The document discusses strategies for attracting a 15-25 year old audience to a magazine, including using bold pull quotes from interviews, featuring artists' stories to help readers connect, and employing a serif font as well as drop caps and pull quotes to make the content seem both professional and quirky. It also recommends using social media sites on the cover, a color scheme representing the genre covered, and aiming for a mixed-gender publication to represent both male and female readers.
How to Attract 15-25 Year Old Readers with Bold Design and Relatable Content
1. Q5 HowdidI attract/addressmy audience
15-25 YearsOld
The use of boldpull
out quotes,to
summarise
interviews.
The use of social
networkingwebsites
on the cover
Articlesfeaturingnew
artistsand tellingtheir
storiestothe readersso
theycan connect
The use of serif font
inorder to seek
professionalism but
alsoquirkiness
The use of drop caps andpull
out quotestorelate tothe
audience andmake iteasierfor
the reader
A colourscheme that
representsthe genre
beingportrayedinthe
magazine
An aimat a mixedgender
magazine,neededboth
genders torepresented
and theywere the main
storiesbeingusedinthis
thisissue
