The document provides an overview of integrated marketing communication and the advertising industry in India. It discusses the structure of the global and Indian advertising world, including major players, trends, and functions within advertising agencies. The size of the Indian advertising market is estimated at Rs. 30,000 crore annually. Major trends include the rise of digital media and mobile advertising. Compensation for agencies includes commissions, markups, fees, and pay-for-results plans. The document also lists major Indian advertisers and awards in the industry.
Building An Effective Marketing Communications Team4Good.org
The channels nonprofit organizations can use to engage their various audiences continue to proliferate...which is both a blessing and a curse. Drawing from her own experience building marketing communications functions, sometimes from scratch, Michele will deliver practical, actionable advice on how to build a team that can achieve your goals, while working within your organization's resource realities.
Betting Industry Guide: How to Structure Your Marketing TeamThe Unit
How to structure your marketing team in the betting sector to avoid conflicts of interests and bottlenecks. Guide to how to optimise your team's structure to achieve your goals.
Modern Marketing in Business Services - Driving Sales with Demand GenerationHelen Barlow
An in depth view on current and future Marketing in Business Services and how Modern Marketers can use new techniques to achieve higher revenues.
Exploring Content, Inbound and Marketing Technology with practical tips on how to improve success
10 Key Trends That Are Defining the Marketing Organization of The FutureGumGum
We partnered with Brand Innovators to understand what the marketing organization of the future looks like. We asked more than 200 marketers from Fortune 500 brands what they have to say about the focus of their marketing organizations and what they predict the marketing organization of the future will look like. These slides present the top 10 key trends learned from this study.
To learn more about our research, you can download the full report here: http://www.gumgum.com/learn/guides/building-the-marketing-organization-of-the-future/
This is the 1st cut titled "Strategic Marketing Plan: How to Develop and Use It for Small Business Owners and Entrepreneurs". it is going online for download cheaply. if you have any feedbacks, bring it on! Hope you will find it useful. Cheers!
2014 CMA Content Marketing Show PresentationPaul Cowan
A presentation given at the 2014 Content Marketing Show, hosted by the Canadian Marketing Association. In this talk, I reviewed some of the challenges and opportunities for content marketers and some findings from a recent analysis studying the top 25 Canadian brands and their social marketing and programmatic buying presences.
Building An Effective Marketing Communications Team4Good.org
The channels nonprofit organizations can use to engage their various audiences continue to proliferate...which is both a blessing and a curse. Drawing from her own experience building marketing communications functions, sometimes from scratch, Michele will deliver practical, actionable advice on how to build a team that can achieve your goals, while working within your organization's resource realities.
Betting Industry Guide: How to Structure Your Marketing TeamThe Unit
How to structure your marketing team in the betting sector to avoid conflicts of interests and bottlenecks. Guide to how to optimise your team's structure to achieve your goals.
Modern Marketing in Business Services - Driving Sales with Demand GenerationHelen Barlow
An in depth view on current and future Marketing in Business Services and how Modern Marketers can use new techniques to achieve higher revenues.
Exploring Content, Inbound and Marketing Technology with practical tips on how to improve success
10 Key Trends That Are Defining the Marketing Organization of The FutureGumGum
We partnered with Brand Innovators to understand what the marketing organization of the future looks like. We asked more than 200 marketers from Fortune 500 brands what they have to say about the focus of their marketing organizations and what they predict the marketing organization of the future will look like. These slides present the top 10 key trends learned from this study.
To learn more about our research, you can download the full report here: http://www.gumgum.com/learn/guides/building-the-marketing-organization-of-the-future/
This is the 1st cut titled "Strategic Marketing Plan: How to Develop and Use It for Small Business Owners and Entrepreneurs". it is going online for download cheaply. if you have any feedbacks, bring it on! Hope you will find it useful. Cheers!
