2. HOW DID WE
DO IT?
In order to attract and
address our target
audiences we used a
variety of promotion
methods, for example, we
made;
• An official film
website,
• A facebook page
• A twitter page and
• A film poster.
These all help to promote
the film and create
synergy which inspires
people to watch the film.
3. TWITTER
• We used twitter to promote our film as it is a well
known social networking site, and lots of people
between the ages of 15-24 (our target audience)
use it and therefore it is a good way to get our film
noticed.
• On twitter you have the ability to retweet and
favourite the tweets you like the most, therefore if
we tweet and someone favourites it, other people
will see this, making our film more widely known.
On the other hand, if someone retweets one of our
tweets, it will appear on their twitter feed and their
followers will be able to see it, making our film
better known and inspiring more people to watch
it.
4. TWITTE
R• It is also possible to tag people on twitter using the
@ symbol, which means that we are able to interact
easily with our followers if they have any
questions as to how the film was made or if they
want to give feedback.
• When making the twitter page we used the image
depicted on the website, facebook page and film
poster, so that people would be able to identify the
film easily.
• There is a theory that “audiences influence
others”, this is known as the two step flow theory,
and therefore if someone watches our film and
likes it and then tells others about it on either
social networking sites or word of mouth, other
people may be inspired to go and watch it.
5. TWITTE
R• When using twitter we can further promote our film, by
telling people to visit our facebook page and keeping
followers up to date on when the film will be released,
this generates a positive vibe for the film.
• We also have a countdown in place to inform followers
how long it is until the release of “Hush Little Baby”, this
helps form suspense leading up to the film making more
people interested and excited to view it.
• In the description on the twitter page header, we have
stated the genre of the film and named the people
involved in making it, as well as mentioning that it is
produced by Metrodome, this is a more professional
approach rather than telling people it was made by 17
year olds.
• It is also possible to use hashtags on twitter, which also
promotes the film as if someone searches a hashtag
they will be able to find our twitter page and related
7. FACEBO
OK
• Facebook is another popular social networking site
and therefore enables us to promote our film to
various different people.
• Facebook has the slogan “Facebook helps you
connect and share with people in your life”, this is
a great asset to us as it means that we can share our
film, making it more widely known.
• On Facebook people have the ability to like and share
posts, therefore if someone shares or likes a post
relating to our film it will be visible in their friends
news feed, therefore is their friends sees the post
they might want to know what it is and visit our
facebook page, therefore promoting our film.
8. FACEBO
OK
• On Facebook, we have a designated film page that
people can like, if they do so, it will appear under
their likes and people will be able to see it, this may
inspire more people to like the page and learn of
the film.
• We are able to put photos and videos on Facebook
which means that we can give people an insight to
what we are doing, making them interested in the
film.
• If the videos and photos we put on Facebook
interest people, they are more likely to come and
see the film.
• Facebook enables us to invite people to like our
film page, this will display a notification the next
10. FILM POSTER
• The film poster is based on the final shot of
the film, which is the last thing the viewer sees.
The image is of a child’s toy trapped on barbed
wire which is an obvious sign of danger.
• The film poster signals the genre of the film,
showing the target audience what they will
potentially be viewing.
• I made the poster using Photoshop, a helpful
tool in making both the website and the poster,
we looked at other film posters first and tried to
make it look as professional as possible.
• The use of the war photography images in the
film reel at the top of the poster implies that there
is a theme of war photography with in the film.
11. FILM POSTER
• The image on the poster is the same image we
have used on the facebook and twitter page and
is the basis of the website.
• On the film poster, we have the producers,
directors, release date, website address and
the slogan giving the viewer an immediate
insight into the film.
• The slogan on the poster is “your mama loves
you and so do I”, which is the last line of the
main theme tune played throughout the
movie, it is vital to the film as it shows that
someone loves a child that is not necessarily
their own.
• The Metrodome logo is also featured on the film
poster as these were our chosen distributors,
and if people like their previous films they may
12. FILM POSTER
• The directors names on the poster
tells the potential viewer who made it,
therefore if someone likes a certain
style by a certain director they are
more likely to watch the film.
• The release date is also featured on
the film poster, promoting the release
date and generating suspense which
may inspire people to watch the
film.
14. THE OFFICIAL FILM
WEBSITE
• The film website includes vital information that the
target audience need to know, for example, information
on the directors and the story. We also have a photo
gallery and the trailer available for the viewer to watch
on the website as well as links to our facebook and
twitter page.
• The film poster is the basis for the website, with the
image of the toy on barbed wire as the backdrop, this
makes our film more identifiable as a whole as the film
website, facebook and twitter pages and the poster all
have this image displayed. This generates synergy,
we have also used the same font on both the film
poster and the website.
• Similar to the film poster, the website was also made
on Photoshop, a simple, yet easy to use tool for making
