The document provides tips for exhibitors to generate more leads from trade shows and exhibitions. It notes that on average, attendees only visit 21 exhibition stands, already knowing 75% of exhibits they want to see. To be in the top 5%, the document recommends fueling event activation with targeted campaigns to drive engagement and effectively capture customer data and leads. It highlights that less than 20% of exhibitors successfully follow up on generated leads due to hard-to-use data formats, and suggests working with an agency like Fuel Event Activation to design integrated campaigns that produce qualified leads prepared for sales teams.
Good Product, Bad Product Presentation in a Blockchain WorldJoel Hoskins
Demo Presentation for Product Management and Marketing Roles.
Contents:
Good vs Bad Product
Product: Go to Market Plan
Product vs Product Marketing Manager
****Copyright 2018 - Joel Hoskins Professional Portfolio
Increase Exhibit & Sponsorship Sales with Sam Lippman and Jason Stookey, NAB ...Sam Lippman
This presentation shares survey data from exhibit and sponsorship sales professionals on prospecting tools, price increases, and new methods of adding revenue.
Good Product, Bad Product Presentation in a Blockchain WorldJoel Hoskins
Demo Presentation for Product Management and Marketing Roles.
Contents:
Good vs Bad Product
Product: Go to Market Plan
Product vs Product Marketing Manager
****Copyright 2018 - Joel Hoskins Professional Portfolio
Increase Exhibit & Sponsorship Sales with Sam Lippman and Jason Stookey, NAB ...Sam Lippman
This presentation shares survey data from exhibit and sponsorship sales professionals on prospecting tools, price increases, and new methods of adding revenue.
Mr. Samyak Veera was appointed as a director in New Frontier Energy in January 2009. He took up the post of Chairman in March 2009 and has served as the President as well as the Chief Executive Officer since November 2009.
Argyle's membership meetings convene C-Level, VP and Director level executives, as well as select direct reports, from companies with at least $1b in annual revenue, plus C-Level executives from companies with at least $100mm in annual revenue. Our meetings are invitation only.
Contact me directly if you would like access to this audience - jaywilliams@argyleforum.com
Attendee Acquisition - IAEE February 2016 DC LuncheonSam Lippman
Margaret Core of the Food Marketing Institute and Sam Lippman of Lippman Connects share tips for increasing attendance at your next event including hiring staff with marketing analytics knowledge, how to take advantage of word of mouth marketing and more.
Business Growth Strategist, Bosco Anthony gives presentation on partnerships.
http://www.boscoanthony.com
http://www.meetup.com/internetmarketingthinktank
Selfast Pro We’ve helped more than 100 high growth brands succeed through sales & marketing best practices. We choose only the best strategy and tactics to ensure you succeed .
Sharing Successful Strategies for Association and Independent Show ProducersSam Lippman
Through live event research with event marketers and exhibit and sponsorship sales and service professionals, this document presents statistics on attendee pricing, social media planning, marketing and sales staffing, and exhibit sales. Organizations who produce conventions can use this presentation for benchmarking statistics, trend insights and peer-to-peer learning.
Smarter Web Strategy. How to use the web to build new customers. Using SEO, PPC, Social Media and all relevant web marketing activities to build your businesses profile on the web
5 Tips to Boost Your Remarketing Efforts: Advanced Strategies for Increasing ...ROI Revolution
Recapture lost sales and stop letting conversions slip through your fingers!
It happens far too often: a shopper finds you through Adwords, maybe they put something in their cart or engage with you in some other way... but then, for whatever reason, they leave.
The good news is you can recapture many of these lost opportunities through remarketing tools and tricks. But make no mistake -- not all remarketing tactics are created equal. In fact, a one size fits all approach is the last thing you should be using.
We've worked with many retailers who have seen dramatic growth through smarter remarketing strategies, which combine advancements in retargeting technology and shopper psychology.
Lippman Connects presents research on attendee acquisition and exhibit sales challenges and trends in this report. The presentation covers match-making and impact on sales, international marketing, and what's working in exhibit and sponsorship sales. View this presentation for benchmarking information, event trends and peer-to-peer learning.
AI-monitor & Marketing Factory, customer case study by Valerie VociJahia Solutions Group
Customer Testimonial: Leveraging Jahia's Marketing Factory solution to drive personalisation, AB testing and analytics for multi-lingual websites. Presented by Valerie Voci, Chief Information Officer (CIO) of AI-Monitor
Mr. Samyak Veera was appointed as a director in New Frontier Energy in January 2009. He took up the post of Chairman in March 2009 and has served as the President as well as the Chief Executive Officer since November 2009.
