Corporate Wellness Magazine - Media Kit

CorporateWellnessMagazine.com
Official Publication of CHWA
2015 - 2016
MEDIA KIT
Connect to over 500,000+ members through our social media groups
Special Print Issue Delivered up to 1,000 of the Top C-Suites
Corporate Wellness Magazine Reaches over 150,000 Readers

ADVERTISING CONTACT: SETH GOLBE Ph:(561)792-4418 x 825 info@CorporateWellnessMagazine.com
4371 Northlake Blvd.,Suite #331 Palm Beach Gardens, FL 33410 Ph: (561)792-4418 Fax: (561)792-4428 1
TABLE OF CONTENTS
First Look at Dynamic Readership.......................................................................................................................... 2
The Era of Digital........................................................................................................................................................... 3
Corporate Wellness Magazine Goes to Print ....................................................................................................... 4
Our Readership/Reach................................................................................................................................................ 5
Online Editorial Calender............................................................................................................................................ 6
Online Advertising........................................................................................................................................................ 7
Print Advertising............................................................................................................................................................ 8
Branding Opportunities............................................................................................................................................... 9
Custom Webcast............................................................................................................................................................ 10
White Papers................................................................................................................................................................... 11
Social Media Campaign............................................................................................................................................... 12
Advertorials .................................................................................................................................................................... 13
Exclusive Industry Column.......................................................................................................................................... 14
Banner Advertisement in Release Issue/eBlast..................................................................................................... 14
Industry Updates............................................................................................................................................................ 14

First Look at Dynamic Readership
LEADING CORPORATE WELLNESS MAGAZINE
Corporate Wellness Magazine (CWM) publishes the leading, niche online and print magazine in the corporate health and
wellness industry.
ACCESSING CORPORATE WELLNESS MAGAZINE IS SIMPLE AND CONVENIENT
Wellness professionals seeking the information and resources from industry experts can turn to Corporate Wellness Magazine
for all of their news and insights in the employee wellness space. The brainpower behind Corporate Wellness Magazine was to
create one publication to streamline the process of getting news and insight in employee wellness.
SUPERIOR ONLINE RANKING
› Digital Editions deliver Engagement and Value to Advertisers.
96%
87%
83%
of Corporate Wellness Magazine readers say they trust the information they
read in our magazine
of readers state the diversity of our publication offers them insight on a wide
range of topics relating to the wellness industry
Over 150,000 readers
(print and online) of readers say they learn something new every time they read our magazine
81% of Corporate Wellness Magazine readers are the decision makers for corporate
wellness programs

The Era of Digital
NAVIGATING THE INTERNET
Internet traffic to online news sites has grown rapidly. Recent studies show that of the 3 billion annual internet users, 70%
receive their news from an online source. CWM has capitalized the digital space for employee wellness providers featuring
profitable advertising opportunities in an online presence. CWM is the only magazine dedicated to corporate wellness
products and services.
• Almost 72% of Americans search for health information online
• It is estimated that over 1/3 of employers look for their health options on the
internet, and this number is growing. The majority of others gather information
from insurance agents
• Over 80% of insurance agents gather information about health programs online
• Most Americans now gather information online through search engines such as
Google and Yahoo
A PIECE OF THE DIGITAL TAKEOVER
The adoption of Digital Publications to tablets and smart phones
improves advertising performance.
› 96% of Corporate Wellness Magazine readers
stated that it is important to be able to read digital
publications on their smart phone
› 93% of readers said they receive their latest business
trends from CorporateWellnessMagazine.com
› 88% of readers say they do not like to wait to receive
magazines in the mail and prefer to get their news
instantly

