PureIt Sparkling Water Bottle: Consumer Research | MKT460 TMT
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Unilever was created in 1930 through the merger of British company Lever Brothers and Dutch company Margarine Unie. Unilever operates in 190 countries and has over 400 brands serving more than 2 billion consumers worldwide. The document discusses Unilever's operations in home, personal care, and food products. It also discusses the potential for PureIt, a Bangladeshi bottled water brand, to introduce a sparkling water product to capture more market share by meeting an unfulfilled demand and leveraging PureIt's brand image and reputation for purity. Consumer research suggests freshness, clarity, and taste are most important attributes and the PureIt brand has strong appeal, though converting existing brand loyalists may be challenging.
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Similar to PureIt Sparkling Water Bottle: Consumer Research | MKT460 TMT
Launching new product
This document presents information about a proposed beauty soap product called "ARWA". It discusses the product details such as the brand name, packaging, ingredients, and benefits. The target market is identified as people aged 16-24 who are students and 28-35 who are working professionals from upper and middle class families. The soap contains aloe vera and has a jasmine scent. Market segmentation and positioning focus on the skin-friendly and medicinal properties with no side effects. Competitors in the beauty soap market are also acknowledged.
My Presentation Marketing
The document describes a line of bar soaps called Safesheild that are produced by Procter & Gamble. The soaps come in different scents and have properties like removing odors, protecting skin from germs, and keeping skin smooth. The document outlines plans to introduce additional Safesheild products like gels and powders at affordable prices. It aims to distribute the products widely in stores across Western Australia and other states. The stability, purpose, and values of Procter & Gamble are also discussed to emphasize the company's goal of improving lives through its products.
My presentation marketing
The document describes a line of bar soaps called Safesheild that are produced by Procter & Gamble. The soaps come in different scents and have properties like removing odors, protecting skin from germs, and keeping skin smooth. The document outlines plans to introduce additional Safesheild products like gels and powders at affordable prices. It aims to distribute the products widely in stores across Western Australia and other states. The stability, purpose, and values of Procter & Gamble are also discussed as the worldwide leader in consumer products.
My Presentation Marketing
The document describes a line of bar soaps called Safesheild that are produced by Procter & Gamble and contain various ingredients to protect skin from germs, perspiration odors, and help skin clarity and smoothness. It discusses plans to introduce additional soap and hygiene products, distribute the products widely in stores across Western Australia, and emphasizes Procter & Gamble's global reach and mission to improve lives through their brands.
My Presentation Marketing
The document describes a line of bar soaps called Safesheild that are produced by Procter & Gamble. The soaps come in different scents and have properties like removing odors, protecting skin from germs, and keeping skin smooth. The document outlines plans to introduce additional Safesheild products like gel hand washes and expand distribution in Western Australia. It emphasizes Procter & Gamble's global reach, mission to improve lives through high-quality affordable products, and values of integrity and innovation.
My presentation marketing
The document describes a line of bar soaps called Safesheild that are produced by Procter & Gamble. The soaps come in different scents and have properties like removing odors, protecting skin from germs, and keeping skin smooth. The document outlines plans to introduce additional Safesheild products like gels and powders at affordable prices. It aims to distribute the products widely in stores across Western Australia and other states. The stability, purpose, and values of Procter & Gamble are also discussed to emphasize the company's focus on improving lives through high-quality consumer products around the world.
Loreal : body shop
Project with Body Shop on analysing trends, customers and competitors. Insights to be used for NPD and further investment in the brand
Final marketing ppt fiama
Fiama Di Wills is an Indian personal care brand launched in 2007 that offers soap, shower gels, shampoos, conditioners, serums, and deodorants. It uses natural ingredients and 4 years of research and development. The brand targets both female and male consumers with products for skin care, hair care, and bathing. It positions itself as a premium brand that provides gentle and effective care through natural extracts.
Unilever
The document provides information about Unilever, a multinational consumer goods company. It lists Unilever's top brands including Dove, Knorr, Surf Excel, Sunsilk, Lux, and Magnum. It also discusses Unilever's competitors like Nestle and Procter & Gamble. Additionally, it analyzes Unilever's strengths, weaknesses, opportunities and threats through a SWOT analysis. Finally, it discusses Unilever's growth, global presence and sustainability efforts.
Tide Detergent Market Analysis
This presentation consists of Tide Detergent Market Analysis.
