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Build sh*t that matters
- 3. Build sh*t thatmatters
- 4. Design is simplythe act of creating intentionally What the heck even is design even?
- 5. HOW!!! That’s cute andall, but…
- 6. History of DesignThinking • Popularized and refined by experts at IDEO (Including David & Tom Kelly) • David Kelly then went on to help found the Stanford D. School • Used by Teach for America, Gates Foundation, Mozilla Foundation, GE, Facebook, Google, SFMOMA, and more • Focus on creative solutions to complex problems through understanding other’s experiences
- 7. 5 Stages ofDesign Thinking Empathize Define Ideate Prototype Test Adapted from the D. School
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- 9. The scenario • Katand I own a coffee shop • We have 4 locations across the city • Need to fill tables and provide the best ordering experience • The solution needs to be technical in part
- 10. Empathize Get to knowyour user and their stories
- 11. • Observation • Research •Analyzing Data • User Interviews How can you do this?
- 12. User interviews • Askopen-ended questions • Use: why, how, what • Ask “why” 5 times Find their needs through their stories • Ask close-ended questions • Use: did, do, would you • Be prescriptive or projecting DO DON’T Time to get scrappy!
- 13. Define Boil raw storiesdown to a user point of view that you’ll address in your design
- 14. • Personas • “Jobto be done” definition • Success definition • Point of view statements How can you do this?
- 15. Point of viewstatement User Female junior in college studying business Need To find the best location for her group project work sessions Insight Managing a large group project across varied personalities and schedules comes with social pressure Take the needs you’ve uncovered and turn them into insights
- 16. Take the needsyou’ve uncovered and turn them into insights User 32 yo. male freelance graphic designer Need To get out of his home office for client meetings and for a change of pace Insight Home office life can get lonely and he likes to see familiar faces while conducting business Point of view statement Time to get scrappy!
- 17. Ideate Let the userPOV guide you in generating a metric ton of possible solutions
- 18. • Sketch sessions/ whiteboarding • User flows • Conversations / meetings • Brainstorming How can you do this?
- 19. Brainstorming Keep generating possiblesolutions that speak to the user POV • Keep in mind your user POV • Come up with crazy & sober solutions • Connect possible solutions • Let it flow, man! • Shooting down the ideas of others… and yourself • Selecting ideas for a solution • Being rooted by what’s worked in the past DO STAY AWAY FROM Time to get scrappy!
- 20. Prototype Take the possiblesolutions that most clearly speak to your user point of view and make some physical stuff
- 21. • User flows •Information Architecture • Thumbnail sketches • Wireframes • Sketch / XD / Photoshop mocks • Working code How can you do this?
- 22. User flows Fancy conditionallogic is cool but it’s often helpful to start simple Source: A shorthand for designing UI flows – Signal v. Noise
- 23. User flows Fancy conditionallogic is cool but it’s often helpful to start simple Source: A shorthand for designing UI flows – Signal v. Noise
- 24. Thumbnail sketches Draw somemetaphorical stick figures Source: How I Rapidly Prototype Websites – Treehouse
- 25. Prototyping Time to getscrappy!
- 26. Test You have aprototype (or two) and now you need see what’s working and what’s not
- 27. How can youdo this? • User testing our prototypes • In person, invision, xd share links, paper mocks • Beta testing live code from smaller to bigger groups over time • You’re at the end of the process, not at the end of design thinking
- 28. In-person user testing •Ask open-ended questions • Look for new pain points • Give the user space to interact More interviews! • Ask close-ended questions • Use: did, do, would you • Be Prescriptive or projecting DO DON’T Time to get scrappy!
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- 30. WE’LL COVER • IntroDesign Thinking • Workshop the 5 stages • Goal of each stage • Get scrappy with an exercise • Wash & Repeat • Wrap up & Resources
- 31. –Tom Kelley, IDEO “It’snot about just coming up with the one genius idea that solves the problem, but trying and failing at a hundred other solutions before arriving at the best one.”
- 32. Ideo – DesignThinking Resources Treehouse – How I Rapidly Prototype Websites Signal v. Noice – A shorthand for designing UI flows About the D. School Design thinking origin story Design Thinking workshop with Justin Ferrell of Stanford d. School Resources
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- 34. @nickchickinelli @KatSlump Product ManagementProductDesign Holla at us on twitter