Charlie Meyerson and Dometi Pongo's presentation to the Society of Professional Journalists Region 5 Conference in Chicago, April 7, 2018. (The original was created in Apple Keynote and the animation is much cooler, but SlideShare won't accept that format.)
Mobile journalism: From your palm ... to the worldCharlie Meyerson
An abbreviated version of a presentation to dozens of students and teachers at the Scholastic Press Association of Chicago annual conference, hosted by Roosevelt University, March 19, 2013.
You have a Makerspace; so what's next? Join Brian Pichman from the Evolve Project as he walks you through how to plan, market, and organize your programming events for your Makerspace. Brian will also share successful programming ideas regardless of library type. Allow your public library or school library to foster innovation and offer unique opportunities to encourage more patrons to interact, grow, and learn.
Topics/Agenda:
* Ways to Organize Your Space
* Marketing Tips and Tricks
* Planning for the Future
* Programming Ideas for your Makerspace
Desired Outcomes:
After attending the webinar, you will have new ideas for your Makerspace to draw more attendees, see positive outcomes, and educate your local community (whether a school or public library) to foster more innovation and collaboration.
Raspberry Pi - Unlocking New Ideas for Your LibraryBrian Pichman
Join Brian Pichman as he uncovers the world of microcomputing; which are low cost, small computers (ranging from the size of a credit card to a stack of credit cards). Brian will cover Raspberry Pi's and how they can be used in your library; from attendance counters, event displays, library programming and more.
Detailed illustration of Apple Watch onboarding flow with some UX analysis, criticism and suggestions. A lot of screen shots and photos.
User onboarding is the process of improving a person's success with a product or service.
Podcasting 201 - From Planning To Publishing, Podcasting In ActionJoseph Palumbo
This session takes everything discussed in the previous class (Podcasting 101: Turning Your Voice Into Your Brand and here is the link ) and puts it into action. In this "fingers to keyboard" tutorial lead by blogger/podcaster Joseph Palumbo, we'll record a short podcast, add music and sound effects to the recording, adjust the sound levels for good quality, add show notes, then post it to one of the major podcast hosting services. In other words, you will leave the is session a full-fledge podcaster.
Mobile journalism: From your palm ... to the worldCharlie Meyerson
An abbreviated version of a presentation to dozens of students and teachers at the Scholastic Press Association of Chicago annual conference, hosted by Roosevelt University, March 19, 2013.
You have a Makerspace; so what's next? Join Brian Pichman from the Evolve Project as he walks you through how to plan, market, and organize your programming events for your Makerspace. Brian will also share successful programming ideas regardless of library type. Allow your public library or school library to foster innovation and offer unique opportunities to encourage more patrons to interact, grow, and learn.
Topics/Agenda:
* Ways to Organize Your Space
* Marketing Tips and Tricks
* Planning for the Future
* Programming Ideas for your Makerspace
Desired Outcomes:
After attending the webinar, you will have new ideas for your Makerspace to draw more attendees, see positive outcomes, and educate your local community (whether a school or public library) to foster more innovation and collaboration.
Raspberry Pi - Unlocking New Ideas for Your LibraryBrian Pichman
Join Brian Pichman as he uncovers the world of microcomputing; which are low cost, small computers (ranging from the size of a credit card to a stack of credit cards). Brian will cover Raspberry Pi's and how they can be used in your library; from attendance counters, event displays, library programming and more.
Detailed illustration of Apple Watch onboarding flow with some UX analysis, criticism and suggestions. A lot of screen shots and photos.
User onboarding is the process of improving a person's success with a product or service.
Podcasting 201 - From Planning To Publishing, Podcasting In ActionJoseph Palumbo
This session takes everything discussed in the previous class (Podcasting 101: Turning Your Voice Into Your Brand and here is the link ) and puts it into action. In this "fingers to keyboard" tutorial lead by blogger/podcaster Joseph Palumbo, we'll record a short podcast, add music and sound effects to the recording, adjust the sound levels for good quality, add show notes, then post it to one of the major podcast hosting services. In other words, you will leave the is session a full-fledge podcaster.
