The questionnaires provided information about the target audience for Lauren Barrett's planned music magazine. The majority of the audience is female, aged 16-18, and students or employed part-time. They have interests in music, sports, and photography. Most live in Harlow or neighboring towns. They typically buy 1-3 music magazines per month from supermarkets or newsagents for £4.99 or less. This information will help Lauren tailor the magazine's content and distribution.
(1) The document summarizes research from questionnaires given to mainly 16-18 year olds about music magazine preferences. (2) The research found that 80% of respondents were still in college so likely to not spend much money, and 50% get their music through illegal downloads rather than buying magazines. (3) Based on the results, the magazine will be targeted slightly more towards males, feature genres like indie and R&B that were most popular, and offer an annual £20 online subscription with physical magazine issues sent to subscribers.
The document summarizes market research conducted to help design a new music magazine. A questionnaire was completed by 40% males and 60% females aged 16-23. The research found that pop, indie, rock, and alternative music were most popular. Respondents preferred downloading music to their devices. Interviews and reviews were the most desired content. Based on the findings, the magazine will cost £3-5, feature those genres of music, and have a traditional minimalist cover design.
The market research found that the target audience for a new musical magazine should be ages 11-30, with equal appeal to both males and females. Most of the target audience are students who would be willing to spend up to £1.50 on the magazine. The research also found that the magazine should include genres like pop, rock, indie and country from different decades, especially the 90s. It should offer an online subscription option and emphasize historical bands from various eras.
Liam conducted market research to inform the design of his new newspaper. He surveyed mostly male teenagers and found they preferred reading about local crime and sports. Respondents also indicated a preference for a weekly paper that uses a conventional black and white color scheme and both formal and informal writing styles. Most said they would pay 45p for the newspaper and want more photographs and stories about local events and entertainment over national news.
The questionnaire results showed that the target audience for the magazine are mostly students under 18 who listen to dance music. Many work part-time jobs so the magazine cannot be priced too high. Most would prefer the magazine be released fortnightly and priced between £1-2.99. Music vouchers would be the most popular free gift to include. Features like "A day in the life of" and competitions like "Spend a day with a celebrity" would appeal most. David Guetta was the most popular artist requested.
Josh robinson audience research questionnaire analysisJoshrob
The document summarizes market research conducted to help determine the target audience and content for a new music magazine. The research found that the majority of respondents were males aged 16-25 who preferred pop and dubstep music. Most earned under £50 per week and would pay under £3 for a magazine. Based on this, the summary concludes the magazine should target unemployed males aged 16-25 and focus on pop and dubstep artists while keeping the price below £3.
Patrick Hogan - Audience & Evaluation PowerpointMaaZe
This document provides an audience profile for Sam Carter, a 19-year-old male who lives in Birmingham and works in a local bar. It notes his interests include the latest technology, social networking, and photography. It suggests targeting advertising toward apps for phones and tablets, as well as social media sites, given his interests. The document also states he listens to rock bands like Linkin Park and enjoys the colors red, blue, yellow, and black.
The document summarizes the results of a market research survey conducted to help design a new music magazine. Key findings include:
- The target demographic is 15-20 year olds, with rock, indie, and electronic music most popular genres.
- Social media and YouTube are primary ways readers find new music, rather than magazines.
- Readers would be encouraged to buy if the magazine included free extras like posters, and had exclusive content like new artist features.
(1) The document summarizes research from questionnaires given to mainly 16-18 year olds about music magazine preferences. (2) The research found that 80% of respondents were still in college so likely to not spend much money, and 50% get their music through illegal downloads rather than buying magazines. (3) Based on the results, the magazine will be targeted slightly more towards males, feature genres like indie and R&B that were most popular, and offer an annual £20 online subscription with physical magazine issues sent to subscribers.
The document summarizes market research conducted to help design a new music magazine. A questionnaire was completed by 40% males and 60% females aged 16-23. The research found that pop, indie, rock, and alternative music were most popular. Respondents preferred downloading music to their devices. Interviews and reviews were the most desired content. Based on the findings, the magazine will cost £3-5, feature those genres of music, and have a traditional minimalist cover design.
The market research found that the target audience for a new musical magazine should be ages 11-30, with equal appeal to both males and females. Most of the target audience are students who would be willing to spend up to £1.50 on the magazine. The research also found that the magazine should include genres like pop, rock, indie and country from different decades, especially the 90s. It should offer an online subscription option and emphasize historical bands from various eras.
Liam conducted market research to inform the design of his new newspaper. He surveyed mostly male teenagers and found they preferred reading about local crime and sports. Respondents also indicated a preference for a weekly paper that uses a conventional black and white color scheme and both formal and informal writing styles. Most said they would pay 45p for the newspaper and want more photographs and stories about local events and entertainment over national news.
The questionnaire results showed that the target audience for the magazine are mostly students under 18 who listen to dance music. Many work part-time jobs so the magazine cannot be priced too high. Most would prefer the magazine be released fortnightly and priced between £1-2.99. Music vouchers would be the most popular free gift to include. Features like "A day in the life of" and competitions like "Spend a day with a celebrity" would appeal most. David Guetta was the most popular artist requested.
Josh robinson audience research questionnaire analysisJoshrob
The document summarizes market research conducted to help determine the target audience and content for a new music magazine. The research found that the majority of respondents were males aged 16-25 who preferred pop and dubstep music. Most earned under £50 per week and would pay under £3 for a magazine. Based on this, the summary concludes the magazine should target unemployed males aged 16-25 and focus on pop and dubstep artists while keeping the price below £3.
Patrick Hogan - Audience & Evaluation PowerpointMaaZe
This document provides an audience profile for Sam Carter, a 19-year-old male who lives in Birmingham and works in a local bar. It notes his interests include the latest technology, social networking, and photography. It suggests targeting advertising toward apps for phones and tablets, as well as social media sites, given his interests. The document also states he listens to rock bands like Linkin Park and enjoys the colors red, blue, yellow, and black.
The document summarizes the results of a market research survey conducted to help design a new music magazine. Key findings include:
- The target demographic is 15-20 year olds, with rock, indie, and electronic music most popular genres.
