This document provides an overview of PepsiCo and Pepsi. It discusses Pepsi's introduction in Pakistan in 1979 and its growth to a 72% market share despite initial challenges from Coca-Cola. The document outlines Pepsi's objectives in Pakistan, products, packaging, strengths, weaknesses, opportunities, threats, competitors and promotional strategies.

2. Presentation On Pepsi Presented For: Oral Communication Presented By: Ajeet Kumar Aijaz Ali Goush Bux Mohd :Ayaz Presented To: Miss Shanza TERE LIYE

3. Introduction Pepsi is a carbonated soft drink produced and manufactured by PepsiCo, and PepsiCo is the American Multinational Company and world leader in convenient snacks, foods and beverages with revenues of more than $43 billion and over 198,000 employees. Pepsi has been bringing fun and refreshment to consumers for over 100 years. The drink was first made in the 1890s by pharmacist Caleb Bradham in New Bern, North Carolina. The brand was trademarked on June 16, 1903. There have been many Pepsi variants produced over the years since 1898. Pepsi can be found in nearly 200 countries around the globe.

4. LOGO

5. OBJECTIVES The objective that the Pepsi Company wishes to achieve is that it wants to remain and continue to be the best or number one beverage company in Pakistan. As Pepsi is already the number one beverage company in Pakistan but it has to maintain its position, power and status and in order to achieve their target constant dedication and and hard work is required.

6. As far as the company is concerned and they are satisfies with their progress and they wish to expand their market share from 72% to 100% driving all their competitors out of the business.

7. PEPSI IN PAKISTAN In Pakistan Pepsi was introduced in 1979, in the beginning Pepsi did face a lot of problem because at that time Coca Cola had 72% market share. However in 1980 Pepsi was offered as a franchise agreement with the Coca Cola company, which they did accept and there after it came to be knows Pepsi.

8. STRENGTH Pepsi has a broader product line and outstanding reputation. Record revenues and increasing market share. Lack of capital constraints (availability of large free cash flow). Great brands, strong distribution, innovative capabilities. Number one maker of snacks, such as corn chips and potato chips

9. AIJAZ ALI

10. PACKAGING

11. PRODUCTS Near 40 product in Pakistan of Pepsi some popular product I show here, Pepsi Diet Pepsi Mountain Dew 7up Mirinda Slice Aquafina Tropicana Juice Pepsi Max Lays Chips

12. UPCOMING PRODUCTS Already Pepsi introduced many types of drinks, and this time Pepsi creating a new kind of drinks, For Children: They add Vitamins or some nutritious element that are necessary to children. For Adults: Drink with very light alcoholic which is more suitable for the adults. For All People Create a new flavor like mint-cola. Recent Pepsi Launch New Product Amp Energy Drink TEST OF CHERRY

13. WEAKNESS Pepsi hard to inspire vision and direction for large global company. Not all PepsiCo products bear the company name PepsiCo is far away from leader Coca-cola in the international market - demand is highly elastic. OPPORTUNITY Food division should expand internationally. Noncarbonated drinks are the fastest-growing part of the industry. There are increasing trend toward healthy foods. Focus on most important customer trend - "Convenience".

14. GOUSH BUX

15. COMPETITORS Pepsi is the largest beverage company in Pakistan with 72% market share. It has not been an easier pathway for Pepsi to gain nearly 3/4 th of our country’s market share in less time compare to its biggest competitors Coca Cola Limited. In 1994, Coke reduced the prices to Rs. 5 and Pepsi has to reduce their prices in order to compete. In doing this, both the companies had to bear huge losses.

16. Cock had a loss of 9 million whereas Pepsi the main sufferer bearing a loss of 14 million. This price war was reduced when Coca-Cola agreed not to go on price competition ever again. COMPETITORS

18. MOHD : AYAZ

19. THREATS Pepsi is blamed for pesticide residues in their products in one of their most promising emerging market e.g. in India, Over 50 percent of the company's sales come from Frito-Lay; this is a threat if the market takes a downturn, PepsiCo now competes with Cadbury Schweppes, Coca-Cola, and Kraft foods (because of broader product line) which are well-run and financially sound competitors Size of company will demand a varied marketing program; Social, cultural, economic, political and governmental constrains.

20. PROMOTION Pepsi cola company has promoted its product by every means of promotion. Like for example through electronic media (television, radio, internet), through print media, through bill boards etc…. The Pepsi have also signed some agreements with some very strong and expanded retailers. The exclusive agreements are signed with Pizza Hut and KFC, so in Pizza Hut or KFC you will only find Pepsi products (and not its competitors). Pepsi has continued using product endorsement by using TV actors/models and cricketers, and other famous celebrities in order to promote their products.

25. CONCLUSION Pepsi has a long-standing commitment to protecting The consumers whose trust and confidence in its Products is the bedrock of its success. Pepsi commitment is to deliver sustained growth, through empowered people, acting with responsibility and building trust.