Kevin Lockett, Host/Producer of the Digital Life with Kevin Locket (Digitalkev.com) podcast presented a workshop on podcasting for the members of WebSigCleveland.org in Cleveland, Ohio--October 17, 2015
Video Tips and Techniques for the Web and Social MediaJames Richardson
Presentation by Professor James Richardson at the CUNY School of Public Health on video technologies in use by faculty and students at the CUNY School of Professional Studies and the LaGuardia Community College Media and Technology Programs.
The success of libraries in the future will be determined by its ability to create stories rather than provide them. One way to accomplish this is by putting technology and people together so patrons become creators and innovators in makerspaces and other learning environments. In this full day session, discover great new learning technologies and techniques for patrons, and how to build your new fablab or hackerspace. Get hands-on with must have maker tech and build new ideas throughout the day. Arm yourself with facts for having interactive spaces and tools to get buy-in from everyone from staff to public to the IT teams. Discover where technology is heading and how we can plan with it. After building your space, the session will also cover about building your staff. Learn ways to continually train and engage the staff so the environment will constantly evolve and grow. Multiple topics and ideas will be covered so any library on any budget can implement new ideas and activities for the patrons.
Outcomes:
• Participants will learn about key design concepts when looking at their library spaces to increase collaboration and foster innovation.
• Participants will have an opportunity to not only play and experiment with cutting edge maker space gadgets; but learn which tools in the educational technology realm offer instruction on engineering, programming, robotics, and early childhood education.
• Participants will also be armed with the skills they need to not only start their own spaces; but help market, promote, and fund their spaces.
IACT-TAP New School Thinking - Prototype WorkshopJonathan Ha
Woei Hern invited me to conduct a chatbot workshop (without a clear brief!), and this was the presentation of that session.
Workshop conducted on 20171006
Deck prepared on 20170714 for internal use & adapted/modified for the workshop 2 days prior
These are slides from my video workshop Oct. 15, 2019 at Drake University in Des Moines. This was a hands-on workshop focused on shooting video on phones and editing with the Videoshop app.
Serverless and Chatbots: A Match Made in the CloudC4Media
Video and slides synchronized, mp3 and slide download available at URL https://bit.ly/2FeA40M.
Gillian Armstrong uses practical examples from their chatbot and shares some of the lessons they learned which help starting a chatbot. Filmed at qconsf.com.
Gillian Armstrong works as a Technical Lead in the Cognitive Technologies team in Liberty IT. Her team is focused on thinking about big problems, and working out how to solve them using innovative technology in interesting new ways. At the moment she is working on Artificial Intelligence, with a particular focus on Conversational AI design and development.
So you want to be a podcaster (Northwestern University Graduate School keynot...Charlie Meyerson
A slightly edited (minus Rivet Radio metrics) version of my presentation to students at The Graduate School's RSG program, March 29, 2016, in Evanston.
A primer on how to turn your voice into a brand through podcasting.
+ What is podcasting?
+ Why is podcasting such a powerful marketing tool?
+ How can I create my first podcast?
+ How can I publish my podcast?
Delivered at the San Antonio Online Marketing Meetup on April 30, 2015
Kevin Lockett, Host/Producer of the Digital Life with Kevin Locket (Digitalkev.com) podcast presented a workshop on podcasting for the members of WebSigCleveland.org in Cleveland, Ohio--October 17, 2015
Video Tips and Techniques for the Web and Social MediaJames Richardson
Presentation by Professor James Richardson at the CUNY School of Public Health on video technologies in use by faculty and students at the CUNY School of Professional Studies and the LaGuardia Community College Media and Technology Programs.
The success of libraries in the future will be determined by its ability to create stories rather than provide them. One way to accomplish this is by putting technology and people together so patrons become creators and innovators in makerspaces and other learning environments. In this full day session, discover great new learning technologies and techniques for patrons, and how to build your new fablab or hackerspace. Get hands-on with must have maker tech and build new ideas throughout the day. Arm yourself with facts for having interactive spaces and tools to get buy-in from everyone from staff to public to the IT teams. Discover where technology is heading and how we can plan with it. After building your space, the session will also cover about building your staff. Learn ways to continually train and engage the staff so the environment will constantly evolve and grow. Multiple topics and ideas will be covered so any library on any budget can implement new ideas and activities for the patrons.