- Social media and YouTube are primary ways readers find new music, rather than magazines.
- Readers would be encouraged to buy if the magazine included free extras like posters, and had exclusive content like new artist features.
Pink, grey, and white will be the main colors used in the magazine. Pink signifies femininity and is a conventional color for women's magazines. Grey is a modern color that makes the magazine seem on-trend. White allows the content to be clearly readable. A minor amount of royal blue may be used to represent the city of Leicester. Color combinations need to accurately represent the magazine's focus on women's fashion to avoid being misleading to readers.
As media studies Zacharina A. Dainkeh 9204zdainkeh1
This document provides details about a student's media coursework on creating a magazine. It discusses three sections of the coursework: research, planning, and evaluation. For the research section, the student will analyze target audiences, examine existing magazines, and research conventions. In planning, the student will develop magazine concepts based on their research. Finally, the evaluation will critique the student's work and areas for improvement. The document also includes preliminary tasks showing audience research, profiles, and mockups of magazine covers and spreads. The student learned about adapting designs based on research and the importance of mockups for planning layouts.
The document analyzes research conducted to inform the creation of a gender fluid fashion magazine. This includes a target audience survey, interviews, and analysis of existing magazine covers, spreads, and elements. Key findings indicate that images and models are very important for attracting readers. Readers want to see discussions of gender fluid fashion history and stories from people in the community. Brands like Weekday and Boden are considered androgynous. Overall, the research provides valuable insights into audience expectations and preferences to guide the magazine's development.
The document summarizes the results of a questionnaire given to the target audience of a new music magazine. It found that the audience is majority female (60%) aged 16-25. They are mostly interested in music and film and 80% are students. Only 10% currently buy magazines but would spend up to £3.50. The most popular music genres are indie, rock, pop and alternative. Half attend concerts. Most have heard of magazines like Q and NME. The conclusions are the magazine should focus on the top genres and offer both print and free online versions.
The survey results showed that rock music was the most popular genre among 17-20 year olds, so the magazine will focus mainly on rock music. It will also include some indie music content. The magazine will be targeted mostly at males, but will also appeal to some females. Based on audience feedback, the magazine will be priced between £2.00-£2.50 and released every two weeks. The cover will feature artists and engaging images, as these attracted the most readers. Interior content will emphasize posters, interviews, and freebies like demo CDs and music discounts.
The document discusses the front cover design of magazines targeted towards teenage girls. It describes using bright colors, fun fonts, and images of popular artists to attract the target audience. The covers promote an innocent, fun lifestyle and encourage readers to aspire to be like the featured celebrities. Conventions like direct address, smiles in photos, and posters as gifts help engage the young female readership.
The document discusses how the media product represents particular social groups. It summarizes that the front cover features an all-female band to represent gender and femininity. The band is portrayed in a feminine way that attracts the target middle-class, young adult audience. While most of the featured bands are male, efforts were made to include bands with mixed gender. The magazine represents social class through fashionable models and taglines but aims to appeal to people from different classes. The colors and styles used also aim to attract the target middle-class audience.
Natalie aimed her media product at females aged 17-25. She addressed this audience through the use of elegant fonts, images of groups of girls depicting friendship, and subtle colors like pinks that are known to attract females. Natalie conducted research including surveys that showed this audience would be interested in advertisements and content about music, fashion, and technology. She designed her magazine masthead and layout to stand out visually and address the interests and values of her target female audience.
The document discusses what technologies were used and learned during the process of constructing a magazine media product. Photoshop, InDesign, Microsoft Word, Google Chrome, video recording equipment, cameras, printers, and scanners were used. Skills with Photoshop, InDesign, and creating online blogs were developed. InDesign was particularly useful for combining images and text, while challenges were overcome in learning new software programs. The use of various technologies was essential to complete the planning, research, production and evaluation phases of the project.
Katy Wrighting conducted primary research on her target audience of females aged 17-25 through face-to-face interviews with 21 women. Her research found that the target audience prefers monthly magazines, is attracted to magazines based on cover images, and enjoys mainstream music. They see themselves as stylish and aspire to be successful like Victoria Beckham. The research also revealed that the target audience spends their disposable income of £20-40 mostly on clothing and likes to go shopping in their spare time.
The document discusses how the media product, an indie music magazine, represents and attracts its target audience. It represents younger people through images of young, fashionable models and bands. It attracts both male and female readers through gender-neutral colors and balanced representation of male and female artists. The magazine also attracts readers through exclusive content like interviews and photos from live shows.
This document summarizes the results of a market research questionnaire conducted to inform the development of a new local newspaper. Key findings include:
- The target audience should be males and females aged 25-40, as this age group is most active in reading local newspapers.
- While tabloids are popular with younger readers, a broadsheet format with some informal, tabloid-style elements would appeal more broadly.
- Articles on local/international news are most interesting, especially to older readers who currently read local papers.
- The newspaper should be priced around 40p, as most respondents said they would pay between 30-50p.
The document summarizes the research and planning for a new print magazine called VIP. Questionnaires showed the target audience is females and males aged teenagers to 50s. Most readers preferred a monthly magazine that costs £2-4 and features 51-80 pages. Research found readers enjoy celebrity gossip (40%) and film/TV (67%), so the magazine will focus on interviews and stories not widely reported elsewhere. Detailed plans were made for the cover, sections, scheduling, and pitching the new print magazine.
The document summarizes the responses from 14 participants to a questionnaire about a music magazine prototype. Key findings include:
- The bright yellow color scheme and cover lines caught participants' eyes on the front and inside covers.
- A quote in yellow stood out on the double-page spread against black, white and gray.
- Most participants liked the color scheme for being bright, eye-catching and professional.
- The magazine was deemed to suit its target 16-18 age group and stereotype the R&B genre through its colors, clothing and informal text.
The document summarizes the results of a survey about music magazine preferences. Key findings include that indie music was the most popular genre, reviews should be the main content, and a sleek black and white color scheme with neon blue accents would be most appealing. The target audience is teenagers and most respondents said they would pay £2-£2.99 and prefer a magazine circulated fortnightly. Including a free gift could boost sales.
