus, the video also
boosted Tomcat's Facebook fanbase by 58% and earned them a Cyber Lion at the 2017 Cannes
Lions awards.

9. YouTube Marketing
Overview

10.  Captures audience attention
 Strengthens your sales pitch
 Free to use
 Gives you the opportunity to earn money through
your videos
 Easy to use
 An easy way to share information
 Backlinks are generated
 Everything is public
 Many rules
 The different branding can actually confuse customers.
 You have very little control over the actual presentation of your
videos
 Related videos that have the same tags as your own aren’t
always content related
 You’ve got to market your videos in order for them to be seen
 Negative reviews can damage a business reputation

11. Case study for success YouTube advertisement
Flipkart kicked off its “India Ka Fashion Capital”
campaign with a bang: the brand complemented its
TV spot with a variety of YouTube ads to maximize
its reach while running search and dynamic display
ads in support. This ensured that Flipkart Fashion
would be visible to consumers across multiple
touchpoints, and using audience insights garnered in
the first two weeks helped the brand hone its
messaging to be more relevant at each stage of the
journey

12. Top 5 YouTube Influencers who have established Personal Empires:
PewDiePie Kids Diana Show
Like Nastya Vlad and Niki
KondZilla

13. Conclusion
Facebook and YouTube Marketing is very important for specialists in digital
marketing. Both digital platforms are given marketers in a perfect business
opportunity for digital marketing. The digital marketing team and the
marketing department are no different. The following details should assist
digital marketers in recognizing the benefits and drawbacks of digital
marketing.
Thank Yo