The document discusses identifying the audience for an indie-pop media work. It provides images and descriptions of typical indie stereotypes to look for, including:
1) Vintage and modern indie clothing styles like checkered lumberjack shirts, skinny jeans, and daisy dukes.
2) Accessories such as pendants, bracelets, hats, and glasses.
3) Equipment like cameras, skateboards, and messenger bags.
4) The audience is described as "Indie Scenesters" who are trendsetters ahead of mainstream fashion, looking to icons like James Dean and Grace Jones.
This is my final work at college, a merchandise folio where i have created a brand named Void where i did all branding, point of difference and position in market and all graphic work.
The rest of the work included:
-Branding, logo and all graphic designs.
-Create a brand and find point of difference in market and do market research.
-Customer profile research.
-Set suitable price point for brand.
-Reach price point by sourcing approriate fabric and trims.
-Trend research.
-Design a full range and use fabric effectively through out the range.
-Do tech/spec packs to send to pattern maker and maker to communicate my ideas and designs.
This is my final work at college, a merchandise folio where i have created a brand named Void where i did all branding, point of difference and position in market and all graphic work.
The rest of the work included:
-Branding, logo and all graphic designs.
-Create a brand and find point of difference in market and do market research.
-Customer profile research.
-Set suitable price point for brand.
-Reach price point by sourcing approriate fabric and trims.
-Trend research.
-Design a full range and use fabric effectively through out the range.
-Do tech/spec packs to send to pattern maker and maker to communicate my ideas and designs.
2. INTRODUCTION
In order to identify the audience, a range of medias
were consulted. The images in the following slides
represent the Indie genre through the stereotypical
brands, which will help in identifying indie
stereotypes in my media work.
13. GEAR UP
Equipment
Cameras
Skateboards
One-gear bicycle
Rucksack/messenger bag
14.
15. FIND YOUR TRIBE
Using results from Findtyourtribe.co.uk, these results
indicate the following:
Initially the signs indicate that the audience will be „Indie
Scenesters‟:
“You are at the forefront on the indie scene – you know
all the major players. You‟re always ahead of the game
– moving on to the next thing once everyone joins in.
You like to look good and your icons go beyond the
centrefold of the NME – your current look is James
Dean meets Grace Jones. Just wait – everyone will be
wearing it in a year‟s time”.
With the above results, it is evident that indie audiences
are „trend setters‟, and are fashion conscious.