PureIt Sparkling Water Bottle: Marketing Approach | MKT460 TMT
•
5 likes•779 views
The Marketing Promotion and approach on to establish a secure and profitable market demand for PureIt Sparkling Water Bottle in Bangladesh.
Report
Share
Report
Share
Recommended
Maggi imc campaign
This document discusses Maggi noodles, which faced a crisis in India in 2015 when several state governments banned it due to excessive lead content.
It first provides background on Maggi's origins and market dominance in India. It then outlines Nestle's proposed IMC plan to revive Maggi's brand image and trust by increasing emotional attachment to the brand through advertising and social media campaigns, while also highlighting new safety and quality standards to reassure consumers.
The plan involves two themes - the first uses video ads and social media to remind people of their past affection for Maggi, while the second partners with Aamir Khan to visit Maggi plants and endorse the new stringent quality procedures. Mobile test vans would also
Marketing Plan 2014 - Final Project Intrax
Marketing Plan 2014 - Final Project Intrax
Project - Introduce a new brand of bottled water.
Our project was Kids Water, a sparkling water with flavor for kids. New substitute beverage of soft drinks for kids.
Pom
Hatsun Agro Products began in 1970 and has since grown to become India's largest private dairy company. It started with 13,000 rupees and now exports dairy products to 38 countries. Hatsun focuses on quality, maintaining relationships with farmers and trade partners, and achieving high customer satisfaction. The company motivates employees and aims to build trusted brands while delivering value to all stakeholders.
NESCAFÉ: Case Study
CrossMedia(TM) return on investment analysis reveals how national newspapers helped re-launch the coffee brand.
Zara - Brand Analysis
Zara - how it continue its run as a leading Clothing Brand. Analysis the factors that have an impact on its success story.
30361432 ajeet-kumar-presentation-on-pepsi
This document provides an overview of PepsiCo and Pepsi. It discusses Pepsi's introduction in Pakistan in 1979 and its growth to a 72% market share despite initial challenges from Coca-Cola. The document outlines Pepsi's objectives in Pakistan, products, packaging, strengths, weaknesses, opportunities, threats, competitors and promotional strategies.
Imc cadbury final
This document contains the details of a marketing strategy proposed by a group for Cadbury Dairy Milk chocolate in India. It includes objectives to increase non-festive season sales through a TV, print, outdoor and social media campaign featuring friendship themes. Strategies proposed are TV commercials, hoardings, exchanges for empty boxes, retailer promotions, and social media challenges to drive engagement. The campaign aims to target consumers aged 5-50 across genders.
A project report on consumer satisfaction and awareness towards siddhadhara m...
This document discusses the dairy industry in India and the National Dairy Development Board (NDDB). It provides a brief history and overview of the development of the dairy industry in India from the pre-independence period through the establishment of the NDDB in 1965. The NDDB was founded to modernize the dairy industry and transform it into an instrument for rural development. Through its Operation Flood program spanning 26 years, India became the world's largest milk producer. As of 2006, over 12 million farmers were members of over 17,000 village dairy cooperatives across India procuring over 21 million liters of milk daily.
Recommended
Maggi imc campaign
This document discusses Maggi noodles, which faced a crisis in India in 2015 when several state governments banned it due to excessive lead content.
It first provides background on Maggi's origins and market dominance in India. It then outlines Nestle's proposed IMC plan to revive Maggi's brand image and trust by increasing emotional attachment to the brand through advertising and social media campaigns, while also highlighting new safety and quality standards to reassure consumers.
The plan involves two themes - the first uses video ads and social media to remind people of their past affection for Maggi, while the second partners with Aamir Khan to visit Maggi plants and endorse the new stringent quality procedures. Mobile test vans would also
Marketing Plan 2014 - Final Project Intrax
Marketing Plan 2014 - Final Project Intrax
Project - Introduce a new brand of bottled water.
Our project was Kids Water, a sparkling water with flavor for kids. New substitute beverage of soft drinks for kids.
Pom
Hatsun Agro Products began in 1970 and has since grown to become India's largest private dairy company. It started with 13,000 rupees and now exports dairy products to 38 countries. Hatsun focuses on quality, maintaining relationships with farmers and trade partners, and achieving high customer satisfaction. The company motivates employees and aims to build trusted brands while delivering value to all stakeholders.
NESCAFÉ: Case Study
CrossMedia(TM) return on investment analysis reveals how national newspapers helped re-launch the coffee brand.
Zara - Brand Analysis
Zara - how it continue its run as a leading Clothing Brand. Analysis the factors that have an impact on its success story.
30361432 ajeet-kumar-presentation-on-pepsi
This document provides an overview of PepsiCo and Pepsi. It discusses Pepsi's introduction in Pakistan in 1979 and its growth to a 72% market share despite initial challenges from Coca-Cola. The document outlines Pepsi's objectives in Pakistan, products, packaging, strengths, weaknesses, opportunities, threats, competitors and promotional strategies.
Imc cadbury final
This document contains the details of a marketing strategy proposed by a group for Cadbury Dairy Milk chocolate in India. It includes objectives to increase non-festive season sales through a TV, print, outdoor and social media campaign featuring friendship themes. Strategies proposed are TV commercials, hoardings, exchanges for empty boxes, retailer promotions, and social media challenges to drive engagement. The campaign aims to target consumers aged 5-50 across genders.
A project report on consumer satisfaction and awareness towards siddhadhara m...
This document discusses the dairy industry in India and the National Dairy Development Board (NDDB). It provides a brief history and overview of the development of the dairy industry in India from the pre-independence period through the establishment of the NDDB in 1965. The NDDB was founded to modernize the dairy industry and transform it into an instrument for rural development. Through its Operation Flood program spanning 26 years, India became the world's largest milk producer. As of 2006, over 12 million farmers were members of over 17,000 village dairy cooperatives across India procuring over 21 million liters of milk daily.
Brand Management Presentation- Perceptual map of Apparel Retailers in India
The document summarizes a research study that analyzed consumers' perceptions of loyalty programs from six major apparel retailers in Mumbai. Researchers conducted a survey of 123 respondents about their experiences with and preferences for different loyalty program attributes. Discriminant analysis was used to identify the attributes most associated with each retailer, and perceptual maps were created to visualize how brands are positioned along attributes. The maps showed Shoppers Stop and Lifestyle as the most preferred and satisfying brands while Westside and Brand Factory were less preferred.
Colgate Digital Strategy
Colgate is a leader in oral health care products and with this digital strategy, Colgate will continue its success and be a force to compete with. Colgate has a very positive reputation online- with their detailed responses to consumers. Their website is very user-friendly and easy to navigate. The website is replicated successfully on a mobile electronic device - keeping crucial consistency. This digital strategy will take what Colgate has and make it that much better.
Britannia Company - Success story of a brand in a developing country
Britannia is India's largest biscuit manufacturer with a 38% market share. It has successfully rebranded and diversified over the past few decades from just biscuits to also include dairy products like milk, butter and cheese. Its branding strategies focus on quality standards, differentiating products through nutrition and innovation, and community involvement through its nutrition foundation. Going forward, Britannia aims to participate in more consumption moments and educate consumers while maintaining its focus on customers and quality.
Grofers (Business Model)
A presentation on business model of online grocery e-tailer, Grofers. Presentation briefs about how it was founded, overview, business model, strategies and operational aspects of Grofers.
Pricing of innovative products
Somesh Sharma returned to India after business school in the US and bought a ice cream company. He developed a ginger flavored ice cream after his sister made him one to help with a throat infection. Somesh was delighted with the innovative product and had the company develop it. He then called a meeting to determine the pricing strategy for the new ginger ice cream product considering factors like competition and the company's objectives. The pricing should be on the higher side due to the company's reputation for quality products.
