Presentation of success factors of innovative hybrid securities crowdfunding campaigns given at VanFUNDING 2018 conference in Vancouver Canada. Companies discussed include Red Mountain, Very Good Butchers, Vermillion Growers, and Squamish Canyon.
Corporate Sponsorship and Cause Marketing at the Club and District LevelsElizabeth Toms
Let’s discuss how Rotary clubs and districts can leverage
corporate support through local sponsorship and cause
marketing. Learn about different types of cause marketing
campaigns and how to package and price sponsorships.
You’ll also gain insight into what potential sponsors are
looking for, and understand Rotary’s guidelines on brand
usage as well as legal and financial considerations.
SickKids Foundation executed an integrated campaign that moved beyond traditional marketing and fundraising. Audience engagement platforms led to greater awareness of children’s health, a boost in fundraising dollars, and overall - outstanding results.
Throughout his career, Michael Wolfe has served Greenville, SC, in such roles as church and community leader, financial advisor, and philanthropist. Also focusing his support on non-profit organizations that perform work outside of the Greenville, SC, Michael Wolfe provides charitable assistance to Compassion International.
Corporate Sponsorship and Cause Marketing at the Club and District LevelsElizabeth Toms
Let’s discuss how Rotary clubs and districts can leverage
corporate support through local sponsorship and cause
marketing. Learn about different types of cause marketing
campaigns and how to package and price sponsorships.
You’ll also gain insight into what potential sponsors are
looking for, and understand Rotary’s guidelines on brand
usage as well as legal and financial considerations.
SickKids Foundation executed an integrated campaign that moved beyond traditional marketing and fundraising. Audience engagement platforms led to greater awareness of children’s health, a boost in fundraising dollars, and overall - outstanding results.
Throughout his career, Michael Wolfe has served Greenville, SC, in such roles as church and community leader, financial advisor, and philanthropist. Also focusing his support on non-profit organizations that perform work outside of the Greenville, SC, Michael Wolfe provides charitable assistance to Compassion International.
Final IMC Power Point campaign presentation for Dream City ChurchDenisse Leon
This is the final Power Point campaign presentation proposal for Dream City Church integrated marketing campaign. This was done to fulfill the final capstone project requirement at West Virginia University.
Marketing Communications Plan for a fictional non-profit organizations who belief is: To guide our clients through their personal dilemmas and provide resources that will help them resolve conflict in all circumstances of their life so they can see the Hero that lives within them
Brilliant presentation on the luxury Chinese tourism market by Roy Graff, accomplished Business Development and Marketing specialist with a focus on travel, hospitality and Chinese culture.
Presentado por: Kimberly Connaghan, National Brand Director, National Geographic Global Media
Contenidos:
Geotourism: A Unique Commitment From A Unique Media Company
Geotourism and The American Traveler
55 Million American Geotourists
Down Payment on the Future
Geotourism and Today’s Traveler
Hotels Are Working to Protect the Environment
Destinations Are Working to Support and Sustain Local Economies
Destinations Are Working to Promote Indigenous Culture
Awareness is Key
Tailor-Made for Your Message
National Geographic Society: Vital to Today’s Consumer
NationalGeographic.com – Vital to CONNECTING to the World
National Geographic Magazine – Vital to UNDERSTANDING the World
National Geographic Kids – Vital to LEARNING ABOUT the World
National Geographic Traveler – Vital to EXPERIENCING The World
Pioneering the Future of Travel Reporting on Destinations of Distinction
Devoted Editorial for Sustainable Travel
Informing Readers About Responsible Travel Efforts
Tapping Into Reader Passions
Marketing Destinations With Geotourism Practices
Creating Signature Travel Experiences
Intercontinental Hotels & Resorts: “Photo Contest”
Puerto Rico Tourism: Customer Engagement
Peru Tourism: “Pack Your Six Senses”
Mexico Tourism: “Mexico Unexpected”
View this webinar to learn:
- How crowdfunding can find you new supporters
- How to use what’s working in the commercial world and bring the right elements over to make your charitable crowdfunding successful
- How to benchmark for success in crowdfunding
Using best practices and up-to-date case studies, learn how to do more than just raise money to make potato salad – learn how to raise money, find new supporters, build brand and make your organization stronger with crowdfunding.
Final IMC Power Point campaign presentation for Dream City ChurchDenisse Leon
This is the final Power Point campaign presentation proposal for Dream City Church integrated marketing campaign. This was done to fulfill the final capstone project requirement at West Virginia University.
Marketing Communications Plan for a fictional non-profit organizations who belief is: To guide our clients through their personal dilemmas and provide resources that will help them resolve conflict in all circumstances of their life so they can see the Hero that lives within them
Brilliant presentation on the luxury Chinese tourism market by Roy Graff, accomplished Business Development and Marketing specialist with a focus on travel, hospitality and Chinese culture.
