GEN.FISH Presentation and campaign for Grand Final of Sociocamp 2015 orgazined by NSUSSC sponsored by FRESH Drinking Water

1. LITTERING AND DISPOSAL OF
PLASTIC WATER BOTTLE
Presented By
Gen. Fish

2. Analysis of the Situation
0.79 million
metric ton
plastic waste
every year
Plastic bottle
occupy the
major portion
Affects on
growth of green
plant
Makes the
environment less
healthier and
adverse affect on
future generation

3. Target Segment
Segment A
URBAN
Segment B
SUB-URBAN

4. Event Projection
• Make people aware
about harmful effect
• Encourage people for
proper disposal
Objective
Campaign
• Peoples plastic usage will be
changed
• Proper Bottle disposal will
increase
Expected
Outcome

5. Big Idea
“encourage people regarding
proper disposal of plastic bottle
by projecting future generation
consequences”

6. Slogan

7. Creative Design
“প্রজন্মের দাবী“
Catch Phrase,
Descendent Calls
“কারা দায়ী ?
প্ল্যাস্টিক, নাস্টক আমরা?“
Message,
Who is responsible, plastic or us?

8. Campaign Portfolio
• School Campaign
• Events With BYLC and
BAPA
• Reverse Vending Machines
• Normal Disposable points
• Competition of “Crafts
made of Plastic bottles”
• Fair and Exhibition
ACTIVATION
CAMPAIGN
• Billboard
• Print Ad
• Bottle Field App
• Social Media
• Live Shows
• Souvenir
• Sponsoring Sports Competition
AWARENESS
CAMPAIGN

9. #BottleGeneration
Plant Reverse
Vending Machines and
Disposable Points
Arrange competitions
and other festivals
For SUB-URBAN areas
Arranging Live Shows to
create awareness
Campaign with BAPA and
community
Community Support with Bottle Field

10. AWARENESS BILLBOARD
Target Reach
Awareness
• Augmented Billboards
• Showing AlterNet use of
Plastic Water Bottle in
Public Places

11. AWARENESS Print Media
Target Reach
Awareness

12. Bottle
Field
• Play Bottle Field!
• Design Crafts With Bottles
• Know About our upcoming
events
• Share Your Bottle Story
AWARENESS APP
ABOUT
US DESIGN
MY
BOTTLE
UPCOMING
EVENTS
GO!
BOTTLE
FIELD
Target Reach
Awareness

13. Bottle Crafts Sharing
Social Connection
Updates
Event Photos
Feedback and Review
AWARENESS SOCIAL MEDIA
PLAY
NOW
“আমার পররবেশ, আগামীর প্রজন্ম “
Target Reach
Awareness

14. AWARENESS SOCIAL MEDIA
#BottleGeneration
#IamAware
#BottleGeneration
#IamAware
#BottleGeneration
#IamAware

15. Targeted Segment
Urban Society: Young People
AWARENESS SCHOOL CAMPAIGN
Seminars to
Create Awareness
Target Reach
Awareness

16. Seminars to
Create Awareness
Targeted Segment
Urban Society: Young People
AWARENESS UNIVERSITY CAMPAIGN
Target Reach
Awareness

17. • Entertainment that will
drag peoples attention
• Awareness will be created
with the events and topics
included in the show
Targeted Segment
Urban Society: ADULT
AWARENESS LIVE SHOW
Target Reach
Awareness

18. Targeted Segment
Rural Society
AWARENESS SPONSORING SPORTS EVENTS
Target Reach
Awareness

19. AWARENESS SOUVENIR
Target Reach
Awareness

20. Trash Bin with DUNKING
NET to make proper
disposal interesting
Targeted Segment
Urban/Sub-Urban
ACTIVATIONS DISPOSABLE POINTS
Target Reach
Awareness

21. Setting REVERSE VENDING
MACHINE that will help to
detect plastic bottle vendor
and dispose to them for re-use
Targeted Segment
Urban Society
ACTIVATIONS VENDING MACHINE
Target Reach
Awareness