2014 CMA Content Marketing Show PresentationPaul Cowan
A presentation given at the 2014 Content Marketing Show, hosted by the Canadian Marketing Association. In this talk, I reviewed some of the challenges and opportunities for content marketers and some findings from a recent analysis studying the top 25 Canadian brands and their social marketing and programmatic buying presences.
@Virtual CMO Agile simple Marketing Framework March 2013Shane Lennon
A simple, easy and concise framework with working examples on setting up an Agile approach for marketing and marketing team deliverables. Teams love it (gives them sense of real ownership and makes it easier to manage and multi-task), heads of marketing find it very easy to manage (or rather it requires minimal management) and others in the organization love the results they see from an Agile approach - win win for all. It was crafted with start ups and hyper growth digital/tech companies in mind, but it has been used in larger marketing organizations, and may provide a competitive edge for those who can adapt it to their teams.
Debbie Baxter helps entrepreneurs develop a winning business development strategy. For leaders of start-up teams who want to demystify the selling process.
Learn four things in this session:
1. How to develop your value proposition
2. How to organize your sales process
3. Options for deal structure
4. Tips on closing techniques.
Part of the MaRS Best Practices Series
http://www.marsdd.com/events/details.html?uuid=3b743f00-3696-4c71-91e3-887306c275e1
Regardless of whether you outsource or hire, many people with varying skills usually need to be involved to make your marketing efforts successful (whether your sales goal is $1M in new revenue or $20M).
So what to do? And where do key people fit in the picture? This framework may help you consider how to decide and prioritize roles and responsibilities within the marketing function. More than likely you will see through this exercise that it often takes a village to create marketing programs that will drive revenue.
About Lydia's Marketing & Communication Consulting Services:
I help companies develop effective brand, marketing and content strategies.
Strategic Thinker | Exceptional Marketing Planner | Effective Content Marketer | Great Value
How to design a modern Marketing and Communications department in an agile ma...Paul Cowan
Marketing departments still remain in an old, hierarchical structure with a massive reliance on agencies and vendors to do much of the brand positioning and communications work. This model is inefficient, outdated and removes the IP from the ownership of the company. This document reveal the 3 key issues that are forcing change on how marketing organizations structure and deploy, with a recommended structure and people required in the modern marketing world.
Exploring the 5 Tenets of Modern Marketing TeamsDemandGen
Modern marketers have a long way to go to reach the self-defined status of the “ideal
modern marketer.” Marketers give themselves a score of just 65 out of 100 when
measuring themselves against five primary competencies of marketing. Marketers want
to do better in the following areas, and must if they are to become truly modern
marketers
Rahul Shrivastava from Cyient Ltd. will tell you: -
• How to know and target the right customer?
• How to put in efforts in the right areas to generate results?
• Knowing which audiences to focus on the most
Mastering Digital Marketing Structure and Strategy: Transforming Multi-Channe...Best Practices
Wonder where we got the idea for our 2013 Digital Marketing Consortium? Our partners in this study love the results but want more.
Digital Marketing technologies are transforming the commercial marketplace -- challenging companies to develop new marketing skills that employ a broad range of new tools and techniques. When managed well, Digital Marketing technologies can be tremendously effective. When managed poorly, they can damage customer goodwill and create unnecessary expense.
Best Practices, LLC conducted this study to explore key trends, success factors, and lessons learned for structuring Digital Marketing groups. The study also distills winning strategies for Digital Marketing activity management, staffing, and budget allocation to help executives manage their service costs and better serve their business units and their products.
Marketing Plan Presentation Template 2018Demand Metric
Use this marketing plan presentation template to quickly document a modern marketing plan. Chapters include: aspiration, situation, objectives, strategy, content, technology and budget. Your stakeholders will be impressed with the analysis, design, brevity of your marketing plan.
This presentation from the Smart Insights Webcast series explains how to structure a marketing plan using the SOSTAC(R) planning framework created by PR Smith (see www.prsmith.org for more).
