Quadrature Phase Shift Keying (QPSK) is a digital modulation scheme that transmits two bits of information at a time, effectively doubling the data rate compared to Binary Phase Shift Keying (BPSK) while requiring half the bandwidth. QPSK uses four distinct phase shifts to encode data, making it more efficient and robust for various wireless communication standards like GSM, CDMA, and LTE. The document discusses the modulation and demodulation process, technical implementation using MATLAB, and concludes by highlighting QPSK's advantages over BPSK in data transmission.