It have bcg matrix , ge matrix, swot analysis, Segmentation, & porters five model
Marketing Concepts.pdf
This document discusses various marketing concepts from the 1960s to the 2000s. It begins by outlining five key concepts: the production concept, product concept, selling concept, marketing concept, and societal marketing concept. It then compares the selling concept versus the marketing concept. The document also discusses three levels of marketing: responsive marketing, anticipative marketing, and need-shaping marketing. It provides examples to illustrate each concept. Finally, it outlines the goals of an effective marketing system.
Britannia group- 11
This document provides an overview of Britannia Industries, a leading Indian FMCG company. It discusses Britannia's product portfolio including biscuits, bread and dairy products. The marketing mix of 4Ps - Product, Price, Place and Promotion strategies are described. Segmentation, targeting and positioning approaches are outlined focusing on demographic and behavioral segments. A BCG matrix shows the cash cow and star products. Finally, a SWOT analysis is presented and recommendations are made to focus on new product categories, pricing and international expansion.
Cremica ppt
summer internship program on cremica pvt limited
The objective of project was to evaluate major factors that could affect consumer buying behaviour.
Primary Research through Questionnaire with the customer.
Survey conducted with existing retailers.
To study the consumer behaviour of customers towards biscuits. in lower income group in semi urban area and To Understand the Reason for preference of biscuits by customers
To know which factors are responsible in which our brand is lacking behind as compared to other existing brands in that area.
-Battling Consumers' Psychology-
The document discusses consumers' psychology and how manufacturers can meet consumers' needs and expectations. It analyzes why Pepsodent toothpaste has lost market share to Colgate, noting that Pepsodent fails to adapt to trends and technology or engage in frequent promotions. Meanwhile, the Dabbawallahs food delivery service in Mumbai is presented as successfully satisfying consumers for over a century through quality service, punctuality, and zero errors rather than reliance on marketing tactics alone.
Marketing segmentation
Basis on segmentation provided the pictorial images in each slide & what comes under particularly in that segments.
Fast moving consumer goods brands
Fast Moving Consumer Goods (FMCG) are consumer packaged goods that are sold quickly and at relatively low costs. Examples include packaged foods, beverages, toiletries, cleaning products, and electronics. Samsung, Colgate, Lux, Amul, Lifebuoy, and Horlicks are some of the most popular FMCG brands in India. These brands promise high quality products and value to consumers.
Mc donald's case study
McDonald's was founded in 1940 in San Bernardino, California. It now operates over 36,000 restaurants in 120 countries, serving around 68 million customers daily. McDonald's developed its brand equity over the years through focusing on its core values like quality food and customer experience. It has changed its products and marketing over time to suit different regions and economic conditions. However, in the 1980s, overseas expansion caused it to lose focus on its core values, leading to health issues. But it has since refocused on being more customer-centric and offering healthier options, helping it perform well even during recessions. Going forward, it may face risks from health-conscious consumers and increased competition.
Mc donald's case study
McDonald's case study, provides the brief intro about the companies journey since its inception, this content also covers mini question asked in Kotler's 15th edition from the chapter creating brand equity.
Waterless Skin Care
This document analyzes the consumer behavior and psychology of the target market for a new waterless skin care product. The recommended target segment is women ages 25-35 living in urban areas who purchase prestige skin care products. This segment is motivated by self-improvement and esteem, learns about products from their social circles, and responds best to ads satisfying their needs. A new anti-wrinkle face oil concept is proposed for the Pinch of Colour brand, positioned as a prestige product containing powerful anti-aging ingredients for women seeking targeted skin care.
marketing plan of shampoo
The marketing plan is for Allenora shampoo produced by Zapotol corp. The shampoo will be distributed in Pakistan and targets both men and women but mainly women. It will be available in 100ml, 200ml, and 400ml bottles as well as sachet packets. The plan is to become a strong shampoo brand within 5 years. The shampoo has 7 benefits including anti-damage, anti-dandruff, and conditioning. It will compete with popular brands like Head & Shoulders, Clear, Sunsilk, and Dove. Market research will be conducted to understand customer preferences and feedback on packaging, quality, and performance. The shampoo will be positioned as a
Similar to PureIt Sparkling Water Bottle: Consumer Research | MKT460 TMT (20)
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"Baker Bhai" was one of the stall that took place in NSU haatbazar, Summer 2016. This is our Brief Business Plan
Gen.FISH | SOCIOCAMP 2015 | Grand Final
GEN.FISH
Presentation and campaign for Grand Final of Sociocamp 2015 orgazined by NSUSSC sponsored by FRESH Drinking Water
Arbitration | LAW200 KAH
This document summarizes key aspects of arbitration based on a law class presentation. It defines arbitration as a form of alternative dispute resolution where an impartial adjudicator makes a final and binding decision on a dispute outside of courts. Arbitration can be voluntary or mandatory. It is commonly used in international commercial transactions and family disputes. The benefits of arbitration include speed, cost efficiency, and expert judgment. Arbitration agreements are typically in contracts or separate agreements and involve an exchange of statements between parties. Cases are typically heard by an independent arbitrator or panel of arbitrators selected according to procedures in the arbitration agreement or laws.
