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Creating Compelling Videos Workshop
Skills you will learn today
 Finding Great stories
 Creating Great images
 Capturing Great video clips
 Creating the story
 The storyboard
 editing
Larger Purpose
Fact: 60% of all internet is video
“Every organization is now a media
organization”
Hard-wired Story tellers
Video Examples
 Stand up
 Silence speaks
Why do stories have power?
A Story for Double Agents
 Appreciate  Critique
How?
 Thank you
 Document
 Training Video
 Sizzle Reels
 Broadcast to tell a story
 Community Building
 Mobilize –a call to action
 Co-create
Eddie
WhatMakesaGreatStory?
Great Stories Have:
 Point of View
GreatStoriesHave:
 Emotion
GreatStoriesHave:
 Gift of Voice
GreatStoriesHave:
 A Concise Message
GreatStoriesHave:
 Pacing
 IRA
VideoCritique
 Central idea with action sequence
 Strategies for moving narrative forward - narrative
arc
 Reflection on larger meaning
 Point of view
 Emotional content
 Gift of voice
 A concise message
 Pacing
 Great sound
 In our Hands
Narrative Arc :
Room to Read vs The Girl Effect
Short form Video Storytelling
 Call to Action Video
 Creators Gone Wild
Lightening Round Storytelling
1. Make a timeline for your life, plot Big
moments, turning points.
2. Pick one. Write for 10 min about it.
3. Shape it into a narrative arc, identify
“what happens” and “reflection”
4. Select what you will start with first to grab
attention.
Or, brainstorm a list of “firsts” for 5 min. Pick
one, write a story.
Elements of Great Photography
RuleofThirds
ShotVariety
Close-up
SubjectAngles
Subject Angles
SinglePointofInterest
SweetLight
Background
DrawViewerintoPhoto
CropWhenYouShoot
GreatPhotographyappliedtoVideo
 Rule of thirds
 Shot variety
 Single pt. of interest
 Mood
 Sweet light
 Background
 Framing
 Draw viewer in
 Cropping
Photography exercise
Personal Journey video
Using Video Recorders
 Steady hands
 Use a tripod
 Check audio and video before starting
 Pan slowly
 Remember rules of great photography
 Move in close for view and audio
Elements of Videography
 The 5 shot list
 The 10 second rule
 Lights, camera,
action!
More video tips
 Have sections without music for drama
 Use voice over to paraphrase less
interesting stuff. Save best parts of
interview for your character
 Can speed up video
Storyboarding
1. Sequence……”what happens next”
2. Emotional Contour…….”how it feels”
3. Messenger……….”which track delivers
(print/voice/photo/audio)”
6 Story Core Elements
What is story purpose, essence?
Key characters?
Context?
Action events?
First 6 second hook?
Why this matters/reflection?
Editing Great Content
Advanced Video editing tips
 Walk out of frame
 Cut when subject not making gesture
 Audio leads scene
 Add sound effect when jumping to new scene
 Music can precede the narration
 New song signals transition. Leave a space
6 secrets of highly effective
Videographers
 Step forward, step back
6 secrets of highly effective
Videographers
 The Tease
6 secrets of highly effective
Videographers
 Insert Shot
6 secrets of highly effective
Videographers
 Corresponding Shot
6 secrets of highly effective
Videographers
 Time Compression
6 secrets of highly effective
Videographers
 Point of View
Quick and easy social media
storytelling
 Podcast audio story
 Xtramoral
 Puppets on the run blogpost
 Instant Movie in Premier Elements

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