The document discusses the importance of branding and creating a memorable and unique brand image. It provides examples of highly recognizable brand logos like the Rolling Stones tongue and explains that a successful brand must provide consistency across products and promotions over time to avoid confusing customers. The document then examines early logo designs for a musician named Alex Johnson, before settling on a consistent font and photo editing style to create a cohesive brand identity.

1. Brand Image

5. Band Logos. All these logos are easily recognisable to the band they are from, even if they do not include the name on them. Everyone with only a small amount of music knowledge could link the tongue to The Rolling Stones. This is an image that has been built up over the years and has proved very successful. To create our logo and brand we should look at these ideas to see what would be successful for us to create. As we are creating an unknown artist we will want to create a brand that includes the name so people know who it is promoting and include some sort of image so in the future when the artist is successful people may link the image to him without the name being there.

7. Second Logo This is the second logo we created for our brand. Using Photoshop we typed the name and edited the colours. We then added a stamp of an ink stain. This could link to the artist and being creative. As a lot of artists sing what is written for them, this could be a link that our artist writes and performs all his own songs. Although this works with the image we are trying to create, it just didn’t look right with the images we had on our album cover. We wanted something with a bit more meaning to the music it was promoting and this just didn’t work as well so we had to create a new logo.