Presentado por: Kimberly Connaghan, National Brand Director, National Geographic Global Media
Contenidos:
Geotourism: A Unique Commitment From A Unique Media Company
Geotourism and The American Traveler
55 Million American Geotourists
Down Payment on the Future
Geotourism and Today’s Traveler
Hotels Are Working to Protect the Environment
Destinations Are Working to Support and Sustain Local Economies
Destinations Are Working to Promote Indigenous Culture
Awareness is Key
Tailor-Made for Your Message
National Geographic Society: Vital to Today’s Consumer
NationalGeographic.com – Vital to CONNECTING to the World
National Geographic Magazine – Vital to UNDERSTANDING the World
National Geographic Kids – Vital to LEARNING ABOUT the World
National Geographic Traveler – Vital to EXPERIENCING The World
Pioneering the Future of Travel Reporting on Destinations of Distinction
Devoted Editorial for Sustainable Travel
Informing Readers About Responsible Travel Efforts
Tapping Into Reader Passions
Marketing Destinations With Geotourism Practices
Creating Signature Travel Experiences
Intercontinental Hotels & Resorts: “Photo Contest”
Puerto Rico Tourism: Customer Engagement
Peru Tourism: “Pack Your Six Senses”
Mexico Tourism: “Mexico Unexpected”
View this webinar to learn:
- How crowdfunding can find you new supporters
- How to use what’s working in the commercial world and bring the right elements over to make your charitable crowdfunding successful
- How to benchmark for success in crowdfunding
Using best practices and up-to-date case studies, learn how to do more than just raise money to make potato salad – learn how to raise money, find new supporters, build brand and make your organization stronger with crowdfunding.
Hundreds of entrepreneurs have hit the ground running this year. Together we’re a part of movement, of people choosing to control their own futures by starting a business. Together we’re a community and we have momentum.
Much like the President’s State of the Union, or a State of the City Address, we organized the State of the Startup Community Address to let you know what we’ve collectively accomplished this year, and what to look forward to next year.
We present the good, the bad, and the ugly, with no fluff.
Slover Library. January 21, 2K16
http://startwithhatch.com/ssca/
A Critical Conversation after the launch of the new Blackbaud Index Canadahjc
Using examples and data from the new Index, and adding data from last year's major study of generational giving in Canada, we’ll challenge your strategic thinking and help you understand how to be more successful as fundraisers, marketers and industry leaders.
We will cover the following topics:
• how the new Blackbaud Index for Canada will transform the use of data for charities in Canada
• strategic and tactical takeaways now, and in the future, of this ever-fresh Blackbaud Index
• how to think critically about your Foundation, and how to remain at the forefront of fundraising excellence in Canada
The elements of building a successful fundraising strategy
*Fundraising in context
*New Zealand's individual giving market
* Strategy options
* Critical success factors
With 17 weeks left until Giving Tuesday, the time to start planning your End of Year campaign is now. Our fundraising and user experience experts discuss tips, trends, and strategies to jump-start your End of Year planning.
Mike Spear, Director of Product Marketing, StayClassy
Twitter Handle: @classy_mike
The old paradigm of reliance on major gifts and offline sources is changing. With the rise of mobile giving, peer-to-peer fundraising, and marketing automation, the future of nonprofit funding is online. Learn top strategies nonprofits are using to engage supporters, create movements, and build foundations for sustainable growth.
Presentation slides from Jonathan Bone and Peter Baeck from the launch of Nesta's Crowdfunding Good Causes report:
http://www.nesta.org.uk/publications/crowdfunding-good-causes
Giving Days & the Great Canadian Fundraising Landscape hjc
This week, hjc and Kimbia presents Giving Days & the Great Canadian Landscape webinar. Register for this webinar to learn:
- What is a Giving Day, and why your nonprofit should start now
- The state of the Canadian Fundraising landscape
- Real life case studies and how to benchmark yourselves
Raising money can be the hardest step in launching your project, event or start-up.
You can be passionate about your idea and convince a lot of people with your passion, but it takes the right information.
Learn how to ask for what you need, and close the deal.
Join us in Toronto's finest surroundings for 60 minutes of valuable info, links and the tactics you need to start applying immediately after leaving the workshop.
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Presented by Towa Beer, a cause marketing specialist who has been presenting events, causes and great ideas to funders for the past decade. She has personally raised millions for large and small clients. Miss Beer brings all of her fundraising experience, an extensive mentor network, and many free templates to each workshop.
