The document provides an overview of Oracle Master Data Management (MDM) solutions. It discusses Oracle MDM's customer base of over 400 customers and 2 billion records mastered. It also outlines Oracle MDM's data cleansing, matching, linking, and publishing capabilities. Key benefits of Oracle MDM include a common customer view, customer intelligence and segmentation, and improved customer experience across channels.
Razorfish Multi-Channel Marketing: Better Customer Segmentation and TargetingTeradata Aster
Matt Comstock, Vice President Business Intelligence Office, Razorfish, presents at the Big Analytics 2012 Roadshow.
From search to email to social, customers are interacting with your brand across a variety of channels. But what do people do once they view an advertisement or get an email? What common behaviors are displayed once they’re on your site? By combining media exposure/behavior, site-side media, and in-store purchase data, you can understand better the impact media has on driving value to your business. Come to this session to learn how better data-driven multi-channel analysis lets you see what consumers do before they become a customer to understand what content influences which segments of users by media audience. Discover new segmentation and targeting strategies to improve engagement with your brand and increase advertising lift. See how a leader in digital marketing uses a combination of technologies including Teradata Aster, Hadoop, and Amazon Web Services to handle big data and provide big analytics to improve business value.
Datawarehouse på System z (IBM Systems z)IBM Danmark
Lær om datawarehouse-systemer baseret på system z og om, hvilken udviklingsstrategi IBM følger for fortsat at være først med lanceringen af næste generations platformløsninger.
Læs mere her: bit.ly/softwaredagsystemz5
Case Study: Using SAP to Streamline Operations of a ManufacturerAndrew Ho
A case study following Crestron's initial decision to implement SAP R/3 as its Enterprise Resource Planning (ERP) system through more recent upgrades, with BearingPoint's help, to implement further process improvements.
Case Study: How Crestron Electronics Improved the Efficiency of Its Customer ...Andrew Ho
A case study on how Crestron enabled its SAP CRM 2007 to support its customer service by streamlining their Return Material Authorization (RMA) service process. Presented at the CRM 2009 Conferences in Nice, France and Orlando, FL.
Running an educational or training institution can be quite a big task. if you have several campuses spread far and wide, getting a grip on things is difficult.manual or non-integrated systems can not do the job for you. Agile's CMS automates all standard processes, making your job easier
email: marketing@agile-labs.com
Razorfish Multi-Channel Marketing: Better Customer Segmentation and TargetingTeradata Aster
Matt Comstock, Vice President Business Intelligence Office, Razorfish, presents at the Big Analytics 2012 Roadshow.
From search to email to social, customers are interacting with your brand across a variety of channels. But what do people do once they view an advertisement or get an email? What common behaviors are displayed once they’re on your site? By combining media exposure/behavior, site-side media, and in-store purchase data, you can understand better the impact media has on driving value to your business. Come to this session to learn how better data-driven multi-channel analysis lets you see what consumers do before they become a customer to understand what content influences which segments of users by media audience. Discover new segmentation and targeting strategies to improve engagement with your brand and increase advertising lift. See how a leader in digital marketing uses a combination of technologies including Teradata Aster, Hadoop, and Amazon Web Services to handle big data and provide big analytics to improve business value.
Datawarehouse på System z (IBM Systems z)IBM Danmark
Lær om datawarehouse-systemer baseret på system z og om, hvilken udviklingsstrategi IBM følger for fortsat at være først med lanceringen af næste generations platformløsninger.
Læs mere her: bit.ly/softwaredagsystemz5
Case Study: Using SAP to Streamline Operations of a ManufacturerAndrew Ho
A case study following Crestron's initial decision to implement SAP R/3 as its Enterprise Resource Planning (ERP) system through more recent upgrades, with BearingPoint's help, to implement further process improvements.
Case Study: How Crestron Electronics Improved the Efficiency of Its Customer ...Andrew Ho
A case study on how Crestron enabled its SAP CRM 2007 to support its customer service by streamlining their Return Material Authorization (RMA) service process. Presented at the CRM 2009 Conferences in Nice, France and Orlando, FL.
Running an educational or training institution can be quite a big task. if you have several campuses spread far and wide, getting a grip on things is difficult.manual or non-integrated systems can not do the job for you. Agile's CMS automates all standard processes, making your job easier
email: marketing@agile-labs.com
The Content Assembly Mechanism specification provides an open XML based system for using business rules to define, validate and compose specific business documents from generalized schema elements, attributes and structures. A CAM rule set and document assembly template defines the specific business context, content requirement, and transactional function of a document. A CAM template must be capable of consistently reproducing documents that can successfully carry out the specific transactional function that they were designed for. CAM also provides the foundation for creating industry libraries and dictionaries of schema elements and business document structures to support business process needs.
Saleseffectivity and business intelligencemarekdan
some information about business intelligence second generation (in-memory) Tibco Spotfire and InfomatiX view how to use BI and mobile solutions to increase sales and marketing effectivennes
The C-level executives are puzzled and rightfully so, as to why MDM/CDI projects are so complex, time consuming and expensive when the subject matter is simply the "CUSTOMER" data. Achieving nirvana for a robust CDI solution is far fetched given the current maturity level of MDM/CDI technologies. It is in this context that this presentation makes an attempt to provide a direction with TWENTY FIVE golden rules, distilled with years of experience to clear the path for any MDM/CDI implementation.
E-business has varied components; they include merchandise planning and analysis, inventory management, knowledge management and customer relationship management. Several new technologies have now emerged to support e-business. Some of them are portals, trading exchanges and indirect procurement among others.
The main reasons for conducting E-business include improving service level, creating growth potential, enhancing customer access and reducing distribution costs.
In this presentation, we will discuss the e-business architecture, multilayer architecture for e-business sites and various e-business areas. We will also talk about the evolution of e-business and potential of various e-business applications.
To know more about Welingkar School’s Distance Learning Program and courses offered, visit:
http://www.welingkaronline.org/distance-learning/online-mba.html
In this presentation we will discuss the various business architecture of e-business while also discussing ways of effective e-business management.
To know more about Welingkar School’s Distance Learning Program and courses offered, visit:
http://www.welingkaronline.org/distance-learning/online-mba.html
See how mid-market companies can take advantage of tools like Microsoft Business Intelligence and Oracle OBIEE as a base to their program and use Kalido to provide the agility that those tools can’t.