The document is a student's media studies portfolio that includes information about the intended audience for a magazine they are designing.
The primary target audience is described as teenagers and young adults aged 16-25 interested in punk and rock music genres. The magazine would also appeal to those interested in comic/fantasy films and popular YouTubers. Research including a survey found the audience would want information about bands, their tours, and other music industry topics as well as content related to the internet and film.
Influences for the magazine design and content are cited as existing magazines like Kerrang that focus on rebellion and punk styles of music. The unique selling point is said to be its inclusion of internet and film-related
The questionnaire results showed that the target audience for the music magazine is primarily 16-20 year old females who are students. They prefer to purchase magazines from supermarkets once a month for £2-£2.50, and would like the magazine to be released twice a month with prizes of gig tickets. Key aspects to focus on for the magazine include informal writing style, advertisements for local festivals and concerts, and a color scheme similar to that of the preferred sample magazine which used black, white, and red colors.
The questionnaire results showed that the target audience for the music magazine is primarily 16-20 year old females who are students living in Harlow. They are interested in artists, festivals, and guitar music. Most would prefer to buy the magazine for £2-2.50 twice a month from supermarkets. They favored a magazine with a black, white, and red color scheme and would like chances to win gig tickets. Based on this, the magazine will aim at a younger demographic, focus on up-and-coming artists, and include contests to attract readers.
The survey results showed that the target audience for the magazine is fairly evenly split between males and females. Most respondents were between 18-25 years old. Based on this, the magazine will focus on topics relevant to students and young adults. Black and blue were the most popular colors chosen. The magazine will be released monthly and be free to readers based on other magazines in the region and audience preferences. The top subgenres chosen were film, technology, music, events, art, and fashion. These will be the main focus of the magazine. Images, unique designs, and detailed articles were what appealed most to readers. Events and detailed articles were the preferred article types. The magazine will highlight the local music scene, landmarks, bars,
The document discusses determining the target audience for a pop music magazine. It analyzes existing magazines' reader profiles which are mostly male, aged 15-24, college graduates, and with average household income of $212k. Existing reader profiles and audience feedback questions informed the creation of a reader profile portraying interests in digital products, social media, popular artists, and high street clothing brands. Demographic research showed choosing audience band C1 would allow budget for popular artists while still appealing to a sizeable market. The target age group was set at 16-19 based on insight into that age and existing media targeting them.
Pink, grey, and white will be the main colors used in the magazine. Pink signifies femininity and is a conventional color for women's magazines. Grey is a modern color that makes the magazine seem on-trend. White allows the content to be clearly readable. A minor amount of royal blue may be used to represent the city of Leicester. Color combinations need to accurately represent the magazine's focus on women's fashion to avoid being misleading to readers.
As media studies Zacharina A. Dainkeh 9204zdainkeh1
This document provides details about a student's media coursework on creating a magazine. It discusses three sections of the coursework: research, planning, and evaluation. For the research section, the student will analyze target audiences, examine existing magazines, and research conventions. In planning, the student will develop magazine concepts based on their research. Finally, the evaluation will critique the student's work and areas for improvement. The document also includes preliminary tasks showing audience research, profiles, and mockups of magazine covers and spreads. The student learned about adapting designs based on research and the importance of mockups for planning layouts.
The document analyzes research conducted to inform the creation of a gender fluid fashion magazine. This includes a target audience survey, interviews, and analysis of existing magazine covers, spreads, and elements. Key findings indicate that images and models are very important for attracting readers. Readers want to see discussions of gender fluid fashion history and stories from people in the community. Brands like Weekday and Boden are considered androgynous. Overall, the research provides valuable insights into audience expectations and preferences to guide the magazine's development.
The document summarizes the results of a questionnaire given to the target audience of a new music magazine. It found that the audience is majority female (60%) aged 16-25. They are mostly interested in music and film and 80% are students. Only 10% currently buy magazines but would spend up to £3.50. The most popular music genres are indie, rock, pop and alternative. Half attend concerts. Most have heard of magazines like Q and NME. The conclusions are the magazine should focus on the top genres and offer both print and free online versions.
The survey results showed that rock music was the most popular genre among 17-20 year olds, so the magazine will focus mainly on rock music. It will also include some indie music content. The magazine will be targeted mostly at males, but will also appeal to some females. Based on audience feedback, the magazine will be priced between £2.00-£2.50 and released every two weeks. The cover will feature artists and engaging images, as these attracted the most readers. Interior content will emphasize posters, interviews, and freebies like demo CDs and music discounts.
The document discusses the front cover design of magazines targeted towards teenage girls. It describes using bright colors, fun fonts, and images of popular artists to attract the target audience. The covers promote an innocent, fun lifestyle and encourage readers to aspire to be like the featured celebrities. Conventions like direct address, smiles in photos, and posters as gifts help engage the young female readership.
The document discusses how the media product represents particular social groups. It summarizes that the front cover features an all-female band to represent gender and femininity. The band is portrayed in a feminine way that attracts the target middle-class, young adult audience. While most of the featured bands are male, efforts were made to include bands with mixed gender. The magazine represents social class through fashionable models and taglines but aims to appeal to people from different classes. The colors and styles used also aim to attract the target middle-class audience.
Natalie aimed her media product at females aged 17-25. She addressed this audience through the use of elegant fonts, images of groups of girls depicting friendship, and subtle colors like pinks that are known to attract females. Natalie conducted research including surveys that showed this audience would be interested in advertisements and content about music, fashion, and technology. She designed her magazine masthead and layout to stand out visually and address the interests and values of her target female audience.
The document discusses what technologies were used and learned during the process of constructing a magazine media product. Photoshop, InDesign, Microsoft Word, Google Chrome, video recording equipment, cameras, printers, and scanners were used. Skills with Photoshop, InDesign, and creating online blogs were developed. InDesign was particularly useful for combining images and text, while challenges were overcome in learning new software programs. The use of various technologies was essential to complete the planning, research, production and evaluation phases of the project.
