Unilever was created in 1930 through the merger of British company Lever Brothers and Dutch company Margarine Unie. Unilever operates in 190 countries and has over 400 brands serving more than 2 billion consumers worldwide. The document discusses Unilever's operations in home, personal care, and food products. It also discusses the potential for PureIt, a Bangladeshi bottled water brand, to introduce a sparkling water product to capture more market share by meeting an unfulfilled demand and leveraging PureIt's brand image and reputation for purity. Consumer research suggests freshness, clarity, and taste are most important attributes and the PureIt brand has strong appeal, though converting existing brand loyalists may be challenging.

1. Mohd. Rifatul Maksud
Kazi Saad Hebab
Kazi Mohammad Zayed
Adit Kumar Das
Md Sady Sarowar

2. Unilever was created when British firm Lever Brothers
and the Dutch-owned Margarine Unie signed on 2nd of
September 1929
It was founded on January 1930 by Antonius Johannes,
Samuel Van and William Hulme
Unilever has their operation in 190 countries

3. Fast Moving Consumer Goods company with local
manufacturing facilities, reporting to regional business
groups for innovation and business results
Operations in Home, Personal Care and Food
400 brands and over 2 billion consumers served
worldwide.

4.  Add value to life
 Meet every day needs for nutrition, hygiene and
personal care
 A healthy lifestyle
 More variety, quality, taste and enjoyment
 Continuous effort to meet the everyday needs of people
every day
 To create a better future every day
 Get more out of life with brands and services that are
good for them and good for others
 Small everyday actions that can add up to a big
difference for the world.

5. “
◇ Skin care
◇ Hair care
◇ Home care
◇ Tea
◇ Food
◇ Oral Care
◇ Refreshment

7. ◇Jhonson & Jhonson
◇Kraft
◇P&G
◇Mars
◇PepsiCo
◇Coca-Cola
◇Kelloggs
◇MUM
◇Aquafina
◇Fresh
◇Pran Water
◇Spa

9. Introducing:
 Sparkling water In The
Context of Bangladeshi
Market
 Delivering the Purity of
PureIt !

10. “ ◇ Capture More Market Share
◇ Expand Target Market/Product Mix
◇ Ability to serve more customer
◇ Gap In The Market – Sparkling Water
◇ Utilize The Brand Image Of PureIt
◇ Be First mover for sparkling water

11. ◇ People looking for safety and purity issue.
◇ Undefined age group.
◇ Consumers willing to pay for water.
◇ Sec A, B and C as target market as per
Nielsen Bangladesh.
◇ Big segment size, huge growth potential,
compatible and feasible to cater, high
potential competition.
◇ Standardized Marketing.

12. ◇ Should reach the hands of the end users.
◇ Must be trustworthy to the purchaser, the decider
the initiator.
◇ Brand Loyal.
◇ Focus on all kinds of lifestyle especially
Explorers, Succeeder and Reformer.
◇ Benefit expectations
◇ Not Price Sensitive ( has the willingness and
affordability to buy 500 ml bottles at times of
need.)
◇ All kinds of users (heavy, medium and light
users)

13. Reflection
• Mum will be the ultimate
competiton [3.8]
• Most market share is captured by
Mum and Aquafina.
• Fresh Can be a threat in some
cases0.00
0.50
1.00
1.50
2.00
2.50
3.00
3.50
4.00
4.50
Rate The following according how you
feel about their brand image
Aquafina
Mum
Spa
Pran
Fresh

14. 0.00
0.50
1.00
1.50
2.00
2.50
3.00
3.50
4.00
4.50
Importance in choosing portable drinking
water
Price Brand Name Product Availability
Packaging Freshness Clarity
Smell Taste Minaral Reach
Reflection
• Freshness and Clarity is the most
important attribute fot this market
• Brand Name/Value also holds a
significant appeal in this market
• Taste and smell is also one of the
major factor to gain market share
• Price and Pacaging may not be
very important in some cases.

15. 3.00 3.10 3.20 3.30 3.40 3.50 3.60 3.70 3.80 3.90
The product idea is unique
The product is useful
I may use the product at different times of the day
The product is priced according to benefit
The added features are impressive
The name of the product brand is trustworthy
The added product packaging is unique
The added product packaging is useful
I would recommend this product to my friends
I would prefer using this product over the brand I currently use

16. Reflection
• The Brand PUREIT has a significantly strong appeal in the market
[3.82]
• The product is considered unique [3.66]
• The pacaging also holds some positive attention in the market
[3.68]
• Price may not a problem
• However switching people from other brands can be a hard task
[3.36 said to convert to pureit]

17. → Awareness campaign should be made before
launching Sparkling water
→ Price May Not be a problem in the market. [if it is not
stretched much]
→ Quality, purity, and taste are the major concern of
the customers
→ Brand Image building can be easy in the existing
market but capturing market share can be a problem.