Watch the webinar replay at www.kalido.com/road-to-agility.htm
Win and Manage more Government Business with GovWin CRMmarcomm2
Win and Manage more Government Business! In this Webinar presentation Bruce Milligan, Vice President of Marketing at Citizant, shares how Citizant uses GovWin CRM and GovWin IQ to manage its business development lifecycle, grow its pipeline, and improve both speed and quality of their business development processes.
The Content Assembly Mechanism specification provides an open XML based system for using business rules to define, validate and compose specific business documents from generalized schema elements, attributes and structures. A CAM rule set and document assembly template defines the specific business context, content requirement, and transactional function of a document. A CAM template must be capable of consistently reproducing documents that can successfully carry out the specific transactional function that they were designed for. CAM also provides the foundation for creating industry libraries and dictionaries of schema elements and business document structures to support business process needs.
Saleseffectivity and business intelligencemarekdan
some information about business intelligence second generation (in-memory) Tibco Spotfire and InfomatiX view how to use BI and mobile solutions to increase sales and marketing effectivennes
The C-level executives are puzzled and rightfully so, as to why MDM/CDI projects are so complex, time consuming and expensive when the subject matter is simply the "CUSTOMER" data. Achieving nirvana for a robust CDI solution is far fetched given the current maturity level of MDM/CDI technologies. It is in this context that this presentation makes an attempt to provide a direction with TWENTY FIVE golden rules, distilled with years of experience to clear the path for any MDM/CDI implementation.
E-business has varied components; they include merchandise planning and analysis, inventory management, knowledge management and customer relationship management. Several new technologies have now emerged to support e-business. Some of them are portals, trading exchanges and indirect procurement among others.
The main reasons for conducting E-business include improving service level, creating growth potential, enhancing customer access and reducing distribution costs.
In this presentation, we will discuss the e-business architecture, multilayer architecture for e-business sites and various e-business areas. We will also talk about the evolution of e-business and potential of various e-business applications.
To know more about Welingkar School’s Distance Learning Program and courses offered, visit:
http://www.welingkaronline.org/distance-learning/online-mba.html
In this presentation we will discuss the various business architecture of e-business while also discussing ways of effective e-business management.
To know more about Welingkar School’s Distance Learning Program and courses offered, visit:
http://www.welingkaronline.org/distance-learning/online-mba.html
See how mid-market companies can take advantage of tools like Microsoft Business Intelligence and Oracle OBIEE as a base to their program and use Kalido to provide the agility that those tools can’t.
Watch the webinar replay at www.kalido.com/road-to-agility.htm
Win and Manage more Government Business with GovWin CRMmarcomm2
Win and Manage more Government Business! In this Webinar presentation Bruce Milligan, Vice President of Marketing at Citizant, shares how Citizant uses GovWin CRM and GovWin IQ to manage its business development lifecycle, grow its pipeline, and improve both speed and quality of their business development processes.
Everybody starts in a different place with their Data Science/Machine Learning understanding. This presentation demonstrates the simplicity of SciKit learn preprocessing functions and a very important concept - standardization.
This presentation does a comparison between the IDL to C++ and the IDL to C++11 language mappings. By using several small IDL examples we show the user code you have to write and maintain when using one of the mappings.
Remedy IT provides various products that all support the IDL to C++11 language mapping. See http://www.remedy.nl/en/taox11 for TAOX11 and http://www.remedy.nl/en/axcioma for AXCIOMA
CORBA Programming with TAOX11/C++11 tutorialRemedy IT
Remedy IT publishes this CORBA Programming with TAOX11/C++11 tutorial. This free tutorial gives an overview of TAOX11 and the IDL to C++11 language mapping and how it can be used to develop CORBA applications.
More information about TAOX11 is available at http://taox11.remedy.nl. Remedy IT provides free-of-charge TAOX11 evaluation licenses.
The tutorial is available for free from Remedy IT OSportal at http://osportal.remedy.nl. Additionally on the same website a set of example applications and header files can be found.
Remedy IT will extend the tutorial with more examples and information. Registered users on OSportal can configure email updates to get notified when the tutorial gets updated.
Business critical data about your customers, products, operations and resources is everywhere. It is the oil that lubricates and fuels your business. Your data is propagating in real time across an ever-increasing number of channels and systems to an ever-larger number of stakeholders and decision makers. Ensuring that all this data is of sufficient quality, where and when it is created, updated, transported or stored has therefore become a mandate to manage risk and comply with regulations.
In this presentation, you'll learn how to turn your data into trusted assets:
- Standardize and unify your data across a heterogeneous landscape in a non-intrusive way
- Assess and monitor the quality of your data across internal, cloud, web and mobile applications
- Establish gatekeepers and rule-based controls to protect your information systems against errors that could cause erroneous decisions or process inefficiencies
This presentation will cover the definition of Master Data Management, describe potential MDM hub architectures, outline 5 essential elements of MDM, and describe 11 real-world best practices for MDM and data governance, based on years of experience in the field.
A brief introduction to Data Quality rule development and implementation covering:
- What are Data Quality Rules.
- Examples of Data Quality Rules.
- What are the benefits of rules.
- How can I create my own rules?
- What alternate approaches are there to building my own rules?
The presentation also includes a very brief overview of our Data Quality Rule services. For more information on this please contact us.
Master data management (mdm) & plm in context of enterprise product managementTata Consultancy Services
The presentation discusses the classical features and advantages of Master Data Management (MDM) system along with appropriate situations to use it. How do companies apply MDM who design, manufacture and sell their products in several geographies facing challenges in making appropriate decisions on their investment in PLM & MDM space?
Another important aspect covers the comparison/relation between a MDM system (or Product Master System) and Enterprise PLM system. How can you maximize your ROI on both PLM and MDM investments? With examples from different industries the key takeaways include whether your organization requires an MDM solution or not.