Digital Marketing Strategic Planning WorkshopDigi Mark
5th ITI Digital Marketing Day
By: Mohab Ayman
#DMDay5
Digital Marketing Strategy is:
Definition of the approach by which applying digital technology
platforms to integrate with the other Marketing activities and support the overall Business Objectives.
@Virtual CMO Agile simple Marketing Framework March 2013Shane Lennon
A simple, easy and concise framework with working examples on setting up an Agile approach for marketing and marketing team deliverables. Teams love it (gives them sense of real ownership and makes it easier to manage and multi-task), heads of marketing find it very easy to manage (or rather it requires minimal management) and others in the organization love the results they see from an Agile approach - win win for all. It was crafted with start ups and hyper growth digital/tech companies in mind, but it has been used in larger marketing organizations, and may provide a competitive edge for those who can adapt it to their teams.
Debbie Baxter helps entrepreneurs develop a winning business development strategy. For leaders of start-up teams who want to demystify the selling process.
Learn four things in this session:
1. How to develop your value proposition
2. How to organize your sales process
3. Options for deal structure
4. Tips on closing techniques.
Part of the MaRS Best Practices Series
http://www.marsdd.com/events/details.html?uuid=3b743f00-3696-4c71-91e3-887306c275e1
Regardless of whether you outsource or hire, many people with varying skills usually need to be involved to make your marketing efforts successful (whether your sales goal is $1M in new revenue or $20M).
So what to do? And where do key people fit in the picture? This framework may help you consider how to decide and prioritize roles and responsibilities within the marketing function. More than likely you will see through this exercise that it often takes a village to create marketing programs that will drive revenue.
About Lydia's Marketing & Communication Consulting Services:
I help companies develop effective brand, marketing and content strategies.
Strategic Thinker | Exceptional Marketing Planner | Effective Content Marketer | Great Value
How to design a modern Marketing and Communications department in an agile ma...Paul Cowan
Marketing departments still remain in an old, hierarchical structure with a massive reliance on agencies and vendors to do much of the brand positioning and communications work. This model is inefficient, outdated and removes the IP from the ownership of the company. This document reveal the 3 key issues that are forcing change on how marketing organizations structure and deploy, with a recommended structure and people required in the modern marketing world.
Exploring the 5 Tenets of Modern Marketing TeamsDemandGen
Modern marketers have a long way to go to reach the self-defined status of the “ideal
modern marketer.” Marketers give themselves a score of just 65 out of 100 when
measuring themselves against five primary competencies of marketing. Marketers want
to do better in the following areas, and must if they are to become truly modern
marketers
Rahul Shrivastava from Cyient Ltd. will tell you: -
• How to know and target the right customer?
• How to put in efforts in the right areas to generate results?
• Knowing which audiences to focus on the most
Mastering Digital Marketing Structure and Strategy: Transforming Multi-Channe...Best Practices
Wonder where we got the idea for our 2013 Digital Marketing Consortium? Our partners in this study love the results but want more.
Digital Marketing technologies are transforming the commercial marketplace -- challenging companies to develop new marketing skills that employ a broad range of new tools and techniques. When managed well, Digital Marketing technologies can be tremendously effective. When managed poorly, they can damage customer goodwill and create unnecessary expense.
Best Practices, LLC conducted this study to explore key trends, success factors, and lessons learned for structuring Digital Marketing groups. The study also distills winning strategies for Digital Marketing activity management, staffing, and budget allocation to help executives manage their service costs and better serve their business units and their products.
Marketing Plan Presentation Template 2018Demand Metric
Use this marketing plan presentation template to quickly document a modern marketing plan. Chapters include: aspiration, situation, objectives, strategy, content, technology and budget. Your stakeholders will be impressed with the analysis, design, brevity of your marketing plan.
This presentation from the Smart Insights Webcast series explains how to structure a marketing plan using the SOSTAC(R) planning framework created by PR Smith (see www.prsmith.org for more).
