This document discusses moving from a quality by testing approach to a quality by design approach for method validation and transfer. It proposes a three stage lifecycle process for method validation that begins with method design to define objectives and critical controls. Stage two involves method qualification to confirm the method meets its design. Stage three provides for continued method verification to ensure the method remains fit for use. This lifecycle approach focuses on collecting data and knowledge throughout the method's use to consistently deliver quality results. The document advocates applying quality by design principles to stability studies to reduce testing and costs by focusing on attributes likely to change over time.