22. Targeted Segment
Urban / Sub-Urban Society
ACTIVATIONS SCHOOL CAMPAIGN
Target Reach
Awareness

23. Targeted Segment
Urban/ Sub-Urban Society
ACTIVATION EVENT WITH BYLC and BAPA
Target Reach
Awareness

24. Targeted Segment
Urban Society
ACTIVATIONS COMPETITION #MakeMeUseful
Intra University
Bottle Craft Championship
Target Reach
Awareness

25. Targeted Segment
Urban/Sub-Urban Society
ACTIVATIONS FAIR AND EXHIBITION
Target Reach
Awareness

26. Event Scheduling
FIRST PHASE SECOND PHASE THIRD PHASE FOURTH PHASE
• PRINT MEDIA
• LOCAL NEWSPAPER
• CRAFT DESIGN COMPETITION
• DISPOSABLE POINT SETUP
[16 ZILA]
• SPONSORING SPORT COMPETITION
• PRINT MEDIA
• LOCAL NEWSPAPER
• DISPOSABLE POINT SETUP
[16 ZILA MORE]
• PRINT MEDIA
• CRAFT DESIGN COMPETITION
[SEASON 2]
• DISPOSABLE POINT SETUP
[16 ZILA MORE]
URBAN CAMPAIGN SUB-URBAN CAMPAIGNSIX MONTH A PHASE Two YEAR Plan
• PRINT MEDIA
• SPONSORING SPORTS
COMPETITION
• OVERALL DISPOSABLE
MAINTAINANCE
• DISPOSABLE POINT SETUP
[16 ZILA MORE]
• Billboard
• PRINT MEDIA
• LIVE SHOW
[3 SHOWS]
• SOCIAL MEDIA
• DISPOSABLE POINT SETUP [URBAN]
• PRINT MEDIA
• VENDING MACHINES
• SEMINAR IN UNIVERSITIES
[AND ENVIRONMENTAL CLUBS]
• FARE OF CRAFTS
• SOCIAL MEDIA FEEDBACK
• DISPOSABLE POINT SETUP
[MAINTANACNCE]
• BILLBOARD
• PRINT MEDIA
• CRAFT DESIGNING COMEPETITION
[INTER-UNI]
• ASSOCIATION BAPA
• EXHIBITION FROM COMPETITION
• SOCIAL MEDIA VIRAL APPROACH
• DISPOSABLE POINT SETUP
[MAINTANACNCE]
• PRINT MEDIA
• LIVE SHOWS IN CLUBS
[3 SHOWS]
• EVENT WITH BYLC & BAPA
• FARE OF CRAFTS
• SEMINAR IN UNIVERSITIES
• DISPOSABLE POINT SETUP
[MAINTANACNCE]

27. Budgeting
BUDGET:
50,000,000.00
EXPENSE:
47,974,592.00
PROMOTION:
27,587,000.00
EVENTS:
20,498,592.00
Name of the Expense Breakdown Total expense
Communication Media
Print media 4605000TK*4 phase 18,420,000.00TK
Billboards 1720000TK*4 phase 6,880,000.00TK
Campaign
Live Shows 155000TK*6 Shows 1,530,000.00TK
Trash bin Setup(urban & sub-urban) 73438TK*64 zilla 4,700,032.00TK
Craft design competition 118000TK*3 354,000.00TK
Vending machine setup(urban) 56000TK*80 pc 4,480,000.00TK
seminars in universities 25000TK*12 university 300,000.00TK
Crafts fair 63000TK*10 fair 630,000.00TK
Sponsoring sports competition 123540TK*64 zilla 7,906,560.00TK
Trash bin maintainance(sub-urban) 3500TK*64 zilla 224,000.00TK
Trash bin maintainance(urban) 45000TK 45,000.00TK
Association with BAPA 53000TK*1 53,000.00TK
Exhibiton from competition(urban) 12000TK*3 day 36,000.00TK
Event with BYLC 129000TK*1 event 129,000.00TK
App 105,000TK*1 105,000.00TK
Souvenir
T-shirt 80TK*8000 pc 640,000.00TK
Wrist band 20TK*15000 pc 300,000.00TK
Bag 400TK*2500 pc 1,000,000.00TK
Mugs 70TK*3000 pc 210,000.00TK
Ribbon 4TK*8000 pc 32,000.00TK
Total 47,974,592.00TK

28. #MakeMeUseful