Digital Marketing Strategic Planning WorkshopDigi Mark
5th ITI Digital Marketing Day
By: Mohab Ayman
#DMDay5
Digital Marketing Strategy is:
Definition of the approach by which applying digital technology
platforms to integrate with the other Marketing activities and support the overall Business Objectives.
Presented at ProductCamp Atlanta 2011
If you really want to generate a disruptive innovation you need to disrupt the way you generate ideas. This workshop will give you a few tools to help you generate that next big idea. Plus you may learn what mental condition that you, Picasso and Mozart have in common that you would never put on a resume but should.
Oh, It Ain't My Fault: Building Successful Marketing RelationshipsGeoff Coats
At talk by Geoff Coats of Line 58 Branding and Web Design -- www.line58.com -- presented to the Society for Marketing Professional Services (SMPS).
Working with marketing directors and their teams at various construction, architecture, and engineering firms we have seen projects start out promising and then devolve into chaos. This results in higher levels of stress for all team members, delivery of projects that are less successful than they could have been, and often firms paying more for a mediocre (or bad) outcome than they could have paid for a great project.
We will look at are some of the missteps that clients and creative teams make, explore strategies for how you as a marketing leader can avoid these common mistakes, and how you can plan and implement a successful project.
Adam Prohel presentation at Online Marketing Summit in Las Angeles June 14th 2011
Want to measure what’s being said about your brand on blogs and social networks? How about your competitors? Maybe you’re launching a new product or service and need help reaching out to some key influencers. This session will take you through more than 30 free tools that will help you with all of this, plus more
Focus: B2B/B2C on Social Media
Why is is so hard to be a nimble innovator within a large, successful company? What mindset is needed to overcome the odds and how can you push through an innovation agenda despite what appears to be enormous odds against you?
Google is releasing their Mobile Algorithm Update on April 21, 2015. Learn 3 things you should know and 4 things you need to do to ensure your website is not affected!
This is a project on the role of advertising agent in today's environment. This project is made with a view to understand the role of advertising agents for selling product / service in the market.
Paulsen presentation to Alberta CAMA, Ag Media in 2015. The presentation shares highlights from the American Business Media, Agri Media Council 2014 Media Channel study. As the intake of information by producers in North America grows steadily, the ag media mix must evolve to reach them. Producers aren't giving up any of their traditional medias like magazines or radio, but they are adding the consumption of digital information, especially on mobile devices, into their daily routine. If agri-marketing professionals understand that mix, there is a great opportunity to reach these farmers. Importantly, all mediums, including traditional and digital, have their place in the sales cycle.
The presentation also covers new digital ad formats that the Internet Advertising Bureau (IAB) organization is standardizing for desktop, video and mobile. Standardization of formats allows agencies to focus on aligning creative strategy and spend less time on technical execution.
Finally, the topic of click fraud is covered – a concern in the industry that has exploded over the last month. When a large consumer brand like Kraft is rejecting 75 percent to 85 percent of banner impressions for reasons of click fraud and viewability, all marketers should pay attention. Digital advances like programmatic buying are coming to ag media, and all players need to be vigilant to fight click fraud in all forms.
Social Marketing Program for Lynx ResearchMindy Tan
Worked with Lynx Research Consultancy to identify two potential markets, identify the pain points of marketing officers in these industries through social listening, and design a private virtual community for these target audiences. Proposed a marketing plan with expected ROI as part of Digital, Social and Mobile Marketing course at Medill.
Reuben Sinclair has over seven years experience in marketing recruitment, this presentation is from our careers event with The Marketers Forum. The focus of this SlideShare is how to be a stand out marketing employee from a recruiters and hiring manager's perspective.
Please contact us if you would like us to present at your careers event.