ATLaaS - Your Cloud Delivery platform - overview - gen 2012ATLaaS
ATLaaS is an innovative Cloud Platform with CRM, Contact Center, ERP and BI- applications pre-integrated in the cloud, embedded in a Global Telephone & Data Connectivity Network
The C-level executives are puzzled rightfully, why CDI projects are so complex, time consuming and too expensive when the subject matter is simply the "CUSTOMER" data. Achieving nirvana for a robust CDI solution is far fetched given the maturity level at present of CDI/MDM technologies. It is in this context that this paper makes an attempt to provide a direction with golden rules [Best Practices], distilled with years of experience to smoothen any CDI implementation.
Objectives:
1) Discuss the challenges associated with customer data management
2) Present the Best Practices in managing the customer data
3) Discuss the importance of Data Quality and Data Governance
For white paper which has more detailed information of this presentation, please send an email. Email address is listed in the last slide of this presentation.
Unilog enables global as well as emerging enterprises with end-to-end master data quality solutions. We handle all kinds of data types and our gamut of data services ranges from data cleansing and audits to data enrichment and catalogue creation. Our unique blend of domain expertise, proven methodologies, proprietary DQM tools and sound experience form the backbone of our high quality services. We are focused on garnering critical insights that help our customers make the best decisions.
StrikeIron IronCloud API Web Service Publishing Platform SAASsibob
IronCloud commercialization platform for publishing data and APIs to the Web for consumption and integration by others including applications, Web sites, and devices.
Newgen Software Technologies Ltd is Market Leader in ECM & BPM. Among those only 5 companies in the world to feature in Gartner MQ for both BPM & ECM.
Complexity and Risk: Effective Business Community Management through Integrationjgatrell
Increased economic pressures and continuous changes in market dynamics businesses need to make decisions in real-time based on information from their suppliers and business partners. Global business communities are often at risk without visibility into key indicators which can impact their bottom line due to integration challenges within their back office and throughout the community.
This session will outline emerging trends and investments in managing business communities and illustrate how visibility integration and automation improved businesses execution. Real-time visibility will reduce the business impact from such events as compliance, charge backs, fulfillment or supplier rating issues caused by data quality issues and limited visibility due to integration gaps. These events can drastically stall the order-to-cash lifecycle and impact customer relationships.
Selling Stuff on the Web in Style with Microsoft Commerce Servergoodfriday
See how to create a themed, enterprise ready, e-commerce storefront capable of handling the largest of transactional retail scenarios. Learn how to get the Microsoft Commerce Server 2007 Starter Site running and skinned with Microsoft Expression Web, and how to leverage several underlying capabilities via ASP.NET 2.0. Learn about how to deploy, integrate, and manage the site, and find out what the future holds for the evolution of e-commerce technologies for the Microsoft platform.
The Open Data Center Alliance is an independent IT consortium led by global organizations who have come together to provide a unified vision for long-term data center and cloud infrastructure requirements through development of a vendor-agnostic Open Data Center Usage Models and industry collaborations on cloud standards development. Intel Corporation serves as Technical Advisor to the Alliance at the direction of the Steering Committee. Open Data Center Alliance members have committed to the Open Data Center Alliance Usage Model to help guide their data center planning and purchasing decisions. Membership information is available at www.opendatacenteralliance.org
Carrier Cloud Opportunity - TM Forum Management World Dublin 2011Randy Bias
Cloudscaling Co-Founder and CTO Randy Bias shows the world's largest telcos that carriers must embrace web-scale cloud to be successful in the apps that will drive mobile, web and emerging markets. Legacy "clouds" are essentially virtualized and automated IT, and they do not offer the cost performance or business agility these hyper-growth segments demand.
Technology Review | In Focus: Customers & ProductComarch
Published twice a year, Comarch Technology Review (Telecom Edition) provides expert commentary and analysis on current trends shaping the telecommunications market, as well as insight on how to solve problems most commonly faced by telecom operators
Best practices in the use of social media and mobile technologies for managing customer relationships, including lead generation, selling/buying cycle automation, analytics, team collaboration, etc.
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
JMeter webinar - integration with InfluxDB and GrafanaRTTS
Watch this recorded webinar about real-time monitoring of application performance. See how to integrate Apache JMeter, the open-source leader in performance testing, with InfluxDB, the open-source time-series database, and Grafana, the open-source analytics and visualization application.
In this webinar, we will review the benefits of leveraging InfluxDB and Grafana when executing load tests and demonstrate how these tools are used to visualize performance metrics.
Length: 30 minutes
Session Overview
-------------------------------------------
During this webinar, we will cover the following topics while demonstrating the integrations of JMeter, InfluxDB and Grafana:
- What out-of-the-box solutions are available for real-time monitoring JMeter tests?
- What are the benefits of integrating InfluxDB and Grafana into the load testing stack?
- Which features are provided by Grafana?
- Demonstration of InfluxDB and Grafana using a practice web application
To view the webinar recording, go to:
https://www.rttsweb.com/jmeter-integration-webinar
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Securing your Kubernetes cluster_ a step-by-step guide to success !KatiaHIMEUR1
Today, after several years of existence, an extremely active community and an ultra-dynamic ecosystem, Kubernetes has established itself as the de facto standard in container orchestration. Thanks to a wide range of managed services, it has never been so easy to set up a ready-to-use Kubernetes cluster.
However, this ease of use means that the subject of security in Kubernetes is often left for later, or even neglected. This exposes companies to significant risks.
In this talk, I'll show you step-by-step how to secure your Kubernetes cluster for greater peace of mind and reliability.
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024Albert Hoitingh
In this session I delve into the encryption technology used in Microsoft 365 and Microsoft Purview. Including the concepts of Customer Key and Double Key Encryption.
Elevating Tactical DDD Patterns Through Object CalisthenicsDorra BARTAGUIZ
After immersing yourself in the blue book and its red counterpart, attending DDD-focused conferences, and applying tactical patterns, you're left with a crucial question: How do I ensure my design is effective? Tactical patterns within Domain-Driven Design (DDD) serve as guiding principles for creating clear and manageable domain models. However, achieving success with these patterns requires additional guidance. Interestingly, we've observed that a set of constraints initially designed for training purposes remarkably aligns with effective pattern implementation, offering a more ‘mechanical’ approach. Let's explore together how Object Calisthenics can elevate the design of your tactical DDD patterns, offering concrete help for those venturing into DDD for the first time!
