The document discusses how the magazine addressed its target audience of 15-25 year olds. Bold pull quotes from interviews were used to attract readers' eyes and summarize interview content. Social media websites on the front cover and opportunities to connect with readers online helped publicize the magazine and appeal to younger audiences. Articles featuring new artists allowed readers to relate to their stories and backgrounds. A serif font conveyed professionalism while maintaining quirkiness. Color schemes, drop caps, and pull quotes were used to represent the rap genre and stand out visually. Both male and female stars were featured to appeal to a mixed gender readership.

1. Q5 How did you attract / address your audience?
15-25 YearsOld
The use of boldpull outquotes,tosummarise
interviews. Thisattractedmyaudience becauseof
the abilitytodraw the eye andthiswas expressed
particularlyonmyDPS. Thispulledoutmainquotes
fromthe interviewsoif the readerjustwantedto
scan the interview andgetmainfeel of the content,
theywould justhave toread the pull outquotes.
The use of social networkingwebsites onthe
frontcover ispivotal because howinfluential
social medianowisinsociety.The needtake this
opportunitywasnecessarybecause of the ability
to publicise the magazinefornocost. As well as
thisit allowsthe peopletotalkto the connect
withthe magazine andask questionsaboutthe
latestissue forexample.Thisrepresentshow
social mediaisa goodtool to use toconnect with
the youngeraudienceswhomightreadthis
magazine.
Articlesfeaturingnew artistsandtellingtheir
storiestothe readersso theycan connect
whichispresentonthe contentspage with
the image of a freshartist.Thisisan example
of Katzcomingintoplayin termsbeingable to
‘personallyidentify’becausethe of the
readersabilitytoconnectwiththe starsrise.
Thisconnotesthe ideathese new artistcome
fromsimilarbackgroundstoreadersandthis
makesthemeasyto relate toointermsof the
audience pointof view.
The use of serif fontinorderto seek
professionalism butalsoquirkiness.This
was presentthroughoutmyfrontcover,
contentspage and DPSthroughthe
masthead. Thisconnotesthe aimto gain
recognitionandpublicityformybrandlike
VIBEand XXL do,by imprintingthe brand
name on the readerconstantly. The use of drop caps andpull
out quotestorelate tothe
audience andmake iteasierfor
the reader.The use of these in
the DPS particularlyattracts
the readersto the story
because theyare conventions
that standout to the eye.
Whenthese conventionsare
included,itrepresentsthe
importantof these quotesin
the interview soasa reader
youjust wantthe feel of the
storyyou justread the pull out
quotes.
A colourscheme thatrepresentsthe
genre beingportrayedinthe magazine.
Thiskeybecause the colourscheme has
to lookinplace and connote meanings
of the genre.Intermsof the rap genre
the colourscheme I have chosen
connotesthisfeelingof dangerand
attitude thatcomeswiththe genre.
An aimat a mixedgender
magazine whichalsohas
‘star appeal’(RichardDyer)
representedonmyfront
cover,contentspage and
DPS.Both genders were
representedand theywere
the mainstoriesbeing
usedinthisthisissue.This
inclusionof starappeal is
keyto drawinginreaders
because theywill onlyand
to readabout bigtime
musiciansbecause they
mostlikelyhave the most
interestinglifeand
importantinformation
such as albumrelease
datesor tours.