Webinars are closer to TV than Theater. Learn about the 4 types of presentation decks, and what you need to keep in mind as you prepare for your webinar.

1. 1
Crea%ng
Breakout
Webinars

2. Why Have A Webinar
Teaching SellingMarke%ng
(or all 3)
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3. The Basics Stay The Same
3
Connect With Your Audience.
Convey Your Information.
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4. 4 Types of “Decks”
04
01
02
03
1
Sta%c
Slides
(Death
by
PowerPoint)
4
Webinars
(The
presenter
supports
the
deck)
2
Replacement
for
Docs
(The
wri%ng
carries
the
workload)
3
Presenta%ons
(The
deck
supports
the
presenter)
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5. How Are Webinars Different?
Perfect Replay
Video + Audio
Do
NOT
use
your
everyday
deck
for
a
webinar
Built-In Audio
Aim for Impact
Think
TV
Near Screen
More Visual
Less Text
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6. 2
New
Take
On
The
Truth
“I
never
thought
of
it
that
way”
4
This
buys
me
out
of
a
problem
“Where’s
my
credit
card”
1
Visually
InteresHng
”I’d
BeJer
Keep
Looking
at
this”
3
New
informaHon
“I
never
knew
that”
Design Your Webinar
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7. Great Webinars Are Structured
5%
10%
Q&A
60%
Info
25%
Pitch
Intro
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8. 8
You have great content
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9. 9
But you have to adapt it
into the webinar format
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10. Continuously win their attention
The Audience— What You Know
Hopeful
for
Novelty
Has
a
Problem
Divided
AJenHon
Wants
New
Info
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11. The Audience— What You DON’T Know
Audience
ReacHons
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Continuously win their attention

12. 12
Tips about screens, movement, and text
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13. What Screen Are They Using?
The Audience— What You DON’T Know
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14. 14
Seriously..
Which Screen?
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15. 15
Tiny Screens = Visual, not Textual
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16. Movement
1
1 Image = 30 Seconds
Every
20-­‐40
seconds,
something
needs
to
appear,
move,
change
or
disappear
2
Minimal text
You
have
audio
to
fill
in
the
gaps.
And
you
don’t
know
the
screen
size.
3
Buy a template
I
use
GraphicRiver.net
Webinars, like TV, need something happening all the time.
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17. 17HemingwayApp.comdeanwaye@gmail.com

18. 18
A Webinar is:
Visual
Surprising
Unlike Your Other
Decks
Summary
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19. Tech Tips
2
Buy
Templates
&
Stock
Photos
4
Shut
down
all
other
programs
on
your
computer
1
Use
a
Headset
3
Use
AnimaHons
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20. 20
Speaker Tips
Tempo
Timing
Vocal
Variety
Hotness
Coldness
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21. PowerPoint or Keynote?
PowerPoint
—
You
have
a
Windows
or
Mac
—
You
need
to
provide
the
deck
via
email
OpenOffice
Keynote
—
You
have
a
Mac
—
You
do
NOT
need
to
email
it
Google
Slides
—
You
don’t
have
Windows
(or
a
Mac)
—
You
need
to
integrate
with
Hangouts
—
You
don’t
have
MS
Office
—
You
need
to
provide
the
deck
via
email
deanwaye@gmail.com

22. GoToWebinar? Fuze? Google HoA?
Fuze
—
Popular
in
tech
world
—
Good
for
small
informal
sessions
GoToWebinar
(+
Webex)
—
The
Biggest
—
Solid
A-­‐Z
flow,
but
becoming
old-­‐fashioned.
Google
Hangouts
on
Air
—
Good
for
‘retail’
webinars
—
Lacks
many
features,
requires
mulHple
people
to
operate
well.
The
next
phase
in
webinars
will
be
you
on
camera,
PLUS
great
slides.
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23. 23
Engagement Tips
Give
me
full
a+en-on,
and
a
short
upbeat
answer.
Know
your
moderator Email
or
Tex-ng
for
Ques-ons
(or
Twi+er)
Use
a
buddy
(if
you
can)
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24. Questions From The Audience
Texting Email
Instant
Great
for
polls
Longer
sentences
Easy
to
connect
later
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25. Pro Tips
Scheduling
Hold
it
on
a
Thursday
at
either
1pm
EST
or
6pm
EST.
Audio
If
the
webinar
plajorm
offers
VOIP
and
phone-­‐in,
choose
VOIP.
Know Your Sales Process
Are
you
selling
a
product
available
right
now,
or
are
you
looking
for
large
prospecHve
sales?
10x Value
Give
enough
info,
ideas,
or
product
to
make
the
value
10x
the
Hme
or
money
the
audience
invested.
Know the Next Step
Decide
what
the
audience
should
do
when
the
webinar
ends.
Try to Get The Recording
If
you
can,
get
a
copy
of
the
recording,
to
use
as
markeHng
material,
edit
for
distribuHon,
or
to
learn
from.
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26. But Wait— There’s More!
Always
present
an
offer
Have
materials
available
immediately
For
complex
sales,
focus
on
next
step
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27. 27
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Thanks!