Liam Keenan analyzes one of his coursework productions, a magazine, in relation to audience. He targeted his magazine primarily at male teenagers aged 15-20, as they are the largest demographic of magazine readers. He used design elements like a black and white color scheme, fonts, and images that would appeal to this audience by conveying emotions of sadness, rebellion, and individuality. However, he also included some aspects that could widen the audience to include older readers and both genders, such as a retro font and clothing item on the cover. By understanding his target demographic and incorporating conventions from existing magazines, Liam crafted a magazine production designed to appeal to hormonal, music-loving teenage males

1. Liam Keenan
Analyse one of your coursework productions in relation to the concept of
audience.
The concept of audience is crucial to the production of a media text. A magazine editor must
take into account the gender, age, interests and social status of the targeted consumer in
order for them to purchase the magazine. For my AS coursework I created a full magazine
cover, double page spread and contents page.My primary target audience is predominantly
maleteenagers aged 15-20 because my magazine has many conventions that will appeal to
them.My media product uses the same conventions real magazines today include. I was
influenced by NME and Kerrang when constructing the front cover.Existing products today
use colours and fonts to appeal to certain audiences. They use repetitive house styles which
they use in each and every issue of the magazine for example the red house style for NME
and Kerrang. I used a black and white house style throughout my magazine production to
dominantly contrast but mostly black to attract depressive, hormonal teenagerswho listen
to music to fuel their emotionsand not the normal everyday indie rockers today’s society is
abundant with. The black connotes death, sadness and danger which would appeal to young
males because they love fighting/destruction. The white could also appeal to women and
connotes purity and happiness. This widens my audience and attracts both genders and all
races though it is targeted at male teens directly.I used a similar layout scheme to Kerrang
to attract the gothic, emotional rockers and widen my demographics again. My magazine
provides information about new and upcoming acts so will appeal to the ‘cool kids’ whose
lives revolve around music. I undertook a small class survey last year and found out that
thegreater number of magazine readers are mostly male teenagers aged 15-20. The front
cover of my production: ‘Funkzone’ appeals to my selected demographic and stands out
because of the bold black serif masthead in the primary optical area according to The
Guttenberg Principle. I have also located the price in the primary area so the audience see
this first and foremost. The masthead I used was found on Dafont.com and I used the same
harrow font throughout to continue my house style and to represent fame through the posh
font. This will attract a more contemporary audience and widen my demographics. The use
of white on black stands out and could show the bands good side and other dark, bad boy,
cool image.Some aspects can appeal to an older generation such as the harrow font and the
parka my main subject is wearing on the front cover image, this can also widen the
demographics for my magazine. The parka will also attract a mod audience and older people
such as fans of the jam for example. The hybrid genre of tech grunge that the band my main
story focuses on could also attract a young and older audience because it combines
elements on the past and future. The magazine also uses genres like future garage, tech
house and electro for a younger hip audience. The two small pictures located in the primary
optical area attract a rebellious younger audience due to the snapback cap and Rasta
colours. The picture below this uses shallow depth of field and could connote confinement
due to the metal bars. This would appeal to teenagers who think nobody will understand
them and that they are trapped by higher authorities and powerful people.

2. Liam Keenan