This document discusses how companies can convert corporate data into a valuable asset by adopting a business discovery architecture rather than a traditional report-centric architecture. A business discovery architecture empowers business users to perform self-service analysis on live data and create their own dynamic dashboards and analyses to address specific business problems. This helps companies overcome bottlenecks where IT departments are responsible for building all analyses. Business discovery tools are growing three times faster than traditional BI tools as they shift control to business users.

1. Converting Corporate Data into an Asset
Joris Moons
Managing Partner Iterias BVBA

2. REPORT-CENTRIC ARCHITECTURE
(IT-driven, tightly controlled)
END USER STACK IT DEPARTMENT
• Pre-calculated VENDOR BI
dashboards • Managed
IT ROLE
reporting
• Data preparation
and governance
+
• Responsible for
building all the
analyses
OPERATIONAL DATA SOURCES

3. REPORT-CENTRIC ARCHITECTURE BUSINESS DISCOVERY ARCHITECTURE
(IT-driven, tightly controlled) (Business user-driven, self-service)
END USER STACK IT DEPARTMENT BUSINESS USER
• Pre-calculated VENDOR BI • Self-service
QLIKVIEW
dashboards • Managed analysis
IT ROLE IT ROLE • Dynamic
reporting
• Data preparation • Data preparation dashboards • Create analysis
and governance and governance relevant to
• Search live data
+ + • Any device
specific
business
• Responsible for • Enable business problems
building all the users to create
• Change analysis
analyses their own
on the fly
analyses
OPERATIONAL DATA SOURCES

4. The evolving market
 BI Market Strong and Growing
◦ IDC reported 13.9% percent expansion on the previous six months…
◦ Gartner predicting BI software revenue to grow 9.7 percent, reaching US$10.8 billion in 2011.
 BI Top Priority for CIO’s
◦ BI ranked number five on the list of the top 10
technology priorities for Chief Information
Officers (CIOs) in 2011, according to Gartner’s
annual global CIO survey.
 Business Discovery grows 3x
faster than BI
◦ Gartner expects that by the end of 2013, data
discovery tools will surpass $1 billion in annual
software sales, and that until 2015 data discovery
tools will outgrow the overall BI platforms market
by a factor of three.

5. The Big BI-bottleneck
Source & Infographic : CITO Research

6. Users get the Information they need
Source & Infographic : CITO Research

7. High
Analytic Capability
®
Low
IT Dependent Business User Driven
User Type

8. IT

9. Marketing
IT
HR
Production Finance
Sales

10. Traditional Associative
Region Region
State
Sales
State Person
Product
Sales
Person Product
IT Driven User Driven
• Linear, pre-defined thinking • User decides where to start
• Insights missed in hidden data • All data, always visible
• Months to change • Minutes to change
• Data-centric • Insight driven

11. • Enterprise platform
• Rapid analytic app platform
• Comparative analysis
Data
People
Social Mobile
Place
Business Discovery Business Discovery
We make decisions based on multiple sources of insight.

13. R&D and IT Executive
• Product Portfolio Analysis • Balanced Scorecard
• Product / Project Management • Performance Management
• System Performance Controlling • Predictive Analysis
• Service Level Reporting • What-if Analysis
• Infrastructure Planning / Sizing • Activity-Based Management
Finance & HR Sales, Marketing, Service & Web
• Financial Consolidation Reporting • Sales Planning Analysis
• P&L Analysis by Division / Business Unit • Customer Analysis
• IFRS / GAAP / SOX Compliance • Campaign Performance Analysis
• Risk Management & Sustainability Report • Product Profitability / Price Waterfall
• Workforce and Benefits Analysis • Contact Center / SR Performance
Operations Supply Chain
• Production Planning & Scheduling • Demand Planning
• Production Management Dashboards • Procurement Analysis
• Quality Management • Supplier Performance
Analysis
• Six Sigma / Process Analysis • Inventory and Warehouse Management
• Plant / Equipment Maintenance Analysis Reporting • Logistics & Fulfillment Analysis

14. Consumer Goods
Utilities & Public
Services &
Non-Profit
Manufacturing
Pharma
Finance
Comfort
Distribution & Energie
Logistics
Others

15. Iterias
Joris Moons
joris.moons@iterias.be
+32 475 25 22 13