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...UiPathCommunity
💥 Speed, accuracy, and scaling – discover the superpowers of GenAI in action with UiPath Document Understanding and Communications Mining™:
See how to accelerate model training and optimize model performance with active learning
Learn about the latest enhancements to out-of-the-box document processing – with little to no training required
Get an exclusive demo of the new family of UiPath LLMs – GenAI models specialized for processing different types of documents and messages
This is a hands-on session specifically designed for automation developers and AI enthusiasts seeking to enhance their knowledge in leveraging the latest intelligent document processing capabilities offered by UiPath.
Speakers:
👨🏫 Andras Palfi, Senior Product Manager, UiPath
👩🏫 Lenka Dulovicova, Product Program Manager, UiPath
Software Delivery At the Speed of AI: Inflectra Invests In AI-Powered QualityInflectra
In this insightful webinar, Inflectra explores how artificial intelligence (AI) is transforming software development and testing. Discover how AI-powered tools are revolutionizing every stage of the software development lifecycle (SDLC), from design and prototyping to testing, deployment, and monitoring.
Learn about:
• The Future of Testing: How AI is shifting testing towards verification, analysis, and higher-level skills, while reducing repetitive tasks.
• Test Automation: How AI-powered test case generation, optimization, and self-healing tests are making testing more efficient and effective.
• Visual Testing: Explore the emerging capabilities of AI in visual testing and how it's set to revolutionize UI verification.
• Inflectra's AI Solutions: See demonstrations of Inflectra's cutting-edge AI tools like the ChatGPT plugin and Azure Open AI platform, designed to streamline your testing process.
Whether you're a developer, tester, or QA professional, this webinar will give you valuable insights into how AI is shaping the future of software delivery.
Accelerate your Kubernetes clusters with Varnish CachingThijs Feryn
A presentation about the usage and availability of Varnish on Kubernetes. This talk explores the capabilities of Varnish caching and shows how to use the Varnish Helm chart to deploy it to Kubernetes.
This presentation was delivered at K8SUG Singapore. See https://feryn.eu/presentations/accelerate-your-kubernetes-clusters-with-varnish-caching-k8sug-singapore-28-2024 for more details.
Essentials of Automations: Optimizing FME Workflows with ParametersSafe Software
Are you looking to streamline your workflows and boost your projects’ efficiency? Do you find yourself searching for ways to add flexibility and control over your FME workflows? If so, you’re in the right place.
Join us for an insightful dive into the world of FME parameters, a critical element in optimizing workflow efficiency. This webinar marks the beginning of our three-part “Essentials of Automation” series. This first webinar is designed to equip you with the knowledge and skills to utilize parameters effectively: enhancing the flexibility, maintainability, and user control of your FME projects.
Here’s what you’ll gain:
- Essentials of FME Parameters: Understand the pivotal role of parameters, including Reader/Writer, Transformer, User, and FME Flow categories. Discover how they are the key to unlocking automation and optimization within your workflows.
- Practical Applications in FME Form: Delve into key user parameter types including choice, connections, and file URLs. Allow users to control how a workflow runs, making your workflows more reusable. Learn to import values and deliver the best user experience for your workflows while enhancing accuracy.
- Optimization Strategies in FME Flow: Explore the creation and strategic deployment of parameters in FME Flow, including the use of deployment and geometry parameters, to maximize workflow efficiency.
- Pro Tips for Success: Gain insights on parameterizing connections and leveraging new features like Conditional Visibility for clarity and simplicity.
We’ll wrap up with a glimpse into future webinars, followed by a Q&A session to address your specific questions surrounding this topic.
Don’t miss this opportunity to elevate your FME expertise and drive your projects to new heights of efficiency.
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
91mobiles recently conducted a Smart TV Buyer Insights Survey in which we asked over 3,000 respondents about the TV they own, aspects they look at on a new TV, and their TV buying preferences.
2. Oracle Master Data Management
400+ Customers; 2 Billion+ records mastered
3. References – Cleanse & Match Detail
Customer Cleanse Match Volume Canal
Areva (France) D&B DQMS* 100K B2B
L’Oréal (France) Exalto DQMS * 15M B2C
target +100M
(Trillium) (Trillium)
Darty (France) Uniserv 2 Trillium DQMS * 16M B2C
Home Depot FirstLogic FirstLogic 20M B2C
Endesa Informatica Informatica 22M B2C
Nokia Trillium Trillium 3M (B2B) B2C + B2B
target +200M
Telecom Italia Mobile Trillium DQMS* 25M B2C + B2B
ENI D&B DQMS* 800K B2B
KPN N/A DQMS* 17M B2C + B2B
Turkcell ISS** ISS** 15M B2C + B2B
UMB Bank Trillium DQMS* 2M B2C
MCI US Ascentials*** Ascentials*** 10M B2C
* DQMS (Oracle Data Quality Matching Server) is a third party matching engine (from Identity Software) fully integrated to the platform
and sold as an option of the Oracle Customer Hub.
** ISS is an other product from Identity Software
** Ascentials is now WebSphere Data Quality Stage sold by IBM.
4. Key Industry Drivers - Oracle MDM Solutions provide Common Customer
View and Common Product view for retailer to build
Customer Intelligence customer intelligence on segment and preferences
across different systems, channels and regions
Harnessing intelligence about customer
segmentation and customer preferences can Connected customer experience across channels
be directly translated to profits can allow to tap into high spend customer
Customer intelligence to know your top
customers and tightening the bond
with them allows to capture additional
30-40% share of the wallet
Source: Mckinsey Retail Practice
5. Introduction to MDM
Types of Data in an Enterprise
• Describes an Enterprise’s Operational State
Transactional • Ex. Quantities, Orders, Opportunities,
Inventory, Balances, Leads, Service Requests,
Data
Payments, Promotions, etc.
• Describes an Enterprise’s Business Objects
• Objects upon which transactions are executed
Master
Data • App specific data remains federated
• Dimensions around which analysis is done
Enterprise
Data
• Describes an Enterprise’s Performance
Analytical • Ex. Trends, Segmentation, Forecasts, Sales
Data history, Buying patterns, Propensity to buy in
the future, etc.
6. MDM Analysts View
Source: Forrester Research (December 2006)
Source: Gartner Research (July 2007)
• Oracle Siebel Customer Hub (UCM) is part of the leader quadrant with the biggest market
share.
