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This strategic plan document provides an overview of Whole Foods Markets' performance from 2005-2009. It summarizes key financial metrics like sales, store count, and comparable store sales growth. It also analyzes the organic grocery industry including competitive positioning, market trends of slowing growth, and shifts in strategy from traditional grocers. An internal analysis examines Whole Foods' product lifecycle, value chain, promotional strategy, and a SWOT analysis identifying strengths in quality and brand reputation but also weaknesses in high prices and inventory costs.



























































































