The document discusses SAP HANA in-memory processing technology and how it can be combined with cloud computing and SAP mobility solutions to provide competitive advantages. It proposes a market-focused cloud solution that uses these technologies along with big data and a patented process to create a listening, creative and responsive global enterprise with a single integrated approach focused on the customer. The solution aims to deliver faster and more efficient end-to-end cost reductions, closer customer satisfaction and leverage of business information for better decisions.