Katy Wrighting conducted primary research on her target audience of females aged 17-25 through face-to-face interviews with 21 women. Her research found that the target audience prefers monthly magazines, is attracted to magazines based on cover images, and enjoys mainstream music. They see themselves as stylish and aspire to be successful like Victoria Beckham. The research also revealed that the target audience spends their disposable income of £20-40 mostly on clothing and likes to go shopping in their spare time.
The document discusses how the media product, an indie music magazine, represents and attracts its target audience. It represents younger people through images of young, fashionable models and bands. It attracts both male and female readers through gender-neutral colors and balanced representation of male and female artists. The magazine also attracts readers through exclusive content like interviews and photos from live shows.
This document summarizes the results of a market research questionnaire conducted to inform the development of a new local newspaper. Key findings include:
- The target audience should be males and females aged 25-40, as this age group is most active in reading local newspapers.
- While tabloids are popular with younger readers, a broadsheet format with some informal, tabloid-style elements would appeal more broadly.
- Articles on local/international news are most interesting, especially to older readers who currently read local papers.
- The newspaper should be priced around 40p, as most respondents said they would pay between 30-50p.
The document summarizes the research and planning for a new print magazine called VIP. Questionnaires showed the target audience is females and males aged teenagers to 50s. Most readers preferred a monthly magazine that costs £2-4 and features 51-80 pages. Research found readers enjoy celebrity gossip (40%) and film/TV (67%), so the magazine will focus on interviews and stories not widely reported elsewhere. Detailed plans were made for the cover, sections, scheduling, and pitching the new print magazine.
The document summarizes the responses from 14 participants to a questionnaire about a music magazine prototype. Key findings include:
- The bright yellow color scheme and cover lines caught participants' eyes on the front and inside covers.
- A quote in yellow stood out on the double-page spread against black, white and gray.
- Most participants liked the color scheme for being bright, eye-catching and professional.
- The magazine was deemed to suit its target 16-18 age group and stereotype the R&B genre through its colors, clothing and informal text.
The document summarizes the results of a survey about music magazine preferences. Key findings include that indie music was the most popular genre, reviews should be the main content, and a sleek black and white color scheme with neon blue accents would be most appealing. The target audience is teenagers and most respondents said they would pay £2-£2.99 and prefer a magazine circulated fortnightly. Including a free gift could boost sales.
The document is a student's media studies portfolio that includes information about the intended audience for a magazine they are designing.
The primary target audience is described as teenagers and young adults aged 16-25 interested in punk and rock music genres. The magazine would also appeal to those interested in comic/fantasy films and popular YouTubers. Research including a survey found the audience would want information about bands, their tours, and other music industry topics as well as content related to the internet and film.
Influences for the magazine design and content are cited as existing magazines like Kerrang that focus on rebellion and punk styles of music. The unique selling point is said to be its inclusion of internet and film-related
The questionnaire results showed that the target audience for the music magazine is primarily 16-20 year old females who are students. They prefer to purchase magazines from supermarkets once a month for £2-£2.50, and would like the magazine to be released twice a month with prizes of gig tickets. Key aspects to focus on for the magazine include informal writing style, advertisements for local festivals and concerts, and a color scheme similar to that of the preferred sample magazine which used black, white, and red colors.
The questionnaire results showed that the target audience for the music magazine is primarily 16-20 year old females who are students living in Harlow. They are interested in artists, festivals, and guitar music. Most would prefer to buy the magazine for £2-2.50 twice a month from supermarkets. They favored a magazine with a black, white, and red color scheme and would like chances to win gig tickets. Based on this, the magazine will aim at a younger demographic, focus on up-and-coming artists, and include contests to attract readers.
The survey results showed that the target audience for the magazine is fairly evenly split between males and females. Most respondents were between 18-25 years old. Based on this, the magazine will focus on topics relevant to students and young adults. Black and blue were the most popular colors chosen. The magazine will be released monthly and be free to readers based on other magazines in the region and audience preferences. The top subgenres chosen were film, technology, music, events, art, and fashion. These will be the main focus of the magazine. Images, unique designs, and detailed articles were what appealed most to readers. Events and detailed articles were the preferred article types. The magazine will highlight the local music scene, landmarks, bars,
The document discusses determining the target audience for a pop music magazine. It analyzes existing magazines' reader profiles which are mostly male, aged 15-24, college graduates, and with average household income of $212k. Existing reader profiles and audience feedback questions informed the creation of a reader profile portraying interests in digital products, social media, popular artists, and high street clothing brands. Demographic research showed choosing audience band C1 would allow budget for popular artists while still appealing to a sizeable market. The target age group was set at 16-19 based on insight into that age and existing media targeting them.
The document summarizes research conducted to inform the design of a magazine cover targeted at 17-19 year olds. The research found that this age group prefers R&B, rock, and pop music genres and would be more likely to buy a magazine priced between £1-2 that includes posters, pictures, and freebies. Based on the results, the magazine cover will feature a rock style and be aimed at both male and female teenagers.
Mark Rowland conducted a survey to help plan his new music magazine. The results showed that his target audience is primarily male, aged 16-18, who enjoy indie music. Respondents said they would spend up to £3 on the magazine but do not frequently read other music magazines or buy magazines regularly. The survey indicates the magazine should focus on new music releases, interviews, and guides while featuring popular indie artists on the cover and in ads. Social media promotion will also be important to engage the target audience.
This document summarizes the results of a questionnaire given to 10 people from the target audience of a magazine. It shows that most respondents were female, prefer to buy magazines weekly or occasionally, are willing to spend between £1-2, are persuaded by the cover star, and are interested in indie/rock/alternative music. These results will help the author produce a magazine that fits the wants of the target audience and increases readership.
The survey results showed that most respondents were female, aged 16-20, and employed. The majority read newspapers daily or weekly and usually pay 50p or less. Tabloid newspapers and headlines were most popular. The survey informed the creator's decisions to make the newspaper a weekly tabloid costing 45p with headlines, photos, and stories about crime, sports, and local news. The newspaper will aim to attract both men and women aged 16+ from the working class with a mix of positive and negative local stories.
