The target audience for the magazine "Revamp" would be 15-30 year olds from lower socioeconomic classes (E, D, and C2). The magazine aims to appeal to those aspiring to emulate celebrities and artists ("Maslow's social climbers"). It would feature mainstream rap music and aim to connect readers to artists by profiling regular people who have achieved success. The £3 price point aims to make the magazine accessible to its target demographic.