This document introduces an interactive telecom analytics solution built on the QlikView platform. It provides ready-made templates, dashboards, reports, and a unified telecom data model to integrate various telecom data sources. The solution aims to address common telecom business information needs such as analyzing customer behavior, maximizing revenue, and improving the timeliness and accuracy of insights. It offers a low-cost reporting solution that can deploy quickly using a pre-defined telecom framework and data model. The architecture is designed for scalability, reliability, and ease of use for both business users and administrators.

1. Interactive Telecom Analytics
Readymade Telecommunications Reporting/Analytics Solution
on QlikView Platform
A.Rajendran
Team
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2. Executive Introduction
• Readymade Templates
• Dashboards / Analysis / Reports for Multiple Telecom Functions
• Map to the existing data
• Unified Telecom Data Model
• Telecom Data Dictionary
• Integrates various Telecom Data Sources
• Cost per report is kept low
– Even for new reports
• Very short time to deploy - Quick Wins
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3. Typical Telecom Business
Information Needs …
• View of customer behavior
o Large subscriber bases make it very complex
• Maximize Average Revenue Per Unit (ARPU) from top
customers
• Improve Accuracy and Timeliness of information
o To focus only on profitable products & customer
segments
• Deeper and integrated Insights (single version of truth)
• Lower the cost for Compliance and MIS Reporting
o Cost per report is too high
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4. Information Visibility Challenges
• Reports
o Too many Reports, too much time, too expensive
 How can we reduce time and cost?
• Accuracy?
 How can we make it more accurate and more
reliable?
• Future Visibility?
o What IF analysis, evaluating different scenarios
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5. Telecom Framework
– Customer Life-Cycle
– Marketing
– Leads, Sales
– Activation, Recharge
– Customer Service
– Usage Profiling
– Voice, Data, SMS
– Value Added Services
Videocon Business Flow
– Distribution
– TPD Performance Modeled based on
– Sales Performance TM-Forum Information Model
– Integrated Analytics
– CEO & Functional Dashboards
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6. Architecture
• 4 Tier Architecture
– Extraction, Unification (UDM), Business Rules (QDM), Visual
Applications
• Common Data Dictionary (CDD)
-> Unified Data Model (UDM)
-> Q-Wireless Data Model
-> Predefined Templates with KPIs
• Unified Data Model
– Pre-processed
– Cleansed
– Connected Snow-flake schema
• Can directly populate into a Warehouse Platform
– No expensive ETL solution required
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7. Q-Wireless Components
ADS/LDAP
Authentication
Q-Marts Templates
MIS
MetaData Mgmt [$]
Sales Reporting [Free]
Sales Dashboard
Users Accessing through
Various Access Devices
Network Marketing Marketing Dashboard
Reload Optimization
Customer Service
User Access Portal
Data Dictionary
Dashboard
Unified Data
Cust. Service NLD Dashboard
Esstel Repository
Delivery Finance Dashboard
(QVDs)
Extract [$] Mgmt Dashboard
NLD
Finance Analytics
Customer Profiling
Finance & Churn Analytics
UserAccess Mgmt [$] Mgmt
Ops
[$] Authorization
User Access DB
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8. Quality In-Built
Challenge
• Report / Metric Specs change -> Change Management ->
Ensuring Quality
Solution
• Templates have built-in Control Reports
• Validation of reports after changes - an easy process
Benefit
• Saves hours and hours of effort
• Helps Business users to validate rather than overloading IT users
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9. User Types
Q-Wireless Modelers Q-Wireless Admins
- Map source systems into the Extraction - Q-Deployer administrators Deploy / remove
Common Data Dictionary applications, new versions etc
- Transform and create the Unified Data - Create / Modify / Delete users
Model - Assign access rights to users vs.