Adfactors B2B Credentials
Adfactors B2B is India’s first specialized, full-service B2B integrated marketing communications (IMC) consultancy primarily serving business-to-business (B2B) enterprises across all sectors and economic segments. A subsidiary of the multi-dimensional independent communications enterprise Adfactors Group that comprises Adfactors PR, Adfactors Advertising, Chlorophyll Brand Consultancy, Economic Research India Pvt. Ltd and Saffron Media Pvt. Ltd.
At Adfactors B2B, our passion is to build B2B brand leaders by helping small and growing companies attract new business by highlighting their strengths, thus helping them to gain visibility and build thought leadership in its domain.
We believe that the B2B enterprise segment needs communication tools that are specialized and radically different from conventional consumer communications. Adfactors B2B has developed specialized B2B expertise to offer integrated solutions such as Brand Consultancy, Public Relations, Digital & Social Media, Direct Marketing, Advertising and Specialized Content Creation. Our specialist teams understand the complexities of the B2B marketplace. We design campaigns that help B2B organizations generate and convert leads, stand out as thought leaders in crowded markets, engage communities, attract talent and, of course, effectively manage crisis if they do happen. Our focus is unapologetically commercial and our efforts are focused to positively impact your bottom line.
With a clear understanding of your marketing budget and communications objectives, we design campaigns that cut across multiple tools of communications, integrated through unified messaging.
Final ppt
Patanjali Ayurved was established in 2006 by Acharya Balkrishna under the guidance of Yogrishi Ramdev Baba. It has grown significantly over the past decade to become a major FMCG and healthcare company in India with over 300 Ayurvedic medicines and annual revenues of approximately $780 million. Patanjali uses low-cost penetration pricing and extensive promotion through TV and other channels to market its natural and affordable products across India. It competes against other major Ayurvedic brands and aims to continue its expansion nationwide.
Field study on westside
This field study was conducted by a group of students under the guidance of Prof. Shailesh Pandey. It examines Westside, an Indian lifestyle retail chain. Westside was started by Mrs. Simone Tata and has grown to 59 stores across 28 cities. It aims to be the most preferred lifestyle retailer. The study analyzes Westside's product assortment, pricing, placement, and promotional strategies. It finds that while Westside offers value, its lack of brand identity and inability to differentiate products have made it vulnerable to competition from other retailers. The study provides recommendations on how Westside can improve its positioning and better promote its private labels.
How ULTA Stays Relevant to Customers Across All Marketing Channels
ULTA is no different than most retailers juggling rewards programs, catalogs, coupons, etc... Communications are critical, and every customer is different. Eric Messerschmidt, ULTA's VP of Loyalty and CRM shares how they stay relevant and drive incremental sales by looking at a single view of the customer across channels, and using Adobe Campaign to manage their campaigns.
Learn more about Adobe Campaign here: http://www.adobe.com/solutions/campaign-management.html
This presentation was give at Adobe Digital Marketing Symposium in San Francisco on September 11, 2013.
Repositioning of sunfeast dark fantasy
Study of the current positioning of sunfeast dark fantasy. Creating a IMC strategy to reposition it in the market.
ITC "B NATURALS".....
Parida contends that there is a huge opportunity for truth-based brands. When Patanjali punctured myths about its products across categories like honey and oil, consumers flocked to the brand. Similarly, Tata iShakti's unpolished dals created awareness about the category, and Fogg deodorant by Darshan Patel made people reconsider aluminum-based deodorants. B Naturals offers fruit beverages made from 100% Indian fruits with 0% concentrate to provide a blast of fruity goodness that is rich in nutrition.
Brand management thums up
Thums Up is an iconic Indian soft drink brand known for its masculine and adventurous positioning over time. [1] It was very successful in the 1970s-1990s but lost market share when Coke ignored the brand in the mid-1990s. [2] Coke brought it back in 1995 with renewed masculine and confident positioning. [3] Thums Up targets young Indian males aged 12-35 with this image. Developing an online presence and using social media/search engine marketing more could help it engage youth and gain competitive advantage in today's digital world.
Annual Financial statements of westside
Westside is a leading fashion retail brand in India operating over 150 stores nationwide. In fiscal year 2019, Westside focused on accelerating store expansion, strengthening differentiated categories like lingerie and cosmetics, and delivering latest fashion trends at sharp prices. Key metrics like sales per square foot and revenue grew steadily over the past five years, demonstrating the success of Westside's strategic initiatives.
Du darfst case study
Union, a subsidiary of Unilever, wanted to develop the market for low-calorie food products in Germany. Marketing research found that consumers were conscious about weight. Union planned to launch a range of low-calorie foods that emphasized taste, consumption, variety, and were priced premium. The primary targets were urban residents aged 30-50 with an income over 1250 DM. Key decision issues included advertising strategy and how to balance taste and health positioning. After evaluating choices, the conclusion was to position the product line based on taste to exploit the large market opportunities and discreetly add elements of cosmetic value.
Haldiram[1]
Haldiram was started in 1937 as a small sweet shop in Bikaner, India. It was the first company to brand and package traditional Indian snack foods ("namkeen"), pioneering techniques that increased shelf life from less than a week to over six months. Over time, Haldiram grew from a small sweet shop to an international chain present in over 50 cities. It faces competition from other snack food brands but maintains strength in its brand, packaging innovation, and understanding of regional markets. Going forward, Haldiram aims to expand its export business, distribution network, and product lines.
Ops Mgmt Report
Asda operates 525 stores in the UK with a 16% market share. This report analyzes operations at Asda's Brighton Marina store. It finds that while checkout operations generally run efficiently, some issues were observed during peak hours like empty shelves and congested aisles. The store employs various capacity management strategies like adjusting staffing levels and promotions to match predictable daily, weekly, and seasonal demand fluctuations. Overall, Asda aims to provide quality products and services at affordable prices through low-cost operations.
The Amul Girl
The document discusses the history and advertising strategy of Amul, an Indian dairy cooperative. It describes how Amul hired Sylvester daCunha in 1966 to design an advertising campaign using topical political and cultural references. DaCunha created the iconic Amul girl cartoon character to represent the brand in a series of advertisements known for their humor and commentary on current events. The Amul girl campaigns using puns and mockery to represent a broad range of topics remain the longest running advertising campaign in the world.
customer satisfaction,Retailer,Beverages,MBA projects,marketing projects
If you want the Editable version of this project please contact us on the given mail id in document we will revert back ASAP we receive the mail
Raw Pressery - Digital Marketing strategy for a juice brand.
Raw Pressery is a cold pressed juice brand that aims to provide a healthy alternative to juice brands that currently dominate the market. If a brand wants to capture and retail in any market in 2018 they need to have a sound and engaging digital strategy. See how I conceptualized a digital strategy for Raw Pressery as a part of my Digital Marketing course final project.
Durex Re Launch Strategy New Media.
The document discusses Durex's new media marketing strategies in India. It outlines Durex's social media initiatives like their Facebook page and YaariDosti campaign. It also discusses their mobile marketing campaign using SMS and initiatives like Durex Jeans. The document proposes strategies to re-launch Durex's non-condom products like their PLAY range through new media like a sex expert on their website, online games, and passion groups. It discusses challenges of marketing condoms in India's conservative society and proposes expanding into female condoms.
Analysis of marketing strategy of mineral water industry
This document provides an analysis of the marketing strategy of Bisleri, a leading mineral water company in India. It discusses Bisleri's market share and brand positioning within the mineral water industry. The summary is as follows:
[1] Bisleri has the largest market share of the mineral water industry in India at 55%. It dominates the market due to strong brand awareness, demand, and profit margins for retailers.
[2] The document studies Bisleri's branding, advertising, packaging, distribution and competition. It finds Bisleri is the most sold brand in the regions studied.
[3] The analysis recommends Bisleri continue advertising to build
Marketing plan for new product.
