2. When beginning this project, we wanted to create a
distinctive and empowering image surrounding the
characters featured in our music video. The purpose of
this was to create media figures which our target
audience can relate to, which would result in a large fan
base. In order to do this, we had to maintain a relatable
yet enjoyable theme throughout our project for our
protagonists to portray believable characters. Therefore
to build upon this, we created a digipak and magazine
advert to promote our music video and aimed to link all
three of these tasks to achieve our goal.
4. When creating our first ancillary task, our digipak, we knew that this media text is
important in giving the audience an insight into the music video we have created.
Therefore, it was important that we included each character and each of our
locations at least once on our digipak. We also needed to make sure that the
fun, abstract style of our music video came across in our ancillary tasks.
This panel shows each of
the main characters in the
locations they wake up in. This
shows the variety of locations
that we used in the production
of our video which was an
important feature in making our
video so successful. The variety
of locations keeps the audience
interested and involved in the
video. Also this panel features a
logo I created for our ancillary tasks which also features the
‘Dirty Stank TV’ logo, this is Dizzee Rascals website/label
logo. This is important as it allows the audience to easily
relate our production with Dizzee Rascal.
This panel shows the
characters once they have
woken up in their separate
locations and they are on the
move to find one another and
to piece together the previous
night. This panel is important
as it gives an insight into the
narrative of the video. For
us, the narrative of our video i
very important as it plays a
major part in keeping the
audience interested in the video. Our narrative took a lot of
inspiration from the successful comedy films ‘The Hangover
as we knew these films were such a hit with our target
audience.
5. DIGIPAK
This panel is the one that the
CD would actually be placed
on. After some research into
other digipaks that are already
successful, I noticed that most
of them do not use images on
this panel, they normally use
something like the artists
logo, or something to do with
the song they are promoting.
As a result of this I tried to go
along the same path. I have
used an effective panel in
which there
are lots of jumbled words and letters, but the word ‘Bonkers’
stands out in bold randomly throughout the panel. I think this is
quite effective as it will grab the viewers attention.
In this panel I have used a
large photo from the club
footage we recorded
overlaid by the ‘Bonkers’
logo. I have done this so it
relates to the club footage
scene in our video as part of
the narrative from the
protagonists crazy night
out, and also to promote the
song, Bonkers. I think this
links well with the video as it
shows a small glimpse of the club footage and this relates
only
to the video as this is all the boys see, quick flashbacks of
the night before.
6. The target of this digipak was to maintain the brand we had created in our main project
and portray this clearly through our ancillary task. I believe we done this well by clearly
showing all aspects of our main protagonists, and linking to our main product
throughout all of the digipak panels. This includes lots of logos and images that people
easily link to Dizzee Rascal and his music such as his Dirtee Stank TV logo. We also made
sure that our digipak clearly represents each character that features in the music
video, the costumes they are wearing and how they have been acting, we have done
this because we want our characters and project as a whole to be relatable for our
target audience. Our aim was to keep the audience entertained by using the comical
features that people can relate to from personal experiences. I think we have done this
well as we have not gone over the top creating un-believable situations for the boys to
be in we kept it realistic and based it on our own funny memories as we are from our
target audience range ourselves (18-25). As we wanted to make sure we were
successful with this objective we also made sure that the costumes of the characters
were not too over the top, we used costumes that we think a normal group of young
adults would wear when on a night out, keeping this relatable theme throughout all
aspects of our project worked very well.
All of this is an example of branding which is crucial for a creating a visual style in which
the music video is presented in. Branding is a common convention of a music video as
the label has to present the audience with the artist they followed since the beginning
of their career. This means maintaining a clear fashion style and theme of interests so
the audience are always catered for throughout all products which are released
7. Our intended institution for our digipak is successful high street retailers such as
HMV. However, as we knew that HMV are the main retailer around, they also stock all
of the already successful products on their shelves. Therefore, we had to make sure
that our digipak was up to standard with all of the professional products, yet we
needed it to stand out against the crowd so it draws attention from customers. To
achieve this goal I made sure that our front cover looked as professional as possible
whilst still showing the striking ‘Bonkers’ logo I had created for our ancillary tasks. As
this is bright compared to the rest of the front page it looks very striking and grabs
the audiences eye. I then used lots of bright colours for the rest of the digipak as this
is what keeps the viewer entertained. I made sure that nothing featured on the
digipak was repetitive as this is very boring for people viewing the product. Also, I
made sure that the artist’s logo’s (Dizzee Rascal and Armand Van Helden) stood out
against the background they are featured on, this is to help promote the artists and
the product we have created.
9. The purpose of our magazine advert is to promote the single ‘Bonkers’ by Dizzee Rascal. As the
main features of our music video is the group of boys and the narrative of what they get up to
on a night out, we chose an image that represents this perfectly. The image features one of the
characters in the video waking up, realising his shirt is ripped and dirty and wondering what
happened the night before. This links in perfectly with the video and the location of the photo
really backs this up as he finds himself at the top of a car park looking across the city and this
isn't stereotypically where you would expect to wake up after a night out.
The layout of our magazine advert was majorly determined by the image we have used. Due to
the main feature of the advert being the character and his body language, we have used the
un-used space on either side of the character for the other important features of a magazine
article such as artist logos and our ancillary task logo we created. We also used a black bar at
the bottom of the screen for other promotion features. We think this combination has worked
very well.
The font we decided to use for our advert is one that we thought maintained the professional
image we are aiming for. We also think it works very well contrasting against the wildness of the
artists logos and our own logo. This font is also used throughout our digipak supporting the
crucial method of ‘Branding’. An important aspect of the advertising purpose of this task is
enhanced through the use of the quote ‘Electronic house and Hip Hop combine to create a
musical masterpiece.’ This statement is taken from the respected MTV music publication
company and therefore entices the audience to discover if it is true for themselves by
purchasing the single. Moreover, the use of ‘Electronic House and Hip-hop’ clearly states the
genre of the song and therefore targets it’s intended market. Another similarity between the
digipak and magazine advert is the mentioning of Production companies and record labels
which is a vital convention when promoting a product. This is displayed by the use of official
logos which are recognized throughout the music industry
10. Comparison
After analysing the skills and techniques put forward in to both ancillary task
I believe, that as a combination, the two work together effectively to promote our
music video. The magazine advert focuses more on the crucial information for the
releasing of the main product in comparison to the digipak that gives more of an
insight into the content of the music video. Both methods work well in promoting
the video due to the digipak not giving much away to leave the audience wanting
more, contrasted with the digipak supplying maximum footage in order for the
audience wanting to proceed and discover the full music video. All
products, including the main and ancillary tasks follow the same theme through the
use of ‘Branding.’ This means that throughout all products, the distinctive Artist we
have created has been maintained and therefore we are able to target a specific
audience. A strong sense of adventure is built up via the narrative within our
video, however this is also correlated with an abstract feel throughout. Altogether
this expresses the fun, upbeat nature of the main characters and how our target
audience can relate to them. Similar fonts and edits are used in all
products, including contrasting images and a vibrant colour scheme, as this creates
a visually interesting aesthetic to keep the audience engaged. On top of
this, mentions of the production companies and artist logo’s are featured
throughout so that legal credit is given to all that were involved in the making
process. In conclusion, the theme portrayed throughout all three products make a
recognisable brand for our target audience to follow. Without an established visual
image, it would be impossible to target a specific market and cater their needs in
order to be a success
