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WHAT IS RESEARCH
Research is defined as a careful
consideration of study regarding a
particular concern or problem using
scientific methods
QUALITATIVE RESEARCH
Qualitative research is a scientific
method of observation to gather
non numerical data.
This research answer why
and how a certain
phenomenon may occur
rather than how often.
TYPES OF QUALITATIVE RESEARCH
1.Case study
2.Grounded theory
3.Phenomenology
4.Ethnography
5.Historical
CASE STUDY
Attempts to shed light on a phenomena by
studying in depth a single case example of
the phenomena. The case can be an
individual person, an event, a group, or an
institution.
GROUNDED THEORY
Theory is developed inductively from a corpus of
data acquired by a participant-observer.
PHENOMENOLOGY
Describes the structures of experience as
they present them selves to consciousness,
without resource to theory, deduction, or
assumptions from other disciplines.
ETHNOGRAPHY
Focuses on the sociology of meaning
through close field observation of socio
cultural phenomena. Typically, the
ethnographer focuses on a community.
HISTORICAL
concerning causes, effects, or trends of these
events that may help to explain present
events and anticipate future events .
Systematic collection and objectives
evaluation data related to past occurrences
in order to test hypothesis
Quantitative Research
 How many monthly visitors?
 How many webpages?
How many web searches?
Think of “numbers”
Qualitative Research
Why and how?
What colour?
What style?
Think of “details”
QUALITATIVE RESEARCH

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QUALITATIVE RESEARCH

  • 1.
  • 2.
  • 3. WHAT IS RESEARCH Research is defined as a careful consideration of study regarding a particular concern or problem using scientific methods
  • 4. QUALITATIVE RESEARCH Qualitative research is a scientific method of observation to gather non numerical data.
  • 5. This research answer why and how a certain phenomenon may occur rather than how often.
  • 6.
  • 7. TYPES OF QUALITATIVE RESEARCH 1.Case study 2.Grounded theory 3.Phenomenology 4.Ethnography 5.Historical
  • 8. CASE STUDY Attempts to shed light on a phenomena by studying in depth a single case example of the phenomena. The case can be an individual person, an event, a group, or an institution.
  • 9. GROUNDED THEORY Theory is developed inductively from a corpus of data acquired by a participant-observer.
  • 10. PHENOMENOLOGY Describes the structures of experience as they present them selves to consciousness, without resource to theory, deduction, or assumptions from other disciplines.
  • 11. ETHNOGRAPHY Focuses on the sociology of meaning through close field observation of socio cultural phenomena. Typically, the ethnographer focuses on a community.
  • 12. HISTORICAL concerning causes, effects, or trends of these events that may help to explain present events and anticipate future events . Systematic collection and objectives evaluation data related to past occurrences in order to test hypothesis
  • 13.
  • 14. Quantitative Research  How many monthly visitors?  How many webpages? How many web searches? Think of “numbers” Qualitative Research Why and how? What colour? What style? Think of “details”