Murree Brewery is introducing a new filtered water bottle called Hanker to provide customers with pure, healthy water. Hanker bottles contain replaceable activated carbon filters and will be offered at affordable prices. They target customers looking for economical water solutions, especially students and lower-income families. The presentation outlines Hanker's benefits, competitors, marketing strategies including segmentation, promotion mix and distribution channels. It provides a budget, sales forecast and concludes Hanker will allow customers to control water purity at low cost while being environmentally friendly.
More Related Content
What's hot
Brand Management Presentation- Perceptual map of Apparel Retailers in India
The document summarizes a research study that analyzed consumers' perceptions of loyalty programs from six major apparel retailers in Mumbai. Researchers conducted a survey of 123 respondents about their experiences with and preferences for different loyalty program attributes. Discriminant analysis was used to identify the attributes most associated with each retailer, and perceptual maps were created to visualize how brands are positioned along attributes. The maps showed Shoppers Stop and Lifestyle as the most preferred and satisfying brands while Westside and Brand Factory were less preferred.
Colgate Digital Strategy
Colgate is a leader in oral health care products and with this digital strategy, Colgate will continue its success and be a force to compete with. Colgate has a very positive reputation online- with their detailed responses to consumers. Their website is very user-friendly and easy to navigate. The website is replicated successfully on a mobile electronic device - keeping crucial consistency. This digital strategy will take what Colgate has and make it that much better.
Britannia Company - Success story of a brand in a developing country
Britannia is India's largest biscuit manufacturer with a 38% market share. It has successfully rebranded and diversified over the past few decades from just biscuits to also include dairy products like milk, butter and cheese. Its branding strategies focus on quality standards, differentiating products through nutrition and innovation, and community involvement through its nutrition foundation. Going forward, Britannia aims to participate in more consumption moments and educate consumers while maintaining its focus on customers and quality.
Grofers (Business Model)
A presentation on business model of online grocery e-tailer, Grofers. Presentation briefs about how it was founded, overview, business model, strategies and operational aspects of Grofers.
Pricing of innovative products
Somesh Sharma returned to India after business school in the US and bought a ice cream company. He developed a ginger flavored ice cream after his sister made him one to help with a throat infection. Somesh was delighted with the innovative product and had the company develop it. He then called a meeting to determine the pricing strategy for the new ginger ice cream product considering factors like competition and the company's objectives. The pricing should be on the higher side due to the company's reputation for quality products.
Adfactors B2B Credentials
Adfactors B2B is India’s first specialized, full-service B2B integrated marketing communications (IMC) consultancy primarily serving business-to-business (B2B) enterprises across all sectors and economic segments. A subsidiary of the multi-dimensional independent communications enterprise Adfactors Group that comprises Adfactors PR, Adfactors Advertising, Chlorophyll Brand Consultancy, Economic Research India Pvt. Ltd and Saffron Media Pvt. Ltd.
At Adfactors B2B, our passion is to build B2B brand leaders by helping small and growing companies attract new business by highlighting their strengths, thus helping them to gain visibility and build thought leadership in its domain.
We believe that the B2B enterprise segment needs communication tools that are specialized and radically different from conventional consumer communications. Adfactors B2B has developed specialized B2B expertise to offer integrated solutions such as Brand Consultancy, Public Relations, Digital & Social Media, Direct Marketing, Advertising and Specialized Content Creation. Our specialist teams understand the complexities of the B2B marketplace. We design campaigns that help B2B organizations generate and convert leads, stand out as thought leaders in crowded markets, engage communities, attract talent and, of course, effectively manage crisis if they do happen. Our focus is unapologetically commercial and our efforts are focused to positively impact your bottom line.
With a clear understanding of your marketing budget and communications objectives, we design campaigns that cut across multiple tools of communications, integrated through unified messaging.
Final ppt
Patanjali Ayurved was established in 2006 by Acharya Balkrishna under the guidance of Yogrishi Ramdev Baba. It has grown significantly over the past decade to become a major FMCG and healthcare company in India with over 300 Ayurvedic medicines and annual revenues of approximately $780 million. Patanjali uses low-cost penetration pricing and extensive promotion through TV and other channels to market its natural and affordable products across India. It competes against other major Ayurvedic brands and aims to continue its expansion nationwide.
Field study on westside
This field study was conducted by a group of students under the guidance of Prof. Shailesh Pandey. It examines Westside, an Indian lifestyle retail chain. Westside was started by Mrs. Simone Tata and has grown to 59 stores across 28 cities. It aims to be the most preferred lifestyle retailer. The study analyzes Westside's product assortment, pricing, placement, and promotional strategies. It finds that while Westside offers value, its lack of brand identity and inability to differentiate products have made it vulnerable to competition from other retailers. The study provides recommendations on how Westside can improve its positioning and better promote its private labels.
How ULTA Stays Relevant to Customers Across All Marketing Channels
ULTA is no different than most retailers juggling rewards programs, catalogs, coupons, etc... Communications are critical, and every customer is different. Eric Messerschmidt, ULTA's VP of Loyalty and CRM shares how they stay relevant and drive incremental sales by looking at a single view of the customer across channels, and using Adobe Campaign to manage their campaigns.
Learn more about Adobe Campaign here: http://www.adobe.com/solutions/campaign-management.html
This presentation was give at Adobe Digital Marketing Symposium in San Francisco on September 11, 2013.
Repositioning of sunfeast dark fantasy
Study of the current positioning of sunfeast dark fantasy. Creating a IMC strategy to reposition it in the market.
ITC "B NATURALS".....
Parida contends that there is a huge opportunity for truth-based brands. When Patanjali punctured myths about its products across categories like honey and oil, consumers flocked to the brand. Similarly, Tata iShakti's unpolished dals created awareness about the category, and Fogg deodorant by Darshan Patel made people reconsider aluminum-based deodorants. B Naturals offers fruit beverages made from 100% Indian fruits with 0% concentrate to provide a blast of fruity goodness that is rich in nutrition.
Brand management thums up
Thums Up is an iconic Indian soft drink brand known for its masculine and adventurous positioning over time. [1] It was very successful in the 1970s-1990s but lost market share when Coke ignored the brand in the mid-1990s. [2] Coke brought it back in 1995 with renewed masculine and confident positioning. [3] Thums Up targets young Indian males aged 12-35 with this image. Developing an online presence and using social media/search engine marketing more could help it engage youth and gain competitive advantage in today's digital world.
Annual Financial statements of westside
Westside is a leading fashion retail brand in India operating over 150 stores nationwide. In fiscal year 2019, Westside focused on accelerating store expansion, strengthening differentiated categories like lingerie and cosmetics, and delivering latest fashion trends at sharp prices. Key metrics like sales per square foot and revenue grew steadily over the past five years, demonstrating the success of Westside's strategic initiatives.
Du darfst case study
Union, a subsidiary of Unilever, wanted to develop the market for low-calorie food products in Germany. Marketing research found that consumers were conscious about weight. Union planned to launch a range of low-calorie foods that emphasized taste, consumption, variety, and were priced premium. The primary targets were urban residents aged 30-50 with an income over 1250 DM. Key decision issues included advertising strategy and how to balance taste and health positioning. After evaluating choices, the conclusion was to position the product line based on taste to exploit the large market opportunities and discreetly add elements of cosmetic value.
Haldiram[1]
Haldiram was started in 1937 as a small sweet shop in Bikaner, India. It was the first company to brand and package traditional Indian snack foods ("namkeen"), pioneering techniques that increased shelf life from less than a week to over six months. Over time, Haldiram grew from a small sweet shop to an international chain present in over 50 cities. It faces competition from other snack food brands but maintains strength in its brand, packaging innovation, and understanding of regional markets. Going forward, Haldiram aims to expand its export business, distribution network, and product lines.