The document describes the results of a survey conducted to determine young people's preferences for various aspects of a new magazine. The majority of respondents were in their early teens. Based on their feedback, the magazine will be called "Pop Central", feature light blue and pink colors, and include Facebook, Twitter and Spotify. It will cost £1.50 for 80 pages and include gossip and celebrity interviews. The main article will profile a new artist. By following the audience's recommendations, the creator aims to make the magazine appealing and increase sales.
The document discusses the results of several surveys conducted to help determine the focus and design of a new regional magazine. Key findings include:
- 100% of respondents were interested in a bridal section, so one will be added.
- 90% preferred the magazine to be free to compete with other local free magazines.
- Runway was the most popular potential magazine name at 80%.
- Vogue was cited as the most popular existing magazine inspiration at 70%.
- Pink, grey, and black were the most popular suggested color schemes.
- Most read 1-3 magazines per month, spending £1-4, so the new magazine will be free.
- Fashion and wedding were the most popular
The document summarizes the results of a questionnaire about designing an indie rock magazine. Key findings include:
- The target audience is mostly female. The magazine will have a slightly more feminine design.
- The main image on the cover needs to catch readers' attention.
- The magazine will be published monthly.
- Popular content themes included interviews, Q&As, and news about new music and artists.
The document discusses the results of a questionnaire given to the target audience of a new music magazine. The majority of the audience is below 26 years old and interested in EDM. Based on the results, the magazine should have a dark color scheme appealing to nighttime festivals, include interviews and concert announcements as advertisements, and offer a monthly subscription option online or via mobile app. The front cover needs intriguing puffs and images that attract buyers.
The document summarizes the results of a survey of 20 people aged 15+ about their preferences for a new magazine. The majority voted to call the magazine "Pop Central" and for its main colors to be light blue and pink. They also preferred for the magazine to include gossip, interviews with celebrities/artists, Facebook, Twitter and Spotify. Most respondents said they would pay £1.50-£2 for an 80 page magazine focused on an interview with a new artist. By following the audience's preferences, the creator can design the magazine to appeal to its target demographic.
The core buyer of the magazine is 58% female aged 17-24. They enjoy social media, festivals, gigs, and keeping up with new music. The target audience falls into C1, C2, and D socio-economic groups as many are still students or entry-level workers. They have characteristics of both "Mainstreamers" who like familiar routines, and "Explorers" seeking new experiences through music festivals and discovering new artists.
The core buyer of the magazine is 58% female aged 17-24. They enjoy social media, festivals, gigs, and keeping up with new music. The target audience falls into C1, C2, and D socio-economic groups as many are still students or entry-level workers. They have characteristics of both "Mainstreamers" who like familiar routines, and "Explorers" seeking new experiences through music festivals and discovering new artists.
The core buyer of the magazine is 58% female aged 17-24. They enjoy social media, festivals, gigs, and keeping up with new music. The target audience falls into C1, C2, and D socio-economic groups as many are still students or entry-level workers. They have characteristics of both "Mainstreamers" who like familiar routines, and "Explorers" seeking new experiences through music festivals and discovering new artists.
This document summarizes the results of a survey about designing a pop music magazine for a target audience of 15-20 year olds. The survey found that the target audience is majority female, enjoys pop music, and wants to see pictures, gig/tour information, new songs, and artist interviews in a music magazine. Key considerations for the magazine design include using colors and photography that appeal to females, as well as featuring popular artists that the target audience knows to ensure readers and sales. The survey also helped determine a reasonable price point of £2 for the magazine.
The questionnaire results showed that:
1) The audience was split evenly between male and female.
2) Music genres and artists were varied, so the magazine should feature a diverse selection.
3) Most listeners spent 1-2 hours per day listening to music.
4) The majority preferred downloading music digitally over physical copies.
5) Respondents were willing to pay £1-2 for the magazine, which is a standard music magazine price.
The questionnaire results showed that:
1) The audience was split evenly between male and female.
2) Music genres and artists were varied, so the magazine should feature a diverse selection rather than focusing on one in particular.
3) While responses to questions about price, cover images, and sections varied, album covers emerged as a preferred main image and sections about new releases and reviews were popular, providing guidance for the magazine's design and content.
This document lists the top 20 pieces of fantasy artwork, including color-changing animations and falling letter animations that are described in more detail in a blog post. It also lists an additional 10 pieces, such as a footballer animation, with links to view more details in the blog post.
Lauren explored the theme of fantasy for her Unit 4 photography portfolio. She enjoyed this theme the most as it allowed her to be creative and have fun. Her favorite shoots were from her exam, including a "Little Mermaid" inspired shoot at the beach, which she felt rivaled the work of her inspiration Annie Leibovitz. Overall, Lauren found the unit rewarding but physically challenging as she made cardboard props and carefully set up shoots to realize her fantasy concepts.
Lauren explored the theme of fantasy for her Unit 4 photography portfolio. She found this theme the most creative and fun to work with. Most of her shoots were carefully planned from the start, allowing extra time for contextual work and experiments. While challenging to set up, the process of creating props like cardboard shapes helped influence her storybook-inspired shoots. Her favorite shoots included her exam work, where she photographed a model at the beach, and potion-inspired shots where she experimented with lighting effects. Overall, Lauren had a very positive experience bringing her imaginative fantasy ideas to life through photography.
The document discusses how the creator of a music video product followed conventions of the genre to make the video appealing and familiar to the target audience, while also experimenting with some unconventional elements. Specifically, the creator shot portions of the indie/acoustic music video in natural, rustic locations commonly used in other videos in the genre. While mostly adhering to conventions like matching cuts to the song's pace, the creator uniquely edited the entire video in black and white to emphasize emotion. The creator also ambiguously challenged romance-focused narrative conventions to match the song's theme of loss. Websites and packaging for the song were designed with brand identity in mind by following exemplars while also experimenting somewhat with color schemes.
This document provides a list of the top 20 fantasy pieces and an additional 10 pieces. It includes color-changing, footballer, and falling letters animations that are described further in a blog post.
