The document discusses how the media product conforms to and challenges conventions of the horror genre. It carried out research on aspects of mise-en-scene, conventions of horror, a real-life murder case, shot-types and angles, and locations. The media product challenges conventions by having the "good guy" character be taken by the antagonist, breaking the expectation they would survive. However, it also conforms to conventions by using a school setting, typical character names, a title inspired by demonic films, and conventional costumes of student versus demonic antagonist.