Soaring digital success with Corporate Wellness Magazine’s online publication, a
loyal, enthusiastic following accompanied by thousands of new subscribers each
week – Corporate Wellness Magazine Media is pleased to expand its brand with a
quarterly print edition.
The inaugural print edition of Corporate Wellness Magazine set the stage for
what’s to come with its first printed release Spring 2015!
• An interview with the advisor to Michelle Obama’s Lets Move campaign
• A cover story discussing wellness ROI with Aetna CEO, Mark Bertolini
• Case Studies with Chipotle, IBM and Walgreens
• Dr. Dee Edington, author of Zero Trends, considered by many to be
one of the founders of the corporate wellness movement
CIRCULATION
• Promoted to our 500,000+ Social Media following
• PDF Visibility to 150,000+ of Corporate Wellness Magazine’s online readers
• Mailing of 1,000 Printed Copies to CEO’s and CFO’s of top 1,000 companies
• Distributed at insurance and benefits conferences throughout the year
FEATURED ARTICLES AND CASE STUDIES FROM PAST ISSUES:
Advertise With Us Today
ENERGIZE
YOUR
CAREER!
CALL 561.204.3676 ext. 825
or EMAIL: Seth@WellnessAssociation.com
GET YOUR
BUSINESS ON
THE ROAD TO
HEALTH!
Corporate Wellness Magazine
Reaches over 150,000 Readers
Corporate Wellness Magazine
Special Print Issue – Delivered
up to 1,000 of the top C-Suite
Reach over 500,000 + through
our social media groups
...and Much More!
Align Your Brand with the Leaders of Corporate Wellness
Corporate Wellness Magazine Goes to Print

Our Readership/Reach
Corporate Wellness Magazine Reaches over 150,000 Readers
READERSHIP
38% Human Resource Executives
22% Agents, Brokers & Consultants
19% CEOs, CFOs & other C-Suite
14% Insurance Companies, Health Plans & Service Providers
7% TPAs, MGUs & PBMs
SOCIAL MEDIA’S LARGEST INFLUENCER IN
CORPORATE WELLNESS
Corporate Wellness Magazine commands the largest
reach in the U.S employer wellness space. Our social
media groups, various websites and educational
programming target both businesses and consumers.
We reach over 1.5 million through our combined
database of HR, Wellness, Insurance Professionals
in the U.S., of which 500,000 is made up of social
media properties. By year-end, we are projecting
our social media database growth to over 750,000+.
500,000+
PROFESSIONALS
34,000+
in Healthcare
Reform Group
30,000+
in Benefits
& Health
& Wellness
Plus 30 More Targeted
Employer Healthcare &
Benefits Related Social
Media Groups
240,000+ in HR Professionals Group
*Ranked #74 out of 2.1 million
groups as largest group in social
media space
22,000+
in Corporate Health &
Wellness Group
300,000+
in Luxury Hotel
& Hospitalities
Group
35,000+
in Corporate
Health & Wellness
Association Group

Topics will be included in the “featured” section of the magazine. Other topics will also be covered in each issue.
2015-2016 Editorial Calendar | Bimonthly Online
EDITORIAL GUIDELINES
MONTH FEATURED TOPICS SUBMISSION DEADLINE
January October 15th
January 15th
March 15th
May 15th
August 15th
October 15th
March
May
July
September
November
Corporate Fitness, Nutrition, and Total Well-being Program Design
Beyond Signing Up and Showing Up: Communication & Employee Engagement Strategies
The Digital Health Movement| Wearables, mHealth, Gamification, Telemedicine and more
Creating a Culture of Health | CEO Buy In
Outside the Box Check-Ups: Wellness Retreats, Executive Wellness, and Onsite Clinics
Big Data and Analytics…Is this the Future?
• Articles must be original and must not have been published previously or, be under consideration by, another publication.
• Articles must be educational and informative.
• Articles can be up to 2,000 words.
• Articles are due by the 15th of the month prior to publication.
• Advertorial, commercial or sales articles will not be accepted. While we appreciate cutting edge articles on topics which
can include new ideas and new marketing concepts, our readers wish to be educated and not sold. Articles should not
mention the author’s name or company’s name.
• Please include the company/personal 50 word bio at the end of the article. Do not send a separate bio or resume.
• Please include a high quality digital headshot with your article.
• Charts, graphs and other images may be included.
• If you would like to include your resources, citations, or point of reference in your article please place them just after the
article but before your bio.
• Articles submitted must be the final draft, no rough drafts please.
• Please use bullets for important facts.
• Provide a suggested title for your article.
• Individual articles are copyrighted by Corporate Wellness Magazine. Users are forbidden to reproduce, republish, redistribute,
or resell any materials from this publication with out written permission from the Corporate Wellness Magazine.
EDITOR’S TIP*
Readers of the Corporate Wellness Magazine have prior knowledge about the industry, so in the interest of presenting new
ideas to our readers, please do not submit generic articles about the overall corporate wellness industry. Please contact the
editor for more details. Please submit all articles along with a bio and headshot to: Daniel Pyne, Assistant Editor of CWM
info@CorporateWellnessMagazine.com, Ph: (561) 792-4418 x 805