Ops Mgmt Report
Asda operates 525 stores in the UK with a 16% market share. This report analyzes operations at Asda's Brighton Marina store. It finds that while checkout operations generally run efficiently, some issues were observed during peak hours like empty shelves and congested aisles. The store employs various capacity management strategies like adjusting staffing levels and promotions to match predictable daily, weekly, and seasonal demand fluctuations. Overall, Asda aims to provide quality products and services at affordable prices through low-cost operations.
The Amul Girl
The document discusses the history and advertising strategy of Amul, an Indian dairy cooperative. It describes how Amul hired Sylvester daCunha in 1966 to design an advertising campaign using topical political and cultural references. DaCunha created the iconic Amul girl cartoon character to represent the brand in a series of advertisements known for their humor and commentary on current events. The Amul girl campaigns using puns and mockery to represent a broad range of topics remain the longest running advertising campaign in the world.
customer satisfaction,Retailer,Beverages,MBA projects,marketing projects
If you want the Editable version of this project please contact us on the given mail id in document we will revert back ASAP we receive the mail
Raw Pressery - Digital Marketing strategy for a juice brand.
Raw Pressery is a cold pressed juice brand that aims to provide a healthy alternative to juice brands that currently dominate the market. If a brand wants to capture and retail in any market in 2018 they need to have a sound and engaging digital strategy. See how I conceptualized a digital strategy for Raw Pressery as a part of my Digital Marketing course final project.
Durex Re Launch Strategy New Media.
The document discusses Durex's new media marketing strategies in India. It outlines Durex's social media initiatives like their Facebook page and YaariDosti campaign. It also discusses their mobile marketing campaign using SMS and initiatives like Durex Jeans. The document proposes strategies to re-launch Durex's non-condom products like their PLAY range through new media like a sex expert on their website, online games, and passion groups. It discusses challenges of marketing condoms in India's conservative society and proposes expanding into female condoms.
What's hot (20)
Brand Management Presentation- Perceptual map of Apparel Retailers in India
Brand Management Presentation- Perceptual map of Apparel Retailers in India
Britannia Company - Success story of a brand in a developing country
Britannia Company - Success story of a brand in a developing country
How ULTA Stays Relevant to Customers Across All Marketing Channels
How ULTA Stays Relevant to Customers Across All Marketing Channels
customer satisfaction,Retailer,Beverages,MBA projects,marketing projects
customer satisfaction,Retailer,Beverages,MBA projects,marketing projects
Raw Pressery - Digital Marketing strategy for a juice brand.
Raw Pressery - Digital Marketing strategy for a juice brand.
Viewers also liked
Analysis of marketing strategy of mineral water industry
This document provides an analysis of the marketing strategy of Bisleri, a leading mineral water company in India. It discusses Bisleri's market share and brand positioning within the mineral water industry. The summary is as follows:
[1] Bisleri has the largest market share of the mineral water industry in India at 55%. It dominates the market due to strong brand awareness, demand, and profit margins for retailers.
[2] The document studies Bisleri's branding, advertising, packaging, distribution and competition. It finds Bisleri is the most sold brand in the regions studied.
[3] The analysis recommends Bisleri continue advertising to build
Marketing plan for new product.
Murree Brewery is introducing a new filtered water bottle called Hanker to provide customers with pure, healthy water. Hanker bottles contain replaceable activated carbon filters and will be offered at affordable prices. They target customers looking for economical water solutions, especially students and lower-income families. The presentation outlines Hanker's benefits, competitors, marketing strategies including segmentation, promotion mix and distribution channels. It provides a budget, sales forecast and concludes Hanker will allow customers to control water purity at low cost while being environmentally friendly.
2013 goals carlos cepeda
Carlos Cepeda is an Operation Manager being evaluated by his supervisor, RGM Javier Urbina. Mr. Cepeda had five goals for 2013: 1) complete all major capital expenses on time and within budget; 2) support bidding processes to complete major projects on time and within budget; 3) accurately code invoices to avoid errors; 4) lower slip and fall incidents; and 5) oversee contract services to increase performance. Mr. Urbina comments that Mr. Cepeda is a hard worker who demonstrates commitment and contributes valuable ideas and energy to the marketing department.
PureIt Sparkling Water Bottle: Consumer Research | MKT460 TMT
Unilever was created in 1930 through the merger of British company Lever Brothers and Dutch company Margarine Unie. Unilever operates in 190 countries and has over 400 brands serving more than 2 billion consumers worldwide. The document discusses Unilever's operations in home, personal care, and food products. It also discusses the potential for PureIt, a Bangladeshi bottled water brand, to introduce a sparkling water product to capture more market share by meeting an unfulfilled demand and leveraging PureIt's brand image and reputation for purity. Consumer research suggests freshness, clarity, and taste are most important attributes and the PureIt brand has strong appeal, though converting existing brand loyalists may be challenging.
Raakhal | A Butcher Shop and Dairy Firm | MGT314 MOF
This is a project made for our Management and Supply Chain Course, (MGT314). This is a Butcher Shop and Dairy Firm who is a whole seller of its meat and dairy products to other retailers.
America! | INB350 ALK
Team Orange submitted a report to their lecturer at North South University. The report discusses the team's symbol, hobbies, festivals and holidays, clothing, food, and some cultural facts about the United States. It also examines the cultural dimensions of Geert Hofstede, Edward T. Hall, and Richard Gesteland as they relate to American culture. The team's symbol incorporates the colors red, white, and blue. Their hobbies include baseball, American football, and basketball. Major holidays and festivals celebrated in the US are also outlined.
Ppt bab 8
Dokumen tersebut membahas tentang komunikasi data antar tempat yang memerlukan sumber data, media transmisi, dan penerima. Ada beberapa jenis media transmisi seperti kabel atau radiasi elektromagnetik. Perangkat keras komunikasi data seperti modem dan multiplexer digunakan untuk mentransmisikan data secara efektif.
Gen.FISH | SOCIOCAMP 2015 | Round I
This document outlines a campaign to reduce littering in Dhaka North City by promoting environmental responsibility. The campaign will target working class people aged 23-30 and students aged 15-22 using social media, print media, events, and representatives. It will use reverse psychology to encourage positive behavior change over 9 months across targeted areas. The goal is to make people realize a healthy environment starts with them and change perceptions so the environment is kept clean long-term. The budget is BDT 800,000 with projected expenses of BDT 770,225. The expected outcomes include increased awareness, more responsible environmental behavior, and a cleaner, healthier city.
Smirnoff's Competitive Rivalry Problem and Redemtion | MKT382 RST
Smirnoff, a Russian vodka company founded in the 19th century, was the market leader in the US but faced a price war initiated by competitor Wolfschmidt gradually lowering their vodka to $1. To counter this without damaging its premium brand, Smirnoff launched a flanker brand called Relska at a lower price to divert attention away from its main brand while still competing on price. This strategy of introducing a flanker brand succeeded in splitting the market close to 50/50 instead of losing significant market share to Wolfschmidt.
Sustainability | Brief explanation from Ethical Side | PHI401 TAS
A brief about sustainability from the ethical point of view on a business
Latihan dan tugas mandiri 8
Dokumen tersebut membahas tentang sistem komunikasi data dan beberapa contoh aplikasi transfer data, termasuk cara kerjanya. Komponen utama komunikasi data adalah sumber data, media transmisi, dan penerima. Media transmisi dapat berupa kabel atau nirkabel, sementara contoh aplikasi yang dijelaskan cara kerjanya meliputi surat elektronik, ATM, sistem pemeriksaan kredit, pemesanan hotel, kontrol lalu lintas, dan sistem darurat
Jelaskan perbedaan antara data
Dokumen tersebut membahas tentang konsep dasar basis data meliputi definisi data, pengolahan data, informasi, byte, gigabyte, perbedaan field dan file, DDL dan DML, tujuan basis data dan DBMS, jenis file dalam basis data, jenis data, hirarki data, dan pengguna basis data.