Argyle's membership meetings convene C-Level, VP and Director level executives, as well as select direct reports, from companies with at least $1b in annual revenue, plus C-Level executives from companies with at least $100mm in annual revenue. Our meetings are invitation only.
Contact me directly if you would like access to this audience - jaywilliams@argyleforum.com
Attendee Acquisition - IAEE February 2016 DC LuncheonSam Lippman
Margaret Core of the Food Marketing Institute and Sam Lippman of Lippman Connects share tips for increasing attendance at your next event including hiring staff with marketing analytics knowledge, how to take advantage of word of mouth marketing and more.
Business Growth Strategist, Bosco Anthony gives presentation on partnerships.
http://www.boscoanthony.com
http://www.meetup.com/internetmarketingthinktank
Selfast Pro We’ve helped more than 100 high growth brands succeed through sales & marketing best practices. We choose only the best strategy and tactics to ensure you succeed .
Sharing Successful Strategies for Association and Independent Show ProducersSam Lippman
Through live event research with event marketers and exhibit and sponsorship sales and service professionals, this document presents statistics on attendee pricing, social media planning, marketing and sales staffing, and exhibit sales. Organizations who produce conventions can use this presentation for benchmarking statistics, trend insights and peer-to-peer learning.
Smarter Web Strategy. How to use the web to build new customers. Using SEO, PPC, Social Media and all relevant web marketing activities to build your businesses profile on the web
5 Tips to Boost Your Remarketing Efforts: Advanced Strategies for Increasing ...ROI Revolution
Recapture lost sales and stop letting conversions slip through your fingers!
It happens far too often: a shopper finds you through Adwords, maybe they put something in their cart or engage with you in some other way... but then, for whatever reason, they leave.
The good news is you can recapture many of these lost opportunities through remarketing tools and tricks. But make no mistake -- not all remarketing tactics are created equal. In fact, a one size fits all approach is the last thing you should be using.
We've worked with many retailers who have seen dramatic growth through smarter remarketing strategies, which combine advancements in retargeting technology and shopper psychology.
Lippman Connects presents research on attendee acquisition and exhibit sales challenges and trends in this report. The presentation covers match-making and impact on sales, international marketing, and what's working in exhibit and sponsorship sales. View this presentation for benchmarking information, event trends and peer-to-peer learning.
AI-monitor & Marketing Factory, customer case study by Valerie VociJahia Solutions Group
Customer Testimonial: Leveraging Jahia's Marketing Factory solution to drive personalisation, AB testing and analytics for multi-lingual websites. Presented by Valerie Voci, Chief Information Officer (CIO) of AI-Monitor
This is a brand campaign presentation for Dabur Odomos made by a group of students of Advertising and Public Relations at Indian Institute of Mass Communication, New Delhi (IIMC) as part of their college project.
Links for the videos:
Vox Pop: https://www.youtube.com/watch?v=G1VlHo7a9nY
Television Commercial 1: https://www.youtube.com/watch?v=Jbb2ojJgmn8
Television Commercial 2: https://www.youtube.com/watch?v=SXDnw84VMdY
Radio Commercial: https://www.youtube.com/watch?v=41AKaWHaPSo
Dunkin Donuts India - Event & Activation Strategy IdeaSoumitra Roy
The following is an Event and Activation Strategy idea presentation for Dunkin Donuts India made by Advertising and Public Relations students of Indian Institute of Mass Communication, New Delhi
ARTSTAQ is a NASDAQ-like art exchange model which has the potential to become the new standard of transparency and it brings these major innovations:
-- New Independent Rating
-- New Real-Time Trading
-- New Automated Valuation
-- New Share Trading (from August 1st, 2017)
-- New Life-long Dividend
Become a master event marketer with this simple guide to event marketing campaign planning. This guide will walk through the steps involved in developing, launching and maintaining an event-specific marketing campaign, from objective writing to channel marketing tactics and beyond.
Empowering Your Sponsors and ExhibitorsDoubleDutch
Sponsorships are the financial backbone of many live events. In this session you will learn how to empower your sponsors and exhibitors to achieve and exceed their marketing and sales goals, resulting in renewals and expansion for future events.
Perfect For: Roadshows, User or Partner Conferences, Financial Services Client Events, Conferences, Medical or Scientific Conferences, Expos or Tradeshows
Making Programmatic Unproblematic - by AdCellerantBrock Berry
See how programmatic advertising has worked for a variety of advertisers, and find out how AdCellerant can help your revenue grow.
I will also be presenting this material at the Association of Alternative Newsmedia Conference in San Francisco on Friday, January 22.