The document summarizes an image taken by Monika for her online origami exhibition. It shows origami birds emerging from a book and scattered about in different formations. The photographer used selective coloring to make the birds stand out against the gray background. While each bird is the same shape, the angles and composition make them appear slightly different as if flying in different patterns. The author appreciates how Monika photographed origami, which is not real, in a natural scene. They like the bold colors emphasizing the fantasy idea and vivid origami against the green background. Shapes in the blurred background also make the image appealing. Monika included hands in the photo to contrast real life with the fantasy of the origami birds.
The author created an image combining shots of origami birds from one photo shoot and a close-up of an eye from another. They wanted to portray the idea that the paper birds have come to life and are now imprisoned in the captor's eye. The eye is in black and white for contrast and intensity, while the small birds are not immediately visible.
Thomas Barbey is a photographer like Jerry Uelsmann who combines different images to create surreal works. Barbey's black and white photo of an alley inside a mouth adds depth and a serious tone, with the mouth forming a circular frame. Both the author and Barbey present surreal scenarios using body parts and black and white tones, connecting their works through
The author created a surrealist image by combining two photos to place facial features on a bridge, inspired by stories of trolls living under bridges. They centered the bridge for depth and contrasted its straight lines with the busy background. Black and white tone added severity and realism while evoking something slightly evil. Famous surrealist Jerry Uelsmann similarly combines images, placing lips on a forest path to imply something is watching. Both use facial features in the landscape to suggest fantasy characters and black and white tones suit the surreal and eerie feelings. The author prefers Uelsmann's technique of adding depth and shadows to the lips for more contrast with the background.
The author took a photo shoot using droplets of food coloring placed in glasses of water. Using a macro lens, the author captured images of the ink dissolving and moving in the water, creating swirling patterns meant to look like magic potions. The author compares their photo to a similar photo by an unknown blogger that used colored ink in water. Both photos connect in their use of lighting, macro lenses to capture detailed patterns, and movements of the liquids creating depth and illusions of magic. However, the author's photo focuses on compact patterns to look like potions, while the other photo has freer movement creating unique shapes with a more surrealist look.
This document lists the top 20 pieces of fantasy media and provides 10 additional recommendations. It includes brief descriptions of color-changing and falling letter animations to highlight in a related blog post.
- The author took photos inspired by The Little Mermaid, using a friend dressed as a mermaid at the beach to capture the fantasy theme in a realistic way through costume and location.
- Photographer Annie Leibovitz's Snow White photo used actress Rachel Weisz as the model, dressing her in an accurate costume and setting her in a forest location with animals to mirror scenes from the film.
- Leibovitz's Disney Dreams series inspired the author's Little Mermaid shoot, though they portrayed different characters. Both used costume and setting to represent the cartoon characters realistically and separated the model from the background to focus attention.
The document discusses the various media technologies used during the research, planning, production, post-production, and evaluation stages of an Advanced Portfolio course. PowerPoint was used to create site plans and layouts during research and planning. Word and Excel were used for documentation, questionnaires, and analysis. Photoshop and Premiere Pro were key tools for post-production editing of images and videos. Live Type was also used to create animated text sequences for the music video. A Mac, digital film camera, tripod, phone, and iPod were vital hardware used during production, filming, and on-location work.
This call sheet provides details for the fourth day of shooting including location, scene, cast, makeup/costume requirements, equipment needed, and directions. Katy will be playing the role of a nurse at a house/bedroom location shooting scenes 1-6. Her makeup should be light foundation and lipstick or gloss. The call time is 2:00pm on February 26th at 25 Abbotsweld in Harlow, Essex. The sheet lists transportation details by bus, train, foot, and car.
The document is an edit decision list for Ed Sheeran's "Autumn Leaves" music video. It reviews over 60 video clips and 40 photo assets, identifying whether each will be used in the final video and providing editor comments. Clips of Ed playing guitar, a girl singing, people walking in the street, and balloons being released were selected for inclusion and editing. Photos of flowers, family portraits and memories will be included in a sequence with fade transitions.
This document lists the top 20 pieces of fantasy artwork so far, including color-changing animation and falling letters animation, with links to further details in a blog post. It also mentions that an additional 10 pieces will be listed.
The call sheet provides details for the third day of shooting including scene locations, cast, script pages, character details, equipment needs, and travel directions. The scenes will be filmed at Epping Station, Stratford Station escalators, and outside at a bowling alley where the cast will actually bowl. Sarah-Jayne Barrett will play the lead role along with Hayley Bird and Jodie Armstrong as friends. Makeup, costumes, props and camera equipment are specified. Cast members are to meet at the bowling alley at 3pm and have insisted on paying for a game themselves to get the best footage. Travel directions to each location are provided.
The call sheet is for the second day of shooting on February 21st 2014. It will take place at The Dashes Sports Ground and feature a scene of the character Yasmin Watkins releasing balloons. Yasmin's makeup, hair, costume and props are specified. The equipment needed includes cameras, tripods and spare batteries. Cast are instructed that only the top half of their bodies will be visible so their clothing should be modest and focus on the top half. Directions for getting to the location on foot from Harlow College are provided.
The document discusses how the author of a music video product followed and challenged conventions of the genre. They mostly conformed to conventions like using natural locations, matching edits to the song pace, and a black and white color scheme. However, they challenged conventions by using an ambiguous storyline rather than a typical love story, and experimenting with mixing black and white and color footage. For their website and digipak ancillary tasks, the author conformed to conventions like using consistent branding but challenged overly contrasting colors in favor of more complimentary tones fitting the genre.
This document lists the primary and back-up actors for various character and scene roles in an upcoming production. It assigns leading actors like Katy Nurse, Jessica Russell, and Yasmin Watkins to portray characters such as a girl singing, playing guitar, and releasing balloons, while also listing alternate actors like Jodie Armstrong, Katie Mould, and Nicola Baxter who can fill in if needed.
2. AIM & PURPOSE
The aim and purpose of conducting my primary research was to allow
me to understand my target audience better. By understanding my target
audience more, I know what needs and wants they have, which will
allow me to alter the design and layout of my magazine accordingly to
these specifications. By doing so, I can guarantee that the magazine I
will create will be appropriate and suitable to the audience I am aiming
my product at, and in the real world, would help to ensure a boost in
sales and revenue. Using audience feedback, I now know what sort of
features people would like to see in my magazine, and what they would
possibly remove or change to make the product more suitable.