Corporate Social Responsibility - Importance and its Practice | INB480 SMI
The general definition of CSR and its importance form companies or brands perspective. And some few Brands who are practicing CSR in Bangladesh and abroad
BD LEGACY: Base value Calculation Offense [Clash of clans COC]
The document appears to be data related to a character in a game called BD LEGACY. It lists the character's base value as 1200 and provides statistics at different level upgrades including at levels 50, 100, 120, 150 and 180. The character's base value increases with each level upgrade.
15 Mistakes To Avoid In Your 20s
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Info-graphic Resume of Mohaiminul Kabir [Illustration by Rifatul Sazal]
The document contains contact information and a resume for an individual named Tonmoy from Dhaka, Bangladesh who is single, Muslim, and identifies as cognitive, challenging, and optimistic. His resume lists his education including an SSC in 2010 from Mollertek Udyan School and College and a diploma of engineering from 2010-2015 from Ideal Institute of Science & Technology. It also outlines his technical skills in areas like AutoCad, MS Office, and his interests in photography, traveling, meeting new people, technology, movies, and various fields of engineering.
Problems IKEA faced with foreign market entry | MKT382 RST
A presentation of IKEA's entry problem that they have faced while entering USA, Japan and Chinese market
Human Resource Management report on AAMRA TECHNOLOGY [Cover]
This is a 3-4 sentence human resource management report submitted by 5 students - Mohd. Rifatul Maksud, Ismail Alam, Md Mushfiqur Rahman, Syed Abdullah Nabil, and Faisal Ahmed Chowdhury - for their MGT351 class in the School of Business at North South University. The report was prepared for the Department of Management at North South University and submitted under section 06.
Brand Management Report on PayZe [Cover]
This 3-sentence brand management report summary is on "PayZe" and was prepared by 5 students - Mohd. Rifatul Maksud, Zakaria Zaman Tasin, Tahmid Hossain, Ashraful Islam Tanvir, and Ashek Ahmed Zubayer - for their MKT465 class section 06 at the School of Business, North South University, and was submitted to their professor Sherina Idrish.
Quick Interpretation of Bangladeshi Print Ad by Jubiliant
This document analyzes print advertisements for various consumer products in Bangladesh. It summarizes the key strategies used in each ad, including appeals to consumers' self-image, use of emotional attributes, providing information to facilitate learning, and positioning the product. Some common strategies seen across ads are celebrity endorsements to create favorable attitudes, emphasizing natural ingredients to match current preferences, and using family branding for stimulus generalization. The conclusion states that advertisers have successfully used these strategies to shape consumer attitudes.
Paradise Blue - Travel Agency
Paradise Blue is a new travel agency in Bangladesh that aims to provide high quality tourism packages between Cox's Bazar and Saint Martin's Island while prioritizing customer satisfaction and environmental sustainability. The agency offers several curated package options at a range of price points and uses promotional strategies like coupons and discounts. Paradise Blue works with partner organizations to provide transportation, accommodations and meals as part of its packages. The agency also engages in tree planting and environmental education to lessen its ecological impact.
Kraft Foods
This document provides an overview of Kraft Foods Inc., including:
- A brief history of Kraft from 1903 to 2009, including acquisitions and mergers.
- Kraft's vision is to help people eat and live better and create a more delicious world. Its mission is to make today delicious.
- Kraft is an American company serving over 170 countries that was originally founded in Canada.
- Kraft faces strengths like its brand but also weaknesses such as declining sales and high debt levels. It sees opportunities in growing markets but also threats from increased obesity and competition.