Online Magazine Advertising
FILE SUBMISSION REQUIREMENTS
• Images should be 300 DPI and formatted as RGB
• Fonts should be converted to outlines and all images converted
• Images must be embedded
• All advertising materials must be submitted 30 days before ad is
requested to appear.
Unaccepted Formats
PowerPoint, MS Word, Publisher, Freehand, Pagemaker, Corel Draw
Top Leaderboard
Bottom Leaderboard
Right Ledger
Right Ledger
Top Leaderboard
Bottom Leaderboard
Right Ledger
Right Ledger
728 x 90
728 x 90
300 x 250
300 x 100
728 x 90
728 x 90
300 x 250
300 x 100
$4,000.00
$3,000.00
$3,000.00
$2,250.00
$2,000.00
$1,500.00
$1,500.00
$1,125.00
$10,800.00
$8,100.00
$8,100.00
$6,075.00
$5,400.00
$4,050.00
$4.050.00
$5,625.00
$20,400.00
$15,300.00
$15,300.00
$11,475.00
$10,200.00
$7,650.00
$7,650.00
$11,250.00
$38,400.00
$28,800.00
$28,800.00
$21,600.00
$19,200.00
$14,400.00
$14,400.00
$22,500.00
HOME PAGE AD SIZE 1x cost 3x(10%) 6x(15%) 12x(20%)
SECOND PAGES AD SIZE 1x cost 3x(10%) 6x(15%) 12x(20%)
ADVERTISING SPECS
Right
Ledger
300px
250px
Top Leaderboard
728px
90px
300px
100 px
Right
Ledger
Bottom Leaderboard
728px
90px
VIDEO PRE-ROLL  (Varies 4:3) $4,500.00

Print Magazine Advertising
FILE SUBMISSION REQUIREMENTS
• Corporate Wellness Magazine requires all ad submissions to be
a high resolution PDF file at 300 DPI as CMYK
• Fonts should be converted to outlines and all images must be
embedded
• All advertising materials must be submitted 30 days before ad
is requested to appear
• Formatted submissions must contain document bleeds
Unaccepted Formats
PowerPoint, MS Word, Publisher, Freehand, Pagemaker, Corel Draw
ADDED ONLINE EXPOSURE
• Electronic version of quarterly print edition is also published online
(www.CorporateWellnessMagazine.com)
PRINT MAGAZINE AD SPECS
Inside
Front
Cover
Full
Page
1/2
H
FULL PAGE
Bleed: 8.75” x 11.25”
Trim: 8.375” x 10.875”
1/2 H PAGE
1/2 H: 8.5” x 5.5”
1/2 Page (H)
1 Full Page
2 Full Pages
Inside Front Cover
Inside Back Cover
8.5 x 5.5
8.5 x 11
17 x 11 (x2)
8.5 x 11
8.5 x 11
$2,500.00
$4,000.00
$6,000.00
$8,000.00
$8,000.00
$3,000.00
$6,000.00
$8,000.00
$12,000.00
$12,000.00
AD SIZE 1x Rate 2x Rate
* For front cover and back cover ads in the online magazine, we will also include a
small ad on the email announcing the release of the magazine.