Outcomes:
• Participants will learn about key design concepts when looking at their library spaces to increase collaboration and foster innovation.
• Participants will have an opportunity to not only play and experiment with cutting edge maker space gadgets; but learn which tools in the educational technology realm offer instruction on engineering, programming, robotics, and early childhood education.
• Participants will also be armed with the skills they need to not only start their own spaces; but help market, promote, and fund their spaces.
IACT-TAP New School Thinking - Prototype WorkshopJonathan Ha
Woei Hern invited me to conduct a chatbot workshop (without a clear brief!), and this was the presentation of that session.
Workshop conducted on 20171006
Deck prepared on 20170714 for internal use & adapted/modified for the workshop 2 days prior
These are slides from my video workshop Oct. 15, 2019 at Drake University in Des Moines. This was a hands-on workshop focused on shooting video on phones and editing with the Videoshop app.
Serverless and Chatbots: A Match Made in the CloudC4Media
Video and slides synchronized, mp3 and slide download available at URL https://bit.ly/2FeA40M.
Gillian Armstrong uses practical examples from their chatbot and shares some of the lessons they learned which help starting a chatbot. Filmed at qconsf.com.
Gillian Armstrong works as a Technical Lead in the Cognitive Technologies team in Liberty IT. Her team is focused on thinking about big problems, and working out how to solve them using innovative technology in interesting new ways. At the moment she is working on Artificial Intelligence, with a particular focus on Conversational AI design and development.
So you want to be a podcaster (Northwestern University Graduate School keynot...Charlie Meyerson
A slightly edited (minus Rivet Radio metrics) version of my presentation to students at The Graduate School's RSG program, March 29, 2016, in Evanston.
A primer on how to turn your voice into a brand through podcasting.
+ What is podcasting?
+ Why is podcasting such a powerful marketing tool?
+ How can I create my first podcast?
+ How can I publish my podcast?
Delivered at the San Antonio Online Marketing Meetup on April 30, 2015
Presented by Kevin Harvell & Gus Emery at the Nebraska Code Conference on March 20, 2015
This presentation is based on my experience with launching & producing four podcasts as of the creation of this presentation.
Podcasting resources for educators: examples, tools and storytelling ideas, from a presentation given at VT Fest 2015 by Richmond Elementary School principal Mike Berry and Audrey Homan, digital producer for the Tarrant Institute for Innovative Education.
Turbo Charge Your Resources: Fabulous Freebies, Great Gadgets, & Sweet Sites that Go the Distance!
Be cool in school! Do you dig knowing the sweet sites, great gadgets, & the current buzzwords? Like fabulous freebies? Don’t have the time to read every journal, wiki, blog, ning, tweet, or plurk, but still don’t want to be left out in the techie chat cold? Then this session is for you! Presented triviaoke style, as a quick & irreverent look at the latest & greatest stuff to turbo charge your Library Media Program.
The Major Barrier to Getting Your Book PublishedKathleen Gage
Whatever your perspective, your opinion or your belief, the Internet provides a platform to express it. Barriers to entry for getting your material published is practically nonexistent. The greatest barrier to entry is not getting started. Simple as that.
New to podcasting or looking to improve your existing podcast? The Podcast Blueprint includes industry-leading secrets and shortcuts to allow you to start a podcast FAST, with minimal fuss and no technical headaches. It contains our exact blueprint to create the perfect podcasting studio setup, including the best equipment recommendations for various budgets.
It will also give you a killer launch strategy, based on the results of analysing hundreds of the best podcasts coupled with years of our own hands-on experience working with some of the best radio and podcast hosts in the industry from around the world.
Slides from a presentation to the Publicity Club of Chicago, June 17, 2020. See video of that session here: https://www.youtube.com/watch?v=4H6wRPPCC08
Highlights from veteran journalist Charlie Meyerson’s Sept. 26, 2017, presentation at the Downers Grove Public Library, where he offered guidance for weeding through digital noise and social media to find and share news responsibly.