Viewers also liked (20)
Analysis of marketing strategy of mineral water industry
Analysis of marketing strategy of mineral water industry
PureIt Sparkling Water Bottle: Consumer Research | MKT460 TMT
PureIt Sparkling Water Bottle: Consumer Research | MKT460 TMT
Raakhal | A Butcher Shop and Dairy Firm | MGT314 MOF
Raakhal | A Butcher Shop and Dairy Firm | MGT314 MOF
Smirnoff's Competitive Rivalry Problem and Redemtion | MKT382 RST
Smirnoff's Competitive Rivalry Problem and Redemtion | MKT382 RST
Sustainability | Brief explanation from Ethical Side | PHI401 TAS
Sustainability | Brief explanation from Ethical Side | PHI401 TAS
Similar to PureIt Sparkling Water Bottle: Marketing Approach | MKT460 TMT
Busines Plan
The document is a business plan for a proposed fruit mixed energy drink company called Sun Star Beverages. The 3 sentence summary is:
Sun Star Beverages will be a partnership firm starting operations in Dhaka, Bangladesh to produce and sell an energy drink called "Power Trip". The business plan outlines Sun Star's mission to provide a quality energy drink at low prices, and details the company's organizational structure, production process, marketing strategy, and 3-year financial projections which estimate increasing annual revenues and profits.
Business plan
The document is a business plan for a proposed fruits mixed energy drink company called "Power Pilot" by Naeem Biswas. The key points are:
1) The company, called Biswas Beverages, will produce an energy drink called "Power Pilot" and operate initially in Dhaka.
2) The mission is to provide a quality energy drink and the vision is to capture the Dhaka market with a quality, low price drink.
3) The marketing mix analysis covers the product, which is a fruit-flavored energy drink without caffeine or fat, pricing at 30 taka per can, placement targeting stores in major cities, and promotion through TV, billboards
Business Innovation, CSR and Competitive Advantage: Strategic pathways to value
Presentation to Saudi Arabian business leaders at the Maple Leaf Club, Canadian Embassy, Riyadh, Saudi Arabia
November 29, 2015
To keep updated on postings and events go to www.csrtraininginstitute.com and sign up for the newsletter. If interested the CSR Knowledge Centre http://bit.ly/CSRknowledge contains a series of short, pragmatic articles on CSR Strategy, Management and related areas.
Buss 424 marketing plan non profit marketing plan
This document provides a marketing plan for the nonprofit organization Charity: Water. The plan includes an executive summary describing Charity: Water's mission to provide clean drinking water in developing nations. It then outlines marketing goals, target markets, a SWOT analysis, competitive analysis, organizational chart, donations strategy, value proposition, proposed marketing promotions and budgets, and metrics for measuring the marketing efforts. The overall aim is to generate more donations to provide water to 50,000 additional people.
Corporate Sponsorship and Cause Marketing at the Club and District Levels
Let’s discuss how Rotary clubs and districts can leverage
corporate support through local sponsorship and cause
marketing. Learn about different types of cause marketing
campaigns and how to package and price sponsorships.
You’ll also gain insight into what potential sponsors are
looking for, and understand Rotary’s guidelines on brand
usage as well as legal and financial considerations.
Corporate Sponsorship and Cause Marketing at the Club and District Levels
Let’s discuss how Rotary clubs and districts can leverage
corporate support through local sponsorship and cause
marketing. Learn about different types of cause marketing
campaigns and how to package and price sponsorships.
You’ll also gain insight into what potential sponsors are
looking for, and understand Rotary’s guidelines on brand
usage as well as legal and financial considerations.
VF2018 Workshop: Anatomy of a Deal (FundRazr, FrontFundr, BMW Consulting)
FundRazr is an award-winning online fundraising platform that has helped thousands of people and organizations raise money for causes they care about. FundRazr offers a fundraising platform that is easy to use, inexpensive and readily accessible. FundRazr’s online fundraising platform has helped raise over $115 million for over 140,000 campaigns in dozens of countries around the world. For more information, visit the company's website at www.fundrazr.com.
FrontFundr connects investors and entrepreneurs. Investing in young companies has been limited to angel investors, venture capital firms and wealthy individuals. These investors represent only a fraction of the larger investor community who are excited and have the financial means to participate in growing new companies. FrontFundr uses today’s technology to enable entrepreneurs to raise money from a much larger investor community. This is an opportunity for seasoned investors and the wider public to come together to directly drive innovation and entrepreneurship. With FrontFundr, both experienced and regular investors can exercise positive influence on businesses they would like to see succeed. For more information, visit the company's website at www.frontfundr.com.
Bennett Milner Williams Consulting Ltd. is led by Principal, Victoria Bennett.
With over twenty years’ experience in business-to-business and business-to-consumer marketing in Europe and North America, Victoria has overseen sales, operations, finance, and HR in a spectrum of industries. Victoria has a record of strong commercial success working with major brands including Procter & Gamble, TD Bank, Mars, Tervita, BP, Gushor (a Schlumberger company), ENMAX, and Axia NetMedia.
VanFUNDING 2018 - Anatomy of a successful crowdfunding deal
Presentation of success factors of innovative hybrid securities crowdfunding campaigns given at VanFUNDING 2018 conference in Vancouver Canada. Companies discussed include Red Mountain, Very Good Butchers, Vermillion Growers, and Squamish Canyon.
Integrated marketing communication structure, size & opportunities
The document provides an overview of integrated marketing communication and the advertising industry in India. It discusses the structure of the global and Indian advertising world, including major players, trends, and functions within advertising agencies. The size of the Indian advertising market is estimated at Rs. 30,000 crore annually. Major trends include the rise of digital media and mobile advertising. Compensation for agencies includes commissions, markups, fees, and pay-for-results plans. The document also lists major Indian advertisers and awards in the industry.
Maximising Exhibtion ROI
The document provides tips for exhibitors to generate more leads from trade shows and exhibitions. It notes that on average, attendees only visit 21 exhibition stands, already knowing 75% of exhibits they want to see. To be in the top 5%, the document recommends fueling event activation with targeted campaigns to drive engagement and effectively capture customer data and leads. It highlights that less than 20% of exhibitors successfully follow up on generated leads due to hard-to-use data formats, and suggests working with an agency like Fuel Event Activation to design integrated campaigns that produce qualified leads prepared for sales teams.
Age friendly innovation bootcamp day 2
This document provides an overview and agenda for Day 2 of an Age Friendly Innovation Bootcamp. The day includes sessions on strategies for business growth, understanding business finance, commercialization planning, and sources of finance. Guest speakers will also present case studies. The document outlines the content to be covered in each session, including discussing strategic planning tools like the Boston Box and Ansoff's Matrix. Financial topics will include profit and loss accounts, balance sheets, and key financial ratios. Participants will work in groups on commercialization plans and action planning.
Imex12 citizenship smart_business
This document discusses how corporate citizenship and sustainability practices are good for business. It argues that such practices can help companies improve employee productivity and retention, enhance their brand value in the eyes of customers, and reduce various risks. The document provides examples of how companies in the meetings and events industry, such as IMEX, IAS, and McDonald's, have partnered with non-profits and measured the impacts of their sustainability programs. It encourages event planners to document their policies and report on their social and environmental impacts to key stakeholders.
Marketing plan slideshow for jintan nude in myanamar
It is the study of Jintan Nude to market in Myanmar. It consist of empirical study of Local Market, Consumer Behavior in Myanmar, Competitor Analysis, SWOT , Marketing Budget Developing , Financial Feasibility and Full Frame Marketing Plan Development . It was developed by Dr Kyi Tha Htun, Wai Toe Kyaw, Dr Phyo Zay Oo, Lin Thein Naing, Than Naing Oo , Dr Kyaw Hsu Thway & Nay Chi Oo for Marketing Management of MBA,UTCC,Yangon,Myanmar. Please let us know if you have any citation.