There are no guarantees in our current COVID-19 climate. But there are hints that there are steps you can take to help your program be recession resistant, if not recession-proof.
Join us to discuss what you should be thinking about – and acting upon – to jump-start your fundraising program AND build a stronger foundation for the new normal that awaits us post-pandemic.
How to Build a Thriving Business by Giving BackRay Ocampo
There is more to business than focusing on the bottom line. Giving and corporate philanthropy are key to expanding your reach and fostering customer loyalty. Find out how giving back to your local community can help grow your business.
Similar to VanFUNDING 2018 - Anatomy of a successful crowdfunding deal (20)
Explore Sarasota Collection's exquisite and long-lasting dining table sets and chairs in Sarasota. Elevate your dining experience with our high-quality collection!
Best Crypto Marketing Ideas to Lead Your Project to SuccessIntelisync
In this comprehensive slideshow presentation, we delve into the intricacies of crypto marketing, offering invaluable insights and strategies to propel your project to success in the dynamic cryptocurrency landscape. From understanding market trends to building a robust brand identity, engaging with influencers, and analyzing performance metrics, we cover all aspects essential for effective marketing in the crypto space.
Also Intelisync, our cutting-edge service designed to streamline and optimize your marketing efforts, leveraging data-driven insights and innovative strategies to drive growth and visibility for your project.
With a data-driven approach, transparent communication, and a commitment to excellence, InteliSync is your trusted partner for driving meaningful impact in the fast-paced world of Web3. Contact us today to learn more and embark on a journey to crypto marketing mastery!
Ready to elevate your Web3 project to new heights? Contact InteliSync now and unleash the full potential of your crypto venture!
What You're Going to Learn
- How These 4 Leaks Force You To Work Longer And Harder in order to grow your income… improve just one of these and the impact could be life changing.
- How to SHUT DOWN the revolving door of Income Stagnation… you know, where new sales come into your magazine while at the same time existing sponsors exit.
- How to transform your magazine business by fixing the 4 “DON’Ts”...
#1 LEADS Don’t Book
#2 PROSPECTS Don’t Show
#3 PROSPECTS Don’t Buy
#4 CLIENTS Don’t Stay
- How to identify which leak to fix first so you get the biggest bang for your income.
- Get actionable strategies you can use right away to improve your bookings, sales and retention.
9. VISITORS BY AGE GROUP
29%
27%
20%
12%
7%
5%
25-34
35-44
45-54
55-64
65+
18-24
Key takeaways:
• Digital Natives (ages 25 to 54)
made up 76% of visitors
• Traditional angels age brackets
(55+) were only 19% of visitors
14. THE COMPANY
• Plant-based butcher shop. Offers healthy planet-friendly
meat alternatives that are accessible to omnivores,
vegetarians and vegans.
• First vegan butcher shop on the west coast of Canada;
one of two vegan butcher shops in Canada
15. WHAT’S THE DEAL?
• Looking for $500,000 to help scale up the business and increase production capacity
• Offering a convertible note on a 3 year term with 6% interest, a 15% discount and a 7.5M
cap.
• $250 minimum investment
16. MILESTONES.
• September 10, 2018: launch
• September 19: hit $100,000 goal
• October 2: $250,000
• October 15: 100 investors
• November 27: $408,250 and 157 investors
• November 29: Dragon’s Den
• December 15: Close.
18. THE RESULT (CONTINUED)
• Raised $408,250 from 157 investors (Avg. investment $2,600)
• The majority has come in on the back of local and retail investors
• 74% of the raise consists of investments less than $10,000
• 12,545 unique visitors and 30,263 page views resulted in $408,250 from 157 investors
19. WHAT DID IT TAKE TO EXECUTETHIS SUCCESSFUL
INVESTMENT CROWDFUNDING CAMPAIGN?
Agenda:
1. Gain traction and recognition
2. Build an active, engaged community of supporters
3. Leverage the community
4. Appeal to different investors motivations
20. 1. GAIN TRACTION AND RECOGNITION
• Opened first vegan butcher shop on the west coast of Canada. Over 1,000 visitors on day 1.
• Over 1 million dollars in revenue in just over a year of operation with healthy profit margins.
Mainly business-to-consumer (butcher shop, farmers markets, e-commerce, pop-ups).
• Unable to produce enough product to meet demand: Regularly sells out at markets and events;
Waiting list of over 100 restaurants and stores.
• Wrapped up successful Kickstarter campaign raising $64,000 from 700 different backers.
21. 2. BUILD ACTIVE, ENGAGED COMMUNITY OF
SUPPORTERS
• High in demand product in BC:
• 13% is vegetarian;
• 25% cuts down on meat consumption; and
• 33% purchases plant based meats.