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Corporate Social Responsibility - Importance and its Practice | INB480 SMI
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Gokila digital marketing| consultant| Coimbatore
Myself Gokila digital marketing consultant located in Coimbatore other various types of digital marketing services such as SEM
SEO SMO SMM CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
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With Regards
Gokila digital marketer
Coimbatore
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Actionable tactics you can apply after this session:
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Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
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2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
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1. Quick Promotions through Online
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3. Latest Technology development vs Business promotions
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5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
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3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
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6. Online Maintenance Support
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Primary Learning Objective
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2: Gain an accurate analysis of the continuously developing customer journey and business intelligence. Primary Learning Objective
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PureIt Sparkling Water Bottle: Consumer Research | MKT460 TMT
- 1. Mohd. Rifatul Maksud Kazi Saad Hebab Kazi Mohammad Zayed Adit Kumar Das Md Sady Sarowar
- 2. Unilever was created when British firm Lever Brothers and the Dutch-owned Margarine Unie signed on 2nd of September 1929 It was founded on January 1930 by Antonius Johannes, Samuel Van and William Hulme Unilever has their operation in 190 countries
- 3. Fast Moving Consumer Goods company with local manufacturing facilities, reporting to regional business groups for innovation and business results Operations in Home, Personal Care and Food 400 brands and over 2 billion consumers served worldwide.
- 4. Add value to life Meet every day needs for nutrition, hygiene and personal care A healthy lifestyle More variety, quality, taste and enjoyment Continuous effort to meet the everyday needs of people every day To create a better future every day Get more out of life with brands and services that are good for them and good for others Small everyday actions that can add up to a big difference for the world.
- 5. “ ◇ Skin care ◇ Hair care ◇ Home care ◇ Tea ◇ Food ◇ Oral Care ◇ Refreshment
- 7. ◇Jhonson & Jhonson ◇Kraft ◇P&G ◇Mars ◇PepsiCo ◇Coca-Cola ◇Kelloggs ◇MUM ◇Aquafina ◇Fresh ◇Pran Water ◇Spa
- 9. Introducing: Sparkling water In The Context of Bangladeshi Market Delivering the Purity of PureIt !
- 10. “ ◇ Capture More Market Share ◇ Expand Target Market/Product Mix ◇ Ability to serve more customer ◇ Gap In The Market – Sparkling Water ◇ Utilize The Brand Image Of PureIt ◇ Be First mover for sparkling water
- 11. ◇ People looking for safety and purity issue. ◇ Undefined age group. ◇ Consumers willing to pay for water. ◇ Sec A, B and C as target market as per Nielsen Bangladesh. ◇ Big segment size, huge growth potential, compatible and feasible to cater, high potential competition. ◇ Standardized Marketing.
- 12. ◇ Should reach the hands of the end users. ◇ Must be trustworthy to the purchaser, the decider the initiator. ◇ Brand Loyal. ◇ Focus on all kinds of lifestyle especially Explorers, Succeeder and Reformer. ◇ Benefit expectations ◇ Not Price Sensitive ( has the willingness and affordability to buy 500 ml bottles at times of need.) ◇ All kinds of users (heavy, medium and light users)
- 13. Reflection • Mum will be the ultimate competiton [3.8] • Most market share is captured by Mum and Aquafina. • Fresh Can be a threat in some cases0.00 0.50 1.00 1.50 2.00 2.50 3.00 3.50 4.00 4.50 Rate The following according how you feel about their brand image Aquafina Mum Spa Pran Fresh
- 14. 0.00 0.50 1.00 1.50 2.00 2.50 3.00 3.50 4.00 4.50 Importance in choosing portable drinking water Price Brand Name Product Availability Packaging Freshness Clarity Smell Taste Minaral Reach Reflection • Freshness and Clarity is the most important attribute fot this market • Brand Name/Value also holds a significant appeal in this market • Taste and smell is also one of the major factor to gain market share • Price and Pacaging may not be very important in some cases.
- 15. 3.00 3.10 3.20 3.30 3.40 3.50 3.60 3.70 3.80 3.90 The product idea is unique The product is useful I may use the product at different times of the day The product is priced according to benefit The added features are impressive The name of the product brand is trustworthy The added product packaging is unique The added product packaging is useful I would recommend this product to my friends I would prefer using this product over the brand I currently use
- 16. Reflection • The Brand PUREIT has a significantly strong appeal in the market [3.82] • The product is considered unique [3.66] • The pacaging also holds some positive attention in the market [3.68] • Price may not a problem • However switching people from other brands can be a hard task [3.36 said to convert to pureit]
- 17. → Awareness campaign should be made before launching Sparkling water → Price May Not be a problem in the market. [if it is not stretched much] → Quality, purity, and taste are the major concern of the customers → Brand Image building can be easy in the existing market but capturing market share can be a problem.