The [Virtual] B2B Marketing Game Changer Event Demandbase
Most marketers have felt the sting of sales telling them that their thousands of hard earned marketing generated leads are no good. This gap in sales and marketing alignment is a common theme in today’s B2B world. But with an Account-Based Marketing (ABM) strategy, sales and marketing teams can align their efforts and drive revenue together.
In this webinar, Peter Isaacson, CMO of Demandbase will deliver practical advice around aligning your sales and marketing teams and transforming your organization into an ABM machine. Then, Claudia Hoeffner and Evan Britt of Acquia will share how they drove $4MM in Q4 revenue using ABM!
5 Essential Steps to Build Targeted Campaigns Across ChannelsDemandbase
Attendees of this webinar will gain insights into specific recommendations and tactics marketers can apply to their programs to improve their overall results, particularly among key accounts. Some of the topics covered would include:
-Account-Based Advertising & Retargeting
-Social Account Nurturing
-Personalization
-Email
-Analog (Direct & Field Marketing)
OpsStars Boston Workshop | Operationalize the Customer ExperienceLeanData
Brian Shaner – VP of Marketing, Pedowitz Group
Bruce Huie – Strategic Account Director, Pedowitz Group
In this workshop, The Pedowitz Group will facilitate a discussion with audience members around the steps that you can take to operationalize the customer experience. The steps and questions will include: A discussion of how to evolve your sales funnel or waterfall view of the world to one based on a customer journey map; Evolving your marketing communications and content to use the customer journey map as the basis for planning; Changing your funnel reporting metrics and conversions to use the customer journey map; Program and campaign planning that starts with the customer journey, and not the product; and How well does your MarTech stack serve your customer needs along their journey? Better customer experiences will not just happen because the website UI is improved, or web chat is available 24/7. Better customer experience arises from learning where the customer is in their engagement journey and adapting your firm’s behavior to align with their current state. Your customer journey map should be the touchstone for all customer facing organizations to optimize their customer engagement and operationalize the customer experience.
Tactical to Transformational: The Evolution of Marketing OperationsAllocadia Software
How the Marketing Operations function can lead transformational change across the organization.
While some Marketing Operations teams are operating at a tactical level, often disconnected from marketing leadership, best-in-class organizations are empowering their marketing operations teams to drive transformational change in the way marketing aligns with the product and sales.
With the increasingly essential role of planning, measuring and reporting marketing’s contribution to the corporate bottom line, marketing operations is uniquely positioned to enable better alignment, efficiency and transformation across marketing, sales and product organizations.
What you'll learn:
1. The evolving role of marketing operations in strategy, infrastructure, enablement and accountability
2. How to align marketing strategy and investments to business goals and revenue performance
3. An overview of key financial planning perspectives that provide the basis for aligned measurement and performance
Local media assn fall conference report recap 2012Shannon Kinney
This session offered summaries of four reports written for the Local Media Association Innovation Alliance delivered with tips, tricks, tactics for success and examples.
We are IMC agency, we provide the services for both above and below the line for any industry. Please contact us for more information. Mail: tu.nguyen@apocalypse.vn
2. What the Organiser Doesn’t Mention
How to be in the Top 5%
There are 350-400 exhibitors in the average trade show
The average attendee only visits 21 stands
And walk into the exhibition already knowing 75% of the exhibits they want to see
We want you to be in the top 5%
3. What the Organiser Doesn’t Mention
Few exhibitors successfully translate their marketing activity into leads acceptable to the their
sales staff
We know from registration companies that less than 20% of exhibitors follow up on generated
leads because the data is either too hard to use or the leads are in a format too hard to exploit
How many leads did your last trade show generate?
What was your cost per lead?