Insights into the status of digital marketing in Asia, published by the Asia Digital Marketing Association. To join as a member, visit http://www.asiadma.com
The Asia Digital Marketing Association (ADMA) is the voice of, and advocate for, the digital marketing industry in Asia (excluding Japan). ADMA is an umbrella organisation, guided by senior executives in the industry, and charged with gaining consensus and formulating a powerful point of view on all key industry issues. The role of the organisation is to promote the strengths of digital marketing and counter misperceptions with clear, compelling information about cost effectiveness, impact and real-world success stories.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
Integrated marketing communication structure, size & opportunities
1. INTEGRATED MARKETING
COMMUNICATION
• Structure of the Advertising and Promotions World
• Study the Global and Indian Advertising Industry
• Size of the Indian market, structure of the Industry, major players, trends in the
industry, functions in an agency, compensation structures to agencies, major
advertisers (corporates) awards in the Industry.
Submitted By:
Chintan Shah Hershita Singh Rahul Gupta Samik Sarkar S. Kartik
Aditya Mittal
34144 34203 34278 34252 34176
34183
3. STRUCTURE OF ADVERTISING WORLD
Advertiser
s
Advertising
World
Agency or
Freelancer
Media
Third
Parties
Regulator
y
Bodies
Audience
4. STRUCTURE OF ADVERTISING WORLD
Advertiser
s
Multination
al vs.
National
vs.
Regional
Big vs.
Medium
vs. Small
Niche
Agencies
Govt.
&
Private
Product
vs.
Service
Multination
al
vs.
National
Agency or
Freelancer
5. STRUCTURE OF ADVERTISING WORLD
Secondary
Demographi
c
or
Psychograph
ics
Primary
Audience
Regulator
y
Bodies
Socio
Economic
Indian
Broadcasti
ng
Federation
The
Government
Indian
Newspaper
Society
Advertising
Standard
Council of
India
7. STRUCTURE OF AN ADVERTISING
COMPANY
Account
Service
Advertising
Company
Account
Planning
Creative
Finance
&
Accounts
Producti
on
Media
Buying
8. STRUCTURE OF AN ADVERTISING
COMPANY
Account
Service
Account
Executiv
es
Account
Manager
s
Account
Directors
• Responsible for liaising with
the agency's many clients
• Link between the many
departments within the
agency and the clients
Account
Planning
Researc
h
Strategic
Thinking
• Provides consumer insights
• Strategic direction
• Research
• Focus groups
• Assists in keeping advertising
campaigns on target and on brand
9. STRUCTURE OF AN ADVERTISING
COMPANY
Copywrit
ers
Creati
ve
Art
Director
s
Designe
rs
Productio
n Artists
Creative
Director
Web
Designe
rs
Associat
e
Creative
Director
s
s
• Lifeblood of the business
• Responsible for the product
• Copywriters and art directors
are paired up, working as
teams.
• Sometimes, traffic is handled
by a position within the
creative department
• Everyone within creative
services reports to the
Creative Director
• It is Creative Director’s role
to steer the creative product,
making sure it is on brand, on
brief and on time.
10. STRUCTURE OF AN ADVERTISING
COMPANY
Finance
&
Account
s
Media
Buying
• Handling payment of salaries,
benefits, vendor costs, travel, day-to-
day business costs and
everything else you'd expect from
doing business.
• Approximately 70% of an ad
agency's income pays salary and
benefits to employees.
• To procure the advertising time and/or
space required for a successful advertising
campaign
• This includes TV and radio time, outdoor
(billboards, posters, guerrilla), magazine
and newspaper insertions, internet banners
and takeovers, and, well, anywhere else an
ad can be placed for a fee.
• Involves close collaboration with the
creative department who came up with the
initial ideas, as well as the client and the
kind of exposure they want.
11. STRUCTURE OF AN ADVERTISING
COMPANY
Producti
on
• During the creative process, the production department will be
consulted to talk about the feasibility of executing certain ideas.
• Once the ad is sold to the client, the creative and account teams
will collaborate with production to get the campaign produced
on budget.