3. METHOD
I chose to use a questionnaire and a focus group as part of my primary research
as it allowed me to gain a mixture of both qualitative and quantitative data.
Using a questionnaire allowed me to get mostly quantitative data as I used a
tally method to collect and collate the results. This information will become
very easy for me to evaluate as the results will be visually presented for me to
make comparisons. Conducting a questionnaire was also important for me as it
got me used to randomly asking strangers for information – something which
any professional would have to be used to. Conducting a focus group was also
important for me as I got more qualitative results as the method became more
of a discussion – I noted down any important information or feedback the
group had to give me. Although this particular information cannot be presented
in graph like the rest of the results, I will display the quotes alongside the
corresponding questions/graphs of which I also got my focus group to answer
too.
4. AUDIENCE PROFILING
The results of my questionnaire show that the majority of people were female and aged
between 16 and 18. Although the results show that more women were interested in the
genre and magazine, the number of men was only 10% less, which suggests that even if I
visually create a product aimed more towards women, the actual content should also be
relevant to male customers as there is a chance that both men and women would be
interested in buying the magazine. Half of the people I asked were also students, but at
the same time, a lot of the students I did ask were also in part-time employment, or
currently job-seeking. Combined with the results for the age of my population, this
suggests that my target audience will to some extent have a substantial disposable income
for which they would possibly spend on purchasing magazines.
Age? Gender? Employment Status?
5%
5% 5% 10%
16 - 18 Unemployed
20% 19 - 21 45% Male 35% Student
22 - 25 55% Female Part-Time
70% 26 - 30 50% Full-Time
5. AUDIENCE PROFILING
I needed to know about the hobbies and interests of my target Hobbies & Interests (choose
audience as this will help me to choose the types of features that will two)?
go in my contents listing. The majority of all people that asked 20
18
would consider music and going to concerts as one of their hobbies 16 18
14
– so this clearly suggests that in my magazine, I primarily need to talk 12
10
about a lot of concerts and use proper music-enthusiast terminology 8
6
and language. Aside from music, sports and photography were two 4
2 4 2 2 1 5 2 3 3
popular hobbies/interests, so this shows me that I maybe need to 0
include something relevant to these in the contents page, such as
how a particular band likes to keep healthy, and also use them to plan
and label specific adverts for my flat plan of the magazine.
Looking at the results from these two
Town of Residence? questionnaires, it is clear that the vast majority of
16 my target audience lives in Harlow, but those who
14
12 14 don‟t still make the effort to come to Harlow as
10
8 they live in neighboring towns. This information
6
4 is important to me as it suggests where the best
2 2 1 1 1 1
0 place for my magazine to go on sale is, as many
of my target audience live in, or at least shop
in, Harlow, this is one of the best places for my
product to go on sale.
6. BUYING HABITS
It was important for me to find out about my target audience‟s buying habits as it will help me to come to a conclusion about
the price and the release date of my magazine. From the results, I can see that the majority of people bought magazines on a
monthly basis, which indicates to me that my releasing my magazine every month would make it more popular. As the genre is
very specific, I would be limited with the amount of information I had to put in each issue, so releasing it on a weekly basis
would not be as suitable. I also learnt about how popular music magazines are. The majority answered that they bought at least
1-3 music magazines within 6 months which shows me that people out their would genuinely be interested in buying my
magazine. From looking at the results, I also found that it will be important for me to price my magazine lower than £4.99 for
each issue as this was the average maximum amount people spent on magazines a month. With regards to actually buying the
magazine (this also links in with the town of residence), I also wanted to find out where people
On average, how much do you
bought their magazines. Overall, most people purchase their magazines from either 5%
spend on magazines per
supermarkets or newsagents, indicating that people still like to have physical, hard copies that month?
they can keep. Some people indicated that they bought or read their magazines online, so in £4.99 or less
order to meet these requirements, I can advertise inside my magazine for a digital copy 25%
£5 - £9.99
that consumers can also read online. 70%
£10 - £14.99
5%
On average, how often do you buy or read Where do you get your
magazines? How many music magazines have you magazines from?
5%
bought in the last 6 months? Newsagents
20% 10%
20% 10%
Weekly None Supermarkets
20% 35%
15% 1-3
Biweekly
Subscription
4-6
Monthly Service
55% 50%
55% 7-9
Once every few months Buy online
7. PERSONAL PREFERENCES
These results were particularly important to me as it gave me an idea as to what my target audience looks
for when they are buying other similar/competitor products. By looking at the feedback provided about
four other magazines, I can take these responses and use them to help create a magazine well suited to my
target audience. For example, the majority of respondents said that they liked the look of Q magazine the
most, closely followed by Paste. I can take these two examples of music magazines and use them as
inspiration for my own magazine, as it is clear that there is something about their overall appearance that
draws the attention of my target audience. This led to the following question where I wanted to find out
what in particular it was about the two front covers which drew in their attention. The results showed that it
was the colour scheme which made the front cover more attractive, so I will use this to ensure that I catch
the attention of my target audience. I will also focus a lot on the images/featured artists as this also proved
to be popular within my target audience. What is it that draws your attention to
the chosen magazine?