5. Brand Awareness
• Raise national awareness of the
importance of International Humanitarian
Law (IHL)
• Use non traditional channels to achieve
effective cut through
• Inspire debate
• Campaign achieved global coverage and
massive national media engagement
across radio, online, TV and press
• Drove huge controversy via talk back
radio over a week and significantly
increased awareness
6. Integrated Pre-Event & In Show Launch
• Target $200,000+ car buyers
• Fully BTL integrated campaign to cast a
halo over entire Nissan vehicle range
• Drive GT-R sales enquiry
• Maximize extremely limited budget to
deliver national launch
• Every GT-R sold (200) before landing in
the country
• Purchase price $175,000
7. Event Campaign & Lead Generation
• Demystify blood and generate ongoing
donor commitment
• Build a travelling exhibition solution for all
national cities as well as smaller regional
footprint
• Encourage visitation and blood type
awareness
• Achieved 27,000 visits nationally +195%
• Test targets +158%
• Over 2.5 years of donation pledges in 11
hours
8. Pre & In Event Lead Generation
• Drive awareness of BMW bike range
• Generate Dealership traffic and test ride
enquiry
• Deliver fully integrated campaign within 4
weeks on small budget
• Achieved more test rides in 4 weeks
from campaign activity than the entire
previous year for Southgate BMW
9. In Show Visitor Activation
• Develop an exhibition theme for the
Australian Pharmacy Professional
Conference
• Drive engagement with brand
• Effectively capture data
• Draw on our newly developed Guild
proposition ‘advice that matters’
• A record 1,600 delegates visited the
stand with more than 2,500 pieces of
advice posted leading to over 120
meetings post the event
10. Display Activation
• Create a presence for launch in valuable
AB demographic high traffic areas - airport
• Capture prospect enquiry and drive sales
through purchase funnel
• Over 7,000 brochures taken
• Over 8,000 visitor interactions
• Over 56,000 kiosk navigations
• Average dwell time over 6 minutes
• Test Drives generated 78
11. Pre Event & In Show Visitor Activation
• Drive attendance to Australia largest
Franchise expo
• Ensure exhibitors extract maximum value
• Empower visitors to take control of their
working lives
• Pre-Registration 237% above target
• Across Syd, Per, Mel & Bri we increased
visitor by 89% in 2009 & a further 14.3%
in 2010
• $28m of sales leads generated
• 79.5% of visitors rated the event
successful or better
Winner - 2009 Most Innovative Marketing Campaign / Winner - 2010 Most Innovative Marketing Campaign /
Finalist – 2011 Most Innovative Marketing Campaign at the Exhibition & Event Australasia Awards 2009
12. Pre Event & In Show Visitor Activation
• Generate more leads and sales at Fitness
• Extend market appeal without losing
business value to visitors
• Even on an target increase of 6% Fuel
delivered a 22% return.
• Lifted trade numbers by over 200%
• Consumer visitors increased by more
than 76%
• Generated almost 20,000 visitors, a
number previously thought unattainable
for Fitness
13. Pre Event & In Show Visitor Activation
• Drive stand attendance
• Design & build a reusable stand
• Promote 4 different brands under the one
stand solution
• Achieved record attendance at stand
• Over 1,500 attendees entered stand
competition from newspaper wrap
• Over 3,000 oversized show bags used
promoting Symbion brand
15. Our Advantage
Innovation & execution
focused on your ROI
Fuel is a campaign agency focused on ROI
We are experts at delivering leads through integrated campaign activity
We have the connections and experience to leverage your exhibition organisers and suppliers
Which is why we are the agency of choice across 8 of Australia largest business and consumer
events
And used for global event by clients including, BMW, Symbion Pharmaceutical, The Guild
Group, Moonlight Cinemas, Diversified Exhibitions, Australian Red Cross, Nissan Australia and
more.
With our data capture, management and reporting expertise we provide leads that are custom
prepared for your sales staff
16. Innovative Approach
• Integrated thinking
• Demonstrates connectivity and
outcome focus
• Simple to understand & sell in
17. Your Investment
Decide on the right fit
1. Unleaded 2. Regular 3. Hi Octane
• Campaign creative • Event campaign creative • Event campaign creative
• Integrated event • Integrated event • Integrated event
approach, strategy & planning approach, strategy & planning approach, strategy & planning
• In show campaigning • Pre event & in show • Stand design
• Database, Lead Management campaigning • Pre event & in show
& follow up • Database & Lead Capture campaigning
• Campaign Metrics Reporting • DM & eDM strategy, activity & • Database, Lead Management &
deployment follow up
• Microsite, registration • DM & eDM strategy, campaign
• Competition & creative
• Social Media campaigning • Media planning & management
• Campaign Metrics Reporting • Microsite, registration
• Competition
• Social Media campaigning
• Campaign Metrics Reporting
• $20k circa • $50k circa • $100k circa
18. Next Step
Want to:
1. Discover how leading exhibitors achieved results exceeding 200% of target
2. Triple your investment impact
3. Generate measured returns from your exhibition investment &
4. Sell more products to more customers more often
then a 30 min catch up with Fuel could be the best decision you make this year.
Call Fuel on +61 3 8415 8600 and let us show you how.
19. Increase Exhibition Return
• Discover how to be in the top 5% before you even bump in
• Use proven in-show activation to capture a huge portion of the visitor market
• Ensure your leads can be easily followed up by the sales team once the show is
done, and
• Create real, measurable returns from your investment in the exhibition
• If you’re hoping to generate leads at an exhibition this year then a 30 min
catch up with Fuel could be one of the best decisions you make in 2012.
Call Fuel on +61 3 8415 8600 and let us show you how.