• Oracle has the biggest capacity to execute MDM projects with the largest internal expert
team and trained ecosystem of partners.
7. Oracle is #1 for Customer and Product Hubs
(Source ARC report 2007)
• Oracle has more 400 customers world wide using the MDM solution. As per
ARC report 2007, Oracle #1 for customer and product hubs solution in 2006
market share.
• We also have a large set of references on which we will link you when needed.
8. Standard Customer Create Process
Survivor-
ship
Yes
Yes
Maybe
Load & Manual
Cleanse Match Publish
Link
Store Review
No
No
New
9. UCM Leverages Customer Process Creation
Survivor-
ship
Yes
Yes
Maybe
Load & Manual
Cleanse Match Publish
Link
Store Review
No
No
New
UCM
CRM
10. Load & Store
Survivor-
ship
Yes
Yes
Maybe
Load & Manual
Cleanse Match Publish
Link
Store Review
No
No
New
11. Application Authorization
Full access
Authorization
Call
Center
Assigns differentiated
Create / Read / Update /
BI Loan
Delete rights to the
Update
individual operational
Full access
Accounts
applications
Configurable at the
Mortgage
PLM
Account, Person,
Household level
Create / Update
Full access
Persons
GUI configuration screen
Leasing
Partner
Read only Full access
Web site Treasury
Create / Update
Read only
Accounts
12. Load
High-Volume Batch Integration
Siebel Application Server
UIWeb
Layer
Server
• Full Import / Update / Export / Bus Logic Layer EAI
Delete / Merge Functionality Enterprise Integration Manager
• Optimized for Millions of
Transactions per Hour
• Interface Tables Provide Fixed, UCM
Simplified View of Data Model
• Allows underlying data model to
grow Interface Base
Tables Tables
without breaking integrations
XML
External Data
Flat Files
Applications
Stores
13. Store
UCM Dedicated Schema
Source Data and History Best Version Information:
Current 8.x Party Model
Name & Contact Info
• Name & Contact Info
Relationships
S_ORG_EXT Name
Relationships
S_CONTACT •• Name
S_ORG_EXT Personal Address
• Employee of a Company
S_CONTACT •• Personal Address
• Employee of a Company Phone Numbers
• Customer of a Company •• E-mail Numbers
Phone
• Customer of a Company
•• E-mail
• Affiliations with Org …
• Affiliations with Org • …
• Member of a Household Privacy
• Member of a Household
• Privacy Option
Privacy
•• Privacy Option
Don’t e-mail
•• Don’t e-mail
Don’t call
•• Don’t call
Don’t mail
•• Don’t mail
….
• ….
Consumer Profile
Party Consumer Profile
asdf;lka
Party • Personal
sfdlkasd S_UCM_ORG_EXT S_UCM_CONTACT •• Personal
Financial
asdf;lka
S_UCM_ORG_EXT S_UCM_CONTACT •• Financial
fasdafsd ….
Person
sfdlkasd • ….
Person
fjk;k asdf;lka
fasdafsd
sfdlkasd
fjk;k Household Products Purchased
Household
fasdafsd Products Purchased
fjk;k
Company
Company
Interactions
S_CIF_EXT_SYST Interactions
S_CIF_EXT_SYST • Sales calls
•• Branchcalls
Sales visits
• Branch visits
• Customer service calls
• Customer service calls
Customer Value
S_UCM_ORG_CHLD S_UCM_CON_CHLD Customer Value
S_UCM_ORG_CHLD S_UCM_CON_CHLD
14. Cleanse
Survivor-
ship
Yes
Yes
Maybe
Load & Manual
Cleanse Match Publish
Link
Store Review
No
No
New
15. Cleanse Data through Universal Connector
Data Cleansing
Cleanse Cleanse step invokes the Siebel
Universal Connector, a uniform way
for partners to integrate data quality
Universal solutions with Siebel software
Connector
Partner solutions plug data
cleansing engines into the UCM data
management process
Alliance
Partner Data cleansing provides:
Address correction and
validation
Corporate standardization of
information, including correct
capitalization and punctuation
16. Enhance Customer
Acxiom Knowledge Data Base Integration
Call
Web
Center
SCM
site
SCM
Marketing
SFA legacy
Integration Layer
Oracle MDM Web Services
Cross
Services
Consolidate Audit & Control
Oracle
MDM
Reference
Govern
Manage Events Publish
Oracle MDM Schema
Batch or Interactive Delivery
Acxiom Customer Data Integration Services
Clean Recognize Enrich Protect
Acxiom Knowledge Base
17. Data Quality functionality in a glance
Feature Functionality CDI example
Deduce meaning Name: LN+FN
from unstructured (CHS,KOR,JPN);
Profiling
Profiling
patterns FN+MN+PN+LN
(Latin);
Create structured Addr = #, street,
records from city, state, zip,
Parsing
Parsing
unstructured data country;
Spot and correct
Bill = William
Comprehensive Cleansing and data errors;
Comprehensive Cleansing and St, Str = Street
data quality Standardization transform to std
data quality Standardization (ENU/DEU)
format/phrase
St = Saint (FRA)
Haidong Song = 宋
Spot and
海东 =
eliminate
Matching and
Matching and
duplicates
de-duplication
de-duplication
Haidong Song:
Attach additional
“single, 1 child,
attributes and
Enrichment Summit Estate,
Enrichment
categorizations
DoNot Mail”
Batch and Realtime
18. Match
Survivor-
ship
Yes
Yes
Maybe
Load & Manual
Cleanse Match Publish
Link
Store Review
No
No
New
19. Embedded Matching Server
Data Matching
Match step in the process invokes
the Siebel Data Quality Matching
Server embedded matching engine
Match
Optionally, the Match step could call
the Universal Connector to invoke a
partner matching engine
Universal
Connector Data Matching provides a match
Siebel Data
Quality score, which is a confidence level that
Matching a record being processed is a
Server Alliance duplicate of existing Best Version
Partner
Record(s) within the system
20. Flexible Matching Thresholds
100%
Auto-Match,
Consolidated Records
97% Auto-match Threshold
Suspect Match,
Flag for Manual Review Configurable
80% Manual Threshold
No Match,
Create New Record
0%
21. New
Survivor-
ship
Yes
Yes
Maybe
Load & Manual
Cleanse Match Publish
Link
Store Review
No
No
New
22. Flexible Universal ID Creation
Universal ID
Petit
Bateau
Universal ID can be
Yves
generated for non-party
Stanhome
Rocher
objects instead of just party
objects in previous versions
The column to store
Universal ID can be