Branding Opportunities Investment
Custom Webcasts
White Papers
Social Media Branding
Campaign
Exclusive Industry Column
Advertorials
Banner Advertisement in
Release Issue
Industry Updates
$12,000.00
$15,000.00
$20,000.00
$25,000.00
$25,000.00
$2,500.000
$8,000.000
MEET YOUR MARKETING AMBITION
2015-2016 advertising in Corporate Wellness Magazine encompasses an entire spectrum of branding and visibility to
take your marketing and advertising to new standards. Fresh digital advertising is the catalyst in an industry which
relies heavily on social media and instant news access for their tablets and smartphones. The branding opportunities
are unique and accessible to attract your target audience.
Branding Opportunities

WEBCASTS “POWERED BY” YOUR COMPANY
Corporate Wellness Magazine will create and develop webcasts on cutting edge topics in employee wellness. Webcast content
will be educational, with opportunities to feature case studies and spotlights from key industry professionals.
There is a substantial shift in the ROI from advertising and branding. Quality and quantity lead generation is stemming through
social media channels and CWM is at the forefront for designing campaign strategy and fulfillment through our own platforms.
When you participate in a CWM webcast, it’s a collaborative partnership to “power” the content and engage your target audience.
Custom Webcasts  $12,000.00 BRANDING OPPORTUNITIES
Benefits of the webcast package include:
• Receive qualified leads of participants
• Webcast includes campaign strategy for promotion
• Educational webcast content can be provided by your company and
approved by the CWM or developed by CWM with guidelines provided
by your company
• CWM will create newsletter announcement/2x eblast promotion for
pre-webcast promotion
• Social media promotion of scheduled webcast including Facebook,
LinkedIn, iTunes, YouTube, and Twitter
• Pre-webcast giveaway promotion available
• Webcast can be added to your company website
• Opportunity to retrieve contact information of participants of the
LiveWebcast (includes: name, company, title, email and phone)
• Post-webcast, social media branding available
• The post-market for webcast viewing can be heavily marketed through
successful social media outlets
• Webcast replays published on landing page are a resourceful lead generator
throughout the year; thousands of leads can be accessed with the social
medial technology to view and share
Your organization would be showcased as a thought leader and expert
solution provider in the space, as well as acquire the direct face time
to your target audience.

White Papers  $15,000.00
THOUGHT LEADERSHIP LEAD GENERATION
Corporate Wellness Magazine will compile case studies, surveys, reports and industry data to develop an industry white paper on a topic
in the corporate wellness space. CWM will write, edit and produce the white paper for your organization and co-brand it for marketing
and promotion. Through cross branding, your paper will be read by hundreds of human resource decision-makers and key insurance
professionals. Co-branded white papers aim to establish educational credibility and collateral for overall content marketing strategy.
Along with branding, you will receive a lead from each person who downloads the paper.
White paper will be available for download through CWM channels and presented exclusively to your target audience within the database
and social media distribution channels. CWM will officially release white papers as a co-branded launch with your company.
Imagine receiving a continuous flow of qualified leads throughout the year!
BRANDING OPPORTUNITIES
When you work with CWM on a co-branded white paper, it’s a collaborative
partnership to “power” the content and engage your target audience.
Benefits of the white paper package include:
• Campaign strategy for promotion
• CWM will create a newsletter announcement/eblast promotion for the release of the
white paper and opportunities to download
• Social media promotion of the white paper release including Facebook, LinkedIn,
iTunes, YouTube, and Twitter
• White paper can be added to your company website
• White papers are a resourceful lead generator throughout the year; thousands of
leads can be accessed with the social medial technology to view and share. White
paper download reports include: name, company, title, email and phone
White paper
lead retrieval
landing page
A recent CWM white paper download report