• Production also works closely with the media department, who
will supply the specs and deadlines for the jobs.
• In small to mid-sized agencies, traffic is also a part of the
production department. It is the job of traffic to get each and
every job through the various stages of
• Account management
• Creative development
• Media buying
• Production in a set timeframe
• Work flows through the agency smoothly, preventing jams that
may overwhelm creative teams and lead to very long hours,
missed deadlines and problematic client relationships.
12. 2
STUDY THE GLOBAL AND
INDIAN
ADVERTISING INDUSTRY
13. GLOBAL TRENDS IN ADVERTISING
• ‡Global Ad Spend Increased 3.1% in Q1 2012
• Overall global ad spend in Q1 2012 grew to $128 billion
USD
• Middle East, Africa and Latin America Leading Growth
• In North America and Europe, the ad market did not
experience the same level of increase
• North American ad spend grew 2.1 percent
• BRIC leads for online video consumption
• Ad spend in Europe declined slightly (1.4%), with
countries most impacted by the recession (Greece and
Spain) the hardest hit
14. GLOBAL TRENDS IN ADVERTISING
• ‡The world is looking beyond 30 Second commercial
• 84% of the global internet users have shopped online
• ‡Simplicity in communication is returning
• ‡The average teen sends & receives 3339 text messages
every month
• 70 % of global internet users watch online video
• ‡Single message across Markets and countries is the way
forward. One world. One campaign.
• Despite the Internet, we’re watching more TV and not less
15. GLOBAL TRENDS IN ADVERTISING
• ‡The number of people watching television is up nearly
20% from last year
• Sports attract more HD Viewers than any other TV genre
• 74% of US households believe store brands are a good
alternative to name brands.
• More than $ 1 trillion a year is spent on marketing and it’s
estimated that 15-30% is wasted each year
• Sports and Film personalities continue to dominate as
Brand endorsers
16. SPECIALIZED SERVICES OF ADVERTISING
AGENCY
• Direct Response Agencies
• Sales Promotion Agencies
• Public Relation Firms
• Interactive Agencies
• Event Marketing Agencies
• Market Research Agencies
17. 3
SIZE OF THE INDIAN MARKET
MAJOR PLAYERS
TRENDS IN THE INDUSTRY
FUNCTIONS IN AN AGENCY
COMPENSATION STRUCTURES TO
AGENCIES
MAJOR ADVERTISERS AWARDS IN THE
INDUSTRY
18. SIZE OF THE INDIAN MARKET
• Advertising in India today, says Gerson Dacunha in an essay in Ad
Katha, is a Rs 30,000 crore (US$ 6bn) industry which makes it 3
times the size of its sibling, Bollywood.
• It finances India’s newspapers, magazines, TV channels and internet
sites and allows our noisy, quarrelsome and democratic system to
function in defiance of powerful governments and even more
powerful private vested interests
• CAGR (2003-11) – 15%
• Expected Growth 2012: 8-9%
• Industry Margins – 1-2%
http://www.rediff.com/money/report/column-utterly-butterly-indian-ads/20120503.htm
19. MAJOR PLAYERS
Ogilvy & Mather
J Walter Thompson
Mudra Communication
FCB Ulka Advertising Ltd
Rediffusion DY & R
McCann Erickson India Ltd.
RK Swamy BBDO Advertising Ltd.
Grey Worldwide (I) Pvt. Ltd.
Leo Burnett India Pvt. Ltd.
Contract Advertising India Ltd.