PLM
configured, which offers more
Custom
flexibility for use
Customers can plug in their
Universal ID: own Universal ID generation
1ASCLSCC algorithm to customize the
Web
Partner
format and content of
universal ID
OSS SCM
23. Link
Survivor-
ship
Yes
Yes
Maybe
Load & Manual
Cleanse Match Publish
Link
Store Review
No
No
New
24. Links Source ID to Universal ID
New Customer
Cross-Referencing
UCM Cross-Referencing
Petit
component links the newly
Bateau
Pierre created Universal ID to the
Yves
Ricaud
Rocher
existing source customer ID
Customer ID:
23-3445 UCM maintains these identifier
relationships over time
After this link is established,
Custom
source systems can reference a
PLM
customer by the Universal ID, or
continue to use the source
Universal ID:
customer ID
1ASCLSCC
Web
Partner
UID App ID
1ASCLSCC Yves 23-3445
OSS SCM
Rocher
25. History and Audit Trail
Enhanced Audit Trail
UCM captures incoming source
records from contributing
systems
Provides data stewards the
ability to restore customer
profiles from any point in time
Allows users to view all
changes that have occurred to a
record including old and new
values and who made the change
Audit records merge and
unmerge events
26. Publish
Survivor-
ship
Yes
Yes
Maybe
Load & Manual
Cleanse Match Publish
Link
Store Review
No
No
New
27. Publish and Subscribe
Publish/Subscribe Service
The publish/subscribe service
publishes new and updated
customer information to
subscribing systems
Data stewards enter source
system subscribe preferences
including:
Which source systems
Which data entities: Individuals,
Companies, etc.
Transport protocols
Real-time or nightly batch
28. UCM integration modes
Application
UI
Web Server
Integration
Siebel Application Server
UI Rendering Layer
Application
Service Oriented Business
EAI LogicWeb
Integration Layer
Serve
r
EAI
Data Layer
High-Volume
Batch Integration UCM
29. High-Volume Batch Integration
Siebel Application Server
UIWeb
Layer
Server
• Full Import / Update / Export / Bus Logic Layer EAI
Delete / Merge Functionality Enterprise Integration Manager
• Optimized for Millions of
Transactions per Hour
• Interface Tables Provide Fixed, UCM
Simplified View of Data Model
• Allows underlying data model to
grow Interface Base
Tables Tables
without breaking integrations
XML
External Data
Flat Files
Applications
Stores
30. UI Integration
• UCM to display its content in a Portal
UCM Data in Custom UI
Enterprise Server
Web Server SWSE
Siebel Application Server
UI Layer
Busines
s Logic EAI
Layer
EAI
Data Layer
UCM
31. Service Oriented Integration
Standards
based
Integration
• Siebel’s Service Oriented,
Support for
Business Logic Integration
packages Web Server
allows applications
XML
• Consuming and Providing Siebel Application Server
Web Services
Services UI Layer
JMS
• Strong Interoperability Integration
MQ/MSMQ
Servers
Siebel
JCA Bus Logic
JDB Layer
EAI
BAPI/IDOC EAI
SAP Data Layer
CORBA
ORACLE
…
Legacy
Unix MSFT
32. Application Integration Architecture
Oracle’s Open, Standards
& SOA-Based Approach Oracle Fusion Middleware
to Cross-Applications Process • Best in class technical foundation for
developing packaged integrations
Orchestration
• SOA Suite provides the methodology and tools
to control deployments
Process Integration Packs
• Based on pre-defined business objects and
web services
• Pre-built, BPEL-based, sustainable
integrations
Industry Reference Models
• Documented best-practice business processes
by industry
• Create unique, upgrade-protected flows across
heterogeneous environments
33. UCM Pre-Built Business Services
Siebel UCM Services
Interfaces
Look Up Customer Look Up Profile
Look Up Relationship Manage Product
Manage Address Look Up Product
Look Up Address Look Up External ID
Manage Profile Update Contact
Lookup Accnt Activity Insert Account Profile
Lookup Household Delete Account
Insert Contact Relationship …
Data Administration
Merge Unmerge
Match Cleanse
Suvivorship Audit
History Management UID
Security Visibility
… …
34. SOA Pre-Packaged Business Services
• Common Modules
• Sales/Marketing Modules
• Products
• Opportunities
• Assets
• Leads/Prospects
• Pricing
• Quotes
• Orders
• Sales Process Coach • Persons/Contacts
• Sales Tools • Companies
• Forecasts • Households
• Territory Management • Employees/Users
• Partners/Competitors
• Core Services
• Hierarchies
• Reports
• Address/Contact Points
• Import/Export • Attachments
• Search • Activities
• List Management • Notes
• Assignment • Referrals
• Recycle Bin • Approvals
• Platform
• Help
• Analytics (including UI)
• Audit Trail
• Handheld
• Company Administration
• Word/Excel/Outlook/SharePoint/IM
• Voice/CTI Integration
• Rules • Multi-tenancy
• Service Modules • Site Administration (company signup
and provisioning)
• Service Requests
• Site monitoring/diagnostics
• Entitlements/Service
• User and Password Mgmt
Agreements
• Security/Access Control/Data Visibility
• Solutions
• Run-Time Customization (fields,
LOVs, layouts)
• Business Processes
• Globalization
35. Proactive Events and Policies
Privacy Management
Proactive Events and Policies
Responds proactively to
customer lifecycle events
Rules Editor (GUI)
(change of address, opening of
new account, etc.) with
meaningful alerts and triggers
Rules Engine
Defines and executes privacy
and regulatory rules to ensure
compliance
Rules Repository /
Knowledge Base Privacy, Regulatory,
Corporate
Manages and audits events
and policies centrally and
consistently across the
enterprise
36. Survivorship
Survivor-
ship
Yes
Yes
Maybe
Load & Manual
Cleanse Match Publish
Link
Store Review
No
No
New
37. Survivorship
Consolidates multiple records into Master
First Mary First Mary Name Mary
Last Smith Last Evans Last Smith
Which last name doesAddress1 1867 Pierce
Address1 1867 Pierce Address1 2333 Harrison
Address2 #4 use today?
