Evaluation 2How does my media product represent particular social groups?
Genre of MusicThe music genre for my magazine is an urban hip-hop style. This particular music originated from theblack culture of the USA. Below is an image of Run DMC, an American rap group who fit the samegenre of music associated with my magazine. Graffiti Clothing - Black jacket, jeans & trainersUrban environment
My Target Audience My magazines intention is to entertain my target audience of teenagers from working class families by informing them of the news from the world of underground hip-hop. My main images feature one particular model; linked to my feature article on my double page. The mise-en-scene of the images of my model attempt to denote an urban vibe; linked to the genre of music in my magazine. GraffitiClothing -Black jacket,jeans & trainers Urban environment
Representation in my ProductWhen comparing the two previous images, you can see the similarities in the mise-en-scene. What Ihave done is attempt to adapt the American style of music to my British audience, who are alreadyaware and are fans of this genre, to suit our culture; graffiti shown in both images is a key aspect ofhip-hop music. There is no UK based magazine which incorporates this specific genre of music so myintended audience may be easier to attract due to a lack of competing media products. Masthead: The title of my magazine, "Cypher", is relevant to the genre of my music. Clothing: Connotes a relaxed vibe; related to the social class of my readers.
Social ClassMy product aims at the working class teenagers of the UK. The dominant ideology of UK teens is thattheyre loud, anti-social and streetwise; the hip-hop and rap genre is also stereotypically associatedwith teenagers due to the relaxed clothing style (jeans, jackets, etc.) and the urban settings which UKteens relate to. The main model used for my magazines images supports the dominant ideas of mytarget social class by his clothing and the urban environment of the images and so represents themsufficiently. The bright colour scheme of my magazine connotes a loud and "in-your- face" attitude, something which my target readers can relate to and notice. The price is similar to that of genre-specific magazines aimed at those of the working class. Images include places with brick walls and garages which sets the urban environment in the UK, relating to the social class of my target readers.
ConclusionTo conclude, my media product represents the teenagers of the working social class by supporting thedominant ideologies and stereotypes of them. It targets a specific audience within this social classunique to the media business, particularly the magazine industry, and uses connotations within theimages and colour scheme to attract the target readers of UK, working class teens.