• However, still not a lot of options out there: only 2 vegan butcher shops in Canada and 6
in the United States.
• As one of the few good options out there,TheVery Good Butcher’s story resonates with
a lot of people who help them to share the message and spread the word.
23. 3. LEVERAGE THE COMMUNITY
• Email newsletters
• Est. 5,000 recipients, Avg. open rate 40%, Avg. click-through rate 19%
• Facebook posts
• Avg. 12,000 views, Avg. click-through rate 7%
24. 4.APPEAL TO DIFFERENT INVESTOR MOTIVATIONS
• Invest to receive a return on investment (27% of the investments were $5,000 or more)
• Invest to make an environmental impact and ethical reasons to invest
• Local: TheVery Good Butchers is local to theVancouver andVictoria markets. People like
to support local (90% of the investors is based in B.C.).The $250 minimum investment
made it accessible to people who just want to support, too (19% of the investments is
$250)
28. KEYTAKEAWAYS
• High volumes of online traffic are key. TVGB’s average click-through rate across channels
was 13%; and of the12,570 visitors, just1.25% of the visitors invested.
• Start to build an active, engaged community early on; and leverage your community
• Set a low investment minimum to enable investors of different social classes and different
objectives (impact, financial return) to participate
• Set a low minimum raise amount to hit 100% and gain “social proof”
29. KEYTAKEAWAYS (CONTINUED)
• Early stage B2C start-ups: consider a rewards or donation-based campaign to set yourself
up for success.TheVery Good Butchers’ Kickstarter campaign helped them to build their
email list; raise profile; and get their community accustomed to the idea of putting in
money online.
• Consider a more simplified offering (e.g., common shares). FrontFundr andTheVery Good
Butchers received quite a few questions about a convertible note works.
30. HOW MUCH DIDTHAT ACTUALLY COST?
• Spent less than $500,- in total to boost the raise to reach more people on social media
• Spent $0 on email marketing, as the company had built an email list on the back of its
community
• In total, the company spent ~$20,000 on the raise (legal fees, platform fees, production of
the video, graphic design, social media marketing, et cetera) before they collected their
first cheques. Note: legal fees were relatively high because of the convertible note.
31. • Strategic Marketing Firm supporting
crowdfunding campaigns
• First campaign – 6 years ago
• Constantly changing
Sustainable Marketing | Crowdfunding
35. WHY?
• In 2011, the average amount raised through
investment crowdfunding was $~112,000
Sustainable Marketing | Crowdfunding
36. WHY? • In 2017, UK’s largest platform’s average raise size was
£692,000, with the largest deal at £3.2m.
• In 2018, Canada’s largest platform’s average raise size
was $977,005
• Investment crowdfunding is trending bigger raises
Sustainable Marketing | Crowdfunding
37. WHAT ARE
VC/ANGELS
LOOKING FOR?
• Proof of market interest / reduced risk
• Social Proof
• Anonymity
• Deal flow
• Transparent communication
• Decreased time to completion
Sustainable Marketing | Crowdfunding
38. CAMPAIGNS NEEDTHE 100%TO INVEST
• Accredited investors make up 31% of
investors but 66% of the raise
• Community investors make up 69% of
investors and 33% of the raise
Challenge to the market – how to make invest crowdfunding more mainstream,
as there is significantly more money with the 97% than the 3%.
Sustainable Marketing | Crowdfunding
39. SQUAMISH CANYON
• Sensitive location
• Environmentally
• Politically
• Huge opportunity
• Needs to raise ~ $5MM for MVP
• Community to get buy in and to benefit from project
• VC/Angels to achieve the goal
Squamish Canyon addresses a critical lack of
year-round, all-weather activities for every age
group along one of Canada’s busiest tourist
corridors, the Sea to Sky highway.Working
together with the local community and local
partners, Squamish Canyon will support
economic diversity, social and environmental
sustainability, community building, and
education in Squamish, British Columbia.
Squamish Canyon - A destination waiting
Sustainable Marketing | Crowdfunding
40. VERMILLION GROWERS
• Needs to raise ~ $16.5million
• Raised to date
• Friends & Family/Accredited Investors – $3.75MM
• Debt financing $9MM
• Community Crowdfunding – Phase 1 - $250,000
• OM Crowdfunding – Phase II $3.5MM
Join Vermillion Growers to increase
Canada’s food sovereignty by
building the first large-scale tomato
greenhouse in Manitoba.
Support a company committed to
growing food, growing people and
growing community.
Sustainable Marketing | Crowdfunding
41. Initial founder funding Community
Government Grants,
other non diluting capital VCs / Angel Investors
Integrated Anatomy of a deal
Institutional Investors
Friends and Family
Sustainable Marketing | Crowdfunding