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Integrating social media monitoring, analytics and engagment marshall sponder for london -march 27th presenation
The document discusses how businesses need to make sense of large amounts of structured and unstructured social data from various sources by integrating different monitoring tools and platforms, developing goals and strategies around the data and metrics these tools can provide, and creating a story and marketing plan to execute social media strategies effectively based on their needs and resources.
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Similar to Integrating social media monitoring, analytics and engagment marshall sponder for london -march 27th presenation
Integrating social media monitoring, analytics and engagment marshall sponder for london -march 27th presenation
- 1. Social Data Story Success
- 3. Social Intelligence –Making sense of Social Media Messages Social Scoring – Analyze social profiles and organize it in your own unique way to you can act on the information. Social Marketing Management – Building your Brand through interactions with customers, or in our case, students. Analytics – Campaign and performance data with Industry benchmarks.
- 4. SEO /Web CORPORATE MKG /PR IT/Unix ANAL Analytics
- 5. What are theRight Tools for a E2E Solution?
- 6. Offline WOM Social Search Social Hybrid Data Intelligence email POS CRM Usable UV Data Information
- 7. Businesses already havea lot of data, they need understanding in order to get the full value from it – that is more frequently the case than needing to master “Big Data”.
- 9. Structured Unstructured 1950’s 1960’s 1970’s 1980’s 1990’s 2000-2010 2011-2020
- 10. 1950’s 1960’s 1970’s 1980’s 1990’s 2000-2010 2011-2020
- 11. Various Photo Web Analytics, Sharing Analytics Google Analytics Platforms Twitter Analytics and Various Video Awe.sm Analytics Platforms Mobile – Flurry, MixPanel, Adobe SC Log based Web Analytics, Log based Web FeedBurner Analytics, FeedBurner Various Widget Analytics Platforms Various Message Board Analytics Various Chat Room Analytics
- 12. Time Spent –Data Cleaning Customization Required 5K-20K ~month Up to 5K ~month Free or Low Cost Previous Business Investment/ Size
- 13. Cleaned & Structured Data Customization Required Time and Cost Structured Dirty Data Data Business Value and Customer Type / Need
- 14. Cleaned & Structured Data Customization Required Time and Cost Dirty Structured Data Data Business Value – Context Sensitive
- 18. PROBLEM DEFINATION • Workflow to • The Data they can • Problems surface the access and platforms right data store able to solve UNSTRUCTUED Surfacing Data DATA
- 19. Power Everywhere Gesture Based Interfaces CRM Offline Social Quantified Self Proximity Based Communications WOM POS Collaborative Consumption Search email Digital Screen Experiences Quantified World Virtual Reality 3D Printing
- 20. Power Everywhere Gesture Based Interfaces CRM Offline x Social Quantified Self Proximity Based Communications WOM x POS x Collaborative Consumption Search x Digital Screen Experiences email Quantified World Virtual Reality x 3D Printing
- 21. Karate Kid / StarfleetAcademy Master small steps, combine them effectively, & win the Championship, should work with most subjects
- 23. 5K-20K Sophistication ~month Time Spent Up to 5K ~month Free or Low Cost Previous Business Investment/ Size
- 25. Problem: None of these platforms natively interfaces with each other Source: http://www.ebizq.net/blogs/integrationedge/201 1/11/your-social-media-initiative---running-blind- without-integration.php
- 26. Source: http://www.asterdata.com/blog/wp- content/uploads/2012/04/social-media-graph.png Deciding whatdata to collect has become a major headache
- 27. The biggest challengeis “hooking up” these systems so the information actually makes sense to business owners at an acceptable price Source: http://oursocialtimes.com/what-salesforce- coms-acquisition-of-radian6-means-for-businesses/
- 29.
- 30. …The next generationof social networks will enable users to easily digest and access large amounts of information. I say next generation, and not new iteration because …. …existing social networks would need to rebuild themselves from scratch in order to do this, since it’s such a drastic change in how social information is curated.
- 34. PR Monitoring & Social Campaigns Consumer Research Support Listening for Insights Automating of the Listening and engagement Engagement Social Media Traditional Coverage Media Workflow Coverage* NLP (machine Influencer Operational learning) Identification Metrics Rich Topic Low-Latency Categorization Categorization Care of Gary Angel – Semphonic.com
- 36.
- 38. Sonar.me Twitter Analytics website Sailthru AWE.SM Google Analytics MixPanel for app Click act
- 39. Various Photo Web Analytics, Sharing Analytics Google Analytics Platforms Twitter Analytics and Various Video Awe.sm Analytics Platforms Mobile – Flurry, MixPanel, Adobe SC Log based Web Analytics, Log based Web FeedBurner Analytics, FeedBurner Various Widget Analytics Platforms Various Message Board Analytics Various Chat Room Analytics
- 40. Free Paid Paid
- 41. Source: http://www.somemo.at/?p=1037 Caveat: Changing Tools changes The Results
- 43. 2/3 of thesales are coming from Internal and External Agencies Source: http://allinfographics.org/social-media-monitoring-tools-facts-and-how-to-use/
- 44. Source: http://allinfographics.org/social-media-monitoring-tools-facts-and-how-to-use/ These couldbe the wrong reasons to use platforms in my opinion
- 45. Many vendors wouldlike to sell their services to the top 6.6% of the customer base. But most people here at #measure13 want much less expensive solutions. Also, they don’t understand differences in offerings. Source: http://allinfographics.org/social-media-monitoring-tools-facts-and-how-to-use/
- 46. How much timedo you have to invest doing Social Media? Source: http://www.socialmediaexaminer.com/social- media-marketing-industry-report-2012/ How big is your organization?
- 47. Depends on your needs. If you need to spend a few hours a day to grasp what is being said – Source: http://kdpaine.blogs.com/themeasurementstandard/2012/06/index.html Yes.
- 48. Writer Graphic Designer Strategist Analyst Caveat: this team Programmer setup depends on your company size and goals
- 49.
- 50. The dissatisfaction or“look warm appreciation” of 66% is probably tied to purchasing services while not fully understanding their limitations or best uses of the platforms or the data they provide Source: http://allinfographics.org/social-media-monitoring-tools-facts-and-how-to-use/
- 55. Always Have aPlan Goal(s): Audience: among Location: Timing : through/ with Vehicle (how your going to do it): Venues (where your going to do it): ask fans and customers to Message (Call(S) to Action): Regarding our Product / Service / Program Where Success will be judged by Metrics/KPI’s
- 59. 1. Perform a needs assessment to better understand your marketing needs and budget. 2. Determine time and resources to devote to SMM and Integration work and create a realistic plan to execute it. 3. Find/Develop Goals/Strategies/Tactics/KPI’s that describe business performance in terms of that data your platforms can produce, or change the platforms. 4. Develop/Visualize a Story plan and be able to execute it.