Mary Address2 #4 Address2
City San Francisco
City San Francisco City Piedmont
State CA 94110
State CA 94110 State CA 95810
Tel. 415-437-1790
Tel. 510-681-1399
is Tel.
correct?415-437-1790
Which address
ID 117-78-1856
ID 117-78-1856 SSN 117-78-1586
Status Divorced
Status Single Status Divorced
Since 1990
Since 1974 Since 1996
Is this her latest phone number?
38. Consolidate Customer Information
Survivorship Infrastructure
Survivorship
Survivorship rules govern the
resolution of data conflicts –
when different sources have
different values for the same
attribute
Attribute Comparison
Groups method Survivorship rules comparison
methods:
– Recent – Most recent data
“wins”
– History – Oldest data “wins”
– Source – Data with highest
confidence ‘wins”
Survivorship Rules are created
for Attribute Groups – logical
groupings of customer attributes
39. Consolidate Customer Information
Unmerge
Unmerge
Merge Unmerge Records that were merged by
Timeline event event
mistake can be split apart
UCM leverages Source Data
and History capability to
A A” “resurrect” the profiles from
the time of the merge
A’ A”
Any updates to the combined
B B
profile since the merge
events will be applied to one
of the unmerged records
There are changes All changes an
and updates to the updates are applied
profile after the to the surviving
merge record. The victim
record is resurrected
from before the
merge
40. Link
Survivor-
ship
Yes
Yes
Maybe
Load & Manual
Cleanse Match Publish
Link
Store Review
No
No
New
41. Link - Survivorship
Cross-Referencing
Petit
Bateau Stores all customer identifiers
for the operational applications
Yves Rocher Customer ID: Stanhome
GH78GH connected to Siebel UCM
Customer ID:
Customer ID:
A31-32Z
23-3445 Provides critical mappings used
Customer ID: for data synchronization,
B37-84U
reporting, and analytics
Supports 1-to-many cases in
Custom
PLM
which multiple customer records
exist in an application that map
to one master customer record
Universal ID:
1ASCLSCC
Useful to integrate with product-
Web
Partner
centric applications
UID App ID
1ASCLSCC Yves Rocher A31-32Z
OSS SCM
1ASCLSCC Yves Rocher B37-84U
1ASCLSCC Petit Bateau GH78GH
1ASCLSCC Stanhome 23-3445
… … …
42. Manual Review
Survivor-
ship
Yes
Yes
Maybe
Load & Manual
Cleanse Match Publish
Link
Store Review
No
No
New
43. Manual Review
Data Steward UI for Decisions and Corrections
• Data Stewards are provided a
rich User Interface for Manual
Lookup and Correction
• Review professional and
personal relationships
• New types of relationships can
be easily defined by business
users
• Data Management Delegation
to Business
• Unique Framework for
managing the Global
Customer Life Cycle
44. Data Profiling and Customer Insight
• Data Profiling Dashboards
• Data completeness
• Data accuracy and validity
• Data duplication
• Customer Insight Dashboards
• Hierarchical rollups
• Market and LOB segmentation
• Customer value
• Integration with OBIEE
• Siebel UCM can feed OBIEE
ETL
• OBIEE can provide in flight
dashboards for data stewards
and business users
45. Modularité du traitement de la qualité
des données
• Option 1 : Siebel CRM + ISS
Siebel
ISS
• Base CRM CRM
• Services de Qualité de Données (ISS)
• Profiling
• Parsing
• Cleansing and Standardization
• Matching and de-duplication
• Enrichment
46. Data Quality functionality in a glance
Feature Functionality CDI example
Deduce meaning Name: LN+FN
from unstructured (CHS,KOR,JPN);
Profiling
Profiling
patterns FN+MN+PN+LN
(Latin);
Create structured Addr = #, street,
records from city, state, zip,
Parsing
Parsing
unstructured data country;
Spot and correct
Bill = William
Comprehensive Cleansing and data errors;
Comprehensive Cleansing and St, Str = Street
data quality Standardization transform to std
data quality Standardization (ENU/DEU)
format/phrase
St = Saint (FRA)
Haidong Song = 宋
Spot and
海东 =
eliminate
Matching and
Matching and
duplicates
de-duplication
de-duplication
Haidong Song:
Attach additional
“single, 1 child,
attributes and
Enrichment Summit Estate,
Enrichment
categorizations
DoNot Mail”
Batch and Realtime
47. Modularité du traitement de la qualité
des données
• Option 1 : Siebel CRM + ISS
• Base CRM Siebel
ISS
• Services de Qualité de Données (ISS) CRM
• Option 2 : Siebel CRM + UCM Add On
• Base CRM
• Services de Qualité de Données
• Services Référentiel Unique
Siebel
• Gestion des autorisation des applications
CRM
• Gestion de l'identifiant unique Legacies
• Référencement croisé UCM
ISS
• Fusion Intelligente
• Unmerge
• et perspectives :
• Moteur de la gestion de la vie privée
• Profiling des données
• Data Decay
• Publication
48. Modularité du traitement de la qualité
des données
• Option 1 : Siebel CRM + ISS
Siebel
ISS
• Base CRM CRM
• Services de Qualité de Données (ISS)
• Option 2 : Siebel CRM + UCM Add On
Siebel
• Base CRM
CRM
• Services de Qualité de Données Legacies
UCM
• Services Référentiel Unique ISS
• Option 3 : UCM Stand Alone
Siebel
• Services de Qualité de Données CRM
• Services Référentiel Unique UCM
• Référentiel d’Entreprise Legacies
ISS
49. Instances séparées ou combinées
Instances combinées
combiné Instances isolées
isolé
UCM
CRM
UCM
CRM
• Accélération des développements • Autonomie des implémentations
Bénéfices
• Simplification de la gestion des bases et • Gestion de la qualité de donnée facilitée
plateformes • Meilleures performances
• Pas de synchronisation UCM vers CRM • Meilleur adhésion des utilisateurs de
tous les domaines contributeurs et
destinataires
• CRM et UCM sous la même version de • Synchronisation entre UCM et le CRM
Inconvénients
Inconvé
Siebel • Peut nécessiter du matériel et des
• Utilisateurs CRM directement impactés logiciel séparés
par la qualité du référentiel
• Fédérer plusieurs métiers
• Architecture simple • Environnement technique complexe
Utilisation
avec de nombreuses applications
• Référentiel client CRM multi canal
spécialisées