Th!nk Entrepreneur Tours
Steve Smith Assistant: Latoya Williams
O: 404.207.4745 O: 404.207.4745
E: Steve@rashidbrown.com E: Latoya@rashidbrown.com
Tour Director: Terrance Jones
O: 404.207.4745
E: Terrance@rashidbrown.com
Tour Manager: Jasmine Green
O: 404.207.4745
E: Jasmine@rashidbrown.com
Tour Coordinator: Shamika Brown
O: 404.207.4745
E: Shamika@rashidbrown.com
Tour Videographer:
Tek Advertising & Management P. Ltd Profile
This document provides information on the various services offered by Tek Advertising & Management Pvt. Ltd., which is India's largest implementation network. It has been engaged in BTL promotion, event management, advertising, and healthcare services since 1996. It operates across India through various subsidiary companies and has a nationwide network for implementation. The document describes the various below-the-line advertising techniques, events, and media used by the group for promotion and engagement. These include van operations, mela participation, displays, canopy activities, door-to-door campaigns, and live info-tainment shows. It also details its experience in static media such as wall paintings, vehicle branding, and merchandising.
Full business-plan (4)
Organicfood.com is an online organic food retailer established in 2018 located in Uttara, Dhaka. The company aims to provide organic and fresh food items at reasonable prices through their home delivery service. They have 5 partners and source products locally from areas like Gazipur and Rajshahi. Their target customers are busy individuals who lack time for shopping. The document outlines their management team, legal structure, products, pricing, marketing plan, operations plan, financial projections, and conclusion that the business idea seems realistic.
YETI DMM
The document provides a marketing plan for outdoor equipment company YETI. It begins with an overview and background on YETI and the profitable outdoor industry. A SWOT analysis identifies YETI's strengths in high-quality products and retailers, and weaknesses in pricing and diversification. Current strategies of online ads and social media are evaluated. New objectives to improve customer loyalty and sales are outlined. Suggested action plans include understanding customer behavior, revising slogans, and partnering with non-profit Planet Water Foundation through philanthropy trips and CSR programs to increase trust and loyalty. Experts are cited to support how this approach can be effective.
Basic Concepts and Inroduction
History of advertising, Advertising purpose, and functions, Economic, social and ethical aspects of advertising: Advertising and the marketing mix, advertising as a communication process, types of advertising: Major Institutions of Advertising Management.
CURRENT & EMERGING TRENDS IN MARKETING
Current marketing trends have shifted away from traditional advertising like TV and print ads. New trends include social media marketing, relationship marketing, and green marketing. Guerrilla marketing uses unconventional and memorable tactics like street art or viral videos. Effective social media campaigns partner with influencers or start online conversations through contests. Relationship marketing builds long-term customer loyalty through personalized service, rewards programs, and focusing on existing customers. Green marketing promotes environmentally-friendly products and sustainable business practices. Emerging trends are constantly changing the marketing landscape.
Real World Green Creativity
The document discusses green creativity and sustainability in direct marketing and creative processes. It provides examples of how National Geographic promotes sustainability through its direct mail, catalogs, and LEED certification of its headquarters. It emphasizes integrating sustainability into all aspects of creative work and business operations. Key themes include committing to consumer choice, reducing environmental impact, and educating teams on sustainable design.
Similar to PureIt Sparkling Water Bottle: Marketing Approach | MKT460 TMT (20)
Business Innovation, CSR and Competitive Advantage: Strategic pathways to value
Business Innovation, CSR and Competitive Advantage: Strategic pathways to value
Corporate Sponsorship and Cause Marketing at the Club and District Levels
Corporate Sponsorship and Cause Marketing at the Club and District Levels
Corporate Sponsorship and Cause Marketing at the Club and District Levels
Corporate Sponsorship and Cause Marketing at the Club and District Levels
VF2018 Workshop: Anatomy of a Deal (FundRazr, FrontFundr, BMW Consulting)
VF2018 Workshop: Anatomy of a Deal (FundRazr, FrontFundr, BMW Consulting)
VanFUNDING 2018 - Anatomy of a successful crowdfunding deal
VanFUNDING 2018 - Anatomy of a successful crowdfunding deal
Integrated marketing communication structure, size & opportunities
Integrated marketing communication structure, size & opportunities
Marketing plan slideshow for jintan nude in myanamar
Marketing plan slideshow for jintan nude in myanamar
More from Rifatul Sazal
Google Chromecast | A brief presentation | INB410 MEI
Chromecast is a small $35 dongle that allows users to stream content from supported apps on their phone, tablet or laptop directly to their TV. It is portable, convenient with less cable problems, and provides easy and fast connection. Chromecast has advantages over competitors by allowing integration between smart devices, less lagging during streaming, app support, and smart device usability even while casting. While competitors like Roku and Apple TV are more expensive, have selective apps, limited integration and require physical remotes, Chromecast is a more affordable universal option. Introducing a feature like backward casting could make Chromecast an even more impactful industry changing device.
Marhaba | Baker Bhai - HaatBazar | MGT368 ABU
"Baker Bhai" was one of the stall that took place in NSU haatbazar, Summer 2016. This is our Brief Business Plan
Gen.FISH | SOCIOCAMP 2015 | Grand Final
GEN.FISH
Presentation and campaign for Grand Final of Sociocamp 2015 orgazined by NSUSSC sponsored by FRESH Drinking Water
Gen.FISH | SOCIOCAMP 2015 | Round II
The document outlines a campaign to change social stigma against rape victims in Bangladesh. It aims to encourage victims to speak out and regain self-respect by changing people's perceptions that often blame and shame victims. The campaign will use various communication approaches over 16 months, including print media, social media, live events, and a mobile app, to raise awareness among both urban and rural populations. It will work with universities, cycling groups, and community leaders. The budget is 30 million taka for promotion, events, and a phased implementation plan to ultimately achieve social acceptance of rape victims.
Arbitration | LAW200 KAH
This document summarizes key aspects of arbitration based on a law class presentation. It defines arbitration as a form of alternative dispute resolution where an impartial adjudicator makes a final and binding decision on a dispute outside of courts. Arbitration can be voluntary or mandatory. It is commonly used in international commercial transactions and family disputes. The benefits of arbitration include speed, cost efficiency, and expert judgment. Arbitration agreements are typically in contracts or separate agreements and involve an exchange of statements between parties. Cases are typically heard by an independent arbitrator or panel of arbitrators selected according to procedures in the arbitration agreement or laws.
Corporate Social Responsibility - Importance and its Practice | INB480 SMI
The general definition of CSR and its importance form companies or brands perspective. And some few Brands who are practicing CSR in Bangladesh and abroad
BD LEGACY: Base value Calculation Offense [Clash of clans COC]
The document appears to be data related to a character in a game called BD LEGACY. It lists the character's base value as 1200 and provides statistics at different level upgrades including at levels 50, 100, 120, 150 and 180. The character's base value increases with each level upgrade.
15 Mistakes To Avoid In Your 20s
Some Essential Mistakes that you do in Your 20's. Things to keep in mind, which inspired me in some ways.
Info-graphic Resume of Mohaiminul Kabir [Illustration by Rifatul Sazal]
The document contains contact information and a resume for an individual named Tonmoy from Dhaka, Bangladesh who is single, Muslim, and identifies as cognitive, challenging, and optimistic. His resume lists his education including an SSC in 2010 from Mollertek Udyan School and College and a diploma of engineering from 2010-2015 from Ideal Institute of Science & Technology. It also outlines his technical skills in areas like AutoCad, MS Office, and his interests in photography, traveling, meeting new people, technology, movies, and various fields of engineering.