- Trustees of the Integrity of the Unified Data applications
Model - No need for QlikView development skills
- Existing DBAs and Functional Consultants - Can be performed by existing IT
play this role Administrators
Q-Wireless Developers
- Trained on QlikView and Q-Wireless Unified Q-Wireless Business Users
Data Model
- Access the applications through Q-
- Create New Dashboards/Reports/Analytics Deployer
from QDM
- Slice & Dice and View
- Cannot change data in QDM, but can add
- Create new charts / graphs, bookmarks
further processing
- Collaborate - Share Bookmarks, Objects
- Very quick creation of new reports /
with other users
analytics / scorecards / dashboards
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10. Enterprise Aspects
• SSO Integration to ADS/LDAP
• Q-Deployer - available as a front-end for user access
• Integration with Portals - Sharepoint, Websphere
• Distribution of Reports / Analytics / Dashboards - Interactive
and Static
• Clustering - of production servers
• Development, UAT and Production environments
• Version Management and Deployment Management
Process Defined
• Standardized Directory, Table and Application structures
• Theme-based Enterprise wide Interface Standardisation
• Approval based deployment process (being added in Q-
Deployer)
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11. Successful Customers In Telecom
Domain Using QlikView - India
Positioning Q-Wireless to more Telecom Companies in India
Ready to take to other geographies - worldwide
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12. Large Data Experience:
Our Insurance Customers
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13. Large Data Experience:
Other Financial Services Customers
India Infoline
City Union Bank
A Total of over 160 customers across various verticals
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14. Team Offerings – To Partners
• Implementation Services: Best Practice CMM Certified –
Particularly for large enterprises with long term – Phased
Approach
• Remote Production Support:(20/40 hours per month) at
exceptional prices
• White labeling of above services (customer is owned by
partners)
• Readymade Industry Solution Frameworks: Insurance and
Telecom (More to be added)
• Training / Workshops: For Partners and Partners’ Customers
at our offices in San Mateo, New Delhi and Mumbai
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15. Team - A Profile
• 1800+ Customers
• 20 Years in operations
• 1500+ Employees
• 32 Locations in India. 2 Locations in US
• Systems Integrator
• Infra Supply, Infra Support and Info Services
• Info Services: QlikView + Google
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16. Team - QlikView Practice Profile
• Customers:140+ in India, 12 in US
• 10,000+ Licenses - 700+ QV Apps Built & Deployed
• Best New Comer in Qonnections 2006 [Philly]
• CMM Level 3 Certified - QlikView Methodology
• 20 Installations with100 to 2500 licenses
• 80+ Consultants Currently (adding)
• As Master Resellers pioneered QlikView in India
• Presence in India and US
– Team Computers in India
– Team Business Solutions LLC in US
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17. Recognitions
Just Received
ISO 9001:2008 certified
CMM Levl 3 Certified for Qlikview Implementation
Data Quest - 2011
Business Intelligence – CHAMPS Data Quest - 2010
(Success in Videocon Telecom, IFFCO TOKIO Best Automated Managed Service Provider
Insuranceand Crompton Greaves [SAP]) Best Solution Provider
Lenovo Partner Award - 2010
Best Turn Around Business Partner (North)
Channel Partner Program - 2009
APC Best SI Partner Award
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Data Quest - 2007, 2008, 2009
Best Solution Provider, Best Service Provider,
Best Service Integrator
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Data Quest - 2008, 2009
Most powerful channel partner of the year
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HP IPG - 2007, 2008, 2009
A Rajendran Mr. Amitabh Highest Growth Partner
Director Chaturvedi --------------------------------------------------------
Team Reliance Capital 2009
IBM - Most Valued Partner
Acer - Most Valuable VAR
CRN Xcellence Awards
Most Reliable Vendor Award from Reliance Best System Integrator North Zone
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17 Team Computers Pvt. Ltd.

18. Team Progress
• US operations
– Direct Sales and Collaborative working with QT and other
partners
– 7 Consultants added. 1 Sales + 2 BDM
• Key Wins
– Bloomberg, Molecular Devices (Danahauer Group), Enphase
Energy, Esurance
• Delivered to 150 Customers worldwide
– Marquee names in India and US
• Added Consulting Layer from January
– Revenue Enhancement solutions – Marketing, Loyalty as focus
• Collaboration with Rob Wunderlich and Matt Feyling (NxGen)
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19. Thank you
Q&A
Contact:
K.Jaikumar jaikumar.k@teamcomputers.com +91 9310977186
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