Social Media Branding Campaign  $20,000.00
SOCIAL MEDIA STRATEGY
The rise of social media has created an unprecedented platform for
engagement and connection. Now, as one of the most prominent
advertising tools to promote brand identity, you must create a
strategic social media campaign.
With one of the largest social media presences in the Corporate
Wellness industry, we are uniquely situated to help you meet your
social media branding goals. Corporate Wellness Magazine’s reach
is over 250,000 people in our various social media platforms.
CWM will design and distribute posts through our LinkedIn groups,
Facebook and Twitter.
With exposure of an open group on LinkedIn, members can now
search specific content and all relatable searches from group
postings and topics. The design of a social media branding
strategy will reach millions through primary, secondary and group
connections.
CWM team will create a customized, year-long social media
calendar for your company:
• 100+ posts and strategic messages in managed & co-managed
LinkedIn and Facebook groups
• Tweet current articles, press releases and additional news &
insight to 1,300+ followers
• Promote webcasts, white papers and educational content
• Incorporate quarterly industry update eBlasts through our
e-mail distribution and include in your custom social media
calendar
•
BRANDING OPPORTUNITIES

Advertorials
$25,000
Eliminate the perception of selling. An advertorial does not focus on
predominately selling a product. The end result is a compelled reader
who is interested in the advertorial as a means to gather information.
ENHANCE THE PRODUCT IMAGE AND INCREASE YOUR SALES
The conveyed message of an advertorial is simple. Your product
and service is presented as a tool to benefit their business. You
are providing facts, statistics and educational results that set your
company at a higher standard in the marketplace.
Advertorials transform your brand building initiatives. The
contextual marketing is designed to work smarter rather than
harder. The end result is simplicity; and to exceed your goals.
• Advertorials increase the knowledge of Corporate Wellness
Magazine readers in an editorial environment
• Placing an advertorial increases your sales by enhancing
the image of your product and portraying it as a solution
MAKING THE SWITCH TO EDUCATIONALLY DRIVEN MARKETING
• Improve brand recognition while educating readers
• You are establishing yourself as an expert in the industry
when you select an advertorial for your target audience.
Advertorials  $25,000.00 THE POWER OF ADVERTORIALS
Added Value Benefit
Customized Press
Releases for each
Featured Advertorial
in Corporate Wellness
Magazine

Exclusive Industry Column  $25,000.00
Your organization can design a dedicated column in CWM. The
12-month opportunity will include educational and informative
original articles, as well as Q&A Profiles and Features to diversify
the yearly content. CWM Staff Writers will develop content with
SEO best practices and keywords. Each month, CWM will create a
print-ready PDF of each issue to feature on your website and use for
marketing collateral.

Banner Advertisements in Issue
Release/eBlast  $2,500.00
Advertisers will receive the exclusive banner advertisement in the
latest issue release eBlast for Corporate Wellness Magazine. The
issue release is distributed to the entire Corporate Wellness Magazine
& Corporate Health & Wellness Association database visibility and
exposure.
Industry Updates  $8,000.00
CWM will design and distribute one industry update eBlast per
quarter to all members in the CWM database. The eBlasts will be
based on current industry information, trends, news & insights, and
healthcare reform. The updates will be powered by your organization
for strategic brand visibility.
YOUR TARGET AUDIENCE

CorporateWellnessMagazine.com
4371 Northlake Blvd.,Suite #331 Palm Beach Gardens, FL 33410
info@CorporateWellnessMagazine.com
Official Publication of CHWA
SOLUTIONS
FOR YOUR WORLD
Give Your Business
A Healthy Jump Start!
ADVERTISE WITH US TODAY.CONTACT: SETH GOLBE Ph:(561) 792-4418 x 825 info@CorporateWellnessMagazine.com

Corporate Wellness Magazine - Media Kit

Recommended

Recommended

More Related Content

Viewers also liked

Viewers also liked (17)

Similar to Corporate Wellness Magazine - Media Kit

Similar to Corporate Wellness Magazine - Media Kit (20)

Recently uploaded

Recently uploaded (20)

Corporate Wellness Magazine - Media Kit