Which of these magazines do you like 12
the look of the most? 10
8
6
Paste 4
40% 35%
Indie
2
Clash
0
Q Colour Title Font Style Images Featured Other
10%
15% scheme artists
8. MY MAGAZINE – COLOURS &
FEATURES
These results were important to me as they were about the design of What other features would interest you in a new
my magazine. As the last question proved to me that colour scheme indie/indie-rock magazine (choose two)?
was a huge deciding factor for my target audience when it comes to
16
purchasing a magazine, I needed to know what colour scheme the
14
audience would prefer for an indie genre magazine. Overall the 12
results showed that they preferred the green colour scheme, but the 10
red colour scheme was also quite popular. I will go on to make my 8
magazine in these green colours, but I may also consider making 6
4
some of images the red/brown sort of colour in order to match the
2
green colour scheme. The main feature is also a huge deciding factor 0
for the audience – if a magazine has boring articles they won‟t want Upcoming Music charts On tour' with Exclusive Band/artist Games and
to read it. The most popular main feature was a gig review, so I will gigs and the band interviews profiles quizzes
incorporate a lot of information about live music within my festivals and photos
magazine, especially on the front cover. My target audience also If you bought my new indie/indie-rock music
agreed that music charts and information about upcoming live events magazine, what sort of a story would you like to see as
would make interesting articles within my magazine. I will also try to the main feature on the front page?
incorporate the other, less-popular choices such as band profiles and 7
interviews at least in the contents page of my magazine. 6
Which colour scheme do you 5
4
prefer for a new indie/indie-rock
3
magazine?
2
Greens 1
35% 0
50% Blues
Artist interviews Album or single Gig review New/upcoming Story behind the
Reds review artist or band album
15%
9. MY MAGAZINE – BONUS
FEATURES
Freebies, promotions and offers are also great persuasive techniques to use to get to sell a product. In
magazines, the audience is open to a lot of different rewards systems for purchasing the product – free
gifts, discount vouchers, competitions and subscription prizes. In order to make my magazine attractive to
my target audience, it is important for me to get a good combination of prizes and offers. The results of
my questionnaire shows that my target audience would like to see discount codes for concert tickets
promoted on the front cover of my magazine as a way of persuading them to buy the magazine. I also
found that they‟d be more interested in buying a magazine if they had really different and interesting
competitions for them to enter, which also links in with their hobbies/interests which I found out earlier
on in the questionnaire. The three most popular answers were all really creative completions which would
involve and love of drawing and designing. They also liked the idea of offering signed merchandise and
artwork, as well as concert tickets as the main prizes for these competitions.
What freebies and offers would What competitions would
persuade you to buy a new What prizes would you like to see on
you expect to see in a new offer for the suggested competitions?
indie/indie-rock magazine? indie/indie-rock
10 7
8
magazine? 6
Design a t- 5
6 4
20% shirt
4 30% 3
2 Design an 2
album cover
0 1
Free music Sample CD Concert Free Posters 50% Artist/band 0
download ticket wristband inspired Signed Meet+greets Concert Merchandise Albums +
discounts artwork artwork tickets bundle CDs
10. MY MAGAZINE – MUSIC
PREFERENCES
In order to really attract the attention of my target audience, I will need to feature articles about famous
indie/indie-rock artists that they are genuinely interested in. I did some research prior to my questionnaire
and made a list of some of the most popular indie/indie-rock artists at the moment. From this list, my
respondents selected two artists/bands each and the majority of them were selected at least once. The
results showed that artosts such as Mumford and Sons, Florence and the Machine and The Lumineers
were all as popular as each other, but not the most popular so I am likely to use these artists in the contents
page, and then The Script and Ed Sheeran were voted the most popular so I am likely to use these names
on the front page of my magazine to draw in a lot of attention from the audience.
Which indie/indie-rock artists/bands do you like (choose two)?
12
10
8
6
4
2
0
Arctic Florence Oasis The Script Ed Sheeran Ellie Mumford Of Scouting Jake Bugg Paloma The The
Monkeys and the Goulding and Sons Monsters For Girls Faith Lumineers Vaccines
Machine and Men
11. MY MAGAZINE – PURCHASING &
RELEASE
How often would you be interested After collating all of the results about preferences to the
in buying a new indie/indie-rock design and content of my magazine, I wanted to know how
magazine like mine? much people would be willing to pay for my magazine based
on the answers they had previously given – I needed the
5% respondents to try and imagine my magazine with the
5%
chosen colour scheme, the artists, prizes etc. I needed to
Wouldn't buy
know this information to allow me to make a reasonable
25% Weekly
Fortnightly
decision about how much I would price my magazine and
65% Monthly how often I would release it.
What price would you expect to
pay for a new indie/indie-rock
The results of my questionnaire showed me that as their was magazine like mine?
a lot of prizes and competitions on offer, it would be more
practical for me to publish the magazine monthly, although 10%
25%
some suggested fortnightly, which would perhaps work if I £2 - £2.99
released a special edition of the magazine. The results also £3 - £3.99
showed me that the majority of people would pay £3-£3.99 £4 - £4.99
for an issue of the magazine, although I may decide to price it 65%
higher depending on the value of the freebies on offer.
12. FOCUS GROUP
•“Consider the fact that a lot of students are in part-time employment, or at least
searching for employment, so they are likely to have a slightly higher disposable income
than you originally thought.”
•“I‟m always listening to music – more so when I‟m enjoying my other hobbies.”
•“Yes, I like to combine a lot of my hobbies together – I enjoy most of the options
available.”
•“If I don‟t buy magazines regularly, then it‟s a case of buying one if I have the money
with me.”
•“I like both Q and Paste magazines – the warm colours are really eye-catching.”
•“I like Q magazine because it‟s the only one I know – the logo/title is very
recognisable.”
•“Blue colours would suit folk/country music more.”
•“Red colours remind me of summer, festivals, hippies etc.”
•“The green colours are very fresh and different for a magazine.”
13. FOCUS GROUP
•“I enjoy going to concerts so if I saw a review of a concert I had been to on the front
cover of a magazine, I would buy it.”
•“I enjoy being the first person to hear about a new artist or band who could be really
big in the future.”
•“Some indie artists put a lot of emotion into their music so the inspiration behind
specific songs or albums would be quite interesting to hear about.”
•“Features like interviews, people profiles and games are very repetitive in magazines.”
•“I think all 3 of the „design‟ competition ideas are really unique and would persuade a
lot of people to enter and buy the magazine in the future.”
•“I like the idea of offering exclusive one-off prizes. Combine the signed artwork with
the merchandise prizes and I would definitely enter e.g. Win a signed guitar which has
been used by a band on stage.”
•“Make it clear of the genre of your magazine – possibly change it to indie-pop/indie-
rock as a lot of these suggested artists are more indie-pop.”