50. Typical Enterprise Topology
Ever proliferating island of
information
…in disparate applications covering
multiple channels, divisions &
functions
Web
Call Fusion
SFA Partner
site
Center Apps …duplicated, incomplete, inaccurate,
expensive to integrate & maintain
Impact operations efficiency
Prevent effective marketing, sales
& customer retention activities
Hide risk & fraud and makes
regulatory compliance harder
Fusion Slow enterprise agility
ERP 1 SCM Legacy
HR Apps
Need to be dealt with at each
project
51. BI provide an analytical single view
but fall short of solving the problem operationally
Datawarehouse / BI projects
provide enterprise with an
ETL
analytical single view of
customers, products, … along
Web
Call Fusion
SFA Partner
site
Center Apps
with transaction data
Yet, this does not solve the
problem in operational
BI/DW
applications
Links are expensive to build
and maintain
Data quality, consolidation of
data, cross referencing has to
Fusion
ERP 1 SCM Legacy
HR Apps
be dealt with at each project
ETL
52. MDM Definition MDM provides the ability to…
Consolidate/Federate master &
shared information into one place
Cleanse and Enrich data
ETL
centrally
Web Distribute data as a single
Call Fusion
SFA Partner
site
Center Apps
point of truth as a service to
consuming applications,
enterprise business processes
Real-time / near real-time Master Data
and decision support systems
MDM
Middleware
BI/DW
Real-time / near real-time Master Data
Integrated Best of Breed -
Consistency in a siloed environment
Enterprise agility (easier
Fusion
migration ability)
ERP 1 SCM Legacy
HR Apps
BI Accelerator
ETL
53. Information Flow MDM provides the ability to…
Consolidate/Federate master &
Event in operational apps
shared information into one place
(e.g. new address)
Cleanse and Enrich data
ETL
centrally
Web Distribute data as a single
Call Fusion
SFA Partner
site
Center Apps
point of truth as a service to
consuming applications,
enterprise business processes
Real-time / near real-time Master Data
and decision support systems
MDM
Middleware
BI/DW
Real-time / near real-time Master Data
Match Integrated Best of Breed -
Cleanse & Consistency in a siloed environment
Enrich Enterprise agility (easier
Consolidate
Fusion
migration ability)
ERP 1 SCM Legacy
HR Apps
(Dedup & build
BI Accelerator
golden record)
ETL
X-reference
54. Information Flow – Push Mode
Distribution of clean, consolidated, complete MDM provides the ability to…
master object to all subscribing applications
Consolidate/Federate master &
shared information into one place
ETL
Cleanse and Enrich data
Web centrally
Call Fusion
SFA Partner
site
Center Apps
Distribute data as a single
point of truth as a service to
Real-time / near real-time Master Data
consuming applications,
enterprise business processes
and decision support systems
MDM
Middleware
BI/DW
Real-time / near real-time Master Data
Integrated Best of Breed -
Consistency in a siloed environment
Enterprise agility (easier
Fusion
ERP 1 SCM Legacy migration ability)
HR Apps
BI Accelerator
ETL
Update BI Dashboard maps and
DW cross reference
55. Information Flow – Pull Mode
MDM provides the ability to…
Need clean & up to date info to support
Consolidate/Federate master &
specific business process
shared information into one place
ETL
Cleanse and Enrich data
centrally
Web
Call Fusion
SFA Partner
site
Center Apps Distribute data as a single
point of truth as a service to
consuming applications,
Real-time / near real-time Master Data
enterprise business processes
and decision support systems
MDM
Middleware
BI/DW
Real-time / near real-time Master Data
Integrated Best of Breed -
MDM provides Consistency in a siloed environment
real time web
Enterprise agility (easier
services to
Fusion
migration ability)
ERP 1 SCM Legacy
HR access master
Apps
data (match / BI Accelerator
ETL
request entire
profile / request
selected info)
56. Oracle MDM Solutions
UCM – Value Proposition
• Policy Hubs
• Privacy Management
• Consolidated Data Quality
Configuration UI
• Hierarchy management
• Communication Pref. and Privacy
Sharing model
• Party Globalization enhancement
• Globalization
• ‘Read’ Audit Trail
• Enhance support for combined
CRM-UCM deployment
• Pre-built CRM – UCM integration
57. Forrester Current Offering Definition
Siebel UCM Full Coverage
Offering Definition Siebel UCM
Data acquisition •Enhanced EIM
•Staging Area
Data cleansing •In house Real Time function
Data deduplication •Flexible & Reversible End User Engine
Relationship hierarchy mapping/management •Dedicated Customer Data Hub Model
Integration and synchronization •Publish & Subscribe
•Cross Referencing
Event management •Siebel Workflow
•Publish & Subscribe
Data models and management •Extended Data Model for:
Enhanced Audit Trail, Staging Area & Data deduplication
Security and privacy •Standard Security Management
•Dedicated Privacy Management Module
Data stewardship •Data Steward
Architecture •Standard Siebel Architecture
58. Siebel UCM v.s Siebel CRM
Qualité de Données Etendue
Information Client Unique
Best customer record – Matching
Modèle de données verticalisé :
personnes physiques et morales, Merge / Unmerge
hiérarchie et connexité
Survivorship engine & rules
Réf. croisées (Cross referencing)
Connecteur universel avec: Ascential,
Parties,
Flexible Universal ID First Logic, SSA, QAS, Trillium
Roles and
Relationships
Historique & Audit Trail (Amélioré) Data Profiling (Analytics)
History Related
Extensible: Activité, Data Enrichment (e.g. Credit Score)
and data
Audit
Produit, Service & Marketing Masters entities
trail
Identification
Vue Client Unifiée et Distribuée Gestion Evénementielle
Autorisation des applications Moteur de Workflow
Business Services préconstruits Communication multi-canal
Support pour toutes les méthodes Moteur de règles pour la gestion de la
d’intégration / transport protocols vie privée
Batch (EIM)