Problems IKEA faced with foreign market entry | MKT382 RST
A presentation of IKEA's entry problem that they have faced while entering USA, Japan and Chinese market
Human Resource Management report on AAMRA TECHNOLOGY [Cover]
This is a 3-4 sentence human resource management report submitted by 5 students - Mohd. Rifatul Maksud, Ismail Alam, Md Mushfiqur Rahman, Syed Abdullah Nabil, and Faisal Ahmed Chowdhury - for their MGT351 class in the School of Business at North South University. The report was prepared for the Department of Management at North South University and submitted under section 06.
Brand Management Report on PayZe [Cover]
This 3-sentence brand management report summary is on "PayZe" and was prepared by 5 students - Mohd. Rifatul Maksud, Zakaria Zaman Tasin, Tahmid Hossain, Ashraful Islam Tanvir, and Ashek Ahmed Zubayer - for their MKT465 class section 06 at the School of Business, North South University, and was submitted to their professor Sherina Idrish.
Quick Interpretation of Bangladeshi Print Ad by Jubiliant
This document analyzes print advertisements for various consumer products in Bangladesh. It summarizes the key strategies used in each ad, including appeals to consumers' self-image, use of emotional attributes, providing information to facilitate learning, and positioning the product. Some common strategies seen across ads are celebrity endorsements to create favorable attitudes, emphasizing natural ingredients to match current preferences, and using family branding for stimulus generalization. The conclusion states that advertisers have successfully used these strategies to shape consumer attitudes.
Paradise Blue - Travel Agency
Paradise Blue is a new travel agency in Bangladesh that aims to provide high quality tourism packages between Cox's Bazar and Saint Martin's Island while prioritizing customer satisfaction and environmental sustainability. The agency offers several curated package options at a range of price points and uses promotional strategies like coupons and discounts. Paradise Blue works with partner organizations to provide transportation, accommodations and meals as part of its packages. The agency also engages in tree planting and environmental education to lessen its ecological impact.
Kraft Foods
This document provides an overview of Kraft Foods Inc., including:
- A brief history of Kraft from 1903 to 2009, including acquisitions and mergers.
- Kraft's vision is to help people eat and live better and create a more delicious world. Its mission is to make today delicious.
- Kraft is an American company serving over 170 countries that was originally founded in Canada.
- Kraft faces strengths like its brand but also weaknesses such as declining sales and high debt levels. It sees opportunities in growing markets but also threats from increased obesity and competition.
More from Rifatul Sazal (15)
Google Chromecast | A brief presentation | INB410 MEI
Google Chromecast | A brief presentation | INB410 MEI
Corporate Social Responsibility - Importance and its Practice | INB480 SMI
Corporate Social Responsibility - Importance and its Practice | INB480 SMI
BD LEGACY: Base value Calculation Offense [Clash of clans COC]
BD LEGACY: Base value Calculation Offense [Clash of clans COC]
Info-graphic Resume of Mohaiminul Kabir [Illustration by Rifatul Sazal]
Info-graphic Resume of Mohaiminul Kabir [Illustration by Rifatul Sazal]
Problems IKEA faced with foreign market entry | MKT382 RST
Problems IKEA faced with foreign market entry | MKT382 RST
Human Resource Management report on AAMRA TECHNOLOGY [Cover]
Human Resource Management report on AAMRA TECHNOLOGY [Cover]
Quick Interpretation of Bangladeshi Print Ad by Jubiliant
Quick Interpretation of Bangladeshi Print Ad by Jubiliant
Recently uploaded
Concept of Marketing Information systems .ppt(1).pptx....
Introduction, meaning of MIS,components,advantages..
Growth Marketing in 2024 - Randy Rayess, Outgrow
Growth Marketing in 2024 - Randy Rayess, OutgrowDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Build marketing products across the customer journey to grow your business and build a relationship with your customer. For example you can build graders, calculators, quizzes, recommendations, chatbots or AR apps. Things like Hubspot's free marketing grader, Moz's site analyzer, VenturePact's mobile app cost calculator, new york times's dialect quiz, Ikea's AR app, L'Oreal's AR app and Nike's fitness apps. All of these examples are free tools that help drive engagement with your brand, build an audience and generate leads for your core business by adding value to a customer during a micro-moment.
Key Takeaways:
Learn how to use specific GPTs to help you Learn how to build your own marketing tools
Generate marketing ideas for your business How to think through and use AI in marketing
How AI changes the marketing gameStory Telling Master Class - Jennifer Morilla
Story Telling Master Class - Jennifer MorillaDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
The Strategic Impact of Storytelling in the Age of AI
In the grand tapestry of marketing, where algorithms analyze data and artificial intelligence predicts trends, one essential thread remains constant — the timeless art of storytelling. As we stand on the precipice of a new era driven by AI, join me in unraveling the narrative alchemy that transforms brands from mere entities into captivating tales that resonate across the digital landscape. In this exploration, we will discover how, in the face of advancing technology, the human touch of a well-crafted story becomes not just a marketing tool but the very essence that breathes life into brands and forges lasting connections with our audience.Unleash the Power of Storytelling - Win Hearts, Change Minds, Get Results - R...
Unleash the Power of Storytelling - Win Hearts, Change Minds, Get Results - R...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
AI Best Practices for Marketing HUG June 2024
During this presentation, the Nextiny marketing team reviews best practices when adopting generative AI into content creation. Join our HUG community to register for more events https://events.hubspot.com/sarasota/
Amazing and On Point - Ramon Ray, USA TODAY
Amazing and On Point - Ramon Ray, USA TODAYDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Top Strategies for Building High-Quality Backlinks in 2024 PPT.pdf
As we move into 2024, the methods for building high-quality backlinks continue to evolve, demanding more sophisticated and strategic approaches. This presentation aims to explore the latest trends and proven strategies for acquiring high-quality backlinks that can elevate your SEO efforts.
Visit:- https://www.1solutions.biz/link-building-packages/
Gokila digital marketing| consultant| Coimbatore
Myself Gokila digital marketing consultant located in Coimbatore other various types of digital marketing services such as SEM
SEO SMO SMM CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Gokila digital marketer
Coimbatore
SEO in the AI Era - Trust, Quality and Content Discovery - Andy Crestodina
SEO in the AI Era - Trust, Quality and Content Discovery - Andy CrestodinaDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
We’ve entered a new era in digital. Search and AI are colliding, in more ways than one. And they all have major implications for marketers.
• SEOs now use AI to optimize content.
• Google now uses AI to generate answers.
• Users are skipping search completely. They can now use AI to get answers. So AI has changed everything …or maybe not. Our audience hasn’t changed. Their information needs haven’t changed. Their perception of quality hasn’t changed. In reality, the most important things haven’t changed at all. In this session, you’ll learn the impact of AI. And you’ll learn ways that AI can make us better at the classic challenges: getting discovered, connecting through content and staying top of mind with the people who matter most. We’ll use timely tools to rebuild timeless foundations. We’ll do better basics, but with the most advanced techniques. Andy will share a set of frameworks, prompts and techniques for better digital basics, using the latest tools of today. And in the end, Andy will consider - in a brief glimpse - what might be the biggest change of all, and how to expand your footprint in the new digital landscape.
Key Takeaways:
How to use AI to optimize your content
How to find topics that algorithms love
How to get AI to mention your content and your brandPickUp_conversational AI_Capex, Inc._20240610
PickUp, Improve conversions with scenario-based conversational AI.
Mastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis YuDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.How to Maximize Sales Using Social Commerce
Discover the best practices and strategies on using social commerce to grow your business and drive sales.