20. MAJOR PLAYERS
Piyush Pandey, Ogilvy Prasoon Joshi, McCann EricksonAgnello Dias, Taproot
Bobby Pawar, JWT R Balakrishnan, Lowe LinMtaasdhukar Kamath, Mudra India
21. MAJOR PLAYERS
Abhijit Avasthi, Ogilvy Colvyn Harris, JWT Sam Balsara, Madison World
Rajiv Rao, Ogilvy Josy Paul, BBDO Vikram Sakhuja, GroupM
25. TOP 10 COUNTRIES - ADVERTISING
SPENDS (2012)
Rank Country USD Percentag
e
1 US 152,887 34.0%
2 China 33,258 7.4%
3 Japan 32,113 7.2%
4 Germany 24,769 5.5%
5 UK 19,619 4.4%
6 France 14,582 3.2%
7 Brazil 13,134 2.9%
8 Canada 12,384 2.8%
9 Australia 12,167 2.7%
10 Italy 11,337 2.5%
Top Ten 326,250 72.7%
Grand Total (63 Countries) 449,019 100.0%
35. MOBILE MARKET - INDIA BY THE NUMBERS
• There are more mobile phones in India than in any other country,
except China.
• There's still room for growth. Mobile penetration is 76%, slightly
below the global average of nearly 80% .
• Four of five Indian mobile users owns a phone that can surf the web
• Indian mobile users, are predominantly male (85%) and in their 20s
(63%). Three channels of content dominate their time online:
• Glamour & Dating
• Mobile Content
• Entertainment & Lifestyle.
• Mobile Advertising revenues were pegged at $ 56.5 million in 2011
and are forecasted to reach $ 247 million by 2015.
• Mobile Advertising is set to grow 10 fold in coming 5 years
36. INTERNET MARKET - INDIA BY THE
NUMBERS
• Even today India has one of the lowest Internet penetration in
world, pegged at about 10% of total population.
• Still India is the 3rd largest country when it comes to number of
internet users (accounting for 10.8% of all users), which crossed 100
million mark late last year.
• Online advertising market in India is pegged at $ 410 million
• Spends are expected to quadruple to $ 1.6 billion by 2015
• Online channel currently represents 7% of total advertising spends
and is expected to reach 15% in next 3 years.
37. MORE INTERESTING STATS ON ONLINE &
MOBILE ADVERTISING
• Google and Facebook account for over 60% of India’s online
advertising Market.
• Currently the online classifies business in India is valued at $ 225
million and is expected to reach $ 510 million by 2015.
• Almost 50% of entire classifieds business currently takes place over
the Internet
• The Mobile Classified Business is Valued at $ 45 Million
• Search and Display ads alone were pegged at $ 250 million by the end
of Q3’ 2011. The same is expected to triple to $ 750 million by 2014.
• Google and Yahoo are most popular portals with over 84% of online
Indians using their sites for searches and information.
** Published in Digital Marketing Yearbook for 2012.
39. FUNCTIONS IN AN AGENCY
• Complete a market analysis
• Develop an advertising plan
• Prepare a creative strategy
• Create advertising execution
• Develop & Implement a media plan
• Handling billing and payment
• Integrate other marketing communications
40. COMPENSATION STRUCTURES TO
AGENCIES
1. Commissions: For many years, standard agency compensation was 15 %
of the total amount spent by client on mass media such as television,
radio, magazines & newspapers
2. Mark-ups
a) Agencies routinely contract with outside vendors such as
photographers, printers, researchers and film directors
b) Mark-up ranges from 17.65 percent to 20 percent
3. Fee System
a) Hourly rate
b) Fixed rate
4. Pay-for-Results Plans
a) Agency's compensation on the effectiveness of its work
41. MAJOR ADVERTISERS (CORPORATES)
AWARDS IN THE INDUSTRY
• Cannes Lions International Advertising Festival awards
• Caples Direct Marketing Awards
• Clio Awards
• D&AD Awards
• Effie Awards
• International ANDY Awards
• Summit International Awards
• Creative ABBY Awards
In fact, there are more cell phones in India than in the United States, Brazil and Indonesia (the next 3 countries on the list)
There's still room for growth. Mobile penetration is 76%, slightly below the global average of nearly 80% and significantly lower than countries like the UK and Russia, where there are more mobile phones than people.