A presentation to the Excellence in Journalism convention, 2015: How to use the right headline (subject line, Facebook post, Tweet, etc.) to connect great content with the largest relevant audience. (Revised and updated from previous editions.) [Bonus presentation at the end: What is Rivet Radio?]
Why is email still the most valuable communications medium for reaching your most loyal followers? How can you make sure you reach as many of them as possible? How can you best reach those who (think they) aren't interested in what you have to share?
role of women and girls in various terror groupssadiakorobi2
Women have three distinct types of involvement: direct involvement in terrorist acts; enabling of others to commit such acts; and facilitating the disengagement of others from violent or extremist groups.
03062024_First India Newspaper Jaipur.pdfFIRST INDIA
Find Latest India News and Breaking News these days from India on Politics, Business, Entertainment, Technology, Sports, Lifestyle and Coronavirus News in India and the world over that you can't miss. For real time update Visit our social media handle. Read First India NewsPaper in your morning replace. Visit First India.
CLICK:- https://firstindia.co.in/
#First_India_NewsPaper
31052024_First India Newspaper Jaipur.pdfFIRST INDIA
Find Latest India News and Breaking News these days from India on Politics, Business, Entertainment, Technology, Sports, Lifestyle and Coronavirus News in India and the world over that you can't miss. For real time update Visit our social media handle. Read First India NewsPaper in your morning replace. Visit First India.
CLICK:- https://firstindia.co.in/
#First_India_NewsPaper
‘वोटर्स विल मस्ट प्रीवेल’ (मतदाताओं को जीतना होगा) अभियान द्वारा जारी हेल्पलाइन नंबर, 4 जून को सुबह 7 बजे से दोपहर 12 बजे तक मतगणना प्रक्रिया में कहीं भी किसी भी तरह के उल्लंघन की रिपोर्ट करने के लिए खुला रहेगा।
01062024_First India Newspaper Jaipur.pdfFIRST INDIA
Find Latest India News and Breaking News these days from India on Politics, Business, Entertainment, Technology, Sports, Lifestyle and Coronavirus News in India and the world over that you can't miss. For real time update Visit our social media handle. Read First India NewsPaper in your morning replace. Visit First India.
CLICK:- https://firstindia.co.in/
#First_India_NewsPaper
हम आग्रह करते हैं कि जो भी सत्ता में आए, वह संविधान का पालन करे, उसकी रक्षा करे और उसे बनाए रखे।" प्रस्ताव में कुल तीन प्रमुख हस्तक्षेप और उनके तंत्र भी प्रस्तुत किए गए। पहला हस्तक्षेप स्वतंत्र मीडिया को प्रोत्साहित करके, वास्तविकता पर आधारित काउंटर नैरेटिव का निर्माण करके और सत्तारूढ़ सरकार द्वारा नियोजित मनोवैज्ञानिक हेरफेर की रणनीति का मुकाबला करके लोगों द्वारा निर्धारित कथा को बनाए रखना और उस पर कार्यकरना था।
In a May 9, 2024 paper, Juri Opitz from the University of Zurich, along with Shira Wein and Nathan Schneider form Georgetown University, discussed the importance of linguistic expertise in natural language processing (NLP) in an era dominated by large language models (LLMs).
The authors explained that while machine translation (MT) previously relied heavily on linguists, the landscape has shifted. “Linguistics is no longer front and center in the way we build NLP systems,” they said. With the emergence of LLMs, which can generate fluent text without the need for specialized modules to handle grammar or semantic coherence, the need for linguistic expertise in NLP is being questioned.
2. • Good timing
• Podcasting basics
• Equipment do’s
• Editing do’s and don’ts
• Interviewing do’s and don’ts
• Recording do’s and don’ts
• Scripting do’s and don’ts
• How to publish
What’s to come
3. Do be excited.
Audio is hot.
2018 report card on digital audio
and other digital media
4. Do be excited.
Audio is hot.