No Cookies, No Problem - Steve Krull, Be Found Online
No Cookies, No Problem - Steve Krull, Be Found OnlineDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
In the face of the news of Google beginning to remove cookies from Chrome (30m users at the time of writing), there’s no longer time for marketers to throw their hands up and say “I didn’t know” or “They won’t go through with it”. Reality check - it has already begun - the time to take action is now. The good news is that there are solutions available and ready for adoption… but for many the race to catch up to the modern internet risks being a messy, confusing scramble to get back to "normal"Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Conferences like DigiMarCon provide ample opportunities to improve our own marketing programs by learning from others. But just because everyone is jumping on board with the latest idea/tool/metric doesn’t mean it works – or does it? This session will examine the value of today’s hottest digital marketing topics – including AI, paid ads, and social metrics – and the truth about what these shiny objects might be distracting you from.
Key Takeaways:
- How NOT to shoot your digital program in the foot by using flashy but ineffective resources
- The best ways to think about AI in connection with digital marketing
- How to cut through self-serving marketing advice and engage in channels that truly grow your businessINTRODUCTION TO SEARCH ENGINE OPTIMIZATION (SEO).pptx
This presentation is recommended for those who want to know more about SEO. It explains the main theoretical and practical aspects that influence the positioning of websites in search engines.
Breaking Silos To Break Bank: Shattering The Divide Between Search And Social
At Mozcon 2024 I shared this deck on bridging the divide between search and social. We began by acknowledging that search-first marketers are used to different rules of engagement than social marketers. We also looked at how both channels treat creative, audiences, bidding/budgeting, and AI. We finished by going through how they can win together including UTM audits, harvesting comments from both to inform creative, and allowing for non-login forums to be part of your marketing strategy.
I themed this deck using Baldur's Gate 3 characters: Gale as Search and Astarion as Social
Get admission in various courses and boost your employment opportunities.
Learn various courses and get employment opportunities.
Efficient Website Management for Digital Marketing Pros
Learn how to optimize website projects, leverage SEO tactics effectively, and implement product-led marketing approaches for enhanced digital presence and ROI.
This session is your key to unlocking the secrets of successful digital marketing campaigns and maximizing your business's online potential.
Actionable tactics you can apply after this session:
- Streamlined Website Management: Discover techniques to streamline website development, manage day-to-day operations efficiently, and ensure smooth project execution.
- Effective SEO Practices: Gain valuable insights into optimizing your website for search engines, improving visibility, and driving organic traffic to your digital assets.
- Leverage Product-Led Marketing: Explore strategies for incorporating product-led marketing principles into your digital marketing efforts, enhancing user engagement and driving conversions.
Don't miss out on this opportunity to elevate your digital marketing game and achieve tangible results!
WTS-Berlin-2024-Veronika-Höller-Innovate-NextGEN-SEO-Merging-AI-Multimedia-an...
Dive deep into the cutting-edge strategies we're employing to revolutionize our web presence in the age of AI-driven search. As Gen Z reshapes the digital realm, discover how we can bridge the generational divide. Unlock the synergistic power of PPC, social media, and SEO, driving unparalleled revenues for our projects.
Recently uploaded (20)
Concept of Marketing Information systems .ppt(1).pptx....
Concept of Marketing Information systems .ppt(1).pptx....
Unleash the Power of Storytelling - Win Hearts, Change Minds, Get Results - R...
Unleash the Power of Storytelling - Win Hearts, Change Minds, Get Results - R...
Top Strategies for Building High-Quality Backlinks in 2024 PPT.pdf
Top Strategies for Building High-Quality Backlinks in 2024 PPT.pdf
SEO in the AI Era - Trust, Quality and Content Discovery - Andy Crestodina
SEO in the AI Era - Trust, Quality and Content Discovery - Andy Crestodina
Mastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis Yu
No Cookies, No Problem - Steve Krull, Be Found Online
No Cookies, No Problem - Steve Krull, Be Found Online
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
INTRODUCTION TO SEARCH ENGINE OPTIMIZATION (SEO).pptx
INTRODUCTION TO SEARCH ENGINE OPTIMIZATION (SEO).pptx
Breaking Silos To Break Bank: Shattering The Divide Between Search And Social
Breaking Silos To Break Bank: Shattering The Divide Between Search And Social
Get admission in various courses and boost your employment opportunities.
Get admission in various courses and boost your employment opportunities.
Efficient Website Management for Digital Marketing Pros
Efficient Website Management for Digital Marketing Pros
WTS-Berlin-2024-Veronika-Höller-Innovate-NextGEN-SEO-Merging-AI-Multimedia-an...
WTS-Berlin-2024-Veronika-Höller-Innovate-NextGEN-SEO-Merging-AI-Multimedia-an...
PureIt Sparkling Water Bottle: Marketing Approach | MKT460 TMT
- 1. Mohd. Rifatul Maksud Kazi Saad Hebab Kazi Mohammad Zayed Adit Kumar Das Md Sady Sarowar
- 3. Psychographic • Health Cautious • Quality Concerned Demo Graphic Mid-High Level of income
- 4. “ “Product Benefit” ◎Increases drinking habit ◎Weight loss ◎Better digestion system ◎Fights against Dyspepsia ◎Reduction of cholesterol
- 5. “Live Pure, with a Spark”
- 6. • New Idea • Market Analysis • Product Development • Test Marketing • Prepare to alunch • Introduction • Development
- 7. • New Idea • Market Analysis • Product Development • Test Marketing • Prepare to alunch • Introduction • Development
- 8. • New Idea • Market Analysis • Product Development • Test Marketing • Prepare to alunch • Introduction • Development
- 9. Particulars In Taka Percentage Net Sales 1000000000 - Cost of Goods Sold 420000000 - Gross Profit Margin 580000000 58% Fixed Expenses - Rent 24000000 - Machineries 138590000 - Employee Salaries 33000000 - Promotion Costs 238560490 - Variable Expenses - Bottle Cost 12300000 - Water Cost 9800000 - CSR 20000000 - Net Profit Margin 103749510 10% Total Taka Fixed Cost 434150490 - Unit Selling Price 40 - Unit Variable Costs 13 - Unit Break Even Volume 16079647.78 -
- 11. Push • Trade Allownce • Cold Storage • Trade Discount • Promotions
- 12. Pull • TVC • Print Advetisement • Billboard
- 13. Profile • CSR Activities • Corporate Image • Sponsorship • Airport, Bus-stand, Park commodity
- 14. Quantity Price 500 ml 20 TK 1 Liter 30 TK 2 Liter 40 TK 5 Liter 75 TK
- 15. Big concept “To create the practice of using sparkling water on a daily basis”
- 16. • Advertisement • Public Relation • Direct Marketing • Personal Selling B2C B2B
- 17. Budget Allocation Type JAN FEB MAR APR MAY JUN JULY AUG SEP OCT NOV DEC Television January to August (High intensity) Newspaper Billboards After every one months Print Media High Promotions Social Media 7 months = PAID 5 months = UNPAID Trade Promotions After every one months Public Relation All Through The Year
- 23. • Sponsorship • Collabration With Jaago • CSR events • Airport, Bustand, Park commodity • Social Media
- 24. • Sponsorship • Collabration With Jaago • CSR events • Airport, Bustand, Park commodity • Social Media
- 25. • Sponsorship • Collabration With Jaago • CSR events • Airport, Bustand, Park commodity • Social Media
- 26. • Sponsorship • Collabration With Jaago • CSR events • Airport, Bustand, Park commodity • Social Media
- 27. • Sponsorship • Collabration With Jaago • CSR events • Airport, Bustand, Park commodity • Social Media
- 28. • Sponsorship • Collabration With Jaago • CSR events • Airport, Bustand, Park commodity • Social Media
- 29. B2B Focused
- 30. • Communication Theme • Colour • Purification • Jingles Communication Message Media