Brooke is an 18-year-old university student who enjoys clubbing and listening to artists like Calvin Harris. She saves money each month to buy magazines that keep her updated on music, fashion, and clubs. The proposed new magazine "BOUNCE" would be ideal for Brooke as it focuses on dance music and club culture for 16-24 year olds. It would come out monthly for £3.50 and provide information on the latest music, fashion trends, and recommended clubs.

1. Audience profile
Brooke is in her first year Her favourite magazine is
This is Brooke she is 18
of university and she is Mixmag as it keeps her
years old and enjoys
studying media. When she updated with most of the
going clubbing, and
is older she would like to latest music she hears in
listening to the music
work for a magazine so clubs and seen as her
she hears in clubs. Her
she does try to buy a university is in London
favourite artists are
couple magazines every there is a variety of
Calvin Harris, Example
now and then. different clubs she could
and David Guetta.
go to.
She spends most of her
In her spare time
money on Itunes music for Brooke has a part time
Brooke likes going out
her phone so she can job in HMV to earn some
with her friends to
listen to music on the go. money. Her parents pay
concerts and going to
She also spends it on for her university and
different clubs, but
clothes similar to the ones provide her with food
when she isn’t out with
she sees celebrities and essentials so she
her friends she is
wearing on magazines to likes to buys all other
watching MTV or on
look good when she is stuff such as clothes and
Youtube listening to
clubbing. She saves £4.20 music herself.
the latest music.
a month for a magazine.

2. The name of my music magazine is “BOUNCE” which is a short easy name to remember. My
magazine would be ideal for Brooke, it’s a dance style music magazine targeted at 16-24 year
olds who go to clubs and enjoy listening to the latest music they hear in clubs.
“BOUNCE” comes out once every month and costs £3.50 it is a bit pricey but it is affordable. It
will keep her up to date with the latest music, fashion, and will also tell her what clubs are the
best. The colours I have used are pink which appeals to females like Brooke, also a green/ blue
colour which attracts the males, and white which is a natural colour and links the two colours
together.
The mode of address of my magazine is informal which is easy to read a makes the magazine
more relatable to target audience. It’s straight to the point giving you all the key information as
the audience don’t want to read very detailed and descriptive paragraphs they just want the
key elements.