2018 report card on digital audio
and other digital media
6. Howard P. Willens, Warren Commission lawyer, Charlie Meyerson (Photo: Debby Preiser)
meyersonstrategy.com/2013/11/warren-commission-lawyer-howard-p.html
You can make audio. Easily.
7. • Raw sound gathered with iPhone, voices with
external mic. Edited on a laptop.
• Live broadcasts, too, via Facebook, Periscope,
etc.—from your phone, or from a podium
(plugging the smartphone into a mult box).
soundcloud.com/meyerson/final-farewell-to-a-chicago
And with some editing
on a desktop or lapt0p …
10. Also helpful:
• XLR connecting cable to plug
into mult boxes, mics + longer
XLR cable (so you can sit down).
Miki cable: amazon.com/Technica-Del-Arte-MIKI-B-Miki/dp/B00JVMUJQ8/
What do you need to do this stuff?
11. What do you need to do this stuff?
Also helpful:
• XLR connecting cable to plug
into mult boxes, mics + longer
XLR cable (so you can sit down).
• Laptop
12. Also helpful:
• XLR connecting cable to plug
into mult boxes, mics + longer
XLR cable (so you can sit down).
• Laptop (with optional cell card
or cell-phone hotspot).
What do you need to do this stuff?
13. Also helpful:
• XLR connecting cable to plug
into mult boxes, mics + longer
XLR cable (so you can sit down).
• Laptop (with optional cell card
or cell-phone hotspot).
• Bluetooth keyboard (for typing
quickly on a smartphone).
What do you need to do this stuff?
14. Also helpful:
• XLR connecting cable to plug
into mult boxes, mics + longer
XLR cable (so you can sit down).
• Laptop (with optional cell card
or cell-phone hotspot).
• Bluetooth keyboard (for typing
notes into a smartphone).
• External battery for smartphone.
What do you need to do this stuff?
15. Also helpful:
• XLR connecting cable to plug
into mult boxes, mics + longer
XLR cable (so you can sit down).
• Laptop (with optional cell card
or cell-phone hotspot).
• Bluetooth keyboard (for typing
quickly on a smartphone).
• External battery for smartphone.
• Connecting cables (USB) for
faster connection between
phone, laptop and battery.
What do you need to do this stuff?
16. Also helpful:
• XLR connecting cable to plug
into mult boxes, mics + longer
XLR cable (so you can sit down).
• Laptop (with optional cell card
or cell-phone hotspot).
• Bluetooth keyboard (for typing
quickly on a smartphone).
• External battery for smartphone.
• Connecting cables (USB) for
faster connection between
phone, laptop and battery.
• Case with branding on it.
What do you need to do this stuff?
17. What do you need to do this stuff?
What about external mics?
• Yes, you can get them. Handheld mics, lapel mics,
desktop mics, shotgun mics, Bluetooth mics.
• If you’re filming a motion-picture soundtrack, or a
professional-grade podcast, you’ll probably want one
or two, or a whole console-filled assortment of them.
(And you’ll find plenty of buying advice on the web.)
• But the best mic—like the best camera—is the one you
have with you when something interesting happens.
Especially for beginners, a smartphone’s enough.
18. You probably already have
everything you need—
beginning with your
smartphone or laptop.
And you’ll find more counsel
on the Rivet blog
<blog.rivetnewsradio.com>.
What do you need to do this stuff?
21. Do use your phone
iPhone
+ Twisted
Wave
(etc.) app
http://twistedwave.com/mobile
(or search iTunes store)
22. How to get sound out of your phone
and onto a laptop or desktop
• Email it (best for small
files).
• Connect your phone
and computer to the
same Wi-Fi network,
then let your app act as a
server.
• Upload audio from
your phone to a
service like
SoundCloud, then
download to your
computer.
24. Do consider using Audacity
Why it’s good:
1. It’s free and open source.
(AudacityTeam.com)
2. Works the same on
Windows, Mac.
3. Googling reveals answers to
almost any beginner’s
question.
Like: “How to connect a mic
to Audacity.”
