Quantitative research precisely counts behaviors, knowledge, opinions or attitudes by measuring quantities or amounts. It aims to answer questions about how much, how often, how many, when, who, etc. There are two main types: inferential research, which makes inferences from specific data to general conditions; and experimental research, where the researcher controls variables to determine or predict outcomes. Key terms are dependent variables, which depend on another, and independent variables, which occur before dependent variables. Simulation is also used as an alternative to experiments by creating artificial environments that resemble real-world settings.

3. WHAT IS QUANTITATIVE
RESEARCH ?
Quantitative research is “the precise count
of some behavior, knowledge, opinion or
attitude.”
 It is based on measurement of quantity
or amount.
It tries to answer questions like how much,
how often, how many, when, who, etc.

4. Types Of Quantitative
Research:
1)INFERENTIAL
RESEARCH:
 In inferential observation the researcher must make
inferences by going below the surface.
 Process of trying to reach conclusions that extend
beyond immediate data.
 Inferential approach makes inferences from specific
data to general conditions.

5. 2)EXPERIMENTAL RESEARCH:
An attempt by the researcher to
maintain control over all factors
that may affect the result of an
experiment.
Research requires the measurement of
variables.
The researcher attempts to determine
or predict what may occur.

6. DEPENDENT &
INDEPENDENT VARIABLES:
Dependent :
 When a variable whose
value depends on that of
another.
 E.g. Height depends on
age, hence height
is dependent variable.
Independent :
 The variable that is prior
to the dependent variable
is called independent
variables.
 E.g. Age or gender is
independent variables.

7. Simulation is an alternative to lab &
field experimentation used in
business research.
It is conducted in a specially
created setting that resembles the
natural environment in which
activities are usually carried out.

8. 1-Identity
Simulation.
2-Quasi-identity
Simulation.
4-Computer
Simulation.
3-Laboratory
Simulation.