The survey results showed that most participants buy magazines monthly, so the magazine will be released monthly. The survey also showed that music was a popular magazine genre, fitting for a music industry magazine. When asking about cover lines and promotions, "Drake Big Time Player" and a £500 iTunes voucher giveaway were the most popular choices. Based on pricing questions, the magazine will be priced at 99p, lower than competitor JET's £1.99 price. The majority of survey participants preferred a black, red, and white house style. In conclusion, the survey helped inform decisions about the magazine format, content, promotions, pricing, and design.

1. Music Magazine –
Survey Monkey
Analysis

2. From the research I have
gathered, everyone that
participated in my survey
voted that they bought a
magazine monthly. For this
reason I will be releasing my
magazine as a monthly issue.
This is useful because it allows
me to use a lot of information
because of having to report on
a month’s load of content.

3. I found out that people liked a
range of genres from my survey.
33.33% would purchase a
magazine from the music genre
which is good for the magazine
I am releasing due to it being
from the music industry.
Although another genre for
magazines that was popular
was the adult category as well
as the other category being
selected.

4. I decided to ask about the different cover/sell lines that would attract the audience into
consuming this magazine over other competitors on the market. The choice for the most
popular sell line was ‘Drake Big Time Player’ and then it was followed close by ‘Jake
Miller New Kid on the Block’ and ‘You can teach an old dog new tricks, Eminem’.
This is why I will be using these sell lines on magazine.

5. I asked the participants which of these promotions would attract them the most to
buying the magazine. 50% of the people who took the survey would buy the magazine if
included the chance of a £500 iTunes voucher giveaway, then 33.33% chose Festival
Tickets and the others chose Free MP3 Downloads. This is why I will be choosing to
introduce a promotion of a £500 iTunes voucher giveaway.

6. When I asked my participants
how much they would be
willing to pay to purchase my
magazine 66% of them said
£1.50 and the rest in the
survey said £2. Due this being
my first issue I am going to
start out the price at 99p.
JET’s price in comparison is
$1.99

7. The participants in my
survey decided on their
favourite house style out of
the choices I gave. The
overriding majority for the
house style of black, red
and white with 66%.
The other votes from the
participants were for white,
purple and black. The result
will be that my house style
will black, red and white.

8. • In conclusion, SurveyMonkey.com has assisted
in collating these results and has helped me to
understand what I need in my magazine so I
can appeal to my target readership.