25. Do consider using Audacity
Three things:
1. Basic controls.
2. Editing.
3. Fade-ins, fade-outs.
27. 1. Drag cursor to
highlight
beginning.
2. Select “Fade
in” from the
Effects menu.
3. Repeat for
ending, with
“Fade out.”
Do fade in and fade out
28. Edit from the
middle of one
word in one
take … to the
middle of the
same word in
the second take.
(Reason to write down your
questions: You can re-do them
word-for-word in a second
take.)
Don’t edit hamhandedly
Lots more help from George Drake Jr. on the Rivet blog: blog.rivetnewsradio.com
29. But …
If you do it right in one take,
you’ll need much less editing.
So…
30. An encounter with comics artist Neal Adams,
recorded with just a handheld iPhone
Do avoid editing.
archive.org/details/neal-adams-comic-book-artist.P5aRq7.popuparchive.org
31. Do decide in advance:
What are you making?
• Documentary or news report? Multiple
interviews, multiple sources, lots of editing and
production required.
• Lecture or panel discussion? If well
recorded, sure.
• Interviews? One of the simplest, most
compelling formats. Unique content, easy to
create.
32. Interviews: ‘Game-changers’
• Outside experts augment your credibility.
• Their audience becomes your audience
(because they share with their followers, who
become your followers).
• You grow a network of meaningful
relationships with influential voices.
Andy Crestodina and Barry Feldman, “Content Matters” podcast
http://feldmancreative.com/2016/03/interviews-content-matters-podcast
33. Do …
• Learn where your mic is (on your smartphone or on your computer
or whatever you’re using) and get the subject close to it.
• If using a smartphone or external mic, point it at the corner of a
speaker’s mouth (to avoid popping Ps and bursting Bs).
• Record in a space as echo-free as possible—away from walls, or
even with a coat draped over your head.
Don’t …
• Be afraid of ambient noise, like a restaurant’s clinking plates or the
roar of traffic. It can make editing easier and it can add texture to your
work.
• Yell. No matter how noisy things may seem to you, the mic is right
next to you. THERE’S NO NEED TO SHOUT AT YOUR AUDIENCE.
35. Don’t be boring.
Don’t create audio for audio’s sake!
… Because if you’re just doing it because you have to do it,
you shouldn’t do it.
You’re not playing in the world of analog radio, where they
have to have a show or the airwaves go dead.
Any time you create audio just because you have to create
audio, you’re diluting your brand, giving potential fans a
reason not to return.
36. The competition is a
click or tap or swipe
away.
Do fight for your audience’s attention.
37. Do create audio for a
Tinder-like listening
environment
… when the competition is a
click or a swipe away.
Like NPR One,
or Apple’s Podcasts app,
or Rivet.
38. How long would you listen?
Because the Rivet app functions
as a “Tinder for audio”
environment, our metrics reports
function as sort of a stress-test
for audio’s listenability.
http://www.rivetnewsradio.com/share/539475
40. That encounter with comics artist Neal Adams,
with lead tweaked
Do consider spiffing up
a raw audio interview
smartaudio.com/share/541909
41. Don’t …
• Start your audio with music.
• Start your podcast with unidentified sounds or voices.
(Confusing is a tuneout.)
• Start your podcast with the show number. (A tuneout for those
who haven’t heard earlier shows.)
• Start your podcast the same way every time. (Waste of time for
those who’ve heard it before.)
• Start your podcast with advertising or underwriting messages.
(The best way to get those heard is to create audio people want
to hear, and that’s to begin with something interesting. If you
begin with a reason to keep listening, you’ll get not only that
first promo heard, but maybe several more into the show.)
42. Do prepare a script
A strong intro, questions and a close, practiced
and ready …
… Written so that, when read, they don’t sound
like they were written and don’t sound like
they’re being read.
The better these are, the less editing you need
down the line. (Ideally: None!)
43. Do prepare your questions
• Write them down—word for word. (Makes re-takes easier.)
• Frees you to concentrate on what your guest is saying and not to worry about
your next question.
• Avoid yes-or-no questions, because you may get just “Yes” or “No” for an answer.
• Avoid simply making statements. Be a question-asking machine and get out of the
way. (Don’t “uh-huh” or “oh, no.” Nod and gesture.)
• Coach your guest—for instance, to be brief. (Or not!)
• Listen to what your subject’s saying. If you don’t get it, odds are your audience
won’t, either.
• Save your best—most controversial, engaging—questions for the middle or
late part of the interview. (These may be the answers you excerpt for your
introduction, so best if they don’t appear at the beginning of the interview itself.)
Consider Chris Farley in this 1993 interview on Saturday Night Live.
44. Do …
• Have a clear and engaging intro.
• Have a clean close.
• Have at least three questions.
(Everything doesn’t have to be 30, 60 or 90 minutes!)
—
• Your intro should lead with the most interesting words in the
whole story.
• You can return later to re-cut your intro and close, but write
them so they’ll work well even without editing.
• Structure your intro so you can later insert a great cut that
would fit.
45. Do prepare your intro
1. Interesting statement about guest, constructed so
one of his or her answers might theoretically be
edited in later.
2. Identify guest.
3. Identify the show and yourself.
4. Get to your first question.
46. Sample intro
“Why would you want to mail a resume, old-
fashioned-style, with a stamp and an envelope?
(Cut might go here.) Job-hunting expert Janna
Jones says what’s old is new. She’s the guest on
This Show Is Mine. I’m Charlie Meyerson and …”
47. Do prepare your close
“That’s job-hunting expert Janna
Jones, whose website is
jjjobhunt.com. I’m Charlie
Meyerson and This Show Is Mine.”
48. Don’t say “Thanks for being here.”
Thank guests
before or after
the show.
49. 1. Use contractions whenever you can. If it helps,
run a find-and-replace to replace (for instance)
will with ’ll, is with ’s, are with ’re, would
with ’d, etc.
2.Use pronouns whenever you can. That’s the
way we talk.
Sound like you’re talking, not reading.
Do …
50. Stress prepositions (of, by, for, in), conjunctions (and, but) or
articles (a, the). In musical terms, they’re the grace notes of
speech—present, but just barely. Save your emphasis for nouns
and verbs. (Exception: “… OF the people, BY the people, FOR
the people.”)
Bonus tips:
• The word “the” is pronounced thuh except when it appears
before a word that begins with a vowel sound. (Thee
elephant, thee NFL; but thuh cat, thuh president.)
• The word “a” is almost always pronounced uh. (Exception:
For emphasis, as in “He’s not just A man, he’s THEE man.”)
Sound like you’re talking, not reading.
Don’t …
53. How to
publish a
podcast
One really basic outline:
1. Create your audio.
2. Upload it (somewhere;
archive.org is free, but no-frills).
3. Embed it on a web page,
with a specific label (like
“podcasts”).
4. Find the RSS feed for that
label.
5. Get that feed to
Feedburner, which will
generate code you can feed to
iTunes, Alexa, etc.
54. Via SoundCloud.com
Do meet listeners where they are
Get your podcast on the major platforms using RSS feeds.
55. What’s an RSS feed?
A web feed that lets users to access updates to
online content in a standardized, computer-
readable format.
56. More options:
buzzsprout.com | blubrry.com | libsyn.com
Advanced options:
Google Drive
Do learn how and where people engage
57. Do create a web page for your show
Gladwell gets it
The Daily does it
58. To season or not to season?
Pros Cons
Stop Sets Give
You a Chance to
Breathe
Disrupts
Consistency
Allows for Change
of Direction
Could Complicate
Marketing
Strategy*
Builds in Time to
Book the Next
Season
Potential for Drop
in Listenership
Allows for Time to
Engage Press
Could Confuse
Passive Listeners
59. Do call your show …
Something no one else is using.
60. Don’t name your episode …
• with the show name.
• with the show number.
• with the show date.
Here’s why:
62. Do …
• Make each episode name different.
• Put your most interesting words first.
63. Do …
Put your most interesting
words first.
(Because you only get two or three
on many platforms, including
email and smartphones.)
Advanced class in email and audience engagement, anyone?